White Swallow Hotel

Hotels
31-33 Lord Street , Blackpool , gb

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Facilities

WiFi available
Free WiFi
Non-smoking rooms
24-hour front desk
Heating
Terrace
Pets allowed
Laundry
Safety deposit box
Ironing service
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Review Highlights

Pros:
Excellent breakfast (frequently praised)
Very friendly, accommodating staff/hosts
Great, central location close to stations and attractions
Clean and comfortable rooms (many mentions)
Good value for money
Pet-friendly (no extra charge for pets)
Cons:
Dog-friendly policy allowing dogs in dining room (offensive to some guests)
Parking limitations
Intermittent WiFi reported
Some rooms dated; small showers and occasional locked windows leading to heat
Minor exterior/amenity suggestions (no ashtray outside)

Categories

Cleanliness
1
Consistently described as very clean in multiple reviews ("lovely clean room", "very clean and quiet").
Service
1
Hosts and staff repeatedly praised as friendly, helpful and accommodating (owners stayed awake for late check-in, staff go above and beyond).
Location
1
Frequently called perfect/excellent and noted as very convenient (close to train/tram stations, North Station, nightlife and theatres).
Room Quality
1
Mixed comments: some rooms cosy and comfortable, but several notes of dated decor, small showers and one locked window creating heat issues.
Amenities
1
Multiple amenity issues mentioned: dog-friendly policy with dogs allowed in the dining room (unpopular with some guests), parking difficulties, intermittent WiFi and minor exterior/ashtray suggestions.
Value for Money
1
Many reviewers explicitly call it good value or great value for money (one paid £50 and praised the breakfast/value).
Food and Beverage
1
Breakfast repeatedly described as excellent, plentiful and a highlight of the stay.
Overall Experience
1
Overall very positive sentiment: many repeat stays, strong recommendations and hosts described as welcoming; small complaints do not dominate impressions.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-04-14 06:40

Property Description

At the heart of Blackpool's vibrant North Shore district, the White Swallow Hotel offers a perfect blend of comfort and convenience for your stay.

Prime Location: Just a short stroll from the stunning North Beach, North Pier, and Blackpool Tower, you will find yourself in the center of all the action. Whether you're looking to explore or relax, our hotel is your ideal base.

Comfortable Accommodations: Our rooms are designed with your comfort in mind, featuring flat-screen TVs, private bathrooms with modern amenities, and complimentary toiletries to ensure a delightful stay.

Delicious Breakfast Options: Start your day with a tasty breakfast selection, including buffet, continental, and hearty Full English/Irish choices perfectly crafted to fuel your adventures.

Book your unforgettable getaway at the White Swallow Hotel today!

Important information:

This property does not accommodate bachelor(ette) or similar parties.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Location

Guest Reviews

Cleanliness: 1
Service: 1
Location: 1
Room Quality: 1
Amenities: 1
Value for Money: 1
Food and Beverage: 1
Overall Experience: 1
R
Ryan • solo_traveller • gb
10
Breakfast to die for!
Pros:

The owners are great hosts. Hotel is in a fantastic spot right in the middle of the gay night life. My room was clean and quiet with a comfortable bed. The breakfast was amazing, so much choice and freshly cooked.

Cons:

Nothing, for the money it was all well worth it. I would not hesitate on staying again.

2026-07-25 • via Nuitee
M
Mary • solo_traveller • gb
10
I really enjoyed my stay at this hotel, the owners were very welcoming, friendly and helpful, room was clean tidy and be
Pros:

The property was easy to get to from Blackpool north train station, clean and comfortable.

Cons:

N/A

2026-07-25 • via Nuitee
L
Lisa • solo_traveller • gb
9
Pros:

The owners were really friendly ,& early check in was no problem. Any issues were sorted straight away .Spacious room .Breakfast was really good & a good selection .Room was clean & the bed was comfy. Location was good if coming by train

Cons:

The bathroom was abit compact compared to the size of the room

2026-07-24 • via Nuitee
M
Michelle • solo_traveller • gb
9
2026-07-23 • via Nuitee
C
Chantelle • solo_traveller • gb
9
Friendly comfortable nd clean
Pros:

Lovely staff, great breakfast, clean and comfortable room

Cons:

The pressure of the shower was very low but managed ok

2026-07-20 • via Nuitee
J
joanne • extended_group • gb
9
2026-07-20 • via Nuitee
A
Ashley • solo_traveller • gb
10
Pros:

Fabulous location, only few minutes from North Staion and same to seafront. Lovely friendly hosts Steve & Paul and great breakfast!

2026-07-20 • via Nuitee
D
david • solo_traveller • gb
10
Pros:

We was well looked after....the hotel was clean and inviting....breakfast was lovely, the best we'd had

Cons:

Nothing

2026-07-19 • via Nuitee
J
Jayne Green • solo_traveller • gb
8
Great location, great staff, great room, and great breakfast.
Pros:

Staff were very friendly and had a good sense of humour from check-in to check out. The room was very clean and was good for our 1 night stay. Bed was very comfortable, the room was great had everything we needed. Breakfast was superb.

Cons:

I'm not sure if it was a one-off or not, but for someone who likes a cup of tea when they get up... no milk in the room. But not the end of the world, and when asked, I got some in a jug.

2026-07-19 • via Nuitee
T
Tracey • couple • gb
10
Brilliant
Pros:

Lovely hotel
Good breakfast

Cons:

Nothing

2026-07-18 • via Nuitee
S
Stephen • solo_traveller • gb
10
Host was friendly and always dressed smart . Room very clean very secure . Location superb , breakfast best in Blackpool
Pros:

Location , host, breakfast

Cons:

Everything was perfect

2026-07-18 • via Nuitee
N
Neville • solo_traveller • gb
10
Pros:

Stayed 3 nights. Steve & Paul are fantastic hosts. My single room was perfect and had everything I needed. The wifi was good and the breakfast was the best I've had in 8 years of visiting Blackpool.

Cons:

Nothing

2026-07-13 • via Nuitee
A
Angelo • solo_traveller • gb
9
Great value
Pros:

Breakfast and location

2026-07-13 • via Nuitee
B
Brian • solo_traveller • gb
10
It's all you need. Close to everything and local transport and an amazing breakfast!
Pros:

Absolutely amazing breakfast – easily the best I've had in Blackpool, and that's saying something after all the years I've been visiting.

The rooms were well equipped with everything you need for a few nights' stay: clean, comfortable, and with all the amenities you'd expect.

Paul and Steve really make this B&B special. They're fantastic hosts with a great sense of humour, nothing is ever too much trouble, and they genuinely make you feel welcome from the moment you arrive.

The whole stay exceeded my expectations, and I'm genuinely gutted I won't be staying here when I return to Blackpool next month. If I can switch my booking, I definitely will!

The location is another huge plus. Local transport is just a short walk away, making it easy to get around Blackpool, and it's also within easy walking distance of the town centre and the nearby LGBT bars and nightlife. As a solo traveller, I felt completely safe throughout my stay, which made the experience even more enjoyable.

I've stayed in plenty of B&Bs across Blackpool over the years. No, it's not the Ritz—but you're in Blackpool, so don't expect the Ritz! What you do get is excellent value, brilliant hospitality, comfortable rooms, an outstanding breakfast, and hosts who genuinely care about their guests.

I can completely understand why this place has an 8.9 rating on Booking.com—it thoroughly deserves it. From now on, this will be my go-to B&B whenever I visit Blackpool, and I'll be checking here first for all my future bookings. I'll definitely be back as soon as I can and would happily recommend it to anyone visiting the town.

Cons:

That I had to go to work and leave.

2026-07-13 • via Nuitee
A
Anthony • solo_traveller • gb
10
Pros:

Great room, Very compact but practical for our stay. Smart Tv, comfortable beds, Nice bedding and fluffy towels, nice and peaceful. The Banter at breakfast with Paul and Steve was definitely the highlight of our stay.......what amazing owners! The Breakfast was plentiful with an abundance of freshly baked pastries, Juices in a nice cold fridge, cereals, fruit and the list goes on. The Cooked breakfast was served piping hot and accompanied with strong tea in a pot. We would highly recommend 👌

Cons:

Hot water in shower took a while but this was explained on check-in so not a major issue, Its a big building 😀

2026-07-13 • via Nuitee
W
Wendy • solo_traveller • gb
10
Great hotel.
Pros:

Everything, great host's, exceptionally clean comfortable rooms, best breakfast in Blackpool, near train station and bar's
We will be returning again and again 😊

2026-07-12 • via Nuitee
G
gareth • couple • gb
9
One of the best.
Pros:

Staff we're fantastic. Rooms we're very spacious and clean. Ideal location for eveything. Breakfast absolutely beautiful. Will definitely be back here one of the best.

Cons:

Nothing at all.

2026-07-11 • via Nuitee
R
Ruth • couple • gb
10
Excellent
Pros:

Great location for where we needed to be. Rooms very clean and well presented. Hosts are really friendly. Breakfast was excellent. Great checkout times.

Cons:

N/A

2026-07-08 • via Nuitee
C
christine • solo_traveller • gb
10
Pros:

Room immaculate, realy good breakfast freindly owners

2026-07-07 • via Nuitee
D
Darren • couple • gb
10
Lovely little hotel
Pros:

Great location, staff very welcoming and the hotel was extremely clean.

2026-07-05 • via Nuitee