Baranof Downtown, BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
7 (453 reviews)
127 North Franklin Street , Juneau , US

Free
Children allowed

Facilities

Fitness facilities
WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Fitness center
24-hour front desk
Restaurant
Business center
See all facilities

Review Highlights

Pros:
Good service
Great location
Cons:
Cleanliness issues
Dated rooms

Categories

Cleanliness
5.89
Some reviews mention bad smells and unclean bathrooms.
Service
8.36
Most reviews highlight friendly and helpful staff.
Location
8.4
Conveniently located near shops and attractions.
Room Quality
6.35
Rooms are dated and small, but some were clean and comfy.
Amenities
6.88
Standard hotel amenities; however, some issues with functionality.
Value for Money
6.34
Pricey for the condition and size of rooms; some guests felt it was fair for the location.
Food and Beverage
6.89
Basic breakfast options available; quality varies.
Overall Experience
6.86
Mixed feelings; enjoyed location and friendliness but noted several issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 16:35

Property Description

Central Location
Located within walking distance of the waterfront, boutique shopping, and glacier tours, Baranof Downtown, BW Signature Collection offers a convenient stay in Juneau.

Charming Art-Deco Decor
Each room at the hotel is styled in unique art-deco decor, providing a cozy and stylish atmosphere for guests. Enjoy modern amenities such as cable TV and coffee-making facilities for a comfortable stay.

On-Site Restaurant and Fitness Centre
Indulge in delicious meals at the on-site restaurant and unwind at the lounge after a day of exploring Juneau. Stay active at the fitness centre to keep up with your workout routine even while traveling.

Experience the charm and convenience of Baranof Downtown, BW Signature Collection. Book your stay now for an unforgettable Juneau getaway.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JNU

Location

Property Accessibility

Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type:
  • Entrance Leveled: No
  • Pet Friendly: No
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: No
  • Restaurant Wheelchair Accessible: No
Elevator
  • Elevator Audio Signals: No
  • Elevator Braille Numbers: No
  • Elevator Contrasting Buttons: No
  • Elevator Visual Signs: No
  • Lifts Accessible: No
Show all accessibility features

Guest Reviews

7
Based on 453 reviews
Cleanliness: 5.89
Service: 8.36
Location: 8.4
Room Quality: 6.35
Amenities: 6.88
Value for Money: 6.34
Food and Beverage: 6.89
Overall Experience: 6.86
S
Samuel • solo_traveller • us
10
2026-10-12 • via Nuitee
M
Melinda Rishkofski • extended_group • us
2
Poorest customer service experience we encountered in Alaska
Cons:

I mistakenly made a duplicate booking for my one night stay before embarking on a cruise. I tried repeatedly to contact the hotel for cancellation and they never replied. When onsight I asked for the one room to be cancelled and the night desk clerk said he would cancel and refund the duplicate reservation however they failed to do so and when disputed with my card carrier they lied and said they never received a cancellation request. Also, the hot water went out and the hotel offered no solutions and we ended up having to cancel our morning planned activities due to not being able to shower after a long journey and midnight arrival.

2026-10-12 • via Nuitee
R
Rebecca • extended_group • us
5
goid facility. horrible staff
Pros:

I had prepaid for all 3 of my rooms on booking.com. And yet when I showed up at the hotel, they said they didn’t have the payment. They made us stand at the front desk for one solid hour. They charged me for one of the three rooms I had twice. and caused a huge scene in the lobby area for everybody to witness that was very embarrassing. When they were clearly wrong because I had already paid for the rooms.

Cons:

the staff was horrible

2026-10-10 • via Nuitee
N
Nadine • couple • us
10
Great location and value
Pros:

It was clean and much quieter than expected.

2026-10-09 • via Nuitee
A
Allie • solo_traveller • us
9
2026-09-18 • via Nuitee
M
Marwin • couple • sg
7
Old but elegant and well maintained good location but no eating dining facility.
Pros:

Location and breakfast.

Cons:

Reception is not so friendly, especially on late night check-in. No early notice if the restaurant will be on exclusive event. No dinner option in this hotel. No aircon you have to open the window during summer.

2026-09-17 • via Nuitee
F
Forrest • solo_traveller • us
3
Would not stay there even if it was free.
Pros:

Location

Cons:

Everything. Hotel Leeds’s significant renovation.

2026-09-14 • via Nuitee
F
Forrest • solo_traveller • us
2
Would not stay there even if it was free.
Pros:

Location.

Cons:

Everything. Hotel needs significant renovation.

2026-09-14 • via Nuitee
J
JEAN-MARC • solo_traveller • fr
5
Ça mérite une indemnisation
Pros:

?

Cons:

Pas d’eau chaude

2026-09-14 • via Nuitee
D
Dodds • solo_traveller • us
8
2026-09-11 • via Nuitee
S
Stacey • couple • us
2
The worst place I’ve ever stayed
Pros:

Nothing it was old outdated and the value was awful

2026-08-31 • via Nuitee
M
Mattie • couple • us
7
Reasonable value in Juneau
Pros:

Good location, close to downtown Juneau, and better price than most. Juneau is very expensive in summer.

Cons:

Hotel/rooms are older and a bit dated.

2026-08-31 • via Nuitee
G
Grecia • solo_traveller • cr
8
Pros:

Ladies at the reception were very helpful and attentive.
Safe place for solo travelers.

2026-08-25 • via Nuitee
M
Margaret • solo_traveller • us
8
2026-08-22 • via Nuitee
R
Ross • couple • us
2
Horrid
Pros:

Breakfast very basic.

Cons:

Where do I start? Expensive! Dirty, poor service.
No AC. Uncomfortable bed. Paper thin walls.
Woken up twice by staff wanting to clean the room… before 8am.

2026-08-22 • via Nuitee
S
SirHoot • Friends getaway
2
Worst Best Western ever!!
Pros:

This is the worst Best Western I ever stayed in. Back in September 2025, I made reservation for a suite. This was not honored. In fact they had no record of it and told me to check with a travel site I never use or much less heard. I made the reservation on Best Western website. The room I got was small, thin walls, poor water pressure and two beds...one was a smaller queen and one was a smaller twin. Elevators barely worked and they close the parking lot without any notice for couple of days and offer us NO alternative outside of saying "use the paid parking garage" where we have to pay. That was not stated in their line up. The front desk people appear to be striking ignorant. Only one person, a well informed and trained woman managed to answer with knowledge. Rest of the crew, their standard response was....."I don't know, sir". The positive element of this hotel is that it is ideally located in downtown Juneau. But this is a super old hotel that needs a major upgrade and properly trained staff working at the front desk. As it turned out, I was not the only one who got screwed over. I ran into several people at the hotel during my time, who did what I did, ordered a suite room and didn't get it. They were also not very happy campers. A guy next to my room was screaming at the front desk...thin walls allowed me to listen in and he had the same issue as I had.."this is not a suite" he shouted into the phone. Oh yeah....my room phone didn't work either. I had to make my complaint in person!! I hope they can fix their many issues. But honoring a reservation is the most important. And I believe, I was still charge for suite, even although I didn't get one. Oh well, live and learn I guess!!

2026-08-21 • via Tripadvisor
T
Terizza • couple • us
8
It was comfortable and safe. Would stay there again.
Pros:

It is in the historic area of Juneau where all the action is. It was hot when we were there so air conditioning would have been nice.
All in all it was great and the restaurant was good.

Cons:

A little noisy at night since we had the window open for air. It was 80 + degrees.

2026-08-19 • via Nuitee
J
Julie • family_with_children • us
5
Old and worn. Needs care and cash.
Pros:

Great location. Nice staff.

Cons:

Old, beat up hotel. No functional ice machines out of 3, our toilet ran constantly from bad seal, full shower gel dispenser didn't dispense---just a few of many small problems showing lack of care and concern. Public areas worn. Best Western says it's Premier. Really? Poorest BW we've ever seen. Most heard comment from other guests was hotel is a giant money pit.

2026-08-17 • via Nuitee
P
Peter Soundy • couple • nz
8
Good rooms and we had a nice view
2026-08-17 • via Nuitee
A
Aliahu • solo_traveller • us
4
You get what you pay for and this is the most affordable place in town.
Cons:

Staff were just rude and not helpful.

2026-08-15 • via Nuitee