Sercotel Ayala

Hotels
8.8 (4979 reviews)
Canciller Ayala, 3 , Bilbao , es

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Heating
Pets allowed
Lift / Elevator
Laundry
See all facilities

Review Highlights

Pros:
Excellent central location (walking distance to old town and shopping)
Friendly, helpful staff
Comfortable, modern rooms and beds
Good/generous breakfast cited by many
Clean and quiet hotel overall
Convenient access to public transport
Cons:
No or distant/expensive parking
Occasional bathroom issues (worn corners, poor lighting, missing toilet brush)
Some guests found breakfast variety limited
A few reports of air-conditioning problems
Nearby street smell and presence of homeless people reported by some
Perceived as somewhat expensive by some guests

Categories

Cleanliness
8.5
Mostly described as clean and modern in many reviews; a few specific notes about worn bathroom corners, missing toilet brush and an occasional strong urine smell in the vicinity that affected perception.
Service
9.5
Staff repeatedly praised as friendly, helpful and accommodating (receptionists highlighted in several reviews); service is a clear strength.
Location
9.7
Consistently lauded as central and unbeatable for access to the old town, shopping and public transport; location is the standout feature across many reviews.
Room Quality
9
Rooms described as comfortable, well furnished, modern with comfortable beds and good showers; occasional comments about bathroom size/finish and a suggestion that a walk-in shower might be preferable.
Amenities
7.6
Mixed: helpful facilities and nice common areas noted, but repeated complaints about lack of on-site parking (or distant/public parking), occasional air-conditioning issues and no café service.
Value for Money
8
Mixed impressions: several guests praised the hotel as great value for a convenient base, while others felt it was somewhat expensive for what is offered.
Food and Beverage
8.5
Breakfast is frequently praised as very good or great, though a number of guests asked for more variety or higher quality in the spread.
Overall Experience
9.6
Predominantly positive overall: many guests said they'd return, called the stay perfect or great and highlighted location and staff; isolated negatives (parking, nearby smell/homelessness, occasional bathroom issues) did not dominate the overall sentiment.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-08-14 04:32

Property Description

Central Location
Located in the heart of Bilbao City Centre, Sercotel Ayala is within walking distance of major attractions such as Campos Eliseos Theatre, Arriaga Theatre, and the Funicular de Artxanda.

Modern Amenities
Enjoy a comfortable stay with amenities like a 24-hour front desk, free WiFi, buffet breakfast, Smart TV, and minibar in every room.

Nearby Landmarks
Explore Bilbao's cultural scene with the Guggenheim Museum, Euskalduna Conference Centre, and Bilbao Fine Arts Museum all just a short distance away.

Experience the best of Bilbao at Sercotel Ayala. Book your stay now for a memorable trip!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Location

Guest Reviews

8.8
Based on 4979 reviews
Cleanliness: 8.5
Service: 9.5
Location: 9.7
Room Quality: 9
Amenities: 7.6
Value for Money: 8
Food and Beverage: 8.5
Overall Experience: 9.6
R
Richard • couple • nl
10
Heerlijk hotel
Pros:

Heerlijke kamer, schoon, airconditioning

Cons:

Niets

2026-08-29 • via Nuitee
J
Josep Maria • couple • es
8
Recomendable 100%
Pros:

Todo

Cons:

Nada

2026-08-29 • via Nuitee
I
Isabelle • solo_traveller • gb
10
Très bon hôtel
Pros:

Propreté irréprochable et beaucoup de soin dans l’entretien des chambres. Personnel très gentil et serviable.

2026-08-29 • via Nuitee
B
Birgit • extended_group • de
9
2026-08-29 • via Nuitee
G
greta • solo_traveller • it
10
2026-08-28 • via Nuitee
A
Andrea • couple • de
7
2026-08-28 • via Nuitee
D
Dolores • couple • ie
9
Very comfortable & pleasant stay at the hotel. The staff were excellent, great location.
Pros:

Greeting & help on our arrival was excellent.

2026-08-28 • via Nuitee
V
Victor Jose • solo_traveller • es
9
2026-08-28 • via Nuitee
P
Paolo • extended_group • it
8
2026-08-27 • via Nuitee
R
Rodica • family_with_children • ro
10
Pros:

Totul
O minune de hotel

2026-08-27 • via Nuitee
E
Emanuela • extended_group • it
8
2026-08-27 • via Nuitee
M
Marcela • solo_traveller • uy
9
Excelente hotel
Pros:

Hotel muy limpio en una perfecta ubicación. Atenciones a los detalles como peine de regalo.

Cons:

Nada.

2026-08-27 • via Nuitee
I
Ilaria • solo_traveller • it
9
2026-08-27 • via Nuitee
P
Piotr • family_with_children • pl
10
Uwielbiam Bilbao.
Pros:

Kapitalny hotel w jeszcze lepszej lokalizacji!

2026-08-26 • via Nuitee
G
Giuseppe • couple • it
10
Coniglio vivamente questo hotel
Pros:

Tutto, stanza , posizione, struttura

2026-08-26 • via Nuitee
H
H • extended_group • nl
9
Top hotel op rustige locatie midden in de stad
Pros:

Perfecte locatie en kamers
Top ontbijt
Vriendelijk personeel

Cons:

Niets

2026-08-26 • via Nuitee
Y
Yoko • couple • de
10
We will stay here again
Pros:

walk distance to almost everything. Next to a department store. comfortable and clean room.

Cons:

Breakfast is just OK.

2026-08-26 • via Nuitee
L
Lurdes • couple • es
7
Correcte
Pros:

L’habitacio i el bany. Molt nou i net tot.

Cons:

El pàrquing. No ho tenen resolt. Has de pagar i només et fan un 10% de descompte. A més, el peimer dia no ens ho van avisar i vam pagar el 100%. L’esmorzar tampoc l’hem trobat de gaire qualitat, correcte però just.

2026-08-26 • via Nuitee
M
MANUEL • extended_group • es
9
2026-08-25 • via Nuitee
M
Mª José • couple • es
10
Excelente hotel para conocer Bilbao
Pros:

Hotel moderno y bien situado en Bilbao, con paradas para trasporte cerca. Conseguimos una buena oferta para desayunar y nos sorprendió la calidad de los productos
El personal es muy amable. La habitación moderna con amplia ducha.
Cuando volvamos a Bilbao repetiremos.

2026-08-25 • via Nuitee