Assembly Leicester Square

Hotels
7.9 (6646 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Heating
Lift / Elevator
Laundry
Luggage storage
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6646 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
E
Emre solo_traveller tr
8
2026-06-20 via Nuitee
M
Martin family_with_children de
8
Super zentrale Lage zum reinen ruhigen Übernachten, direkt am Leicester Square / China-Town
Pros:

Super zentrale Lage, 2min bis Leicester Square

2026-06-20 via Nuitee
T
Teri couple gb
8
Great location. Basic but did the job
Pros:

The location was great. It had AC

Cons:

It was pretty small

2026-06-20 via Nuitee
V
Veselina solo_traveller de
9
2026-06-20 via Nuitee
L
Lea couple ch
8
Die Lage war pefekt und das Zimmer hatte alles was man braucht ob wohl es auf den ersten Blick sehr klein wirkt.
Pros:

Die Lage man ist wirklich mitten in London. Sehr freundliches personal, tolles Rooftop. Man hat alles was man braucht.

Cons:

Das Licht im Bad war leider defekt so konnte man sich kaum im spiegel sehen.

2026-06-19 via Nuitee
Y
Yelena solo_traveller kz
10
Pros:

Удобное расположение . Отзывчивый персонал !

2026-06-19 via Nuitee
I
Ivon couple au
2
Certainly substandard considering high cost
Pros:

Nothing except its position and the staff

Cons:

No phone, no TV,no wardrobe, side table on one side only,toilet too close to bathroom door.

2026-06-18 via Nuitee
M
Martina extended_group de
7
2026-06-18 via Nuitee
S
Shani couple il
8
2026-06-18 via Nuitee
C
Catherine solo_traveller gb
8
2026-06-18 via Nuitee
I
Ilaria solo_traveller it
8
2026-06-17 via Nuitee
K
Karol solo_traveller gb
8
2026-06-17 via Nuitee
L
Leonardo couple br
8
2026-06-16 via Nuitee
K
Karolis solo_traveller lt
8
2026-06-16 via Nuitee
Özge couple tr
10
Clean, friendly staff, amazing location
Pros:

Clean, friendly staff, amazing location

2026-06-16 via Nuitee
H
Heloisa family_with_children br
5
2026-06-16 via Nuitee
F
Fabrice lefranc solo_traveller ch
7
Pros:

Chambre pas trop petite et ensemble correct.
Situé juste á côtè de Chinatown, du métro et quartier avec pub et resto.

Cons:

Robinet de la douche difficile á tourner pour adjuster eau chaude, eau froide.
Garde les bagages pour 15 GBP PAR VALISE....

2026-06-15 via Nuitee
N
Neeley couple us
7
Great location, Quiet and Clean with Basic amenities
Pros:

The location is great. So close to a few train stations and to Trafalgar Square. The room was no frills but clean and basic.

Cons:

With the exception of one front desk staff member named Gary (he seemed maybe new) none of The staff were friendly or engaging. They should be greeting guests when they arrive and leave. But most times they were busy talking to each other about work and didn’t make eye contact. Gary on the other hand was friendly and greeted guests but we only encountered him as we checked out. I wish we would have had a tea kettle. And while the room has great noise cancelling from the outside, There also appeared to have a water line that ran through mirror and was incredibly loud. It Sounded like someone was in the shower upstairs all night long. It was strange. Second floor.

2026-06-15 via Nuitee
M
Marijose solo_traveller es
8
2026-06-15 via Nuitee
S
simona couple it
10
Ottima posizione
Pros:

Pulita e nuova

Cons:

Niente

2026-06-14 via Nuitee