Hotel Rosso23 - WTB Hotels

Hotels
8.8 (1752 reviews)
Piazza Santa Maria Novella 21 , Florence , it

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Children allowed
Pets allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Room service
Heating
Family rooms
Pets allowed
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Cons:
Shower design
Outlet issues

Categories

Cleanliness
8.58
Multiple mentions of cleanliness with positive sentiments regarding the overall maintenance.
Service
8.95
Consistently praised for staff kindness and helpfulness.
Location
9.09
Excellent location near Santa Maria Novella and other attractions.
Room Quality
8.64
Spacious and comfortable rooms, but noted issues with bathroom features.
Amenities
8.77
Good amenities with high-quality breakfast and complimentary features.
Value for Money
8.43
Very good price-quality ratio mentioned, but some concerns raised about value.
Food and Beverage
9.08
Breakfast was exceptionally praised for variety and quality.
Overall Experience
8.85
Generally positive feedback with a desire to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 15:57

Property Description

Central Location and Stunning Views

Located in the heart of Florence, Hotel Rosso23 offers breathtaking views of the Basilica of Santa Maria Novella. Just a short walk from iconic landmarks like Florence Cathedral, the hotel provides the perfect base for exploring the city.

Unique Design and Elegant Interiors

Step into a world of modern sophistication with Rosso23's striking red and grey color scheme. The historic building boasts charming features such as grand staircases and decorative walls, creating a blend of contemporary style and timeless elegance.

Comfortable Rooms and Modern Amenities

Relax in well-equipped, air-conditioned rooms complete with a minibar, safe, and satellite TV. The private bathrooms are stocked with essentials, ensuring a comfortable stay. Some rooms even offer picturesque views of the bustling square.

Experience the allure of Florence at Hotel Rosso23 - book now for an unforgettable stay amidst luxury and convenience.

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets are allowed on request. No extra charges.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 48 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for € 25 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.8
Based on 1752 reviews
Cleanliness: 8.58
Service: 8.95
Location: 9.09
Room Quality: 8.64
Amenities: 8.77
Value for Money: 8.43
Food and Beverage: 9.08
Overall Experience: 8.85
C
Cinzia • solo_traveller • it
10
2026-07-23 • via Nuitee
S
Samurai • solo_traveller • jp
6
再訪はない
Pros:

駅から近く便利です。

Cons:

間口が狭くホテルを探し難い。部屋にたどり着くのに迷路、また部屋は狭い。冷蔵庫がない。

2026-07-22 • via Nuitee
G
Giovanni • solo_traveller • it
10
2026-07-21 • via Nuitee
H
Hila • couple • il
9
2026-07-20 • via Nuitee
L
lola • solo_traveller • es
10
Excelente
Cons:

La habitación para dos personas resulta un poco pequeña. Para mi no fue un problema ya que viajaba sola

2026-07-19 • via Nuitee
E
eugenia irene • solo_traveller • ro
9
Pros:

Locația, cladirea

Cons:

Zgomotul de la AC

2026-07-18 • via Nuitee
S
Sebastian • solo_traveller • ec
10
Pros:

La ubicación increible, el hotel muy moderno y totalmente bien equipado

Cons:

Nada

2026-07-17 • via Nuitee
M
Marco • extended_group • it
9
2026-07-16 • via Nuitee
A
Antonio • couple • it
9
2026-07-15 • via Nuitee
N
Nicholas • solo_traveller • cz
10
2026-07-05 • via Nuitee
I
Ibrahim • solo_traveller • dk
10
2026-07-01 • via Nuitee
G
GIANLUCA • solo_traveller • it
8
Buona soluzione se si cerca una posizione vicino la stazione
Pros:

Posizione centralissima, a 5 minuti a piedi dalla stazione.
Personale cortese.
Buona colazione

Cons:

Stanza piccola e con aria condizionata troppo fredda (non regolabile, pur agendo sul termostato)

2026-07-01 • via Nuitee
M
Marco • extended_group • it
7
2026-06-27 • via Nuitee
M
Margaret • solo_traveller • it
8
Pros:

Accessibility to SMN station. Beautiful building. Good service.

Cons:

Nothing

2026-06-22 • via Nuitee
R
Riccardi • solo_traveller • it
10
Pros:

Lo staff super gentile e disponibile, colazione top e visuale spettacolare

Cons:

Niente

2026-06-21 • via Nuitee
G
Gio79nero • solo_traveller • it
9
Pros:

POSIZIONE FANTASTICA. STAFF SUPER PRECISO E DISPONIBILE

Cons:

NULLA

2026-06-19 • via Nuitee
M
Manuel23 • solo_traveller • it
10
Pros:

Tutto ,posizione ,staff, struttura,colazione ,professionalità e educazione

Cons:

Niente

2026-06-18 • via Nuitee
I
Isolde • solo_traveller • de
8
Gut
Pros:

Die Lage u d das Personal
Das Zimmer war für den Preis etwas klein

2026-06-16 • via Nuitee
E
Eli • solo_traveller • at
8
Praktisch!
Pros:

Die Lage ist sehr praktisch! Der Herr an der Rezeption/Concierge war sehr freundlich und hilfsbereit. Das Frühstück war typisch für Italien und sehr ok.

Cons:

Das Hotel ist sehr hellhörig. Man hat es recht weit zum Zimmer. Sonst alles ok.

2026-06-08 • via Nuitee
S
Serap • couple • tr
8
2026-06-08 • via Nuitee