George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2935 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Location

Guest Reviews

9.2
Based on 2935 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
R
Robert couple gb
9
Very good, clean and tidy with good facilities and car parking
Pros:

Location, quiet despite being near a main road.

Cons:

A little up and down to go too and from rooms

2026-08-07 via Nuitee
C
Christopher solo_traveller gb
9
Location, parking, decor, Staff,, all very good.
Pros:

Convenient location for our needs.

Cons:

We would have liked a handrail and shelf when using the shower.

2026-08-07 via Nuitee
B
Brigid extended_group gb
10
2026-08-07 via Nuitee
V
Vicky couple gb
9
2026-08-06 via Nuitee
G
Gayle family_with_children gb
9
This is our 2nd stay and we will be back again.
Pros:

Staff were superb. It was raining when we arrived and they came outside to our car with an umbrella to help. Very friendly, and helpful. Room and facilities were excellent. Food (dinner and brunch) were excellent.

2026-08-06 via Nuitee
M
maria couple gb
8
2026-08-05 via Nuitee
M
Michael solo_traveller gb
9
Pros:

Bar area, room size, air conditioning, coffee machine, decor, en suite.

Cons:

Unable to open windows, kitchen smell in room, hard pillows

2026-08-05 via Nuitee
G
Georgina couple gb
7
BW is a good value hotel with transport links taking you straight into Norwich city and beyond.
Pros:

I am ceoliac and the staff at breakfast took really good care of my dietary need. Pleasant and so friendly made good suggestions and I even got a lovely gluten free brownie as a sweet treat which was delicous.

Cons:

There was nothing I did not like. It was all good and as I expected. The BW is a 3 star hotel and does not pretend to be anything other than that and it did not disappoint.

2026-08-04 via Nuitee
G
Glenys couple gb
8
2026-08-04 via Nuitee
T
Tracey couple gb
10
Awesome long weekend visiting family
Pros:

It’s exceptionally clean, aesthetically beautiful and excellent food. The staff are so friendly and welcoming.

Cons:

Our bathroom was amazing but the sliding glass door to the shower only opened less than half way (design not faulty) we struggled to get in and out.

2026-08-04 via Nuitee
D
Dunia solo_traveller no
8
2026-08-04 via Nuitee
S
stuart couple gb
10
2026-08-02 via Nuitee
S
Susan solo_traveller gb
8
2026-07-25 via Nuitee
L
Louise couple gb
9
2026-07-25 via Nuitee
V
Val solo_traveller gb
9
The room was clean and quiet, bathroom had a bath and shower.
2026-07-25 via Nuitee
I
Inspire08071770758 Business
10
Fabulous
Pros:

Great location - charming neighbourhood and very quiet. Well situated to walk to nearby restaurants and drive to the location out of town for our business meeting. I was leading were a party of 5 and all my colleagues happy with the accommodation. Decor throughout the hotel was chic and understated. Restaurant food was superb (highly recommend the halibut and eggs at breakfast). Staff were without exception friendly, attentive and helpful. Room was clean and comfortable- I would have loved some real coffee bags instead of instant coffee and some bottles of water or a water cooler nearby. All communal areas were clean and charming- as others have said there was a really ‘calm’ atmosphere. I would definitely stay again and would highly recommend to colleagues or friends and family.

2026-07-24 via Tripadvisor
A
Alan solo_traveller gb
9
2026-07-23 via Nuitee
J
Julia couple gb
10
2026-07-22 via Nuitee
S
Stephen solo_traveller gb
7
Overall comfortable, and very good service, with some minor disappointments.
Pros:

All the staff were exceptionally welcoming and friendly, I liked the lounge and breakfast areas. The hotel was delightfully quiet, despite being very near a main road. The breakfast was a paradox, perfectly poached eggs. However....

Cons:

Breakfast on toasted white bread (I asked for this) which was the grimmest toast I've had since last century, thin and soggy. At home I usually have Pane Pugliese from Waitrose it's delicious perhaps you should try it and see how it goes down? The room whilst being value for money, affordable was small and the bed really wasn't the most comfortable ever.

2026-07-22 via Nuitee
K
Karen solo_traveller gb
10
A gem!
Pros:

Warm welcome at reception. Spotless room & bathroom. Comfortable bed. Enjoyed relaxing in the sunshine on the terrace. Excellent breakfast. Food in the bistro also very good. Great cappuccinos. Looking forward to my next stay.

2026-07-22 via Nuitee