The Florance

Hotels
9.6 (881 reviews)
17 Brisbane Street launceston Tasmania , Launceston , au

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Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
Heating
Terrace
Garden
Laundry
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Delicious breakfast
Cons:
Limited amenities
Cramped rooms
Value for money concerns

Categories

Cleanliness
9.8
Most reviews mention cleanliness positively; termed as 'very clean and comfortable'.
Service
10
Numerous positive remarks about staff being friendly and accommodating.
Location
9.8
Frequently praised for its central and handy location.
Room Quality
9.3
Some reviews mention cramped rooms and limited space but overall comfortable.
Amenities
8.8
Mixed feedback on amenities; issues with toiletries and parking noted.
Value for Money
9.3
Some value concerns raised, but overall perceived positively by most.
Food and Beverage
9.8
Breakfast highly praised, but some options felt limited for kids.
Overall Experience
10
Overall stays were delightful and met or exceeded expectations for many.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 05:14

Property Description

Unique Accommodation in Creative Precinct
Experience a stay like no other at The Florance, just steps away from Launceston Aquatic. Immerse yourself in the creative precinct, with City Park and Design Tasmania right across the road.

Tailored Comfort and Convenience
Indulge in custom-designed spaces featuring inbuilt desks, mini bars, and luxurious amenities. Stay entertained with a flat-screen TV and stay cozy with a choice of pillows, heating, and more.

Local Delights and Nearby Attractions
Enjoy complimentary Tasmanian shortbread biscuits during your stay. Explore nearby attractions like Boags Brewery and the Launceston Tramway Museum within minutes. Queen Victoria Museum and the Art Gallery are also a short distance away.

Book now for an unforgettable stay at The Florance in Launceston!

Important information:

Please note that there is a 1.9% charge when you pay with a credit card.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LST

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Children and extra bed policy

    Children ages 12 and older are allowed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

Location

Guest Reviews

9.6
Based on 881 reviews
Cleanliness: 9.8
Service: 10
Location: 9.8
Room Quality: 9.3
Amenities: 8.8
Value for Money: 9.3
Food and Beverage: 9.8
Overall Experience: 10
B
Brian • solo_traveller • au
9
2026-06-21 • via Nuitee
D
David Allison • couple • de
10
Wonderful historic building beautifully appointed with a delicious breakfast
Pros:

The hotel is small and located in a very historic building. Our room was beautifully appointed. The breakfast was lovely, much more than I expected and the staff were helpful about nearby attractions. I learned a lot from them and the many guide books they had scattered around.

Cons:

I had some trouble getting into the building - but maybe that was my own incompetence with the relevant technology. We were let in by other guests who were in the common room when we got there

2026-06-19 • via Nuitee
M
Michael • couple • au
9
A wonderful, comfortable stay in elegant, centrally located accommodation with great breakfast and lovely staff.
Pros:

Elegant accommodation in a fantastic location. Warm and welcoming staff, great facilities and on site parking.

2026-06-13 • via Nuitee
S
Susan • couple • au
10
Pros:

Location cleanliness

2026-06-12 • via Nuitee
S
Simon • couple • sg
10
2026-06-08 • via Nuitee
P
Pauline • couple • au
10
Every detail has been thought of and the stunning conservatory where we sipped champagne and ate cheese felt like our ow
Pros:

Gorgeous in every way. A little hidden secret in Launceston. The lovely breakfast in the conservatory and chat with Kate was a delightful and delicious added bonus We will return.

2026-06-07 • via Nuitee
B
Bernadette • family_with_children • au
10
Loved it would go back for sure
Pros:

Breakfast was amazing location perfect loved the observatory where we could all meet and have coffee Simple’s to check in

Cons:

All good

2026-06-06 • via Nuitee
B
Bernhard • couple • de
9
Pros:

Amazing breakfast.

2026-05-26 • via Nuitee
P
Peter • extended_group • au
6
Comfortable, just different!
Pros:

The communal breakfast was great, always sat on the long central table and enjoyed the company of fellow guests. The breakfast was simple and delicious. The staff were wonderful and very accommodating.

Cons:

Was a little surprised by the size of the bathroom. Although it was spotlessly clean, we are used to having a more spacious area. This is the first time we have stayed in a guest house, so didn't really know what to expect. In the end, we left happy traveler's.

2026-05-25 • via Nuitee
S
Stephanie • couple • au
9
Pros:

Great location, very comfortable rooms, lots of charm.

2026-05-25 • via Nuitee
E
Emily • couple • au
10
2026-05-24 • via Nuitee
F
Fiona • extended_group • au
10
Brilliant location, great service and great atmosphere.
Pros:

Google search

Cons:

Atmosphere and atrium area where I could relax with friends also staying there.

2026-05-24 • via Nuitee
C
claire • couple • au
10
Great location with friendly staff
Pros:

Great location, super friendly staff, clean and comfortable

2026-05-23 • via Nuitee
A
Adam • solo_traveller • au
10
2026-05-21 • via Nuitee
J
Jennifer • solo_traveller • au
10
Everything we wanted - absolute gem of a place.
Pros:

What a gem of a place! We were so lucky to get a room after landing at accommodation that was well below what we'd expected. We arrived to this beautiful boutique hotel with gorgeous room & lovely staff and woke to a great breakfast.

2026-05-19 • via Nuitee
C
CRAIG JOHN • couple • au
6
2026-05-18 • via Nuitee
K
Kirsty • couple • au
10
2026-05-17 • via Nuitee
W
Wally • couple • au
8
2026-05-14 • via Nuitee
M
Manten • solo_traveller • au
10
Beautiful will stay there again
Pros:

Cleanliness and ambience

Cons:

Nil

2026-05-12 • via Nuitee
K
Kylie • couple • au
9
Lovely, charming accommodation. Walking distance to excellent restaurants and bars. Free parking onsite a bonus!
Pros:

Old world charm

Cons:

Rooms were quite small with luggage

2026-05-12 • via Nuitee