Shinola Hotel

Hotels
9.2 (810 reviews)
1400 Woodward Ave , Detroit , us

Children allowed
Pets allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Restaurant
Room service
Pets allowed
Lift / Elevator
Luggage storage
Fax/photocopying
See all facilities

Review Highlights

Pros:
Friendly staff
Great location
Beautiful design
Cons:
Uncomfortable beds
Check-in delays
Room maintenance issues

Categories

Cleanliness
8.45
Issues mentioned with room maintenance and minor cleanliness concerns.
Service
9.45
Staff were friendly and knowledgeable, but there were concerns about communication during check-in.
Location
9.95
Perfect location for attending local events and exploring downtown.
Room Quality
8.45
Rooms were described as beautiful, but some had issues with comfort and amenities.
Amenities
9.45
Great amenities mentioned, including ambience and complimentary breakfast.
Value for Money
8.95
Overall a good value considering location and amenities, despite some concerns with service.
Food and Beverage
9.45
Quality of food and beverage options highlighted in several reviews.
Overall Experience
9.45
Overall a positive stay, although some significant issues with check-in process.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-18 08:03

Property Description

Luxurious Amenities
Shinola Hotel offers a top-notch fitness centre, a stylish restaurant, and a trendy bar for guests to unwind and enjoy during their stay. The 3-star hotel also provides convenient room service, a 24-hour front desk, and complimentary high-speed WiFi to ensure a comfortable and seamless experience for all visitors.

Prime Location
Nestled in the heart of Detroit, Shinola Hotel is just 1.7 km away from the renowned TCF Center. Surrounded by popular attractions such as Gem Theatre, The Fillmore Detroit, and Saint Andrews Hall, guests can easily explore the vibrant city and its cultural landmarks from this centrally located property.

Modern Comfort
With a non-smoking policy and proximity to the Music Hall Center, Shinola Hotel offers a contemporary and welcoming environment for travelers. Whether you're in town for business or leisure, this hotel provides the perfect blend of convenience, style, and hospitality.

Book your stay at Shinola Hotel now for a memorable experience in Detroit!

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: DTW

Property Policies

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Public parking is possible at a location nearby (reservation is not possible) and costs USD 45 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 17 years old stay for free when using an existing bed.
    People no matter the age stay for US$40 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 810 reviews
Cleanliness: 8.45
Service: 9.45
Location: 9.95
Room Quality: 8.45
Amenities: 9.45
Value for Money: 8.95
Food and Beverage: 9.45
Overall Experience: 9.45
B
BethNC1 NONE Asheville, North Carolina
2
Safety emergency, failed operator line, missed wakeup call, and no compensation.
Pros:

I rarely leave negative hotel reviews, but my recent stay at the Shinola Hotel was one of the most upsetting hotel experiences I have ever had.

Early one morning during my stay, I was awakened by a man violently banging on my door and attempting to force his way into my room. From inside the room, it genuinely sounded like someone was trying to break in. I attempted to call the hotel operator for help, but my initial call did not connect, so I called 911 for help since I feared for my safety.

Hotel security eventually arrived and discovered that the individual was another hotel guest who had become extremely intoxicated and mistakenly thought my room was his. According to security, he was trying to force entry to my room when his key did not work. By the time hotel security arrived, the drunk man appeared to be laying on the floor outside my door (security and hotel staff were standing and talking to him outside my door). Hotel security later informed me that they had told the police they were no longer needed, so in essence they unilaterally chose to cancel my 911 call for help (I never saw the police and do not know if they ever arrived).

What disappointed me most was the Shinola hotel’s response afterward. Security knocked on my door, explained that the drunken guest had been escorted to his room, and suggested I “go back to sleep.” No manager proactively contacted me, and no meaningful effort was made to ensure I felt safe after a frightening experience. Later that morning, I personally had to request a room change because I no longer felt comfortable staying near the guest involved in the incident.

A separate matter but also disappointing, the Shinola hotel failed to provide a scheduled 3:30 AM wake-up call that I specifically arranged with concierge for an early flight. The request had been confirmed with concierge, but apparently never communicated properly to the front desk.

I spoke with management multiple times during my stay. One manager expressed sympathy and acknowledged the seriousness of the incident, but ultimately the Shinola hotel declined to provide any meaningful compensation beyond paying for my ride to DTW airport when I departed. I was told that because I booked through a third-party travel portal using Capital One Venture X, the Shinola hotel could not refund any portion of my stay. I have since contacted Capital One Travel for their assistance, but again the Shinola hotel declined further compensation for my troubled stay.

While I understand the intoxicated guest’s behavior was not the hotel’s fault, I do believe the Shinola hotel is responsible for how it handles guest safety incidents and service failures. Between the inability to initially reach the operator during what I believed was an attempted break-in, the minimal follow-up afterward, the cancellation of my 911 call for help without my input, the need to request my own room relocation, the missed wake-up call, and the refusal to meaningfully resolve the situation, I left extremely disappointed.

This stay at the Shinola hotel fell far short of a luxury experience. I cannot recommend this property.

2026-05-28 via Tripadvisor
L
Lisa couple us
10
The front desk is excellent Tonia who I believe was a general manager and Gianelli we’re wonderful from the moment we ch
Pros:

Great part of town sexy hotel great clientele . San Morello RESTAURANT was excellent within the hotel. It was very convenient. We were there for a medical school graduation. It was fantastic.

Cons:

Nothing will stay again

2026-05-20 via Nuitee
M
Miss Didem family_with_children tr
1
Rooster was a good hotel.
Pros:

After a 12 hour flight shinola told me my reservation is cancelled and sent me to anither hotel. They said i shouldve gotten an email about this i didnt.

Cons:

After a 12 hour flight shinola told me my reservation is cancelled and sent me to another hotel. They said i shouldve gotten an email about this i didnt.

2026-05-18 via Nuitee
S
SammR1867 Business
10
First but not last stay.
Pros:

The experience was exceptional from check in to the valet bringing me my car when I left. Both bars had great drinks and skilled bartenders. The rooms were perfect.

2026-05-15 via Tripadvisor
R
Road23272510142 Couples
10
You can’t go wrong with a stay here!
Pros:

We were attending a concert at Ford Field and were looking for a hotel nearby. Shinola popped up and as we were familiar with the watch brand thought it would be fun to stay at the hotel … exceeded expectations. From check in to check out, our 20 hour stay was perfect. Staff courteous yet personable .. from the valet to wait staff in the 3 bar areas. The front desk was helpful and went beyond the normal check in and out. Our room was comfortable and clean with space to spread out and relax. The hotel common spaces were interesting and inviting. We will definitely stay again when we are in the area. Will be looking for more reasons to visit!

2026-05-14 via Tripadvisor
J
jaywH5494OE NONE
10
Don't Stay Anywhere Else in Detroit
Pros:

Shinola is easily our favorite hotel to stay each time we are in Detroit. It has a perfect location and San Morello is always delicious. Free admission to the DIA is an awesome perk and the rooms are super quiet + dog friendly! Their staff makes it an easy choice to pick our stay there each time we visit.

2026-05-13 via Tripadvisor
6
681marybethd NONE
10
Last minute reservation - would stay again.
Pros:

Went to Ford Field for a concert. Easy walk to the venue. Nice hotel, clean and friendly staff. Restaurant was good. Would recommend.

2026-05-12 via Tripadvisor
M
mbleph NONE
4
Beautiful Property, But Service and Execution Fell Short
Pros:

I recently stayed at the Shinola Hotel from Saturday to Sunday and wanted to share honest feedback because the experience did not align with the premium, “residential feel” image the hotel promotes.

Prior to arrival, I appreciated receiving an email asking about my preferences. My requests were simple: not to be on Woodward Avenue and not to be on a low floor. Unfortunately, I was placed on the second floor directly facing Woodward. When I asked about alternatives, I was told there were no other rooms available, and no additional options or accommodations were offered. The interaction itself also felt more lightly condescending than welcoming, which was surprising for a hotel positioning itself as luxury hospitality.

The noise level from Woodward was extremely disruptive throughout the night, including motorcycles and repeated Q-Line horn noise. A “residential feel” should include a sense of comfort and escape from street chaos, especially when guests specifically request quieter accommodations.

There were also several cleanliness and service concerns that stood out:
- The carpet in the room was visibly stained.
- Food trays/plates were left in the hallway near the elevators both the first and second day.
- Some of the wood flooring/common areas appeared stained and dirty rather than naturally worn.
- Throughout Friday, despite five valets sitting outside, no one opened the main doors while guests entered and exited repeatedly.

To be fair, on Saturday there was one staff member who did open the door and provided a noticeably better level of hospitality.

The checkout experience was also disappointing. I specifically asked whether there were any charges and requested a printout of my bill. I was told there were no additional charges, and no receipt was provided. Later, reviewing my American Express statement, I saw charges had in fact been posted. I now have to contact the hotel separately just to obtain a copy of the final bill, despite the hotel already having my email address. A luxury hotel should automatically provide accurate checkout documentation.

Overall, the experience felt inconsistent with the standards and atmosphere the Shinola Hotel markets itself on. There is a difference between a relaxed residential feel and a lack of attentiveness, cleanliness, and hospitality.

2026-05-11 via Tripadvisor
3
346kimy Business
4
Could have been a hit, but fell very short.
Pros:

Rooms were not ready at check in resulting in having to leave bags at the desk and get ready in public restrooms. All common spaces are very dark, including public restroom. Bags were not in room when I was able to get in. I had to call twice to get them delivered.
The room was beautiful and mostly clean - there were used tissues under the coffee bar cabinet. The bed was extremely comfortable. If not for the overbooking/late check in, it would have been a great stay. The staff was very friendly and welcoming. Please add ice bucket and ability to get ice in the room!!

2026-05-11 via Tripadvisor
T
Tanya couple ca
10
Amazing stay at Shinola hotel!
Pros:

Amazing location, walking distance to concert, sporting events, restaurants, shopping.
Beautiful rooms and overall hotel was stunning!

Cons:

Nothing we loved it all!

2026-05-11 via Nuitee
J
Joseph couple us
9
2026-05-11 via Nuitee
C
clairehE4579SQ Couples
10
Elegant beauty
Pros:

We stayed at Chattanooga for the first time for a weekend trip, and it was so relaxing and restorative. Great food at the restaurant. Amazing location in the heart of downtown. Can't wait to go back!

2026-05-02 via Tripadvisor
M
martinsG9452NE Business New York City, New York
8
Great area, next to sports arenas
Pros:

Beautiful property, great rooms

2026-04-26 via Tripadvisor
R
rogervH2879SZ NONE Detroit, Michigan
10
Luxurious Setting in a Great Detroit Location
Pros:

Great location and wonderful ambiance. A lovely stay in the heart of Detroit. Very nice touch with the Shinola electronics and even a turntable. Highly recommended.

2026-04-23 via Tripadvisor
S
Scenic43884673581 Business
8
Nice hotel
Pros:

Overall nice. The breakfast isn’t great. The front desk staff and living room staff is very nice. The rooms are nice. Beds too low though.

2026-04-23 via Tripadvisor
M
melissadK4384FC NONE Rocky River, Ohio
10
Shinola - the hotel is just as great as the watches!
Pros:

My husband and I spent the weekend in Detroit to see a comedian with friends. We brought our dog on this trip for the first time and the hotel was extraordinarily accomodating! We were greeted with a welcome back that included a Shinola tennis ball, dog collar with bandana, extra poop bags, and a gift card for a local pet store. The hotel itself is lovely, very clean and comfortable, and the bed was fantastic. The included breakfast at San Morello was great and the discount at the Shinola store was an added bonus! Will definitely be back!

2026-04-20 via Tripadvisor
N
N2945BNrobh NONE
10
Love it.
Pros:

Champagne on arrival, full rundown on what's available, advice on getting to concert venue. Gorgeous hotel, cannot wait to return for a longer stay.

2026-04-16 via Tripadvisor
S
sueannd2017 Business New York City, New York
10
Exceptional
Pros:

Clean, comfortable room with great amenities. The food was excellent and staff was very accommodating! Even though the hotel is on a main street, the hotel was very quiet.

2026-04-16 via Tripadvisor
J
jasonhZ2519OZ Couples
10
Love the Shinola Hotel!
Pros:

Had a great weekend staying at the Shinola Hotel. From the moment we walked into the door everyone was extremely courteous and kind. The room was amazing. Location is convenient for many of Detroit’s best restaurants. San Morello is a must for fine dining - try the ricotta dip!

2026-04-13 via Tripadvisor
J
johnpU2224DX Business
10
Exceptional Michelin-Rated Hotel
Pros:

I stayed at the Shinola Hotel in April 2026 for a business meeting and will certainly be returning for a personal trip in the future. Everything about the hotel is well thought out and impressively executed. Understanding the history of the Shinola brand, and the effort that went into developing this hotel into the experience that it is, I was very excited for my stay. The main hotel building is the renovated 1915 T.B. Rayl & Co. building which comes into play as the hotel room amenities are branded after the historic company that the hotel building now occupies. This is just a small touch of the attention to detail the hotel employs.

Upon check in, the front desk associates shared some information on the surrounding buildings, recommendations for food/beverage and were very kind and courteous (as was the entire staff)

When evening came, the housekeeping staff went around to each room to ensure they had everything they needed for the rest of the evening before guests began their evening routines, which was an added touch of detail, especially for guests who may have forgotten essential items like combs, soap, etc.

The rooms were incredibly well appointed. The furniture was solid, bathrooms were spotless clean, and the mini bar was stocked to the gills (if that’s your taste). Each room also came with a set of Bluetooth bookshelf speakers which came in handy during my stay as I played some music during my work to focus. The focus on the guest experience was on full display , and even though I didn’t order any room services, the options were plentiful and included late night options for guest to order overnight into the early morning.

The hotel is exceptional and certainly deserving of its Michelin rating.
If you’re looking for a chic and guest-centric experience on your next visit to Detroit, the Shinola hotel is no doubt, the place to stay.

2026-04-13 via Tripadvisor