Children allowed

Facilities

Health or beauty spa nearby
Parking
Non-smoking rooms
Air conditioning
Room service
Family rooms
Lift / Elevator
Luggage storage
Express check-in/check-out
Safety deposit box
See all facilities

Review Highlights

Pros:
Friendly staff
Excellent location
Clean rooms
Great breakfast
Cons:
Access to spa costs extra
Card key mechanism was working poorly

Categories

Cleanliness
9.76
The rooms were reported as clean and well kept.
Service
10
Staff service was described as 'above and beyond' and 'friendly'.
Location
9.73
Location was consistently praised as perfect and convenient.
Room Quality
9.77
Rooms were described as excellent and comfortable.
Amenities
9.22
Good amenities in the spa and a well-reviewed breakfast.
Value for Money
9.25
Good value for the quality of service and experience.
Food and Beverage
9.21
Breakfast was highlighted as excellent and plentiful.
Overall Experience
9.86
Guests reported a very positive overall experience and expressed intent to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 10:42

Property Description

Luxury Boutique Hotel in Florence's Exclusive Area

Ultra-Modern Rooms and Spa
Experience luxury in every detail at Golden Tower. The ultra-modern rooms with stylish decor offer a comfortable stay. The spa, with a hot tub, Turkish bath, and sauna, promises relaxation and rejuvenation. Indulge in massages and beauty treatments for the ultimate pampering experience.

Buffet Breakfast and 15th-Century Lobby
Start your day with a delicious buffet breakfast, including Italian cappuccino and fresh pastries. The 15th-century lobby, adorned with original frescoes, exudes charm and history. Relax in the library by the fireplace for a cozy evening.

Personalized Service and Central Location
Our 5-star hotel offers personalized service and insider tips from our attentive staff. Explore Florence easily, with the Cathedral and Uffizi Gallery just a short walk away.

Book your stay at Golden Tower for a luxurious and unforgettable experience.

Important information:

Please note that access to the spa is not allowed to children under 18 years old.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: FLR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 5 years old stay for free when using an existing bed.
    Children from 6 years old to 17 years old stay for € 120 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

  • Parking

    Public parking is possible at a location nearby (reservation is not needed) and costs EUR 45 per day.

Location

Guest Reviews

9.6
Based on 1296 reviews
Cleanliness: 9.76
Service: 10
Location: 9.73
Room Quality: 9.77
Amenities: 9.22
Value for Money: 9.25
Food and Beverage: 9.21
Overall Experience: 9.86
S
Siu Chung solo_traveller ie
10
2026-06-13 via Nuitee
E
Elizabeth couple us
10
We spent three lovely days at this beautifully appointed hotel in a prime location.
Pros:

Beautiful decor. Spacious room for Florence. Excellent location near the Duomo but on a quiet side street. Friendly, professional staff. The breakfast buffet was wonderful.

Cons:

I wish the hotel had a fitness room.

2026-06-12 via Nuitee
C
Clément solo_traveller fr
9
Un séjour très agréable dans un hôtel confortable parfaitement situé
Pros:

Établissement parfaitement situé dans le quartier des boutiques de luxe à quelques minutes à pieds de la gare de Florence et des principaux monuments historiques, plusieurs trattoria à proximité ainsi que des restaurants plus branchés
Le personnel était tes agréable, aux petits soins, ne pas hésiter à demander si vous avez besoin de quelque chose (emprunter le steamer de l’accueil)

Cons:

Peu de choses, juste histoire de donner une réponse
La décoration des chambres, malgré leur confort, reste un tout petit peu « datée », l’hôtel serait encore plus agréable si les chambres étaient refaites dans le même style (plus moderne) que l’espace petit déjeuner.
Autre défaut, le tarif du spa (75€ pour une heure pour une chambre), nous avons préféré ne pas l’utiliser, il aurait agréable qu’une séance puisse être proposée à un tarifs moins élevé

2026-06-06 via Nuitee
J
jamielI4544RK Family Portsmouth, Rhode Island
10
Highly recommend. Right in the heart of Firenze.
Pros:

What a wonderful time. The room was immaculate and spectacular. The staff was friendly and attentive from check-in to checkout. The breakfast was fabulous. You can’t beat the location. You can walk to all of the major attractions in Florence. I highly recommend them.

2026-06-05 via Tripadvisor
C
C1577JRrobertw Couples
10
Outstanding Hotel: Staff/Service, Accommodations, Amenities
Pros:

To begin with, the kindness and warm welcome that was provided by hotel manager Daniele gave my wife and me assurance that this stay would be truly special. Further staff accommodation and support that were given by Khouloud, Mahmoud and Simo proceeded to be outstanding in the kindness that one would expect as though being treated as family. The location of the hotel is excellent for walking around the center of the city and reaching the desired sites of interest. All in all, this was a most delightful experience and I definitely recommend staying at The Golden Tower!

2026-06-05 via Tripadvisor
M
Mary-Louise couple au
10
A beautiful property with wonderful staff
Pros:

Centrally located, excellent facilities and the staff were extremely friendly and accommodating

2026-06-04 via Nuitee
T
Trail02292871598 Family
10
Perfect stay
Pros:

I chose Golden tower based on reviews from Trip Advisor. I spent 50 years in the hospitality industry . I was not disappointed. From the moment we entered the hotel to check in each person we encountered was nicer than the next.

We were family of 11 guests .On arrival they guided us to the lounge for complimentary cookies and cappuccino. ( I will dream about the little cookies in powdered sugar. ) Matt then came to join us with hotel folders and gave us information on the hotel and area.

The rooms were spotless and comfortable.

The free breakfast was great. Know you can order omelets and other items if you do not see what you want on the buffet.

I was in the Strozzi tower and the room and bathroom were large and spacious with a window that opened to the outside.

We could walk to everything the location was fantastic.

We ranged in age from 18 to 72 everyone was happy with the hotel and location .This can sometimes be a challenge with 11 people with different mobility levels.

Thank you for being a part of our perfect family hoiliday!

2026-06-02 via Tripadvisor
D
David Grima solo_traveller mt
8
2026-06-01 via Nuitee
J
JonWhitlock solo_traveller gb
10
Pros:

The hotel is lovely, and in a great location. The room was perfect, as was the breakfast. However, the thing that shone the most was the staff - they were all so pleasant and respectful, and couldn't do enough to help - organising meals and giving advice on what to do. I cannot praise the staff highly enough!

Cons:

There is nothing to dislike about this hotel!

2026-05-31 via Nuitee
L
lisamwhite1 Couples
10
Don't hesitate - book it!
Pros:

Perfect location for all of Florence. The room was beautiful and the service was OVER THE TOP! The front desk was welcoming and so accommodating. We will definitely book a stay there again. Oh, and the bar and breakfast was wonderful. They will make you anything you want! Perfecto!

2026-05-28 via Tripadvisor
L
Laura solo_traveller us
10
Best hotel I could ask for
Pros:

The staff was so kind and considerate. They took care of my every need. Excellent location and very good breakfast.

Cons:

Nothing it was perfect

2026-05-28 via Nuitee
F
Faisal couple kw
9
2026-05-27 via Nuitee
E
Evgeniia solo_traveller il
10
2026-05-26 via Nuitee
W
W844HDpatriciap Family Wilmington, Massachusetts
10
Beautiful hotel in Florence
Pros:

This is a top tier hotel. From the beauty to the service to the amenities, this hotel was a 10 on every aspect. We would absolutely stay here again. The breakfast was amazing and the presentation was beautiful. Our room was luxurious and the bed was extremely comfortable. I was sad to leave but would highly recommend this hotel!

2026-05-25 via Tripadvisor
C
Carlos couple co
10
2026-05-25 via Nuitee
K
KATICSA couple es
10
2026-05-25 via Nuitee
B
bobmV3579TS Couples
10
Best Hotel in Tuscany
Pros:

Nothing less than 5 stars. Great location, walk to the Train Station, Ponte Vecchio Bridge, Uffizi all within 10 to 15 minutes. The hotel is beautiful and the staff could not have been more helpful and accommodating. Without a doubt we know where we will stay on our next trip to Florence.

2026-05-23 via Tripadvisor
V
Vadym couple ua
9
2026-05-21 via Nuitee
4
434RichZ Friends getaway Nesconset, Long Island, New York
8
Florence's Finest
Pros:

The Golden Tower Hotel is a wonderful place to stay if you're visiting Florence. It is centrally located and within walking distance to the Duomo, the Baptistry, Accademia, Ponte Vecchio and Uffizi. There are so many excellent restaurants nearby in addition to numerous shops. The staff at the hotel were extremely accommodating and welcoming. We would like to acknowledge Amanda, Chiara and Maria Chiara at the front desk and Mahmud who worked at the lobby bar and helped out at breakfast. We would not hesitate to return to this charming hotel!

2026-05-19 via Tripadvisor
L
Lewi2710 Couples Cincinnati, Ohio
10
Best hotel of our trip
Pros:

We just finished a tour of Greece and Italy. We stayed at all 5 star hotels. I was a bit nervous about this one because it cost considerably less than others. It turned out to be our favorite hotel. The location is perfect, right in the center of things. The hotel and rooms are charming. The service level is incredible. By far the most attentive and friendly service we experienced on the trip. Highly recommend.

2026-05-19 via Tripadvisor