Discover the dual soul of Genoa, a city that ruled the waves and invented modern finance. On this sweeping journey, you will navigate the gritty, shadowed alleys of the ancient mariners and emerge into the blinding opulence of Europe's first true financial capital. Uncover how a rocky Italian port became a state within states, funding empires, outsmarting kings, and building palaces so grand they required royal courts to fill them.
- A 2.2 km self-guided tour with 8 stops over 104 min
- Ideal for travelers interested in History & Memory and Art, Design & Aesthetics
- Immersively told in a podcast style by experts and locals
- Matching audio content, AI guide and navigation through the app
Meet at Palazzo San Giorgio by the main façade near the Old Port. Open the app at the meeting point to begin. The location is easy to reach on foot and by public transport.
The tour ends at Spianata di Castelletto, the panoramic terrace above central Genoa. From here, return via the public lift or walk downhill toward the historic center.
The ancient civic palace that became the world's first modern bank, funding explorers and empires.
The 16th-century Wall Street where merchants traded commodities and expanded the maritime insurance market.
A striking black-and-white cathedral built with Crusade wealth, housing what was once believed to be the Holy Grail.
The perfectly preserved, private medieval square of the Doria family, rulers of Genoa's naval fleets.
A lavish red palace on Via Garibaldi, showcasing the peak of the Rolli hospitality system.
The elegant white rival to Palazzo Rosso, illustrating the intense architectural competition among Genoa's elite.
The most massive palace on the street, built by a Spanish banker, now housing the city hall and Paganini's violin.
A panoramic terrace offering a sweeping view of the city, the port, and the legacy of La Superba.
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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