Hotel Rosso23 - WTB Hotels

Hotels
8.8 (1732 reviews)
Piazza Santa Maria Novella 21 , Florence , it

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Children allowed
Pets allowed

Facilities

Parking
Non-smoking rooms
Air conditioning
Room service
Family rooms
Pets allowed
Lift / Elevator
Facilities for disabled guests
Staff adhere to local safety protocols
Guest rooms disinfected between stays
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Cons:
Shower design
Outlet issues

Categories

Cleanliness
8.58
Multiple mentions of cleanliness with positive sentiments regarding the overall maintenance.
Service
8.95
Consistently praised for staff kindness and helpfulness.
Location
9.09
Excellent location near Santa Maria Novella and other attractions.
Room Quality
8.64
Spacious and comfortable rooms, but noted issues with bathroom features.
Amenities
8.77
Good amenities with high-quality breakfast and complimentary features.
Value for Money
8.43
Very good price-quality ratio mentioned, but some concerns raised about value.
Food and Beverage
9.08
Breakfast was exceptionally praised for variety and quality.
Overall Experience
8.85
Generally positive feedback with a desire to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 15:57

Property Description

Central Location and Stunning Views

Located in the heart of Florence, Hotel Rosso23 offers breathtaking views of the Basilica of Santa Maria Novella. Just a short walk from iconic landmarks like Florence Cathedral, the hotel provides the perfect base for exploring the city.

Unique Design and Elegant Interiors

Step into a world of modern sophistication with Rosso23's striking red and grey color scheme. The historic building boasts charming features such as grand staircases and decorative walls, creating a blend of contemporary style and timeless elegance.

Comfortable Rooms and Modern Amenities

Relax in well-equipped, air-conditioned rooms complete with a minibar, safe, and satellite TV. The private bathrooms are stocked with essentials, ensuring a comfortable stay. Some rooms even offer picturesque views of the bustling square.

Experience the allure of Florence at Hotel Rosso23 - book now for an unforgettable stay amidst luxury and convenience.

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets are allowed on request. No extra charges.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 48 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for € 25 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.8
Based on 1732 reviews
Cleanliness: 8.58
Service: 8.95
Location: 9.09
Room Quality: 8.64
Amenities: 8.77
Value for Money: 8.43
Food and Beverage: 9.08
Overall Experience: 8.85
B
Barbara • solo_traveller • au
8
Good location, friendly staff, reasonable value for Florence
Pros:

Friendly helpful staff

Cons:

A few stairs to carry suitcase, but staff helped

2026-05-30 • via Nuitee
C
Carlos Alberto • couple • es
10
charming hotel
Pros:

just a perfect stay in Florence! Recepcionistas comomlas camareras del desayuno y limipadoras tod@s simpaticos atentos y maravillos

2026-05-28 • via Nuitee
I
Irina • solo_traveller • it
10
Cons:

Можно улучшить завтрак.
Кофе очень плохой

2026-05-19 • via Nuitee
A
Adriana • couple • pe
10
2026-05-17 • via Nuitee
L
Laurie • extended_group • ca
8
2026-05-15 • via Nuitee
A
Andrew • couple • gb
10
Could not have been bettered…
Pros:

Great location with courteous and professional staff

Cons:

Nothing

2026-05-14 • via Nuitee
S
Susana • solo_traveller • us
7
2026-05-14 • via Nuitee
R
Roberto • solo_traveller • it
10
Ottimo
Pros:

Un hotel meraviglioso, pulito, elegante per un soggiorno estremamente piacevole. Super consigliato

2026-05-13 • via Nuitee
S
Selene • solo_traveller • it
5
2026-05-10 • via Nuitee
F
Franz • couple • at
9
Pros:

Wie hatten vorab angekündigt, dass wir einen kleinen Hund mit haben.
Es war ein Kissen und ein Wassernapf im Zimmer vorbereitet, sehr nett und aufmerksam.

2026-05-10 • via Nuitee
F
Federico • couple • it
8
Ottima posizione
Pros:

Posizione

Cons:

Niente

2026-05-09 • via Nuitee
K
Karen • couple • au
10
2026-05-07 • via Nuitee
M
Marilena • family_with_children • it
8
2026-05-07 • via Nuitee
Y
Yasue • solo_traveller • jp
9
楽しかったです
Pros:

パラバートンまで徒歩10分(Googleマップで出てくる道よりショートカット可能)
共用エリア(キッチン、リビング、バスルーム)は広くて快適

Cons:

最寄りのバス停から登り坂徒歩8分、まぁまぁ大変
治安が良すぎて試合観戦後の帰り道(これも登り坂)が人通りの無い道で少し怖かったので、2名以上での利用がいいかも
(ただ私は慣れたのでまた機会があれば泊まりたい)

2026-05-06 • via Nuitee
C
CARLOS • solo_traveller • es
8
2026-05-04 • via Nuitee
S
Stephanus • solo_traveller • nl
8
Fantastische locatie, hotel is een aanrader
Pros:

De locatie is top! Centraal gelegen met alle hoogtepunten van Florence binnen loopafstand. Paar minuten wandelen van centraal station. Hotel ziet er van buiten niet bijzonder uit maar is dat wel van binnen. Nette kamer en prima ontbijt. Medewerkers zijn bijzonder vriendelijk.

Cons:

Wij hebben tijdens ons verblijf geen minpunten ervaren, anders dan een aantal muggen.

2026-05-02 • via Nuitee
A
Andrejs • solo_traveller • lv
8
If future if I will trip to Florence, I always book hotel Rosso23 (Garibaldi)
Pros:

It was my second stay in hotel and I know this hotel as very acceptable for me. PERFECTO!

Cons:

Staff, clean, breakfast, location, still

2026-05-01 • via Nuitee
L
Lorenzo • family_with_children • it
9
2026-04-30 • via Nuitee
P
Pia • couple • it
10
2026-04-29 • via Nuitee
C
CHIARA • solo_traveller • it
7
2026-04-28 • via Nuitee