Best Western The George Hotel, Swaffham

Hotels
•
Best Western
7.4 (1308 reviews)
Station St , Swaffham , GB

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
24-hour front desk
Restaurant
Room service
Heating
Terrace
Family rooms
See all facilities

Review Highlights

Pros:
Friendly, helpful staff (reception, night staff, housekeeping)
Great central location
Plenty / free parking
Generally good breakfast for many guests
Some comfortable beds and clean bedrooms reported
Cons:
Public areas and some bathrooms reported dirty (carpets, skirting boards, mould)
Rooms tired, dated and in need of refurbishment
Very poor water pressure and weak showers in many rooms
Limited amenities (no lift, no refrigerator, no AC in some rooms)
Occasional noise issues and inconsistent food quality

Categories

Cleanliness
5.5
Mixed signals: guest rooms often reported as clean, but multiple reviews call out dirty public areas, filthy skirting boards/carpets, black mould in bathroom and dirty shower curtains—overall cleanliness is a clear weakness.
Service
8.8
Consistently praised: staff repeatedly described as friendly, helpful and professional (reception, night staff and housekeeping noted positively), making service a strong point.
Location
9
Very positive: many reviews highlight the central location, convenience for town, and plenty/free parking as major advantages.
Room Quality
5.8
Generally negative: rooms described as tired, dated and in need of refurbishment; repeated complaints about poor water pressure and some uncomfortable fittings, though a few guests found beds comfortable.
Amenities
6.6
Underwhelming: limited amenities noted (no lift, no refrigerator, no AC in some rooms, no toilet brush), though onsite parking is available; overall amenities are lacking for a modern guest expectation.
Value for Money
7.5
Fair-to-good: several guests mention good price and that the hotel served its purpose for short stays; value is reasonable given location and service but offset by dated rooms and cleanliness issues.
Food and Beverage
7
Mixed: breakfasts are described as good and ample by several guests, but there are also complaints of poor-quality breakfast and at least one badly prepared meal—overall F&B is variable.
Overall Experience
9
Despite shortcomings in cleanliness and room condition, the consistently strong service, excellent location and generally satisfactory food/price deliver a positive overall stay for many guests.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-08-13 08:41

Property Description

Historic Charm and Modern Comforts
Experience the blend of history and modernity at The Best Western George Hotel. Our 17th-century coaching inn boasts a Georgian facade and a contemporary bedroom wing, offering the perfect mix of old-world charm and present-day luxury.

Prime Location for Exploring
Nestled in Swaffham, a delightful market town, our hotel provides easy access to Norfolk's top attractions. Explore the nearby stately homes like Sandringham House, Oxburgh Hall, and Blickling Hall. Don't forget to visit the iconic church of St. Peter and St. Paul just a stone's throw away.

Fine Dining and Event Facilities
Indulge in locally sourced delicacies at our esteemed restaurant and make use of our purpose-built conference center for your events. Whether you're here for leisure or business, The Best Western George Hotel ensures a memorable stay. Book now for an unforgettable experience.

Important information:

Please note that pets are available upon request and subject to availability, and will incur an additional charge of GBP 10 per pet per night.

Please contact the property in advance of your stay to check the availability of pet-friendly rooms.

Please note that pets are not permitted in some public areas of the property.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: STN

Location

Guest Reviews

7.4
Based on 1308 reviews
Cleanliness: 5.5
Service: 8.8
Location: 9
Room Quality: 5.8
Amenities: 6.6
Value for Money: 7.5
Food and Beverage: 7
Overall Experience: 9
T
Tony • couple • gb
2
Bit of a trauma!
Pros:

Not much!

Cons:

Poor heating, too hot at night.
Very dirty pull cord switches, almost useless shower.

2026-10-16 • via Nuitee
C
christopher • solo_traveller • gb
10
2026-10-15 • via Nuitee
K
Kevin • couple • gb
7
Pros:

Central location, room adequate, good parking,

2026-10-13 • via Nuitee
R
Roffey • solo_traveller • gb
6
Okay and value
Pros:

Friendly,clean,character,location

Cons:

Unfortubately it rained our time there and got damp cold in the annex.Radiator and heat not available.Like camping.

2026-10-13 • via Nuitee
M
michelle • couple • gb
5
2026-10-13 • via Nuitee
J
JOY • couple • gb
3
Cons:

no heating in our room was told they would look at it gave us a small heater for 3 nights
no rooms available that would suit us
needs updating alot

2026-10-12 • via Nuitee
S
Shaza • solo_traveller • gb
6
Over night stay
Pros:

Location

Cons:

Tired hotel, smell was musty, bathroom very small

2026-10-12 • via Nuitee
D
Dyer • couple • gb
7
Adequate.
Pros:

The location

Cons:

It is very tired. The curtains were not hung correctly as hook missing.
It was hard to open the door with the key or from inside.

2026-10-11 • via Nuitee
C
Curran • solo_traveller • gb
8
The staff were friendly
Pros:

Very good

Cons:

Check that they have marmalade for breakfast

2026-10-10 • via Nuitee
K
Kevin • couple • gb
5
Pros:

Location

Cons:

Bed sheets had mold on them told staff in the morning gave them my email said the manager would be in touch never heard anything back took photos of the mold

2026-10-10 • via Nuitee
A
Adrian • solo_traveller • gb
3
Pros:

Location was ok

Cons:

Hotel looks very tired, bed was uncomfortable.
The worst shower I’ve had, was water was trickling out.

2026-10-09 • via Nuitee
P
Picot • couple • gb
10
Excellent!
Pros:

Great location for work; good parking.

Cons:

Nothing

2026-10-08 • via Nuitee
M
Miranda • couple • gb
10
2026-09-17 • via Nuitee
H
Helen • couple • es
8
2026-09-17 • via Nuitee
D
David • solo_traveller • gb
4
Pros:

The staff were very friendly.

Cons:

The hole hotel was shabby, with threadbare carpets, worn out chairs, and not very clean.
The bathroom was very poorly decorated, and I could only get either a boiling hot or cold shower.
The windows were dirty, and the carpets too.
Too expensive for the poor facilities.

2026-09-17 • via Nuitee
A
alan • couple • gb
1
would never stay again!
Pros:

NOTHING

Cons:

FOOD, FACILITIES,SMELL IN ROOM,MOLD AROUND WINDOWS/IN SHOWER ABOVE BATH ,IN A WORD, WORST HOTEL I HAVE EVER STAYED[COULDN'T CHANGE ROOM,WAS TOLD HOTEL WAS FULL] IT RUINED OUR WEEKEND!

2026-09-14 • via Nuitee
L
Lynn • couple • gb
8
Shops bars and restaurants all close by. Most staff helpful. Food nice. Room comfy but needs updating.
Pros:

Location

Cons:

Needed a bit of TLC

2026-09-13 • via Nuitee
J
Jane • couple • gb
7
Very enjoyable
Pros:

Lovely room. Very good evening meal

Cons:

It needs a little updating

2026-09-11 • via Nuitee
C
Colin • couple • gb
8
Hotel as expected.
Pros:

Quiet, comfortable good car park.

Cons:

Room furniture is a bit worn out.

2026-09-11 • via Nuitee
M
Mark • couple • gb
7
2026-09-10 • via Nuitee