George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2884 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2884 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
L
Louise couple gb
9
2026-07-25 via Nuitee
S
Susan solo_traveller gb
8
2026-07-25 via Nuitee
V
Val solo_traveller gb
9
The room was clean and quiet, bathroom had a bath and shower.
2026-07-25 via Nuitee
I
Inspire08071770758 Business
10
Fabulous
Pros:

Great location - charming neighbourhood and very quiet. Well situated to walk to nearby restaurants and drive to the location out of town for our business meeting. I was leading were a party of 5 and all my colleagues happy with the accommodation. Decor throughout the hotel was chic and understated. Restaurant food was superb (highly recommend the halibut and eggs at breakfast). Staff were without exception friendly, attentive and helpful. Room was clean and comfortable- I would have loved some real coffee bags instead of instant coffee and some bottles of water or a water cooler nearby. All communal areas were clean and charming- as others have said there was a really ‘calm’ atmosphere. I would definitely stay again and would highly recommend to colleagues or friends and family.

2026-07-24 via Tripadvisor
A
Alan solo_traveller gb
9
2026-07-23 via Nuitee
J
Julia couple gb
10
2026-07-22 via Nuitee
K
Karen solo_traveller gb
10
A gem!
Pros:

Warm welcome at reception. Spotless room & bathroom. Comfortable bed. Enjoyed relaxing in the sunshine on the terrace. Excellent breakfast. Food in the bistro also very good. Great cappuccinos. Looking forward to my next stay.

2026-07-22 via Nuitee
S
Stephen solo_traveller gb
7
Overall comfortable, and very good service, with some minor disappointments.
Pros:

All the staff were exceptionally welcoming and friendly, I liked the lounge and breakfast areas. The hotel was delightfully quiet, despite being very near a main road. The breakfast was a paradox, perfectly poached eggs. However....

Cons:

Breakfast on toasted white bread (I asked for this) which was the grimmest toast I've had since last century, thin and soggy. At home I usually have Pane Pugliese from Waitrose it's delicious perhaps you should try it and see how it goes down? The room whilst being value for money, affordable was small and the bed really wasn't the most comfortable ever.

2026-07-22 via Nuitee
J
jannZ2566SM Friends getaway London, England
8
An enjoyable stay in Norwich
Pros:

I enjoyed my stay in this hotel. It was very well located and a good place to stay when I was recently in Norwich.
The room was very clean and the bathroom was well appointed (i had a room in the cottages.) The staff were very friendly and helpful, the only problem I had was on the first (of two mornings), the breakfast took a long time to be served, but the second day it was quicker. Having said that the food was good and the ambience was calm and so a good way to start the day.

2026-07-21 via Tripadvisor
B
Bent family_with_children no
10
Et trivelig hotell med serviceminded personal. Tommelopp😊👍🏼
Pros:

Veldig bra hotell. Meget positive medarbeidere.

Cons:

Kunne gjerne hatt treningsfasiliteter.

2026-07-20 via Nuitee
S
Steven couple gb
7
Very good
Pros:

Excellent

Cons:

USB plug in room to charge my phone

2026-07-19 via Nuitee
F
Fiona couple gb
9
A great stay - thank you George Hotel
Pros:

Excellent location and quiet. The staff were great, cheerful and very helpful

2026-07-19 via Nuitee
J
Julie couple gb
8
Quite expensive however very impressed with size of room, cleanliness and modern decor.
Pros:

Hotel was light, modern and very clean.

Cons:

Limited parking. Not keen on dogs inside the restaurant.

2026-07-19 via Nuitee
C
Carol couple gb
8
2026-07-18 via Nuitee
J
james couple gb
6
Pros:

Location and availability of EV charger
Air con in room

Cons:

Carpet to rooms on stairs needs cleaning
Room was a small
Bed was small
Bathroom could do with a bit of decoration
No water in room
Pillows uncomfortable

2026-07-16 via Nuitee
L
Lisa family_with_children gb
6
I would use this again for a single night but would bring my own pillow if I could
Pros:

The location was convenient for a nights stay. The room was basic but comfortable. We didn't use any other facilities but other guests looked like they were satisfied.

Cons:

We could hear other guests moving around, the light in the bathroom was very bright and could do with a night light. The pillows were either too hard, too soft, too low or too high. I suffer with neck pain so wished I had my own pillow.

2026-07-16 via Nuitee
D
danny couple gb
10
Very nice
Pros:

Lovely and clean. Good air conditioning

2026-07-16 via Nuitee
L
Linda solo_traveller gb
9
2026-07-15 via Nuitee
C
Christopher solo_traveller gb
9
2026-07-14 via Nuitee
B
BookingsAC solo_traveller gb
8
Pros:

Excellent

Cons:

Not an easy hotel for elderly either some mobility issues.No lift available and this is not made clear on their website. Also, shower, though good was over a bath eith no handle for aiding getting in and out!

2026-07-14 via Nuitee