Baranof Downtown, BW Signature Collection

Hotels
BW Signature Collection by Best Western
7 (408 reviews)
127 North Franklin Street , Juneau , us

Free
Children allowed

Facilities

Offsite parking discounted rates available
Fitness facilities (surcharge)
Parking
Non-smoking rooms
Restaurant
Family rooms
Lift / Elevator
Luggage storage
Fax/photocopying
Facilities for disabled guests
See all facilities

Review Highlights

Pros:
Good service
Great location
Cons:
Cleanliness issues
Dated rooms

Categories

Cleanliness
5.89
Some reviews mention bad smells and unclean bathrooms.
Service
8.36
Most reviews highlight friendly and helpful staff.
Location
8.4
Conveniently located near shops and attractions.
Room Quality
6.35
Rooms are dated and small, but some were clean and comfy.
Amenities
6.88
Standard hotel amenities; however, some issues with functionality.
Value for Money
6.34
Pricey for the condition and size of rooms; some guests felt it was fair for the location.
Food and Beverage
6.89
Basic breakfast options available; quality varies.
Overall Experience
6.86
Mixed feelings; enjoyed location and friendliness but noted several issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 16:35

Property Description

Central Location
Located within walking distance of the waterfront, boutique shopping, and glacier tours, Baranof Downtown, BW Signature Collection offers a convenient stay in Juneau.

Charming Art-Deco Decor
Each room at the hotel is styled in unique art-deco decor, providing a cozy and stylish atmosphere for guests. Enjoy modern amenities such as cable TV and coffee-making facilities for a comfortable stay.

On-Site Restaurant and Fitness Centre
Indulge in delicious meals at the on-site restaurant and unwind at the lounge after a day of exploring Juneau. Stay active at the fitness centre to keep up with your workout routine even while traveling.

Experience the charm and convenience of Baranof Downtown, BW Signature Collection. Book your stay now for an unforgettable Juneau getaway.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JNU

Property Policies

  • Parking

    Free public parking is possible on site (reservation is not needed).

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 17 years old stay for free when using an existing bed.
    People no matter the age stay for free when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

  • Pets

    Pets are not allowed.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

Location

Property Accessibility

Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type:
  • Entrance Leveled: No
  • Pet Friendly: No
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: No
  • Restaurant Wheelchair Accessible: No
Elevator
  • Elevator Audio Signals: No
  • Elevator Braille Numbers: No
  • Elevator Contrasting Buttons: No
  • Elevator Visual Signs: No
  • Lifts Accessible: No
Show all accessibility features

Guest Reviews

7
Based on 408 reviews
Cleanliness: 5.89
Service: 8.36
Location: 8.4
Room Quality: 6.35
Amenities: 6.88
Value for Money: 6.34
Food and Beverage: 6.89
Overall Experience: 6.86
C
Cliff Dickman couple us
9
Great Location while visiting Juneau
2026-06-13 via Nuitee
D
Dennis family_with_children us
4
I expected better
Pros:

Historical

Cons:

Understaffed
Small room
Small beds
Poor HVAC (too hot)
Overpriced

2026-06-09 via Nuitee
H
Harvey solo_traveller us
4
We were there only one night, but very expensive relative to experience.
Pros:

Convenient

Cons:

Very dated, and service in restaurant very slow.

2026-06-06 via Nuitee
N
Nicole solo_traveller us
1
Terrible for the amount of money charged.
Pros:

Not much

Cons:

Direct TV did not work. Front desk claimed there was an outage. Not true. Other guests had Cable access.

Staff was not helpful. Did not seem to care. The answer was “ I don’t know… Nothing I can do… what do you want me to do…, you can talk to the manager in the morning…”

One girl didn’t even look up when I was talking to her and her front desk partner, like she didn’t care…

2026-06-06 via Nuitee
J
joehamil2n Business Anchorage, Alaska
2
Disappointed
Pros:

Tiny bathroom, no parking and no complimentary breakfast. K was told parking on street was okay because their parking lot was full. I got a ticket for their advice. Won’t stay again. .

2026-06-03 via Tripadvisor
S
Scenic18994812415 Family Aptos, California
2
Horrible property and staff.
Pros:

Wow where to start, 1st room, NO working tv, hot water on the fritz, we get moved to another room
And it’s next to an employee kitchen on the 5th floor made out of what used to be maybe a storage closet? Theres a full fridge, stove, pots pans dishes, everything, I went into it. The noise from this room was incredible, like sleeping in a kitchen, slams, drops, pots pans clanging every possible noise you could think of happened, plus the 15 people in this little tiny space eatting for till 11pm, I will report to best western corporate as well. The smell of the the workers food was not good, the employees live into the hotel rooms, we watched the children come out of the kitchen and into their private rooms. Absolute crap

2026-06-01 via Tripadvisor
S
Seaside66911847286 Couples
4
No heat in the rooms and no working TVs.
Pros:

While the location is fabulous, we stayed three days and had no heat, and no working TVs in either room. I tried to use the hotel phone to call the front desk to tell them, but that did didn’t even work.

2026-05-30 via Tripadvisor
H
Helen couple gb
5
Very pleased we could book at short notice but equally pleased that we only had 1 night
Pros:

Convenient

Cons:

Very noisy heating system which kept us awake. No tea making facilities in the room, just a coffee machine. Walls quite thin and we could hear people in rooms around us

2026-05-30 via Nuitee
K
Kevin solo_traveller us
9
Pros:

Great location! They were able to get me in to my room very early, which was very helpful as I was only there for one day.

Cons:

N/A

2026-05-28 via Nuitee
J
James extended_group us
7
2026-05-27 via Nuitee
M
Mark couple gb
4
Not worth the cost . Hap hazard service
Pros:

Location

Cons:

Very expensive for mediocre accommodation

2026-05-24 via Nuitee
B
blankjl1 Couples Charlotte, North Carolina
4
Clean but no Air Condition.
Pros:

Overall the hotel is clean but needs a renovation. In addition, the hotel has no AC. Our room was on the second floor and I heard noises all night - not sure where noises came from. I wouldn’t spend a week here but for a night it was fine. Not many options in Juneau.

2026-05-23 via Tripadvisor
M
Martyn couple us
1
Stay away.
Pros:

When we found out about our overnight layover in Juneau, we got excited with the possibility of exploring a new city, new culture, and hopefully, a cozy place to stay. A $400 hotel room seems like a splurge, an opportunity to live luxuriously for a night. However, our stay completely soured our impression of Juneau. Our $40 taxi from the airport dropped us off at an entrance with the grandiose of a strip mall. Upon entry, I watched a frail woman heaving her own trolley with her luggage as unoccupied staff sat behind the counter.
Upon check in, the clunky card machine ruined multiple cards before we got our one room key card for the night. The elevator shook as it brought us to the… 2nd floor. The dim lit, musty hallways brought us to our room, and as our door creaked open, we were met with a wave of humidity. This room, by far, was the smallest I’ve ever seen, resembling a NYC shoebox apartment. Although I’m sure those apartments at least have AC and a mini fridge. Opening the curtains, I took in my view of a beautiful parking lot, through a hazy window caked with years of dirt. A tear in the screen brought me a newfound lack of security, seeing how close our window was to the street. Not to mention that the window didn’t actually lock, with many attempts. As I shut the curtains, I quickly realized that there will always be a tiny gap in the curtain, with no overlap, stripping our sense of security down to that of prisoners. The industrial toilet sat behind the door, no knee space, with the joys of 6 squares left on the roll. I guess we get to change it ourselves! Don’t mind the lack of a fan in the restroom. You conveniently get to share all the smells with everyone you’re sharing the room with. The shower clunked on, as water slowly dripped out. Either too hot or too cold. Only after jiggling the handle and slapping the faucet a couple times did the true water pressure come through. Finally, something to help me escape while standing in a 2x4 child-sized bathtub.

2026-05-21 via Nuitee
K
keithpH6552AX Solo travel Mumbai, Maharashtra
10
Superb place to stay.
Pros:

I am a HAL/SBN officer and Baranof was my assigned hotel, room 229. 1st impression was not very good, the entrance floor was soiled, I arrived at 11.30pm the receptionist was grumpy and not very well groomed for a front of house role but once in the room, it was well appointed, lots of amenities, great bathtub, excellent bedding and housekeeping, the AC did not work however. The breakfast buffet was well thought of with plenty of options. The server " Nina" was spectacular, well groomed, kind, very hospitable and super efficient. She was the highlight of my stay. The hotel is superbly located in downtown with snowcapped mountains in he backdrop, I reccomend it 100%

2026-05-20 via Tripadvisor
G
Gwendolyn family_with_children us
1
I didn’t even spend the night. I would like a refund. They send me off. They better not have charged my card
Pros:

Hard to like it with the rude staff

Cons:

That they were racist

2026-05-19 via Nuitee
J
Jodi couple us
5
We were disappointed in the accommodations, especially based on the room rate of $400+ a night.
Pros:

The location was perfect for walking Juneau.

Cons:

The first night there was no hot water. The king room was very small with a view of the roof. Most of the staff was not empathetic at all.

2026-05-17 via Nuitee
J
Jason solo_traveller us
8
2026-05-11 via Nuitee
J
Jeri extended_group us
7
It met my knees. Location was excellent but felt like $400 for the night was a lot.
Pros:

Location what is excellent. Room was good. Warm and comfortable. No real extras or anything special.

Cons:

It seemed very expensive, but maybe that’s what it costs in the prime location. I was there for one night.

2026-05-11 via Nuitee
E
Elayne solo_traveller us
8
2026-05-06 via Nuitee
C
Cole extended_group us
8
Juneau is the most incredible city I’ve visited outside of the lower 48
Pros:

The staff were all very friendly, helpful, and all-around great people. The only 2 gripes I have for my entire stay is how unreliable the room keys are, sometimes being deactivated when held near common devices; all easily fixed though by visiting the help desk.

Cons:

The only unbearable experience was the parking. Of course it’s not too controllable due to the city layout and limited spaces, but the guests that stay there are so incredibly terrible at parking their rentals, that arriving when there are only 3 spaces left is immensely infuriating. You will need to have a spotter and complete a 10-20 point turn in order to squeeze into the tiny and especially, double-parked spaces that people just don’t care whatsoever as to cause an issue for all other guests.

2026-05-04 via Nuitee