Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Business center
Heating
Family rooms
See all facilities

Review Highlights

Pros:
Clean and comfortable rooms
Helpful staff
Great location
Cons:
Small room size
Limited amenities
Breakfast options could be better

Categories

Cleanliness
8.66
Guests reported clean and comfortable rooms, although some noted issues with bathroom size.
Service
8.83
Staff were consistently praised for being helpful and accommodating.
Location
8.97
Location is a strong point, with many reviews highlighting convenience to attractions.
Room Quality
8.12
Rooms are generally nice but some reviews mentioned small sizes.
Amenities
7.65
Some guests expected more amenities like toiletries and water bottles.
Value for Money
7.91
Mixed reviews on pricing, with some considering it poor value for the quality offered.
Food and Beverage
7.66
Concerns about limited breakfast options and needs some improvement.
Overall Experience
8.63
Overall, guests enjoyed their stay and appreciated the good service and location.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 12:50

Property Description

Central Location in London's West End
Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms
Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar
Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Important information:

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost.

Guests are required to show a photo identification and credit card upon check-in.

When booking a rate with breakfast included, please note this will be an English Breakfast

Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation.

Special requests are subject to availability and additional charges may apply.

Guests with children please note that only one crib is available on request.

The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LHR

Location

Guest Reviews

8.3
Based on 4552 reviews
Cleanliness: 8.66
Service: 8.83
Location: 8.97
Room Quality: 8.12
Amenities: 7.65
Value for Money: 7.91
Food and Beverage: 7.66
Overall Experience: 8.63
N
Niamh • couple • ie
8
2026-08-08 • via Nuitee
P
Paula • couple • es
9
2026-08-08 • via Nuitee
I
Illsley • solo_traveller • gb
9
Very friendly and accommodating staff in the Hotel. Breakfast was very good, location and value for money was excellent
Pros:

The location was very good for getting around London

Cons:

The TV in my room did not work properly I couldn’t access the SMART TV capability

2026-08-07 • via Nuitee
T
THIERRY • solo_traveller • re
8
Bel hotel a 15mn d'Oxford Street
Pros:

L'emplacement et la gentillesse du personnel, notamment Sir Milot.

Cons:

La chambre exigue et l'absence de frigo,

2026-08-07 • via Nuitee
L
Lynn • solo_traveller • fr
10
Pros:

Staff friendly and polite,very clean

2026-08-06 • via Nuitee
A
Alexander • couple • ru
9
2026-08-06 • via Nuitee
M
michael • couple • il
8
Pros:

מיקום

Cons:

שירותי נקיון

2026-08-06 • via Nuitee
P
Philip • solo_traveller • gb
10
Pros:

Entry worked perfectly. Pleased to find tea and coffee

Cons:

Nothing I didn't like

2026-08-05 • via Nuitee
A
Anne • family_with_children • ie
9
Pros:

Location was excellent. Breakfast was good but perhaps a little expensive. Staff very friendly & helpful

2026-08-05 • via Nuitee
M
Martin • couple • gb
10
Ideal place to stay for central London
Pros:

Good location, cleanliness, breakfast quality, air con in bedroom fully controlable

Cons:

Nothing

2026-08-04 • via Nuitee
S
Steve • couple • gb
10
Lovely!
Pros:

Stayed here a few times now and have decided it’s the only place we will stay. It’s located in the heart of everything and walking distances to all main attractions. Staff so helpful and friendly. Place is spotlessly clean.

Cons:

It’s not that didn’t like it but a fridge in room to keep water chilled especially as was over 30 degrees.

2026-08-04 • via Nuitee
V
Verginia • family_with_children • bg
9
Хотелът и Лондон ме изненадаха приятно.
Pros:

Местоположението за нашите цели беше отлично. Стаята беше хубава и добре поддържана. Оценявам високо нощните шкафчета в старинен стил.
До основните места, които искахме да посетим се стига пеша, така че можахме да видим много неща. Лондон ме изненада изключително приятно.

Cons:

Климатикът бръмчеше, така че не го ползвахме през нощта.

2026-08-03 • via Nuitee
F
Fahad • family_with_children • sa
10
2026-08-03 • via Nuitee
J
James • couple • gb
10
2026-08-03 • via Nuitee
K
Kent • family_with_children • ie
9
2026-08-02 • via Nuitee
F
Felix • extended_group • de
7
2026-08-02 • via Nuitee
I
Iryna • couple • ua
5
2026-07-25 • via Nuitee
D
Dean • couple • gb
10
2026-07-25 • via Nuitee
D
Dor • couple • il
8
2026-07-24 • via Nuitee
A
Aleksandar • family_with_children • rs
10
2026-07-23 • via Nuitee