George Hotel, BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
9.2 (2975 reviews)
10 Arlington Lane, Newmarket Road , Norwich , GB

Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Location

Guest Reviews

9.2
Based on 2975 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
J
James • couple • gb
10
2026-10-17 • via Nuitee
D
David • solo_traveller • gb
10
Excellent stay
Pros:

Very good staff

Cons:

Nothing

2026-10-16 • via Nuitee
T
Tommy • solo_traveller • gb
8
2026-10-16 • via Nuitee
W
William • couple • gb
7
Overall good
Pros:

Staff were lovely, location and as good for city centre

Cons:

The bed was uncomfortable and noisy. Fire doors opening and closing were noisy too as other guests came and went

2026-10-16 • via Nuitee
N
Neil • solo_traveller • gb
10
Great place to stay.
Pros:

People were so helpful & friendly. Food was great. Nice bar.

Cons:

Nothing

2026-10-15 • via Nuitee
A
alison • solo_traveller • gb
8
Relaxing
Pros:

Breakfast as usual good staff excellent.

Cons:

Struggled with size of shower.

2026-10-15 • via Nuitee
O
Oy Lai • solo_traveller • sg
8
A slightly disappointed stay.
Pros:

Excellent food and friendly staffs in the restaurant

Cons:

The hotel’s sound proof is very poor,l can hear my next door neighbors keep talking until 1am.

2026-10-15 • via Nuitee
J
James • solo_traveller • gb
10
2026-10-15 • via Nuitee
C
cecily • couple • au
9
2026-10-15 • via Nuitee
F
FIONA • solo_traveller • gb
8
Excellent value for money
Pros:

Very attractive building, plenty of parking, friendly staff, great breakfast

Cons:

Pillows were a bit hard and room could have done with a bit more soundproofing!

2026-10-14 • via Nuitee
D
David • couple • gb
9
2026-10-12 • via Nuitee
S
Sarah • couple • gb
5
Disappointing and not value for money
Pros:

Location good and was clean throughout

Cons:

Car park not big enough so couldn't get a space despite being there 10 minutes after check in time. Let the hotel know we were travelling with small baby and they allocated a room up a flight of stairs and no lift. No water provided in rooms. No fridge in rooms. No conditionor provided. For the price I would expect these things.

2026-10-11 • via Nuitee
M
Marcus • family_with_children • gb
8
Good location and recommended. I would go there again.
Pros:

All the staff were very friendly, attentive and helpful. The room was comfortable and quiet and we were able to get two rooms next to each other for our group. The facilities were very good and clean. The breakfast was very good with a reasonable selection for Continental and a good selection of cooked breakfasts which were tasty.

Cons:

If am going to be really, really picky then the room just needed a touch of filler here and there and a touch up up of paint here and there. Also the cistern needed something tightening up as it dripped but not enough to disturb my sleep. They are really the only things I could find fault with.

2026-10-11 • via Nuitee
G
Geronimus • solo_traveller • nl
9
2026-10-11 • via Nuitee
S
Sue • solo_traveller • gb
9
A lovely stay, comfortable, staff very pleasant and helpful.
Pros:

It was a good location for me. Had a wedding in Norwich. Was hoping to walk into Norwich centre but it was a little further than was stated and the weather was very wet and windy so walking not appropriate on the day

Cons:

There wasn’t really anything that I disliked. The shower was a little grimy looking around the edges looked as if it could do with descaling.
I also on booking .com asked for a dog friendly room. Booked and then later was told the room I booked was not doc friendly and that a dog friendly room would come with an added surcharge of £20.00 a night. In fact I was charged £30 extra per night. Was a little surprised but not really the t in e or energy to argue the point.

2026-10-10 • via Nuitee
R
rob • solo_traveller • gb
10
Lovely place to stay with great food
Pros:

Central location, very clean with an excellent restaurant. Great value for money.

Cons:

Literally Only downside no gym or anything but thats the only downside

2026-10-09 • via Nuitee
M
Monika • couple • gb
9
Pros:

very friendly staff, smooth check in and out, convenient location, would definitely recommend it

2026-10-08 • via Nuitee
J
Jan • solo_traveller • gb
10
2026-10-07 • via Nuitee
A
Anna • solo_traveller • gb
10
Comfortable and clean accommodation in a great location
Pros:

It’s set in a very quiet location but still within walking distance of the city

Cons:

I’ve stayed before with friends in a standard room which was great but booked an executive room this time and I didn’t feel the room was any different to the previous one

2026-10-07 • via Nuitee
A
Anna • solo_traveller • gb
10
2026-10-07 • via Nuitee