Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Heating
Terrace
See all facilities

Review Highlights

Pros:
Modern facilities
Excellent service
Cons:
Safety concerns walking at night
Noisy outside at night

Categories

Cleanliness
9.1
The hotel room was clean and newly renovated.
Service
9.6
Staff was wonderful and very kind.
Location
9.1
Convenient to the old town of Sawara.
Room Quality
9.1
Modern restored Japanese house with comfortable beds.
Amenities
9.1
All drinks are free in the mini bar; excellent amenities.
Value for Money
9.4
Good value with included dinner and breakfast.
Food and Beverage
9.4
Great breakfast and excellent food.
Overall Experience
9.6
Overall stay was amazing, a wonderful experience.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 13:16

Property Description

Historic Charm and Modern Comforts

1. Tranquil Garden and Cozy Terrace: Relax in our serene garden or sip a drink on the charming terrace.

2. Exceptional Service: Our 24-hour front desk and attentive concierge are always ready to assist you.

3. Convenient Location: Explore the picturesque town of Katori and enjoy cycling while staying just a short distance from Narita Airport.

Book your stay at NIPPONIA Sawara Merchant Town Hotel for a perfect blend of history and hospitality.

Important information:

Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NRT

Location

Guest Reviews

9.3
Based on 64 reviews
Cleanliness: 9.1
Service: 9.6
Location: 9.1
Room Quality: 9.1
Amenities: 9.1
Value for Money: 9.4
Food and Beverage: 9.4
Overall Experience: 9.6
T
Thierry family_with_children es
10
Très belle étape historique
Pros:

Bâtiments anciens très bien restaurés et dans la vieille ville en face du canal / Pdj japonais très bon dans un espace agréable. Parking en face. Pour ceux qui utilisent l’aéroport de Narita, c’est à côté

2026-08-25 via Nuitee
S
Serene family_with_children us
10
Love the hotel - authentic Japanese house
Pros:

I really appreciate the hotel acquired the traditional Japanese building and turned them into hotel rooms so we got to experience and understand how it feels look to live in a Japanese traditional house. Though it is a little inconvenient that bathtub/shower room is in a separate individual building, apart from the main building where we stay in the 2nd floor of it, and the toilet is on the first floor (some distance from bedroom comparing to normal hotels) I still very like the stay and highly recommend the place.

Cons:

It would be better to put sign for room/toilet/bath place. Me and my mom spent 10mins looking for toilet in the building because there are many doors look like doors but they are not. 😂

2026-08-24 via Nuitee
Y
Yasuyuki couple jp
5
古民家(蔵)のリノベーションでの宿泊は初めてであったので、味わい深い感じが受けた。
Pros:

スタッフの対応が良かったです。

Cons:

部屋の掃除がイマイチであった(ベットの頭よりの棚部にホコリが溜まったいた)

2026-07-15 via Nuitee
S
Scott couple au
9
We loved this place. Our room was a short (5 min) room from the reception and dining room
Pros:

We had a room beside the canal, which is really nice. Room was as expected. Having two levels was interesting, although the stairs were very steep and may pose issues for those with mobility problems.

Cons:

It would be nice if the room had a bit more natural light.

2026-06-29 via Nuitee
N
Nightstarz couple us
3
Interesting but inconvenience
Pros:

The staff were very helpful and always tried their best to serve. Breakfast was delicious. Overall, it’s a charming ryokan with comfortable beds and pillows. I especially loved the soft yukata.

Cons:

Like the previous reviewer mentioned, I wish the hotel provided a luggage cart or staff assistance for bags. The room was in a separate building several blocks away from check-in, requiring guests to walk along roads without sidewalks. This also made it inconvenient to reach staff when needed. Security was another concern, the main entry doors could not be locked, and shoes had to be left in a shared cabinet with other tenants. The steep stairs were difficult with no help for luggage. Additionally, dinner service was very slow (over 1.5 hours) and the food was mostly cold.

2026-06-27 via Nuitee
S
Somi couple ca
10
Such a cool experience in a renovated ryokan. It was a relaxing way to end our trip!
Pros:

The breakfast was amazing and one of the best meals we had on this trip! Our room was beautiful and really enhanced the experience of the old town. They provided us with many free amenities and comfortable beds.

Cons:

The wifi was a bit spotty during the evening.

2026-06-18 via Nuitee
三枝木 couple jp
7
2026-06-17 via Nuitee
J
Jutta couple de
9
Toll renovierte Merchant Häuser aus der Edo Zeit
Pros:

Alte Merchant Häuser, die toll renoviert wurden und zu netten Apartments umgestaltet wurden.
Unser Apartment hieß Yata und war sehr großzügig geschnitten.

Die einzelnen Apartments sind in Sawara verstreut.
Viele liegen am Fluss.
Zum Frühstück muss man ins Haupthaus gehen.

Das japanische Frühstück war sehr gut.

Da am Abend in Sawara alle Restaurants um
18 Uhr schließen, sollte man sich überlegen, ob man das Abendessen Angebot im Nipponia Restaurant im Haupthaus annimmt.

Cons:

Schade, dass wir nur eine Nacht in dem tollen Apartment verbracht haben.

2026-06-17 via Nuitee
K
Katsuiko extended_group jp
4
せっかくいい雰囲気宿ですが部屋の内容が分かっていれば?残念です!
Pros:

スタッフの対応、食事等は大変良かった。ロケーションも問題なし

Cons:

部屋に関して予約時にもっと説明等のinformationが欲しかった。二階の寝室への階段は高齢者にとっては脅威?
外が全然見えない間取り知っていたら絶対に予約しないと思います。
情報不足の一言>

2026-06-10 via Nuitee
P
Peter couple au
10
At under an hour to Narita Airport, Sawara is a fantastic place to stay for the end of a trip
Pros:

The rooms are at different locations in the town. We stayed at the Shippou building which is just beside the ja ja bridge, where the river boats set off from. It was a really good location, essentially right in the middle of the prettiest part of town where it gets lively on weekends and probably the festival times. Breakfast is at the main hotel which is about a 5 minute walk away.

The room was fantastic with quality amenities. Breakfast (at the main hotel) was excellent.

Cons:

Not so much something that we didnt like, but we arrived on a Thursday and it was very quiet in town with not much open. Friday and Saturday were much better. That is pretty typical of rural destinations in Japan.

2026-05-31 via Nuitee
小林 solo_traveller jp
10
Pros:

古い蔵が素敵にリノベーションされていてとても快適で優雅に過ごせました。

Cons:

ありません。

2026-05-27 via Nuitee
F
Filipe family_with_children de
10
Eine tolle Erfahrung.
Pros:

Wir haben den Teddy unserer Katze im Zimmer vergessen. Das Hotel hat es uns nach Deutschland geschickt! Vielen Dank! 🙏🏼 🤩

Ungewöhnlich schöne Unterkunft und Erfahrung! Wir haben uns sehr gefreut diese traditionellen Unterkunft buchen und nutzen zu können und haben uns sehr wohl gefühlt.

2026-05-14 via Nuitee
D
David solo_traveller us
9
Pros:

Great area with traditional Japanese buildings and next to the canal. The room and bathroom were also very well designed.

Cons:

There are no sidewalks, and you have to walk along a busy road to get to your room. I like walking, but in this case, it would be helpful if the hotel had a golf cart to take guests to their room.

2026-04-11 via Nuitee
R
Roger solo_traveller ch
9
Pros:

Da ich kein Fisch und Meerefrüchte mag bin ich sehr zufrieden das auf meine Wünsche eingegangen wurde. Als erstes Hotel nach einem langen Flug ist es perfekt und es war auch sehr ruhig.

2026-04-09 via Nuitee
V
Vivien couple hk
10
Our stay in Nipponia Sawara was wonderful! We like the room combined the original architecture with modern furniture. Th
Pros:

We like the room combined the original architecture with modern furniture. The breakfast and dinner at the main building was very nice.

2026-04-04 via Nuitee
K
Keiichi couple jp
10
2026-03-29 via Nuitee
Y
yi jen couple us
10
2026-03-25 via Nuitee
R
Ruth solo_traveller tw
9
2026-03-25 via Nuitee
J
Josephine family_with_children sg
10
Beautiful property, well located, friendly and welcoming staff. Delicious Japanese breakfast highlighting Sawara ferment
Pros:

Lovely architecture, interior and steps away from the old town. Kids enjoyed the onsen bath and the comfy beds prepared for them.

2026-03-22 via Nuitee
Y
yi jen couple us
10
Wonderful Edo era ,.experience
Pros:

Renovated historic house, bathtub, yukata, activity, dinner and breakfast.

Cons:

The stairs are very steep 😅 I like to look at it but not walk up and down. Be sure to pack light.

2026-03-12 via Nuitee