Shakespeare Hotel

Hotels
Independent
8.2 (50 reviews)
3020-682 Hokujo, Hakuba, Nagano-ken, 399-9301 , Hakuba , JP

Facilities

Meeting rooms
Free WiFi
Luggage storage
Ski storage
Concierge service
Wheelchair accessible
Hiking/biking trails nearby
Ski storage
Television in common areas
Rafting nearby
See all facilities

Review Highlights

Pros:
Excellent location (Echoland, close to shuttles and restaurants)
Very friendly and helpful staff
Excellent breakfast and high-quality food
Useful dry room for ski/snowboard gear
Comfortable beds and spacious rooms
Cons:
Poor cleanliness and inconsistent housekeeping (some guests had no service for days)
Dated rooms and occasional maintenance issues (cracked toilet seat, musty smell)
Communication/transport issues (missed pickups, lack of notice)
Expensive for what is provided; value concerns
No onsen and some rooms lack traditional Japanese toilets

Categories

Cleanliness
5
Multiple reviews cite dirty rooms, musty smells, vomit not cleaned, and no housekeeping for several days — cleanliness is a clear weakness.
Service
9.8
Staff are repeatedly described as friendly and excellent; occasional communication and transport issues occurred, but overall service is a strong positive.
Location
9.9
Consistently praised — central in Echoland, very close to shuttles, restaurants and convenient access to the slopes.
Room Quality
6
Rooms are described as dated, sometimes shabby (cracked toilet seat, no shower curtain, some musty smells) and inconsistent (some upgrades lacked bathtubs).
Amenities
9.7
Breakfast and a high-quality dry room for gear are frequently praised; shuttle service exists though there are complaints, and the hotel lacks an onsen/Japanese toilets.
Value for Money
6
Multiple guests say the hotel is expensive for what you get (paying for location); value is viewed as below expectations by several reviewers.
Food and Beverage
9.6
Breakfast is repeatedly described as excellent and 'must-eat'; on-site restaurant food is noted as high quality.
Overall Experience
9.6
Generally enjoyable for many due to location, staff and food, though serious cleanliness/housekeeping failures affected some stays — net experience remains positive for the majority.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-06-02 02:21

Property Description

Experience the ultimate retreat at Shakespeare Hotel, where luxury meets convenience in the heart of Hakuba.

Relaxation and Rejuvenation
Indulge in soothing onsite massages to recharge after a day on the slopes. Our tranquil ambiance ensures you leave feeling refreshed and revitalized.

Gourmet Dining Options
Satisfy your cravings at Kin Kitchen, one of our seven exquisite restaurants. Enjoy a diverse menu crafted to delight your taste buds while soaking in the vibrant atmosphere.

Comfort and Connectivity
Stay connected with complimentary Wi-Fi and kick back in our air-conditioned rooms, equipped with LCD televisions and refrigerators for your convenience. Your comfort is our top priority, with private bathrooms offering complimentary toiletries for a homely touch.

Don’t miss out on this perfect getaway; book your stay at Shakespeare Hotel today!

Important information:

  • Reservations are required for massage services. Reservations can be made by contacting the hotel prior to arrival, using the contact information on the booking confirmation.
  • The Japanese Ministry of Health, Labour, and Welfare requires all international visitors to submit their passport number and nationality when registering at any lodging facility (inns, hotels, motels, etc. ). Additionally, lodging proprietors are required to photocopy passports for all registering guests and keep the photocopy on file.
  • A car is recommended for transportation to and from this property.
  • Contactless check-in and contactless check-out are available.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: NRT

Property Policies

  • Pets

    Pets not allowed

  • Check-in & Check-out

    Contactless check-out is available

  • Transportation

    Car recommended

  • Guest type

    Essential workers only - NO

  • Accessibility

    No elevators

See all policies

Location

Guest Reviews

8.2
Based on 50 reviews
Cleanliness: 5
Service: 9.8
Location: 9.9
Room Quality: 6
Amenities: 9.7
Value for Money: 6
Food and Beverage: 9.6
Overall Experience: 9.6
S
Samantha extended_group au
5
It needs investment and renovations!
Pros:

Location. Close to shuttles.
Close to restaurants.
Reception staff very friendly. But hardly saw them?

Cons:

Our room was dirty, dated, cracked toilet seat. The windows blew open (it was freezing)
No one cleaned our room for 6 days. We took out our own trash, washed and dried towels.
And paid a small fortune to stay.
Never again!

2026-05-25 via Nuitee
M
MIHO solo_traveller jp
5
お世話になりました。
Pros:

フロントの方や、レストランのスタッフの方、皆さん気持ちの良いサービスマンでした。

Cons:

私どもの予約以外に団体様の予約があったとの事で、部屋タイプをアップグレードしてくれたのですが‥‥
あいにく、今回の宿泊では高齢者を連れての宿泊だったので部屋内の浴槽ありでホテルを探していました。
アップグレードのお部屋には、シャワー室のみだった為、ホテルを吟味して決めた意味がなくなってしまいました。
アップグレードは、凄くありがたかったのですが、変更の際は事前確認していただけると助かります。

素敵なホテルなので今後の参考になれば幸いです。

2026-05-09 via Nuitee
S
Sangik family_with_children kr
7
2026-04-25 via Nuitee
J
junghwa family_with_children kr
10
2026-04-04 via Nuitee
T
Tchung couple au
6
2026-03-30 via Nuitee
Y
yuji family_with_children jp
6
海外感を感じれた
Pros:

朝食は最高でした!
どれも美味しかったです。絶対食べるべき

Cons:

お風呂はグレードあげるとさらに良い

2026-03-24 via Nuitee
D
Danny couple au
10
Excellent staff, location and experience!
Pros:

Excellent staff and fantastic location, especially for easy access to the slopes and high quality food! Great dry room for snowboard gear which comes in very handy for drying boots and gloves to get you out there fresh every day.

2026-03-24 via Nuitee
R
richard L family_with_children th
8
All in all an enjoyable stay.
Pros:

Fantastic tudor style hotel in great location. Friendly staff and excellent breakfast.

Cons:

Nothing

2026-03-24 via Nuitee
S
Sor Fern couple sg
4
Ok if you’re looking for party central location in Echoland. Not so much if you’re used to Japanese level of omotenashi.
Pros:

Centrally located in Echoland so quick access to f&b.

Cons:

No onsen, zero housekeeping over 4 days despite a request on second day. So I gave up.

2026-03-21 via Nuitee
A
Annika couple au
8
2026-03-16 via Nuitee
F
foy solo_traveller au
8
2026-03-16 via Nuitee
M
Mark extended_group au
7
Comfortable hotel in need of rejuvenating but with excellent staff.
Pros:

The staff were excellent especially Razer . The breakfast was good.

Cons:

No Japanese toilets and shabby appearance outside in places . Needs a bit of tlc.

2026-03-04 via Nuitee
F
Friso couple nl
6
Prima
Pros:

De locatie, het personeel en de twee bijbehorende restaurants

Cons:

Het hotel was prima, maar heel duur voor wat je krijgt. Je betaald voor de locatie, omdat het een skiresort is. Verder is het interieur oud en was het niet heel schoon. Verder moet je niet verwachten dat je met locals bent. Hakuba is heel populair voor Australiërs.

2026-03-02 via Nuitee
B
Bella couple au
6
Convenient location
Pros:

Good location in Echoland with shuttle bus & restaurants nearby. Staff were lovely.

Cons:

Not super clean. One guest had vomited on the pavement that lead from reception to the annex building - didn’t get cleaned up for the whole duration of our stay. Rooms had an odd musty smell to them. No shower curtain in our bathroom - floor got very wet.

2026-02-28 via Nuitee
G
Gina couple au
8
Friendly staff, close proximity to shuttle bus. Basic amenities. Beds were super comfy, spacious rooms!
Pros:

Staff very friendly and approachable. Basic amenities. Close proximity to shuttle bus. Spacious rooms, comfy beds!

Cons:

Despite it being in a good location, it was difficult to travel around Hakuba.

2026-02-26 via Nuitee
J
josh family_with_children au
10
2026-02-25 via Nuitee
T
Teodora couple au
7
Pros:

Easy and accommodating to areas close by

2026-02-25 via Nuitee
S
Sahaphanchalerm family_with_children th
4
ฝุ่นเยอะ ไม่เหมาะกับคนเป็นภูมิแพ้ ไม่มีน้ำดื่มเตรียมไว้ให้ Receptionปิดตอน 1 ทุ่ม
Pros:

ทำเลใกล้ชุมชน

Cons:

ความสะอาด

2026-02-24 via Nuitee
J
john couple gb
7
2026-02-24 via Nuitee
E
Erin solo_traveller au
7
A staff meeting to improve standards and training in communication and the local transportation would have made it a gre
Pros:

Great location

Cons:

Their communication around their transport was bad. They could no longer pick me up and did not tell me. I was left in the cold until I rang them.

2026-02-24 via Nuitee