The Florance

Hotels
9.6 (902 reviews)
17 Brisbane Street launceston Tasmania , Launceston , AU
+61 3 6331 5717

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Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
Heating
Terrace
Garden
Laundry
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Delicious breakfast
Cons:
Limited amenities
Cramped rooms
Value for money concerns

Categories

Cleanliness
9.8
Most reviews mention cleanliness positively; termed as 'very clean and comfortable'.
Service
10
Numerous positive remarks about staff being friendly and accommodating.
Location
9.8
Frequently praised for its central and handy location.
Room Quality
9.3
Some reviews mention cramped rooms and limited space but overall comfortable.
Amenities
8.8
Mixed feedback on amenities; issues with toiletries and parking noted.
Value for Money
9.3
Some value concerns raised, but overall perceived positively by most.
Food and Beverage
9.8
Breakfast highly praised, but some options felt limited for kids.
Overall Experience
10
Overall stays were delightful and met or exceeded expectations for many.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 05:14

Property Description

Unique Accommodation in Creative Precinct
Experience a stay like no other at The Florance, just steps away from Launceston Aquatic. Immerse yourself in the creative precinct, with City Park and Design Tasmania right across the road.

Tailored Comfort and Convenience
Indulge in custom-designed spaces featuring inbuilt desks, mini bars, and luxurious amenities. Stay entertained with a flat-screen TV and stay cozy with a choice of pillows, heating, and more.

Local Delights and Nearby Attractions
Enjoy complimentary Tasmanian shortbread biscuits during your stay. Explore nearby attractions like Boags Brewery and the Launceston Tramway Museum within minutes. Queen Victoria Museum and the Art Gallery are also a short distance away.

Book now for an unforgettable stay at The Florance in Launceston!

Important information:

Please note that there is a 1.9% charge when you pay with a credit card.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LST

Location

Guest Reviews

9.6
Based on 902 reviews
Cleanliness: 9.8
Service: 10
Location: 9.8
Room Quality: 9.3
Amenities: 8.8
Value for Money: 9.3
Food and Beverage: 9.8
Overall Experience: 10
J
Justine • solo_traveller • sg
10
Pros:

The florance is right in the centre of town and was a perfect base for us. It has a cosy quiet feel and is immaculately clean. It has a lovely social dining area with small lounge for resting in and chatting in the afternoons or early evenings. Would highly recommend!

2026-10-29 • via Nuitee
M
Melanie • couple • au
5
2026-10-29 • via Nuitee
A
Adam2333 • family_with_children • cn
10
2026-10-28 • via Nuitee
A
Anna • couple • nz
9
2026-10-27 • via Nuitee
S
Susan • couple • au
10
2026-10-26 • via Nuitee
M
Michelle • couple • au
9
Pros:

Room was very comfortable, staff were lovely. Would definitely stay again

Cons:

Nothing

2026-10-26 • via Nuitee
S
Sittichai • solo_traveller • th
10
Very Recommend to those who visit Launceston
Pros:

Very well Organized
Convenient on parking loading to room

Cons:

Cleanliness

2026-10-25 • via Nuitee
L
Louise • family_with_children • au
8
Easy access, easy parking, beautiful house and addition across from a heavenly park, quiet
Pros:

Location, smell, architecture, noatalgia

Cons:

Room 10 pokey, sink in bedroom for washing hands,

2026-10-24 • via Nuitee
K
Kirsten • extended_group • au
9
Wonderful I would stay again if i was travelling as a couple or with friends.
Pros:

The included breakfast was great. I really enjoyed the communal area. We were travelling with two other couples, so it was nice to relax together.

Cons:

I struggled with the door to enter. I had to get help from a another guest inside.

2026-10-18 • via Nuitee
G
Georgia • solo_traveller • au
9
Very special experience in general
Pros:

Location, garden, Alicia was very attentive and friendly, artwork

Cons:

AC in room was very noisy and woke me up a few times unfortunately

2026-10-14 • via Nuitee
A
Arthur • couple • au
10
Pros:

Lovely old house with a fabulous conservatory, staff were very friendly and helpful. Breakfast was very pleasant and a relaxing start to the day.

2026-10-09 • via Nuitee
L
Lisa • couple • us
10
A must stay boutique hotel in the heart of Launceston
Pros:

Outstanding boutique hotel in the heart of Launceston, right across the street for City Park. Our host was absolutely lovely to visit with us - she advised us on a walking tour (self guided) and restaurants. Breakfast was very good - cereals, fruits, eggs, toast, avocado, etc with selection of coffees and teas. We enjoyed the conservatory with friends, bringing our own wine and cheese and our host happily provided utensils and plates. The room was very comfortable and outfitted with a heating blanket for the bed and high end soaps and shampoo in the bath. Highly recommend!

2026-10-09 • via Nuitee
M
Michael • couple • au
10
2026-10-08 • via Nuitee
C
Claire • solo_traveller • au
9
Pros:

Absolute! Thank you.

2026-09-19 • via Nuitee
A
Amelia • solo_traveller • au
9
2026-09-13 • via Nuitee
J
JACQUI • solo_traveller • au
10
You’ll be Happy You Stayed Here!
Pros:

Fab location. Right opposite pretty park with Alfred Hall (AC/DC players there) and an entertaining family of macaques. Looked forward to breakfasts. Loved the huge map of Tassie which engaged visitors in conversation. High quality environment. Professional, friendly and helpful staff. Nice to come back after a day of walking in this town full of gorgeous old buildings, and sink into big comfy leather lounge with a nice coffee and book. Would definitely stay again! Thanks.

Cons:

The bedside table lights in my room could be more conducive to reading.

2026-09-10 • via Nuitee
D
Denise • solo_traveller • au
10
Pros:

Excellent.

2026-09-08 • via Nuitee
V
Veronica • couple • au
7
Pleasant
Pros:

Breakfast superb location great

Cons:

Too small sink in the bedroom not practical

2026-09-04 • via Nuitee
K
Kylie • solo_traveller • au
10
Lovely place and loved the conservatory
Pros:

Beautifully presented and very comfortable.

Cons:

Nothing

2026-08-24 • via Nuitee
D
DANWEI • family_with_children • cn
10
Pros:

A lovely hotel with warm service. Thought unexpectedly visited by possums, we can say it is close to the nature. Nice decoration and beautiful garden are impressive.

2026-08-21 • via Nuitee