Baranof Downtown, BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
7 (416 reviews)
127 North Franklin Street , Juneau , us
+19075862660

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Free
Children allowed

Facilities

Fitness facilities
WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Fitness center
24-hour front desk
Restaurant
Business center
See all facilities

Review Highlights

Pros:
Good service
Great location
Cons:
Cleanliness issues
Dated rooms

Categories

Cleanliness
5.89
Some reviews mention bad smells and unclean bathrooms.
Service
8.36
Most reviews highlight friendly and helpful staff.
Location
8.4
Conveniently located near shops and attractions.
Room Quality
6.35
Rooms are dated and small, but some were clean and comfy.
Amenities
6.88
Standard hotel amenities; however, some issues with functionality.
Value for Money
6.34
Pricey for the condition and size of rooms; some guests felt it was fair for the location.
Food and Beverage
6.89
Basic breakfast options available; quality varies.
Overall Experience
6.86
Mixed feelings; enjoyed location and friendliness but noted several issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 16:35

Property Description

Central Location
Located within walking distance of the waterfront, boutique shopping, and glacier tours, Baranof Downtown, BW Signature Collection offers a convenient stay in Juneau.

Charming Art-Deco Decor
Each room at the hotel is styled in unique art-deco decor, providing a cozy and stylish atmosphere for guests. Enjoy modern amenities such as cable TV and coffee-making facilities for a comfortable stay.

On-Site Restaurant and Fitness Centre
Indulge in delicious meals at the on-site restaurant and unwind at the lounge after a day of exploring Juneau. Stay active at the fitness centre to keep up with your workout routine even while traveling.

Experience the charm and convenience of Baranof Downtown, BW Signature Collection. Book your stay now for an unforgettable Juneau getaway.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JNU

Property Policies

  • Parking

    Free public parking is possible on site (reservation is not needed).

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 17 years old stay for free when using an existing bed.
    People no matter the age stay for free when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

  • Pets

    Pets are not allowed.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

Location

Property Accessibility

Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type:
  • Entrance Leveled: No
  • Pet Friendly: No
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: No
  • Restaurant Wheelchair Accessible: No
Elevator
  • Elevator Audio Signals: No
  • Elevator Braille Numbers: No
  • Elevator Contrasting Buttons: No
  • Elevator Visual Signs: No
  • Lifts Accessible: No
Show all accessibility features

Guest Reviews

7
Based on 416 reviews
Cleanliness: 5.89
Service: 8.36
Location: 8.4
Room Quality: 6.35
Amenities: 6.88
Value for Money: 6.34
Food and Beverage: 6.89
Overall Experience: 6.86
J
Julie • couple • us
6
Pros:

Location

Cons:

Terrible breakfast

2026-07-02 • via Nuitee
N
NARCIS • solo_traveller • es
8
2026-07-01 • via Nuitee
N
Nichole • solo_traveller • us
10
2026-07-01 • via Nuitee
K
Kim • couple • us
6
good location
Pros:

the hotel is in a good location and luckily there was a room available when we needed one last minute,

Cons:

the rooms are very small

2026-06-22 • via Nuitee
S
Severns • solo_traveller • us
3
2026-06-22 • via Nuitee
L
Linda • couple • us
8
Excellent staff. Location was perfect and staff were outstanding. Nice to have a hotel bar on site but plenty of dining,
Pros:

Vicinity to downtown.

Cons:

Very dated and small room as but comfortable enough.

2026-06-22 • via Nuitee
K
Kevin • couple • us
9
Alaska is an expensive place to visit in the summer, but you get a lot for the money at this hotel.
Pros:

The location

Cons:

The key card locks need replacing. The quickest I was able to enter my room was 6 swipes of the card, and the worst was about 40. And I wasn’t alone, I overheard two other guests who had the same problem. One guy needed a member of the staff to let him in.

2026-06-20 • via Nuitee
N
Nancy • couple • us
8
Comfortable bed, great location
Pros:

Great location for us

Cons:

Food options

2026-06-15 • via Nuitee
H
Hadder • solo_traveller • us
6
2026-06-14 • via Nuitee
C
Cliff Dickman • couple • us
9
Great Location while visiting Juneau
2026-06-13 • via Nuitee
D
Dennis • family_with_children • us
4
I expected better
Pros:

Historical

Cons:

Understaffed
Small room
Small beds
Poor HVAC (too hot)
Overpriced

2026-06-09 • via Nuitee
H
Harvey • solo_traveller • us
4
We were there only one night, but very expensive relative to experience.
Pros:

Convenient

Cons:

Very dated, and service in restaurant very slow.

2026-06-06 • via Nuitee
N
Nicole • solo_traveller • us
1
Terrible for the amount of money charged.
Pros:

Not much

Cons:

Direct TV did not work. Front desk claimed there was an outage. Not true. Other guests had Cable access.

Staff was not helpful. Did not seem to care. The answer was “ I don’t know… Nothing I can do… what do you want me to do…, you can talk to the manager in the morning…”

One girl didn’t even look up when I was talking to her and her front desk partner, like she didn’t care…

2026-06-06 • via Nuitee
J
joehamil2n • Business • Anchorage, Alaska
2
Disappointed
Pros:

Tiny bathroom, no parking and no complimentary breakfast. K was told parking on street was okay because their parking lot was full. I got a ticket for their advice. Won’t stay again. .

2026-06-03 • via Tripadvisor
S
Scenic18994812415 • Family • Aptos, California
2
Horrible property and staff.
Pros:

Wow where to start, 1st room, NO working tv, hot water on the fritz, we get moved to another room
And it’s next to an employee kitchen on the 5th floor made out of what used to be maybe a storage closet? Theres a full fridge, stove, pots pans dishes, everything, I went into it. The noise from this room was incredible, like sleeping in a kitchen, slams, drops, pots pans clanging every possible noise you could think of happened, plus the 15 people in this little tiny space eatting for till 11pm, I will report to best western corporate as well. The smell of the the workers food was not good, the employees live into the hotel rooms, we watched the children come out of the kitchen and into their private rooms. Absolute crap

2026-06-01 • via Tripadvisor
S
Seaside66911847286 • Couples
4
No heat in the rooms and no working TVs.
Pros:

While the location is fabulous, we stayed three days and had no heat, and no working TVs in either room. I tried to use the hotel phone to call the front desk to tell them, but that did didn’t even work.

2026-05-30 • via Tripadvisor
H
Helen • couple • gb
5
Very pleased we could book at short notice but equally pleased that we only had 1 night
Pros:

Convenient

Cons:

Very noisy heating system which kept us awake. No tea making facilities in the room, just a coffee machine. Walls quite thin and we could hear people in rooms around us

2026-05-30 • via Nuitee
K
Kevin • solo_traveller • us
9
Pros:

Great location! They were able to get me in to my room very early, which was very helpful as I was only there for one day.

Cons:

N/A

2026-05-28 • via Nuitee
J
James • extended_group • us
7
2026-05-27 • via Nuitee
M
Mark • couple • gb
4
Not worth the cost . Hap hazard service
Pros:

Location

Cons:

Very expensive for mediocre accommodation

2026-05-24 • via Nuitee