Assembly Leicester Square

Hotels
7.9 (6568 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Wheelchair accessible
Allergy-free room
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6568 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
I
Ivan couple dk
10
Everything was just great! The location is simply wonderful, and the main attractions are just a stone’s throw away! The
2026-05-30 via Nuitee
S
Shaun P Doran solo_traveller gb
8
Great location and excellent value for money
Pros:

Location is awesome as is the value for money based on location. Funky compact room, great large shower and will definitely consider this hotel again!

Cons:

Mattress protector was a little bit stained!

2026-05-29 via Nuitee
A
Araceli family_with_children es
6
Demasiado caro, para lo que ofrecen.
Pros:

La ubicación y la limpieza.

Cons:

Muy poca luz en habitación y baño. No me gustó, que cobren, por guardar el equipaje a la salida, cuando ni tan siquiera disponen de un lugar habilitado para ello y està a la vista en recepción.

2026-05-29 via Nuitee
P
Pauline couple fr
8
Très très bien
Pros:

Très bon petit déjeuner avec très belle vue sur Londres superbe,
Chambres propre et belle vue depuis la chambre

Cons:

Pas possible d’ouvrir les fenêtres

2026-05-29 via Nuitee
G
Gabriel couple br
8
Ótima estadia, muito bem localizada.
Pros:

Cama muito confortável

Cons:

Falta de janela

2026-05-29 via Nuitee
J
JM couple nl
7
Goed / voldoende
Pros:

Hartje centrum

Cons:

Kamer is kleiner dan je verwacht

2026-05-29 via Nuitee
M
Marco solo_traveller nl
7
Pros:

Location was peak, kind personel

Cons:

No A/C in room nor windows you could open, was a heatwave and the heat in the room was unbearable, which caused some tough nights, also we've made an error whilst booking an extra night and accidentally booked two rooms for a night and we haven't been refunded. Receptionist wasn't much help, otherwise they were nice

2026-05-28 via Nuitee
A
Alexandrakis solo_traveller gr
10
Pros:

Υπέροχη τοποθεσία!!!!! Είσαι στη καρδιά του Λονδίνου!!!

Cons:

Ένα ψυγείο στο δωμάτιο θα ήταν χρήσιμο.

2026-05-28 via Nuitee
P
Paula solo_traveller gb
6
Pros:

Location Clean.

Cons:

For the price £242 one night ....no TV in room or tea coffee making plus £15. Charge to store a overnight case for APPX 4 hours!

2026-05-27 via Nuitee
K
Keith couple gb
3
2026-05-27 via Nuitee
U
Urs couple ch
6
2026-05-27 via Nuitee
S
Sandra family_with_children ch
7
2026-05-26 via Nuitee
Y
Yash couple gb
6
2026-05-26 via Nuitee
T
Tanja solo_traveller de
6
2026-05-26 via Nuitee
J
John couple gb
10
2026-05-26 via Nuitee
A
ANGELS family_with_children es
8
Allotjament en ple centre de Londres.
Pros:

La seva ubicació es inmillorable.
El personal es molt atent.

Cons:

L'esmorçar es car i té poques opcions per escollir.

2026-05-26 via Nuitee
T
T.F-uhrpark-Consulting GmbH couple de
8
Pros:

Die Lage ist absolut zentral. Alles ist fußläufig erreichbar. Das Frühstück ist ok.

Cons:

Die zentrale Lage

2026-05-26 via Nuitee
S
Stefano solo_traveller it
4
Pros:

Posizione

Cons:

Camera piccola e senza nemmeno un appoggio per valigia. Lavandino con scarico otturato, impossibile da non essere visto dal personale delle pulizie e segnalato, cosa che ho puntualmente fatto io.

2026-05-26 via Nuitee
L
Lucy couple gb
9
Can't fault it. Amazing spot and nice room
Pros:

Super easy to find and check in. Great rooms and very quiet for giving location

Cons:

The rooms have everything you'd need however there is no tea/coffee water in the room so make sure you have your own refreshments and not an issue for us but there is no televisions in the room.

2026-05-25 via Nuitee
D
David solo_traveller hk
8
Couldn't top the location, be flexible with your dates.
Pros:

Tremendous location. Excellent staff. Very dynamic pricing, varying from very reasonable, given the location to crazy expensive for the size of the room....if you can pick your dates.

Cons:

No frills. No bottled water, soap, toothbrushes, tv etc. Modest pillows.

2026-05-25 via Nuitee