Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Business center
Heating
Family rooms
See all facilities

Review Highlights

Pros:
Clean and comfortable rooms
Helpful staff
Great location
Cons:
Small room size
Limited amenities
Breakfast options could be better

Categories

Cleanliness
8.66
Guests reported clean and comfortable rooms, although some noted issues with bathroom size.
Service
8.83
Staff were consistently praised for being helpful and accommodating.
Location
8.97
Location is a strong point, with many reviews highlighting convenience to attractions.
Room Quality
8.12
Rooms are generally nice but some reviews mentioned small sizes.
Amenities
7.65
Some guests expected more amenities like toiletries and water bottles.
Value for Money
7.91
Mixed reviews on pricing, with some considering it poor value for the quality offered.
Food and Beverage
7.66
Concerns about limited breakfast options and needs some improvement.
Overall Experience
8.63
Overall, guests enjoyed their stay and appreciated the good service and location.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 12:50

Property Description

Central Location in London's West End
Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms
Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar
Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Important information:

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost.

Guests are required to show a photo identification and credit card upon check-in.

When booking a rate with breakfast included, please note this will be an English Breakfast

Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation.

Special requests are subject to availability and additional charges may apply.

Guests with children please note that only one crib is available on request.

The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LHR

Property Policies

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for £25 per person per night when using an available extra bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.3
Based on 4476 reviews
Cleanliness: 8.66
Service: 8.83
Location: 8.97
Room Quality: 8.12
Amenities: 7.65
Value for Money: 7.91
Food and Beverage: 7.66
Overall Experience: 8.63
D
Dean • couple • gb
10
2026-07-25 • via Nuitee
I
Iryna • couple • ua
5
2026-07-25 • via Nuitee
D
Dor • couple • il
8
2026-07-24 • via Nuitee
A
Aleksandar • family_with_children • rs
10
2026-07-23 • via Nuitee
Y
yair • couple • il
9
מומלץ בחום.
2026-07-22 • via Nuitee
A
Anh Duy • couple • dk
9
Pros:

Ren, god beliggenhed, behagelig seng

Cons:

Mangler et lille køleskab samt og en flaske vand pr. dag

2026-07-22 • via Nuitee
C
Corbet • solo_traveller • us
9
Pros:

Quiet and comfortable. Helpful staff.

Cons:

HVAC was a little complicated.

2026-07-22 • via Nuitee
E
Evgeny • couple • gb
9
2026-07-21 • via Nuitee
S
SJAC321107 • Couples • Market Harborough, Leicestershire, England
2
Noisy bedroom ruined sleep
Pros:

Very very disappointing stay at the Gem Fitzrovia. While the hotel was perfectly fine, this was the worst overnight noise experience for many years. The room we were given in LG was an absolute shocker with noise from trains, people, slamming doors and even washing machines at 1am. The bedroom was more of a sleep deprivation chamber.

On checkout, the receptionist asked me if everything had been okay to which I said the hotel is fine but the room should not be used as a bedroom in the future. I fully explained why in reasonable tones, and all I got back was a nod and a reply of “thank you for letting us know” - he couldn’t have been less interested. There was no attempt to address the situation or rectify my now low opinion of the hotel. Don’t ask the question if you have no process to handle negative replies.

It is unlikely I will seek to stay here again and I really cannot recommend it.

2026-07-20 • via Tripadvisor
S
Shriveena • couple • sg
4
Improvements needed, will not be returning!
Pros:

Great location, working lift, staff will help if asked.

Cons:

Pictures are a bit misleading — room is dated and wasn’t cleaned well during our stay. Eg our dirty towels were not replaced and were folded & placed back which wasn’t great, the bathtub still had hair in it & they didn’t clean rubbish that we left in the room. Had to call downstairs to prompt them to do so. Even though the hotel offers free filtered water, this wasn’t told to us upfront and we had to keep calling to ask vs them just placing a fresh bottle in our room. Same goes for complimentary toothbrush etc.

The carpeted floors felt dusty and unclean, and our key card kept being faulty so we’d need to keep going down to ask for fresh cards.

There was no attention to detail or service, and we were left alone to struggle carrying up our luggage up a flight of stairs as the entrance doesn’t have a ramp. You don’t really feel cared for or like it’s a room you’d want to come back to after a long day out. There are plenty of better hotels in a similiar location and this was not worth the amount we paid.

2026-07-20 • via Nuitee
P
Parvatkina • couple • lv
8
2026-07-20 • via Nuitee
E
Edouard • couple • ch
7
Preisleistung im Hotel ??? OK, Preise in London sind sowieso hoch. London ansonsten immer super!
Cons:

Zimmer war deutlich kleiner als es den Eindruck auf der Foto machte. Es fehlen Aufhängemöglichkeiten für Jacken,Mäntel ausserhalb des Schrankes. Fussweg zur nächsten Metro ca. 10 min. mit Koffern ist anstrengend.
Bedienung im TV-Raum, Bar unaufmerksam. Man wird nicht nach einem Getränke gefragt, sondern muss dies anscheinend selber an der Bar holen. Bin ich von einem Hotel dieser Preisklasse nicht gewohnt!

2026-07-19 • via Nuitee
R
Rebekah • couple • gb
8
Perfect location for Wembley visit
Pros:

Clean, good service, great location

Cons:

Nothing

2026-07-19 • via Nuitee
N
Nikos Skordylakis • solo_traveller • gr
8
2026-07-19 • via Nuitee
G
Giuseppina • solo_traveller • it
10
Il soggiorno è stato veramente piacevole, la stanza era dotata di tutti i comfort, lo staff gentile e disponibile. Buona
Pros:

La gentilezza del personale e la pulizia. Belle le stanze

2026-07-18 • via Nuitee
F
Françoise • family_with_children • be
8
Très bon hôtel, à recommander.
Pros:

La plupart du personnel est super sympathique et serviable, notamment une femme d’entretien extraordinaire qui a essayé de s’exprimer en Français avec ma fille et qui a placé ses doudous sur son lit. Ma fille était en joie au retour. Le petit déjeuner est exceptionnel et le personnel extrêmement serviable. Très bien situé. Pas de bruit dans la rue.

Cons:

Pas de prises européennes comme ceux dans lesquelles nous sommes allés précédemment.
Une réceptionniste pas très souriante pour notre départ. Pas d’au revoir.Nous étions logés au sous-sol mais avec fenêtres et entendions le métro mais gérable. Un peu cher.

2026-07-18 • via Nuitee
K
kazgodders • Family • Woking, Surrey, England
10
Lovely hotel, few minutes from tube and Oxford Street
Pros:

Lovely room and very nice hotel. Booked for my daughters as they were going to the MCR concert at Wembley. Eldest said breakfast was very good (full English) and other daughter enjoyed a continental breakfast. Great location a few minutes walk from the tube and Oxford Street which was also visited. Would definitely book again.

2026-07-17 • via Tripadvisor
S
Sharon • couple • gb
10
2026-07-17 • via Nuitee
I
Ivan • couple • ch
7
Sympa
Pros:

Emplacements

Cons:

Le petit-déjeuner finis trop tôt

2026-07-16 • via Nuitee
L
Lily • extended_group • au
6
Pros:

The property entrance presented well, the staff was friendly and the location is good.

Cons:

The triple room was much smaller than what displayed on the website.

2026-07-16 • via Nuitee