Children allowed

Facilities

Fitness facilities
WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
Fitness center
24-hour front desk
Restaurant
Room service
Business center
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Cons:
Noisy surroundings
Issues with restaurant food quality
Small room sizes

Categories

Cleanliness
8.24
Cleanliness mentioned positively in reviews, but some issues noted.
Service
8.71
Staff are super nice and provide helpful service.
Location
8.75
Excellent location mentioned in multiple reviews.
Room Quality
8.2
Rooms are pleasant but some complaints about size and amenities.
Amenities
8.23
Standard amenities, with some issues noted about the coffee machine.
Value for Money
7.69
Perceived as fair but some reviews indicate it should offer more for the price.
Food and Beverage
6.74
Several complaints about restaurant experience and food quality.
Overall Experience
8.21
Generally a nice stay with areas for improvement mentioned.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-09 15:21

Property Description

Luxurious Rooms and Amenities

Experience comfort and style in our bright, stylish rooms featuring Hypnos mattresses and Nespresso coffee machines. Enjoy complimentary Wi-Fi, mineral water, and toiletries during your stay.

Italian Dining and Chic Bar

Indulge in gourmet Italian cuisine at The Number Twelve Restaurant with views of London streets. Unwind at our chic bar offering a wide selection of cocktails, beers, and wines, along with a snack menu and plasma-screen TV.

Convenient Location

Located in trendy Bloomsbury, our 4-star hotel is a short walk from King’s Cross, Euston, and Russell Square Stations. Explore London's iconic attractions like The British Museum and Madame Tussauds just minutes away.

Book now for a luxurious stay in the heart of London!

Important information:

Pre-Authorization on Arrival - kindly note that the Guest card will be authorized and held for the total estimated amount of the booking and an additional daily amount for incidentals (£50.00 per day with a maximum of £250.00 per stay)Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: LHR

Location

Guest Reviews

8.1
Based on 3660 reviews
Cleanliness: 8.24
Service: 8.71
Location: 8.75
Room Quality: 8.2
Amenities: 8.23
Value for Money: 7.69
Food and Beverage: 6.74
Overall Experience: 8.21
L
Laura • couple • fr
7
2026-10-16 • via Nuitee
A
Amy • extended_group • gb
6
It was fine but has so much potential to be so much better.
Pros:

The architecture was beautiful as was the entrance apart from someone had smeared something not very nice on the glass and it had been left. The reception and bar are looked really stylist.

Cons:

The bathroom was awful. The shower was either nuclear hot or freezing, the screen was inadequate so the whole bathroom got soaked and we had 2/3 of a single roll of toilet roll which ran out and we had no toilet roll at all. Plus there was no space or surface in the bedroom or bathroom to put things on.

2026-10-16 • via Nuitee
K
Kate • solo_traveller • gb
5
2026-10-15 • via Nuitee
E
Eliza • couple • us
10
unbeatable location, comfy stay with super onsite dining.
Pros:

We stayed at the hotel when it was the former Ambassadors Hotel at least 4 times based on the location. After the " redo," The Memoir Club Hotel will be our go-to! The accommodations overall have been upgraded; the rooms feature lovely and comfortable decoration, super comfy bedding, and better amenities overall. Requested a quiet upper-floor deluxe double and was impressed. Even the adjacent restaurant, Adeline, has undergone a significant upgrade with a superb menu, actually better than some of the more well-known London venues. We would go back just for the chef's lentil + tomato soup!

2026-10-15 • via Nuitee
K
KZ • solo_traveller • cn
7
2026-10-14 • via Nuitee
K
Kyle • solo_traveller • gb
10
2026-10-13 • via Nuitee
H
Helen • couple • gb
9
Pros:

Location was excellent and staff very helpful

2026-10-13 • via Nuitee
G
Gisela • couple • ch
6
2026-10-12 • via Nuitee
L
Leyla • couple • gb
10
2026-10-12 • via Nuitee
I
Ilkin • extended_group • az
10
2026-10-10 • via Nuitee
C
Chrissie • couple • gb
5
Pros:

Location

Cons:

Only one member of reception staff was helpful and seemed to know what they were doing

2026-10-09 • via Nuitee
K
Katie • couple • gb
8
Beautiful and well located, areas for improvement
Pros:

Clean
Lovely decor
Tasteful
Size (not too big)
Location to Euston
Comfy beds and linen
Great coffee including oat milk in the machine

Cons:

Size of room (tiny)
Size of bathroom (very small!)
Shower may frayed and holes in
Staff pleasant but not overly welcoming
Breakfast should be hot not just warm, need to add more variety such as granola, pancakes, more fruit, bacon wasn’t cooked very well, beans had a skin on them
Event took over bar area considerably made us feel unable to utilise
Lift was very noisy and rickety

2026-10-07 • via Nuitee
Y
Ylva • solo_traveller • no
8
2026-09-20 • via Nuitee
J
José • couple • nl
7
Mooi hotel, top bed en goed ontbijt
Pros:

Het bed, heerlijk

Cons:

Kleine badkamer

2026-09-19 • via Nuitee
D
Domican • solo_traveller • gb
10
Pros:

Nice rooms

2026-09-19 • via Nuitee
A
Azan • solo_traveller • pk
10
2026-09-18 • via Nuitee
E
Egil • solo_traveller • no
7
Good breakfast, clean and tidy but small rooms and expensive
Pros:

Breakfast was good
Room was clean, spotless even

Cons:

Very small rooms, tiny
Price is to high for this room...
Slow and noisy elevator

2026-09-18 • via Nuitee
R
Robert • couple • mt
8
2026-09-17 • via Nuitee
A
Adam • solo_traveller • gb
3
Small room, no water
Pros:

It was nice from the outside, restaurant and gym

Cons:

No water, super small

2026-09-17 • via Nuitee
S
Stephen • solo_traveller • gb
7
2026-09-16 • via Nuitee