George Hotel, BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
9.2 (2975 reviews)
10 Arlington Lane, Newmarket Road , Norwich , GB

Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Location

Guest Reviews

9.2
Based on 2975 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
I
Ian • solo_traveller • gb
7
2026-09-17 • via Nuitee
P
peter • solo_traveller • gb
9
2026-09-17 • via Nuitee
S
Sears • couple • gb
10
Went extremely easy. Stayed overnight after attending a party in the hotel.
Pros:

We were given a room upgrade and stayed in the garden room which was very comfortable.
Breakfast was rather slow but it was very busy.
Plenty of choice.
Staff were very nice.

2026-09-17 • via Nuitee
C
Chris • solo_traveller • gb
7
2026-09-16 • via Nuitee
B
brian • solo_traveller • gb
10
Pros:

Staff are excellent, food is good value for money.

2026-09-15 • via Nuitee
D
David • couple • gb
8
Very pleasant stay, great room
Pros:

Location was perfect for us - directly onto A11 but no traffic noise as rooms and building set. Ack off side road. Very friendly and helpful staff. The dinner was excellent

Cons:

Very soft mattress was uncomfortable plus extremely hard pillows - 6 pillows provided and only one semi soft. Perhaps a mix of pillows would help

2026-09-14 • via Nuitee
M
Mark • couple • gb
9
Pros:

The staff, without exception, were very helpful. The food is beautifully fresh and very tasty.

Cons:

The mattress was too soft.

2026-09-13 • via Nuitee
V
valerie • couple • gb
9
comfortable, quiet and friendly hotel
Pros:

Excellent brunch and dinner on four occasions in total. Superb personal service.

2026-09-12 • via Nuitee
S
Susiejay • solo_traveller • gb
8
It is a lovely hotel with good helpful staff
Pros:

The staff are very good and helpful

Cons:

I could not turn my a/c down and there was no quilt to use - I arrived back very late evening so could ask no one for a quilt

2026-09-10 • via Nuitee
M
Mark • couple • gb
10
2026-09-10 • via Nuitee
B
brian • solo_traveller • gb
9
2026-09-08 • via Nuitee
N
Nick • solo_traveller • gb
5
2026-09-04 • via Nuitee
S
SAMANTHA • solo_traveller • gb
8
2026-09-04 • via Nuitee
M
Michael • family_with_children • gb
10
Excellent evening meal and wouldn't hesitate to return.
Pros:

A really straightfoward experience, the staff were attentive and the rooms met our expectations. The restaurant in particular suprised us with how good it was and it was a relaxing way to spend the evening.

Cons:

Parking was tight - we managed, but arriving a little later in the day meant there were only a 2 spaces left and they were not simple. Not the end of the world but I think I'd plan to be there a little earlier next time around.

2026-09-03 • via Nuitee
N
Nicola • couple • gb
8
Stylish contemporary vibe quiet and nice staff
Pros:

Decor and staff were lovely and beds comfy

Cons:

No milk or fridge in room and limited parking but thankfully got space under tree dropping constant acorns on car yikes

2026-09-02 • via Nuitee
M
Michael • solo_traveller • gb
10
2026-09-02 • via Nuitee
T
Tim • solo_traveller • us
10
I would recommend this hotel to anyone staying in Norwich!
Pros:

Absolutely everything- service, good food and excellent staff. Very well maintained . Ian was very accommodating and hard working- he did all to please. And a Special shoutout to Helen at receptionist. Warm, funny and friendly- her efforts were much appreciated ❤️

Cons:

Nothing wrong with- all excellent

2026-09-01 • via Nuitee
V
Victoria • solo_traveller • gb
9
2026-09-01 • via Nuitee
D
Daniel • solo_traveller • gb
10
Pros:

All round lovely hotel and staff.

2026-09-01 • via Nuitee
D
Deborah • family_with_children • gb
9
Would definitely recommend this hotel and I would book it again.. Good location.
Pros:

We had an evening meal, the food was really good great menu, the staff are very helpful and friendly.
Single rooms are small but adequate and lovely and clean, comfortable bed.

Cons:

Nothing to mention

2026-08-31 • via Nuitee