ibis Ambassador Seoul Insadong-Newly renovated in 2025

Hotels
ibis
8.7 (859 reviews)
31, Samil-daero 30-gil, Jongno-gu , Seoul , kr

Children allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Safety deposit box
Fax/photocopying
Tour desk
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Good service
Cons:
Small rooms
Noise issues
Breakfast quality

Categories

Cleanliness
8.38
Generally clean but issues with noise and condition of rooms noted.
Service
9.35
Friendly and helpful staff, with particular mention of good service.
Location
9.39
Great location with walkable access to tourist sites.
Room Quality
7.84
Rooms considered small and issues with noise from neighboring rooms.
Amenities
8.87
Basic amenities, but some complaints about breakfast quality.
Value for Money
8.83
Reasonable pricing for the location and service provided.
Food and Beverage
7.88
Breakfast options lacking in variety and quality noted.
Overall Experience
9.05
Overall a pleasant stay with some concerns about room size and noise.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 03:51

Property Description

Convenient Location
Located just a 4-minute walk from Jongno 3-ga Subway Station, ibis Ambassador Insadong offers easy access to explore Seoul's key attractions.

Relaxation and Fitness
Unwind in the sauna and public bath or stay active at the fitness centre. The hotel ensures a balanced stay for all guests.

Diverse Dining Options
Indulge in a hearty breakfast at TASTE Restaurant or explore the variety of dining venues in the vibrant Insadong district nearby.

Ready to experience the perfect blend of comfort and convenience at ibis Ambassador Insadong? Book your stay now for an unforgettable Seoul getaway.

Important information:

Please present the credit card used to make this reservation upon check-in at the hotel. If you are booking on behalf of someone else, you must contact the hotel directly to arrange for third party billing. Taste restaurant for lunch is closed on Saturday, Sunday and Public Holiday.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: ICN

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible on site (reservation is not possible) and costs KRW 22000 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for free when using an existing bed.
    People 3 years old and over stay for KRW 44,000 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.7
Based on 859 reviews
Cleanliness: 8.38
Service: 9.35
Location: 9.39
Room Quality: 7.84
Amenities: 8.87
Value for Money: 8.83
Food and Beverage: 7.88
Overall Experience: 9.05
J
JUNGYI solo_traveller kr
9
2026-05-23 via Nuitee
D
Debra solo_traveller au
10
Pros:

The hotel was in a great location for the foodie lovers, so many places to choose from and all at your doorstep.
The room was a great size and everything clean and comfortable.
The staff were all very helpful and professional would definitely recommend this hotel.

Cons:

Nothing

2026-05-22 via Nuitee
P
philippe couple fr
1
Pros:

La localisation

Cons:

Si vous aimez les hôtels qui accueillent tous les jours de nombreux cars de clients, si vous aimez la pollution de ces cars qui attendent les clients moteurs allumés , si vous aimez les hôtels qui entreposent des dizaines de bagages dans le lobby, si vous aimez attendre très longtemps les ascenseurs , si vous aimez payer plus de 150 euros une chambre microscopique alors allez dans cet Ibis, sinon fuyez il y a visiblement plein d' autres hôtels tout autour.

2026-05-21 via Nuitee
P
Patrick couple au
8
See above
Pros:

We were able to book the same room for 2 extra nights when our tour ended. Clean user friendly hotel

Cons:

Not applicable

2026-05-21 via Nuitee
A
Alice couple it
10
2026-05-21 via Nuitee
S
Seniyestra solo_traveller tr
8
Cons:

Odası biraz küçüktü.

2026-05-21 via Nuitee
Z
Zarina solo_traveller za
10
I enjoyed my stay at Ibis Ambassador. My room was spotless and clean. Thanks to very kind and helpful staff at reception
Pros:

Very clean. Rooms were comfortable. Super quality bed. Quiet. Staff exceptionally helpful. Very good location

Cons:

The area outside, pavements were not clean.
Found the accommodation pricy.

2026-05-21 via Nuitee
H
Hisami solo_traveller jp
9
また伺いたいと考えています。
Pros:

スタッフが明朗で親切です。仕事を楽しんでいるように見えて、働いている者として尊敬できます。彼らと挨拶して、静かで清潔な部屋で過ごすと、慣れない街でほっとできました。

Cons:

良くなかったところはありません。個人的な好みですが、毎日朝食にお粥があると嬉しい。

2026-05-18 via Nuitee
S
sanyia extended_group gb
8
2026-05-18 via Nuitee
K
kazuo solo_traveller jp
7
Pros:

スタッフのサービスが良かった。場所も便利だった。

Cons:

3泊してシーツを1度も代えてくれなかった。サウナが無かった。

2026-05-18 via Nuitee
R
Reinhard couple de
9
2026-05-18 via Nuitee
S
Stefano solo_traveller it
8
Cons:

Colazione proprio minimal.

2026-05-17 via Nuitee
S
Syahidah family_with_children sg
9
Overall, it was a great experience.
Pros:

- Walking distance to the subway(Jongno Station)
- Convenience store is just nearby
- a lot of cafes around that area
- Hotel staffs were friendly and helpful

Cons:

- toilet too small.

2026-05-17 via Nuitee
M
Mark extended_group au
7
Good for a short stay.
Pros:

It is in an excellent location for temples and food markets. The staff were very helpful and the room was very clean. Breakfast was acceptable but not great.

Cons:

The lifts were terrible. Not only were there very long wait times, but when you got in they would often take you to the wrong level. Many guests were getting very frustrated with this experience.

2026-05-17 via Nuitee
P
peterg676 Family Kihei, Maui, Hawaii
10
Not a luxe experience but a solid valu
Pros:

The Ibis Ambassador Seoul Insadong was one of three hotels that we stayed at during our recent trip to Korea. A four-star hotel in Myeongdong was our favorite, but the much-cheaper Ibis was our second favorite. Okay, the room was small (19 M2) but the space was thoughtfully arranged. The luggage rack was big enough for our two large suitcases, and there was ample floor space for our smaller bags. The “closet” was open, but there were plenty of hangers. The bathroom was compact—and the walls/floor were laminate rather than tile—but there was enough counter space for two. There is an in-room safe, refrigerator (two new bottles of water daily), and a fitness center. All good!

The hotel is a few blocks away from the Jongno-3 subway stop and a bit further from the Anguk stop (also the pickup point for the Airport Limousine, 17,000 KWR). We found the Insadong neighborhood to be more enticing than Myeongdong, with dozens of intriguing restaurants within a few blocks of the hotel. The breakfast buffet was solid if not spectacular: mostly western items without the Korean specialties that we enjoyed at other stays.

Biggest drawback? The hotel seems to host major tour groups. You’ll see the buses, and the hoards of people in the lobby, chatting loudly at breakfast. Worse: during our two-night stay, there seemed to be groups of largely unsupervised teenagers/young adults in the hotel. I confronted a group of young women who were noisily chatting in the hall outside of our room; they were apologetic and dispersed. But I later asked the hotel to deal with a group of noisy young men in the hall. And the next morning (7:15 AM), three young men were having a loud conversation in the hall with the doors to their rooms open, music playing loudly.

That is the cost of staying at the Ibis.

2026-05-16 via Tripadvisor
N
Nadine solo_traveller at
9
Pros:

Die Lage war super, Zimmer sauber und sehr ruhig trotz belebter Umgebung. Direkt gegenüber ist ein 7eleven und die Ubahn Station ist nicht weit enfternt.
Das Hot Tube Bad war angenehm nach einem langen Tag mit viel Fußmarsch und das Personal grüßte immer freundlich.

Cons:

Leider war das Frühstück nichts für mich, wenig für Vegetarier und das ganze Buffet wirkte etwas lieblos. Wir wollten auch mal zu den Beginnzeiten des Frühstücksbuffet schnell eine Kleinigkeit essen weil wir dann zu einer Tour weiter mussten aber die Schlange zum Frühstücksraum war so lang das wir es aufgaben.

2026-05-16 via Nuitee
C
Claire solo_traveller gb
9
Pros:

Excellent location, great area, lovely reception area, very welcoming staff. Comfortable room, newly refurbished. Very comfortable bed.

Cons:

The bathroom was tiny.

2026-05-15 via Nuitee
P
Patricio Piero solo_traveller ch
8
2026-05-15 via Nuitee
Y
Young Hee family_with_children us
5
It was not comfortable enough.
Cons:

The size of the room was too small.
The bathroom didn’t feel private.
Too crowded

2026-05-14 via Nuitee
Y
YASUKO extended_group jp
9
最高、ソウルの定宿にしたい。
Pros:

フロントの方がとても親切だった。地下鉄駅にも近く美味しい食べ物屋さんもたくさんあり滞在に何一つ困るところはありませんでした。

2026-05-13 via Nuitee