The Merchant's House, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9 (2682 reviews)
29 Milford Street Salisbury , Salisbury , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Non-smoking throughout
Adult only
Coffee Shop on site
Staff adhere to local safety protocols
Guest rooms disinfected between stays
Cleaning standards that are effective against Coronavirus
Physical distancing rules followed
Hand sanitizer in guest room and key areas
See all facilities

Review Highlights

Pros:
Friendly Staff
Great Location
Good Breakfast
Cons:
Noise from Nightclub
Small Room Size

Categories

Cleanliness
8.39
Mostly clean with some issues reported, such as leaks and light not working.
Service
9.36
Staff were reported as friendly and helpful throughout multiple reviews.
Location
9.4
Great location for city visits, highly praised in several reviews.
Room Quality
8.35
Rooms reported as small and some had noise issues from nightlife.
Amenities
8.88
Amenities generally good, though some complaints about parking availability.
Value for Money
9.34
Perceived as good value for the price paid during stays.
Food and Beverage
9.39
Breakfast offerings were consistently praised; good variety noted.
Overall Experience
8.86
Overall enjoyment from guests, with a few mentions of minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 02:07

Property Description

Luxurious Accommodation:
Indulge in a stay at The Merchant's House, BW Signature Collection, offering elegant and air-conditioned rooms with free WiFi and private bathrooms. Each room features a desk for your convenience and a flat-screen TV for entertainment.

Convenient Location:
Situated just 1.2 km from Salisbury Train Station and 700 meters from Salisbury Cathedral, our hotel provides easy access to key attractions such as Old Sarum, Salisbury Racecourse, and Stonehenge. Plus, with Southampton Airport only 37 km away, traveling is a breeze.

Exceptional Service:
Our multilingual staff, fluent in English and Polish, are dedicated to ensuring your comfort and satisfaction throughout your stay. From the welcoming reception to the well-equipped rooms, your experience at The Merchant's House will be nothing short of memorable.

Book now for an unforgettable stay at The Merchant's House, BW Signature Collection.

Important information:

Parking is subject to availability due to limited spaces.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: BOH

Property Policies

  • Parking

    No parking available.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 17 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Pets

    Pets are not allowed.

  • Internet

    WiFi is available in the hotel rooms and is free of charge.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

Location

Guest Reviews

9
Based on 2682 reviews
Cleanliness: 8.39
Service: 9.36
Location: 9.4
Room Quality: 8.35
Amenities: 8.88
Value for Money: 9.34
Food and Beverage: 9.39
Overall Experience: 8.86
A
A.M. solo_traveller de
10
Pros:

Wunderschönes altes Haus, sehr gutes Frühstücksbuffet, tolle Lage

2026-05-29 via Nuitee
A
Amanda couple gb
8
We will be staying again.
Pros:

We have stayed on several occasions as my in-laws live nearby.
The staff are always friendly and helpful. The room is clean and comfortable. And the breakfast is great with a good choice.

Cons:

The hallway just outside the toilets on the ground floor is rather smelly which is a shame
If I were being picky I would prefer a better quality yoghurt at breakfast.

2026-05-27 via Nuitee
J
Joan couple gb
8
Enjoyed our stay and would return again.
Pros:

The breakfast was good but needs more choice. Thought the rd
Reception staff were very helpful and friendly.

Cons:

Could do with hooks in the bathroom.

2026-05-27 via Nuitee
S
Stephens extended_group gb
8
Comfortable hotel with a few inflexible procedures
Pros:

Buffet breakfast was fresh and regularly topped up, eggs cooked to order.
Functional bar run by friendly staff member which offered a happy hour 5-7 which was an ideal meeting place for our group before venturing out in the evening

Cons:

Checking in was a bit regimental... 3pm with no flexibility; at least four groups were awaiting check in ; I'm sure at least one of the rooms would have been available earlier.
Car parking had a poor system ; electric car spaces were left empty as no guests had electric cars whilst petrol car owners had to find parking elsewhere, in street or publc car park,regularly having to move there vehicle... there was no booking system for places which was unacceptable

2026-05-26 via Nuitee
J
Jane solo_traveller gb
9
Pros:

Really lovely, friendly hotel that felt like an independent despite being badged as BW and I felt really welcome there. It's very handy for the town centre, the rooms at the back are quiet and the beds are super-comfortable, with enough light to read by. I was there as part of a choir singing in the cathedral over the weekend and I very much appreciated the fact that I could get a Sunday breakfast early enough to get to a 9am rehearsal (not all hotels do this!). I also like hotels like this where eggs are cooked fresh to order and everything else is buffet.

Cons:

Although a double, the room would have been a bit cramped if there had been two people in it. The shower screen wasn't really adequate so every time I had a shower there was a huge puddle on the bathroom floor. (Probably more a problem for the hotel than for me!). The breakfast room was a bit gloomy, and small - but brightened up by very cheery staff!

2026-05-26 via Nuitee
S
Silvia solo_traveller de
8
2026-05-26 via Nuitee
C
Carmen couple gb
9
Contenta con el hotel
Pros:

Han hecho días de mucho calor y había aire acondicionado

Cons:

Nada

2026-05-25 via Nuitee
M
Melanie solo_traveller gb
9
Pros:

Great central location. Friendly staff. Comfy bed

2026-05-25 via Nuitee
S
sean solo_traveller gb
8
Pros:

Excellent location very clean room and a comfortable bed recommend

2026-05-25 via Nuitee
T
Tess solo_traveller gb
9
Pros:

Beautiful hotel. Close by the sights. Lots of info from at the friendly woman at the check in.
Good breakfast. Air conditioner so room is comfortable.
Staff smiley

Cons:

Nothing

2026-05-23 via Nuitee
W
wilson solo_traveller gb
8
Relaxing enjoyable stay
Pros:

Good position old building friendly helpful staff

Cons:

Would be good to always have a restaurant there or sell more by way of snacks as bar is a nice place to sit

2026-05-22 via Nuitee
S
Sarah solo_traveller au
10
Comfortable stay in a beautiful town.
Pros:

Very friendly staff, comfortable and clean room, easy walk from the station and a killer breakfast!
I stayed here for a night to go in a Stonehenge after dark tour. The Stonehenge bus stops
is very close to the hotel, but stops running early in summer, however an uber wasn’t too expensive and only a 10-15 minute drive away.

Cons:

Nothing

2026-05-21 via Nuitee
C
Charlie Crawford couple gb
10
Value for money, would definitely stay here again.
Pros:

Warm welcome, newly refurbished rooms. Free parking and excellent WiFi.

2026-05-21 via Nuitee
G
Gretchen extended_group us
10
2026-05-21 via Nuitee
A
AnarchyTravel solo_traveller us
9
Excellent Hotel Located Near Stonehenge Tourist Bus Stop
Pros:

The Merchant's House is an excellent hotel located a walkable distance - with a small bag or backpack - from the Salisbury train station. The in-town tourist bus top to Stonehenge is just a couple of blocks from the hotel, so there's no reason to return to the train station to take the tour. The rooms are comfortable and modern with good Wi-Fi. The staff is welcoming and helpful and the breakfast is superior to most I've had at English hotels in this price range. I highly recommend this hotel if you're planning a visit to Salisbury.

2026-05-20 via Nuitee
C
Claire couple gb
10
Went for an anniversary - no complaints whatsoever. I will come back!
Pros:

Modern and cosy and it was so close to the centre of town - excellent location.

Cons:

Nothing - it was spot on.

2026-05-20 via Nuitee
J
Johannesson solo_traveller se
10
Pros:

Läget var bra.Personalen var mycket
hjälpsamma.

2026-05-19 via Nuitee
M
Madeleine couple fr
7
Centrally located
Pros:

Very well-located and central. We were lucky and managed to get one of the free parking spots. Staff were helpful and friendly.

Cons:

Fairly standard chain-hotel rooms with so-so beds and bedding - don't expect local inn charm. There was unfortunately a power outage on the whole street the morning of our stay, so we can't comment on their breakfast. However the hotel handled this situation very well by sending us to their sister-hotel for breakfast and refunding a portion of our stay.

2026-05-19 via Nuitee
J
joan extended_group gb
10
Excellent location, lovely historic hotel . A warm welcome from all the staff
Pros:

Charismatic and full of history .
A short walk to cathedral and centre of Salisbury
Rooms clean and comfortable.
Staff were all welcoming, friendly,informative and extremely helpful
Would definitely recommend

2026-05-16 via Nuitee
A
Arnaldo couple gb
7
2026-05-15 via Nuitee