Children allowed
Pets allowed

Facilities

Health or beauty spa nearby
Nightclub
Electric bicycle charging station
Fitness facilities (surcharge)
Non-smoking rooms
Air conditioning
Restaurant
Room service
Pets allowed
Lift / Elevator
See all facilities

Review Highlights

Pros:
Attentive staff
Great location
Cons:
Cold breakfast
Room lighting issues

Categories

Cleanliness
9.01
The hotel is clean and well-maintained.
Service
9.78
Staff were attentive and went above and beyond to accommodate guests' needs.
Location
9.52
Excellent location near China Town and central attractions.
Room Quality
8.47
Rooms are comfortable but have lighting issues and lack some amenities.
Amenities
9
Standard quality for this hotel tier.
Value for Money
8.46
Slightly pricey given the overall experience.
Food and Beverage
8.01
Breakfast service was poor with cold food being served.
Overall Experience
8.98
Overall a good experience with a few areas for improvement.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 13:17

Property Description

Luxurious Accommodations and Entertainment
Experience luxury at its finest in the vibrant West End at W London – Leicester Square. Enjoy 5-star rooms with stunning views, iPod docks, and flat-screen TVs. Indulge in the hotel's sumptuous spa and beauty center for a truly relaxing stay.

Relaxation and Wellness
Unwind at the Away Spa with a sauna, steam room, and elegant treatment rooms. Pamper yourself with luxurious amenities and rejuvenating treatments. Feel refreshed and rejuvenated during your stay in the heart of London.

Vibrant Dining and Nightlife
Sip on expertly crafted cocktails at The Perception Bar while taking in the bustling streets of Soho. Delight in unique dining experiences and live music events. Immerse yourself in the vibrant culture of Theatreland and explore the lively surroundings of Chinatown and Soho. Book your stay now at W London for an unforgettable experience.

Important information:

Please note that the credit card used to make the booking must be presented upon check-in.

Credit/Debit Card Policy:

Debit and Credit cards will be authorized at check-in for the amount of your stay, plus an amount to cover incidentals. The authorization will hold the funds until check out, at which time the amount actually incurred during the stay will be charged. Authorized amounts may take up to 30 days after departure to be released by your bank or financial institution and the hotel will not be responsible for any resulting fees or charges.

Payment Policy:

Third Party Credit Card: Third party credit card forms are not accepted. Bank transfers and CHAPS payments are accepted.

Check: Banker checks are not accepted. Traveler’s checks are not accepted. Guest must show valid passport for the transaction.

Direct Bill: Direct billing is only available after approval of the credit manager. The company to be invoiced must fax an invoice request to the hotel and include the specific charges to be invoiced.

Please note rooms cannot accommodated extra beds. Extra beds are only available in suites.

Dogs weighing 40 pounds (18.14 kilograms) or less are allowed in guest rooms for a daily fee of GBP 25. Service animals are not subject to weight limits. Additional charges apply including a GBP 100 cleaning fee. A pet liability waiver must be signed upon arrival. The hotel reserves the right to charge a guest’s credit card for additional cleaning and excessive damage caused by a dog.

By booking your stay here you are agreeing to our local house rulesGuests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: LCY

Property Policies

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 12 years old stay for free when using an existing bed.
    People no matter the age stay for £60 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.9
Based on 854 reviews
Cleanliness: 9.01
Service: 9.78
Location: 9.52
Room Quality: 8.47
Amenities: 9
Value for Money: 8.46
Food and Beverage: 8.01
Overall Experience: 8.98
W
wllim2509 Business Singapore
8
Good location
Pros:

The hotel is well situated in SOHO and Chinatown. It is also within walking distance to Trafalgar Square. Check in was smooth though I was not upgraded even though being an Ambassador elite member. Staff are polite and friendly. Breakfast was typical English breakfast and was good. Overall, a good stay.

2026-05-29 via Tripadvisor
E
ENİS family_with_children tr
1
Tek kelime ile berbat bir rezervasyon
Pros:

Sadece konum olarak çok iyi

Cons:

Çocuk için karyola talebinde bulunmadık checkin yaptığımızda biz odanıza koyduk ücretsiz dendi ama çıkışta 5 gün X 60 Pound : 300 Pound tahsil ettiler ve biz ücret almayacağız demedik diye yalan söylediler sözde odamız suit ama küçücük kimseye tavsiye etmiyorum booking de kınıyorum

2026-05-29 via Nuitee
S
ScottsdaleAZ Family Scottsdale, Arizona
10
Amazing Hotel, Wildly Optimistic Bathroom Layout.
Pros:

5 stars. W London absolutely nails the location, vibe, and service. The staff were amazing from check-in to checkout, the AC worked perfectly (a true luxury these days), the beds were super comfortable, and the entertainment system was excellent — easy to stream whatever you want.

Only hilarious downside: whoever designed the shower/toilet setup was trying WAY too hard to be edgy and “hip.” Both are basically tiny closet-style rooms, so if you’re traveling with someone and take a shower, you literally have to step out into the main room to dry off and get dressed. Form definitely beat function here. It’s the kind of design choice that makes you wonder if the architect has ever actually stayed in a hotel.

That said, still an amazing stay overall and I’d absolutely come back.

2026-05-27 via Tripadvisor
G
Gediminas solo_traveller lt
10
Pros:

Patiko apsoliučiai viskas.Vieta nuostabi!O jau personalo paslaugumas!!!!Wof!Viskas tiesiog buvo tooooobula!!!

Cons:

Nėra visiškai nieko kas nepatiko.

2026-05-25 via Nuitee
A
Adi couple il
9
מלון מקסים במיקום מושלם
Pros:

מיקום
צוות מקסים

Cons:

מיטה רכה וקצת נמוכה
כיור מאד גבוה

2026-05-25 via Nuitee
U
Ulrich couple de
10
Pros:

Tolle Lage, super schönes Zimmer

2026-05-25 via Nuitee
B
Bosco couple it
9
2026-05-23 via Nuitee
M
Marijan solo_traveller hr
10
2026-05-19 via Nuitee
S
Sharon Fisher couple il
10
Pros:

Excellent Location, very nice staff, facilities all exceeded our expectation
and the most important thing - cleanness- 100%

Cons:

nothing

2026-05-18 via Nuitee
S
S5563EEdanield Solo travel
10
First International Trip, First time in London
Pros:

Centrally located, it was a perfect daily starting point to explore London for the first time, what a lovely hotel. Despite being right in thick of a very busy area near 'Chinatown' and 'Leicester Square', every time I entered and exited the hotel it felt safe and somewhat private at least to me. Friendly staff greet you as you enter and exit the hotel, it was like you just arrived every time. As I recall hotel staff are very attentive to guests and regularly checked if I needed anything but also respected your privacy and time. This being the first time I traveled outside the United States I am grateful for the excellent customer service from the staff at the entrance, check-in staff, and the gentleman who delivered my delicious meal for my in room meal service. Should have wrote his name down. I definitely appreciated the nice touch of having a in room tablet that I was able to use to control lighting, as well as the television. Atmosphere throughout the hotel was welcoming, noise levels are kept at a minimum despite the lively action. Rooms are clean and just right in size with multiple different options to choose from. To top it off on Easter Sunday I found that they had left a lovely special rich chocolate Easter treat in my room. General Manager Morten Skumsrud, thank you to all your staff for being a part of making my first international trip as success!

2026-05-14 via Tripadvisor
C
Chikako solo_traveller jp
10
2026-05-14 via Nuitee
H
Howard couple us
5
2026-05-12 via Nuitee
E
Eran solo_traveller il
10
Very good hotel with amazing location
Pros:

Fabulous location, walking distance to many train lines, in the middle of the most touristic area in London with good vibes. Large enough room. Good service. Nice atmosphere and "vibe".

Cons:

Unusual room design which seems more for younger people-not sure every person would like it.

2026-05-07 via Nuitee
S
Sarah solo_traveller gb
7
Pros:

Great location. Friendly staff. Good facilities.

Cons:

Noisy room due to location

2026-05-06 via Nuitee
R
Roberto family_with_children ch
9
2026-05-05 via Nuitee
B
barros couple mz
8
2026-05-05 via Nuitee
M
Michakos couple gr
10
2026-05-03 via Nuitee
G
GoPlaces04294885718 Couples Malta
10
Outstanding in dealing with issues and a Team that works….
Pros:

Issues around check in were resolved quickly and to me that’s as important as the stay itself as mistakes will happen.

Great team, great location, breakfast outstanding. Good value for central London.

2026-05-02 via Tripadvisor
N
Nicola family_with_children gb
9
2026-04-29 via Nuitee
A
alisonrE1284XV Family
10
The BEST hotel in London
Pros:

Incredible experience. The workers were so lovely, the room was THE best I’ve ever stayed in in London. The staff were incredibly accomodating. I can’t remember this hotel enough. If you have any doubts of what hotel to go for W by far tops any other hotel from their customer service alone speaks volumes! The receptionists were very helpful, and the housekeeping were very thoughtful. I am very impressed!

2026-04-28 via Tripadvisor