Today, nothing on Berlin's Hausvogteiplatz reminds us of the successful Berlin clothing store. In the 1920s, Berlin was among the top 5 in international fashion. Berlin was mentioned in a whisper alongside Paris, Milan or New York.
Today you will get a little insight into the history of Berlin clothing and get to know the pioneers of clothing. Living mannequins, fashion shows, fashion magazines were the trend of his time. You will also encounter the tragic and brutal Aryanization of an entire industry on this tour.
Forgetting is the worst thing we can do to our ancestors. By taking part in this tour, we remember a valuable industry that was destroyed by the Nazi dictatorship. Berlin never recovered from that.
Please use the Hausvogteiplatz/Oberwallstraße exit. There are three large mirrors right at the entrance to the subway. Your city guide will personally welcome you here.
The tour ends at the Red Town Hall with direct access to the subway.
The three large mirrors are reminiscent of Berlin clothing. Already on the steps from the subway to Hausvogteiplatz there are reminders of numerous predominantly Jewish entrepreneurs who made history here.
The center of Berlin clothing was once located around Hausvogteiplatz.
The Haus zur Berolina once housed the textile trade. It is one of the few surviving houses that are a reminder of the success of Berlin clothing
The Hardy Bankhouse once stood here. With hits like Leningrad, My Life and Piano Man, Billy Joel became popular World famous in the 1970s. Find out today how the former bank was instrumental in the expropriation of Billy Joel's grandfather.
The Gendarmenmarkt is probably the most beautiful square in Berlin. The Huguenot immigrants brought numerous trades with them and had a significant influence on the development of fashion.
The company Küchler & Pinkus once existed here. It wasn't just fashion companies and houses, but also fashion illustrators and intermediate masters. One of them is Kurt Ehrenfreund. His story has been preserved and you can hear it here today.
The Mendelssohn coach house and the exhibition tell the story of the Mendelssohns. The Mendelssohn Bank once stood here. It was one of over 400 private Jewish banks that still existed in Germany in 1935. Less than four years later there wasn't a single one left. Using the example of the bank, we will give you a little insight into how brutal the Aryanization was.
The Mannheimer brothers were among the pioneers of Berlin clothing. The former clothing store has still been preserved.
Directly on the corner of Jägerstrasse, the locals called this area the “Indifferent Corner”. There was also the Niquet here. Find out today how experienced business people exchanged ideas and conducted business back then.
The oldest department store in Berlin was once located right in the immediate vicinity - the Gerson department store. Gerson was also one of the pioneers of Berlin clothing. The living mannequins were flown in from Paris and hit Berlin like a bomb.
Away from the large tourist area around the Berlin City Palace is the preserved Hertzog department store. The Hertzog department store is one of the best addresses in Berlin
The Köllnischer Fischmarkt was once located on the corner of Mühlendamm and Fischerinsel and Leineweber opened a branch here in the 19th century. The later new owner Tengelmann was involved in the Aryanization, among other things. Leading fashion companies have still not come to terms with their history since 1933. There remains a black spot on the white vest.
The Knoblauch family have a very long tradition and were, among other things, active in the textile trade.
The Israel department store once stood between today's Spandauer Strasse and Mühlendamm. The owner, Israel, was one of the descendants who came to Berlin as protected Jews. The department store was a sad scene of the Jewish boycott on April 1, 1933.
For a full refund, cancel at least 24 hours before the scheduled departure time.
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You can cancel up to 24 hours in advance of the experience for a full refund.
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