Baranof Downtown, BW Signature Collection

Hotels
BW Signature Collection by Best Western
7 (397 reviews)
127 North Franklin Street , Juneau , us

Free
Children allowed

Facilities

Offsite parking discounted rates available
Fitness facilities (surcharge)
Parking
Non-smoking rooms
Restaurant
Family rooms
Lift / Elevator
Luggage storage
Fax/photocopying
Facilities for disabled guests
See all facilities

Review Highlights

Pros:
Good service
Great location
Cons:
Cleanliness issues
Dated rooms

Categories

Cleanliness
5.89
Some reviews mention bad smells and unclean bathrooms.
Service
8.36
Most reviews highlight friendly and helpful staff.
Location
8.4
Conveniently located near shops and attractions.
Room Quality
6.35
Rooms are dated and small, but some were clean and comfy.
Amenities
6.88
Standard hotel amenities; however, some issues with functionality.
Value for Money
6.34
Pricey for the condition and size of rooms; some guests felt it was fair for the location.
Food and Beverage
6.89
Basic breakfast options available; quality varies.
Overall Experience
6.86
Mixed feelings; enjoyed location and friendliness but noted several issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 16:35

Property Description

Central Location
Located within walking distance of the waterfront, boutique shopping, and glacier tours, Baranof Downtown, BW Signature Collection offers a convenient stay in Juneau.

Charming Art-Deco Decor
Each room at the hotel is styled in unique art-deco decor, providing a cozy and stylish atmosphere for guests. Enjoy modern amenities such as cable TV and coffee-making facilities for a comfortable stay.

On-Site Restaurant and Fitness Centre
Indulge in delicious meals at the on-site restaurant and unwind at the lounge after a day of exploring Juneau. Stay active at the fitness centre to keep up with your workout routine even while traveling.

Experience the charm and convenience of Baranof Downtown, BW Signature Collection. Book your stay now for an unforgettable Juneau getaway.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JNU

Property Policies

  • Parking

    Free public parking is possible on site (reservation is not needed).

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 17 years old stay for free when using an existing bed.
    People no matter the age stay for free when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

  • Pets

    Pets are not allowed.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

Location

Property Accessibility

Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type:
  • Entrance Leveled: No
  • Pet Friendly: No
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: No
  • Restaurant Wheelchair Accessible: No
Elevator
  • Elevator Audio Signals: No
  • Elevator Braille Numbers: No
  • Elevator Contrasting Buttons: No
  • Elevator Visual Signs: No
  • Lifts Accessible: No
Show all accessibility features

Guest Reviews

7
Based on 397 reviews
Cleanliness: 5.89
Service: 8.36
Location: 8.4
Room Quality: 6.35
Amenities: 6.88
Value for Money: 6.34
Food and Beverage: 6.89
Overall Experience: 6.86
M
Martyn couple us
1
Stay away.
Pros:

When we found out about our overnight layover in Juneau, we got excited with the possibility of exploring a new city, new culture, and hopefully, a cozy place to stay. A $400 hotel room seems like a splurge, an opportunity to live luxuriously for a night. However, our stay completely soured our impression of Juneau. Our $40 taxi from the airport dropped us off at an entrance with the grandiose of a strip mall. Upon entry, I watched a frail woman heaving her own trolley with her luggage as unoccupied staff sat behind the counter.
Upon check in, the clunky card machine ruined multiple cards before we got our one room key card for the night. The elevator shook as it brought us to the… 2nd floor. The dim lit, musty hallways brought us to our room, and as our door creaked open, we were met with a wave of humidity. This room, by far, was the smallest I’ve ever seen, resembling a NYC shoebox apartment. Although I’m sure those apartments at least have AC and a mini fridge. Opening the curtains, I took in my view of a beautiful parking lot, through a hazy window caked with years of dirt. A tear in the screen brought me a newfound lack of security, seeing how close our window was to the street. Not to mention that the window didn’t actually lock, with many attempts. As I shut the curtains, I quickly realized that there will always be a tiny gap in the curtain, with no overlap, stripping our sense of security down to that of prisoners. The industrial toilet sat behind the door, no knee space, with the joys of 6 squares left on the roll. I guess we get to change it ourselves! Don’t mind the lack of a fan in the restroom. You conveniently get to share all the smells with everyone you’re sharing the room with. The shower clunked on, as water slowly dripped out. Either too hot or too cold. Only after jiggling the handle and slapping the faucet a couple times did the true water pressure come through. Finally, something to help me escape while standing in a 2x4 child-sized bathtub.

2026-05-21 via Nuitee
G
Gwendolyn family_with_children us
1
I didn’t even spend the night. I would like a refund. They send me off. They better not have charged my card
Pros:

Hard to like it with the rude staff

Cons:

That they were racist

2026-05-19 via Nuitee
J
Jodi couple us
5
We were disappointed in the accommodations, especially based on the room rate of $400+ a night.
Pros:

The location was perfect for walking Juneau.

Cons:

The first night there was no hot water. The king room was very small with a view of the roof. Most of the staff was not empathetic at all.

2026-05-17 via Nuitee
J
Jason solo_traveller us
8
2026-05-11 via Nuitee
J
Jeri extended_group us
7
It met my knees. Location was excellent but felt like $400 for the night was a lot.
Pros:

Location what is excellent. Room was good. Warm and comfortable. No real extras or anything special.

Cons:

It seemed very expensive, but maybe that’s what it costs in the prime location. I was there for one night.

2026-05-11 via Nuitee
E
Elayne solo_traveller us
8
2026-05-06 via Nuitee
C
Cole extended_group us
8
Juneau is the most incredible city I’ve visited outside of the lower 48
Pros:

The staff were all very friendly, helpful, and all-around great people. The only 2 gripes I have for my entire stay is how unreliable the room keys are, sometimes being deactivated when held near common devices; all easily fixed though by visiting the help desk.

Cons:

The only unbearable experience was the parking. Of course it’s not too controllable due to the city layout and limited spaces, but the guests that stay there are so incredibly terrible at parking their rentals, that arriving when there are only 3 spaces left is immensely infuriating. You will need to have a spotter and complete a 10-20 point turn in order to squeeze into the tiny and especially, double-parked spaces that people just don’t care whatsoever as to cause an issue for all other guests.

2026-05-04 via Nuitee
Q
Q8595HTkevinf Couples
4
Older bldg with issues
Pros:

Older historic bldg with issues
We have no hot water the 2nd day and repeated issues with room key.

2026-05-02 via Tripadvisor
J
john solo_traveller ca
8
2026-04-24 via Nuitee
K
kurt solo_traveller us
8
Pros:

Comfortable bed

2026-04-21 via Nuitee
D
Dawn R. solo_traveller us
8
2026-04-17 via Nuitee
D
David couple us
8
We were very satisfied.
Pros:

Location was great. We took a bus trip to Douglas and got a Lyft ride from the bus transit center in the Mendanhall Valley to the Mendanhall glacier.

2026-04-15 via Nuitee
D
Deborah extended_group us
9
Baranof's beds were SUPER comfortable, and that was the best part of the room and the facility.
Pros:

breakfast was actually awful, and I only ate in the hotel cafe only once. I ordered scrambled eggs, expecting a nice fluffy little pile of eggs, but instead got flat little tortilla-like items. Yuck. Plus EXTREMELY expensive for what I received. Coffee, which is free in the lobby and in my room, was $5 in the cafe.

Cons:

The rooms (or even the lobby!) need a microwave and a small fridge to use or save leftovers from local restaurants. We had to throw away quite a bit of food because we couldn't preserve it or even warm it up to eat it.

2026-04-13 via Nuitee
Z
Zelda solo_traveller us
7
2026-04-08 via Nuitee
L
Leah couple us
9
2026-03-30 via Nuitee
F
Frank solo_traveller us
10
Comfy
Pros:

Great service, comfortable beds

Cons:

Parking

2026-03-30 via Nuitee
S
Sink family_with_children us
10
Pros:

Everything.

Cons:

Nothing everything was awesome.

2026-03-20 via Nuitee
M
Melinda family_with_children us
7
Pros:

Bed

2026-03-15 via Nuitee
G
gordong276 Couples Anchorage, Alaska
8
Good location , classic styl
Pros:

Best hotel for classic style and to visit the capital, good location near shops and eating establishments, comfortableead desk, lamps sitting chair

2026-02-08 via Tripadvisor
J
Justin solo_traveller us
2
2026-01-19 via Nuitee