Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Room service
Heating
Family rooms
Lift / Elevator
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean accommodations
Cons:
Noise from elevator
Small room sizes

Categories

Cleanliness
10
Generally positive sentiment about cleanliness, but some issues reported.
Service
10
Staff received consistent praise for being kind and helpful.
Location
10
Positive mentions of central location and convenience.
Room Quality
9.14
Some reviews indicate smaller room sizes than expected.
Amenities
9.61
Amenities mentioned were satisfactory, but some aspects could be improved.
Value for Money
9.65
Good value, though a few reviews suggest mixed feelings based on specific room conditions.
Food and Beverage
10
Breakfast and dining services received positive feedback.
Overall Experience
10
Overall satisfaction with the stay despite minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 08:39

Property Description

Convenient Location
The Market Urban Hotel is perfectly situated near major landmarks and transportation hubs, making it an ideal choice for travelers looking to explore Florence with ease.

Modern Amenities
Enjoy the comfort of elegant en suite rooms equipped with free WiFi, air conditioning, and satellite TV. Start your day right with a delicious buffet breakfast and take advantage of the 24-hour reception for all your needs.

Local Expertise
Let our knowledgeable staff enhance your stay by providing insider tips, booking tickets, and offering personalized recommendations. Immerse yourself in the vibrant atmosphere of Via Nazionale, surrounded by shops and cafes.

Experience the best of Florence at The Market Urban Hotel – book now for an unforgettable stay!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Location

Guest Reviews

9.8
Based on 862 reviews
Cleanliness: 10
Service: 10
Location: 10
Room Quality: 9.14
Amenities: 9.61
Value for Money: 9.65
Food and Beverage: 10
Overall Experience: 10
L
Lucia • couple • it
9
Pros:

The room is very modern, the bed was very comfortable. It was very clean. Great breakfast.

2026-08-12 • via Nuitee
G
Giovanna • couple • pr
9
2026-08-11 • via Nuitee
N
Niina • couple • fi
8
Pros:

Erinomainen sijainti lähellä rautatieasemaa, uudistetut huoneet, moderni kylpyhuone, hyvä ilmastointi keskikesän helteellä. Reception auki 24/7.

Cons:

Kaupunkivero, joka maksetaan vielä huoneen hinnan päälle oli yllätys suuruudeltaan, 7e/hlö/yö, pariskunnalta 14e/yö ja kun oltiin useampi yö niin hintaa tulikin jo jonkin verran lisää, esim. toisaalla Italiassa oli 3e/hlö/yö. Ymmärrän, että hinnat toki vaihtelee paikasta riippuen, mutta tämä nyt ainoa asia, joka mietitytti.

2026-08-04 • via Nuitee
J
JDAWG03 • Friends getaway • Milford, Connecticut
10
Great stay!
Pros:

This hotel was very clean and spacious. Joseph at the front desk was extremely helpful answering all our questions and making recommendations! Great stay and within walking distance to the train station even with large luggage!

2026-07-24 • via Tripadvisor
M
MKPlaton • NONE • London, England
10
Amazing location
Pros:

As a solo traveler. The location of this hotel is perfect. The staff are amazing and very helpful. I would stay again here and I highly recommend this hotel

2026-07-18 • via Tripadvisor
J
Jakub • couple • pl
10
Polecam
Pros:

Czystość, wykończenie pokoju, obsługa.

Cons:

Brak

2026-07-15 • via Nuitee
C
Chaitanya • solo_traveller • us
10
Pros:

Rooms

Cons:

Location and staff

2026-07-13 • via Nuitee
B
brunchlover1212 • NONE
10
Amazing and thoughtful stay
Pros:

I loved the breakfast, the room set up, and the staff. I really appreciated the sustainable guide. I will recommend this hotel to others

2026-07-12 • via Tripadvisor
S
stacey • solo_traveller • gb
8
Handy base for exploring
Pros:

The location is close to the train station and convenient for exploring

Cons:

The bathroom was small and dated. The breakfast was geared towards Americans (pancakes and bacon)

2026-07-09 • via Nuitee
S
Siu Ting Isbel • solo_traveller • gb
8
Excellent location and worth for money
Pros:

Clean and spacious

Cons:

None

2026-07-08 • via Nuitee
M
Michelle • family_with_children • za
10
2026-07-07 • via Nuitee
M
Michelle • solo_traveller • za
10
2026-07-07 • via Nuitee
T
tommL4751UR • Solo travel
4
Nice hotel with no sleep
Pros:

The hotel is beautiful and the staff are wonderful! The only reason I gave it two stars is because you can literally HEAR EVERYTHING! Anyone upstairs or downstairs or outside the hotel or in the elevator or the small refrigerator, literally everything made a sound, plus the room doesn't get dark at night. So even though the hotel is new and clean and very close to the train station, good luck getting sleep.

2026-07-05 • via Tripadvisor
O
Oliver • solo_traveller • ch
9
2026-07-02 • via Nuitee
G
Getho • solo_traveller • au
8
Pros:

Modern rooms pretty quiet considering the bustling location.

Cons:

Breakfast service poor. Rude lady server, who became aggressive when we asked for some milk for the cereal. Probably not suited to customer contact.

2026-07-01 • via Nuitee
L
LoveTravel402916 • Couples • Georgia
10
The Annex is a great place to stay!!
Pros:

We stayed in apartment #1, which was around the corner and a short ways down the street from the main hotel. It was very roomy with a bedroom, a living space with pullout couch bed, small kitchen with dining table and bathroom. All spaces were roomy and the bedroom had lots of drawers and hanging space. There are two split a/c units and both worked extremely well, even with the heat wave happening when we were there. It is on the second (top) floor but there is a good elevator, if needed.

The best part, though, was the approach - through an extensive garden! Very quiet and lovely respite from the busy city.

The night and day managers were very friendly and helpful with all requests. We would highly recommend staying here.

2026-06-30 • via Tripadvisor
R
Rafaela • solo_traveller • br
10
Pros:

O hotel é em uma rua bastante movimentada que, em linha reta, cai na Estação de Trem principal da cidade, o que facilita demais. Na mesma rua, também há um Carrefour e um CONAD (mercado), além de cafés e afins. Apesar disso, o hotel é muito silencioso, todos os funcionários muito simpáticos e solícitos. Apesar de não ter Café da manhã incluido na minha estadia, eu acessava o local todos os dias para pedir gelo pra colocar na minha garrafa Térmica, o que nunca foi negado. Ao final da estadia, deixaram uma lembrancinha em nossa porta, o que foi uma fofura!

2026-06-24 • via Nuitee
A
Antonio • couple • it
9
Cons:

bagno troppo piccolo

2026-06-20 • via Nuitee
K
Kris • solo_traveller • be
9
2026-06-18 • via Nuitee
M
Meek5968 • NONE • Bo'ness, Falkirk District, Scotland
10
Fantastic
Pros:

We stayed one night after a wedding before flying home so spent very little time in the hotel. The welcome was fantastic with reception staff being extremely helpful. The room was modern and fresh and had everything we needed. The hotel is perfectly located.

2026-06-15 • via Tripadvisor