Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Business center
Heating
Family rooms
See all facilities

Review Highlights

Pros:
Clean and comfortable rooms
Helpful staff
Great location
Cons:
Small room size
Limited amenities
Breakfast options could be better

Categories

Cleanliness
8.66
Guests reported clean and comfortable rooms, although some noted issues with bathroom size.
Service
8.83
Staff were consistently praised for being helpful and accommodating.
Location
8.97
Location is a strong point, with many reviews highlighting convenience to attractions.
Room Quality
8.12
Rooms are generally nice but some reviews mentioned small sizes.
Amenities
7.65
Some guests expected more amenities like toiletries and water bottles.
Value for Money
7.91
Mixed reviews on pricing, with some considering it poor value for the quality offered.
Food and Beverage
7.66
Concerns about limited breakfast options and needs some improvement.
Overall Experience
8.63
Overall, guests enjoyed their stay and appreciated the good service and location.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 12:50

Property Description

Central Location in London's West End
Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms
Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar
Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Important information:

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost.

Guests are required to show a photo identification and credit card upon check-in.

When booking a rate with breakfast included, please note this will be an English Breakfast

Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation.

Special requests are subject to availability and additional charges may apply.

Guests with children please note that only one crib is available on request.

The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LHR

Location

Guest Reviews

8.3
Based on 4602 reviews
Cleanliness: 8.66
Service: 8.83
Location: 8.97
Room Quality: 8.12
Amenities: 7.65
Value for Money: 7.91
Food and Beverage: 7.66
Overall Experience: 8.63
B
Best • solo_traveller • gb
10
Boutique stay in an excellent location
Pros:

Excellent location and easy walking distance to Euston Station and tube stations

2026-09-19 • via Nuitee
M
Margit • couple • at
7
2026-09-17 • via Nuitee
G
Georges • solo_traveller • fr
8
2026-09-16 • via Nuitee
Y
Yannick • couple • be
8
Pros:

Clean and silent rooms

Cons:

Well located and quiet. No outside noice

2026-09-16 • via Nuitee
G
Gustavo • couple • br
7
2026-09-16 • via Nuitee
E
Elisabetta • solo_traveller • it
9
Lovely stay, great location
Pros:

Excellent location close to Oxford Street, excellent breakfast and staff at breakfast very kind and willing to meet any request. I arrived during the heat wave and the hotel/rooms had air conditioning, which was a relief as not all hotels in London have it.

Cons:

Rooms were smaller than I expected, but this is central London for you! I wish that all hotels would get rid of the moquette - it's dated and difficult to keep clean!

2026-09-14 • via Nuitee
K
KATHERINE • couple • gb
6
2026-09-14 • via Nuitee
E
Efstathios • solo_traveller • gr
9
Pros:

Τοποθεσία, καθαριότητα, κλιματισμός, πολύ κοντά σε σταθμο του metro

Cons:

Το δωμάτιο λίγο μικρό, δεν ειχε μικρό ψυγείο

2026-09-14 • via Nuitee
C
CRISTINA • solo_traveller • ro
9
Cons:

Perne mai confortabile!

2026-09-13 • via Nuitee
D
Diana-Mirela • couple • eu
9
2026-09-13 • via Nuitee
J
Jared • solo_traveller • de
10
2026-09-12 • via Nuitee
S
Saina • couple • no
1
2026-09-12 • via Nuitee
J
Jared • solo_traveller • de
10
2026-09-12 • via Nuitee
B
Britta • couple • us
9
2026-09-11 • via Nuitee
Y
Yael • solo_traveller • il
9
Pros:

החדר מרווח ונקי, הצוות מקסים ועוזר בכל דבר! דקה מהמלון יש סופר וכמה דקות בכיוון השני boots ושלושה בתי קפה מעולים

Cons:

המיקום קצת מרוחק מהמרכז יותר משחשבתי, 20 דקות הליכה לאוקספורד וכשבדקתי בתחבורה ציבורית זה לא חסך זמן בכלל

2026-09-10 • via Nuitee
Y
Yaron • solo_traveller • il
9
2026-09-10 • via Nuitee
M
Mary • couple • gb
8
Convenient comfortable hotel for one night stay
Pros:

Location near Regents Park and Great Portland Street tube. Room comfortable and quite spacious. Good breakfast with plenty of choice

Cons:

Difficult to open window in room.
Quite expensive but that's London

2026-09-10 • via Nuitee
B
barry • couple • au
6
A great position, but they need new beds/pillows
Pros:

It is in a great position. The staff were lovely. Good breakfast

Cons:

The bed was so hard and the pillows so flat that it was a real impediment to good sleep . The room was small, and even though I’m short (5ft 7) I hit my head on the sloping wall getting out of bed and ended up with a blooded forehead.

2026-09-09 • via Nuitee
C
Carol • solo_traveller • gb
8
Well located quiet hotel
Pros:

The hotel is really well situated and on a very quiet street. Quite a surprise for London. We were on the ground floor but we weren't disturbed by any noise.
The room was very clean and the shower was excellent. Our towels were changed and bed made even though we only stayed two nights.

Cons:

The decor is a little dated and the part of the bathroom where the toilet was is a little cramped (with the loo roll holder where you would normally want to put your feet).
The air-conditioning seemed to be quite an old system - a little noisy and not hugely effective.
A better selection of tea/coffee would have been good with both cups and supplies replaced when the room was cleaned, but these are very minor points. We would definitely use this hotel again.

2026-09-09 • via Nuitee
J
Juan • solo_traveller • es
7
2026-09-09 • via Nuitee