Baranof Downtown, BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
7 (422 reviews)
127 North Franklin Street , Juneau , us
+1 907-586-2660

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Free
Children allowed

Facilities

Fitness facilities
WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Fitness center
24-hour front desk
Restaurant
Business center
See all facilities

Review Highlights

Pros:
Good service
Great location
Cons:
Cleanliness issues
Dated rooms

Categories

Cleanliness
5.89
Some reviews mention bad smells and unclean bathrooms.
Service
8.36
Most reviews highlight friendly and helpful staff.
Location
8.4
Conveniently located near shops and attractions.
Room Quality
6.35
Rooms are dated and small, but some were clean and comfy.
Amenities
6.88
Standard hotel amenities; however, some issues with functionality.
Value for Money
6.34
Pricey for the condition and size of rooms; some guests felt it was fair for the location.
Food and Beverage
6.89
Basic breakfast options available; quality varies.
Overall Experience
6.86
Mixed feelings; enjoyed location and friendliness but noted several issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 16:35

Property Description

Central Location
Located within walking distance of the waterfront, boutique shopping, and glacier tours, Baranof Downtown, BW Signature Collection offers a convenient stay in Juneau.

Charming Art-Deco Decor
Each room at the hotel is styled in unique art-deco decor, providing a cozy and stylish atmosphere for guests. Enjoy modern amenities such as cable TV and coffee-making facilities for a comfortable stay.

On-Site Restaurant and Fitness Centre
Indulge in delicious meals at the on-site restaurant and unwind at the lounge after a day of exploring Juneau. Stay active at the fitness centre to keep up with your workout routine even while traveling.

Experience the charm and convenience of Baranof Downtown, BW Signature Collection. Book your stay now for an unforgettable Juneau getaway.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JNU

Property Policies

  • Parking

    Free public parking is possible on site (reservation is not needed).

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 17 years old stay for free when using an existing bed.
    People no matter the age stay for free when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

  • Pets

    Pets are not allowed.

  • Groups

    When booking more than 9 rooms, different policies and additional supplements may apply.

Location

Property Accessibility

Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type:
  • Entrance Leveled: No
  • Pet Friendly: No
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: No
  • Restaurant Wheelchair Accessible: No
Elevator
  • Elevator Audio Signals: No
  • Elevator Braille Numbers: No
  • Elevator Contrasting Buttons: No
  • Elevator Visual Signs: No
  • Lifts Accessible: No
Show all accessibility features

Guest Reviews

7
Based on 422 reviews
Cleanliness: 5.89
Service: 8.36
Location: 8.4
Room Quality: 6.35
Amenities: 6.88
Value for Money: 6.34
Food and Beverage: 6.89
Overall Experience: 6.86
C
Chrystal • solo_traveller • za
4
Not my best experience
Pros:

Coffee in the Rooms is a good idea

Cons:

Aircon not working no fresh drinking water in your room was just not what I expected and staff person who helped me checking in not very professional they way he handled my checking in.

2026-07-24 • via Nuitee
J
JOSE TARCISIO • family_with_children • br
4
Uma decepção!
Pros:

Decepcionante. Muito limitado!

Cons:

O Hotel está decadente demais e não vale o preço cobrado.

2026-07-23 • via Nuitee
J
Julie • couple • us
2
Needs a complete renovation
Pros:

I liked the location

Cons:

We were on the sunny side. The sun beat in the window and there was no air conditioning. Direct tv doesn’t work on the 9th floor. Water shut off 3 hours a day on floors 3-5. The buffet breakfast was horrible. There are many scary and drugged homeless people within a block of the hotel.

2026-07-21 • via Nuitee
R
Renee • solo_traveller • us
9
Pros:

Location and staff

Cons:

Needs a little work and updated. But they are working on it.

2026-07-20 • via Nuitee
J
James • couple • us
2
2026-07-20 • via Nuitee
D
Daniel • solo_traveller • us
8
2026-07-19 • via Nuitee
C
CommentXYZ • Couples
10
Perfect Location, Outstanding Service, and Super Convenient!
Pros:

Unbeatable Location:
The hotel is only a 5 to 6-minute walk to the downtown transit center, the cruise terminal, and major day-tour departure points. It’s incredibly convenient for sightseeing!
Exceptional Front Desk Service:
A huge shout-out to the young lady at the front desk! Her service was warm, highly professional, and efficient. I was so impressed that she honored my elite membership benefits during check-in, even though I had booked through a third-party platform. Additionally, storing our luggage here felt very safe and reliable.
Helpful Concierge:
The concierge desk can help book tours through officially authorized local operators, such as Coastal Helicopters, which made planning our activities seamless.
I highly recommend staying at this hotel!

2026-07-16 • via Tripadvisor
Y
yvonnecV4592EM • Couples
2
Baranof. 1 Star
Pros:

Hotel is old, needs a remodel, only 2 slow elevators! Narrow hallways, highly scented hallways. TOILET WAS LEAKING. WATER SLOWLY LEAKING ON FLOOR. HAD TO WIPE FLOOR. ROOM FELT HUMID.
STAYED HERE AS PART OF A CRUISE PACKAGE.
glad only one night.
Lobby fine, small restaurant-did not eat there.
Is on Main Street of shopping area.
Don’t recommend won’t be back.

2026-07-15 • via Tripadvisor
V
Vivian • couple • us
5
Very disappointing based on the price
Pros:

Location was good. Breakfast was okay with several choices.

Cons:

Room was very warm and there was no way to open the window. The people at the desk were not very helpful in answering questions about where to go to get some basic items when my luggage did not arrive.

2026-07-15 • via Nuitee
M
Mendoza • couple • us
10
We had a great stay. Very centrally located to excursions and downtown. We had a problem with our first room and were im
Pros:

Location was perfect. Friendly staff

Cons:

Parking was tight for truck.

2026-07-15 • via Nuitee
G
Gail • extended_group • us
5
2026-07-11 • via Nuitee
U
U7272KFrobertw • Couples
4
Tired hotel with a staff that seems to think they are at the four seasons
Pros:

Stayed as a kick off to our tour of the eight Alaska national parks. Not a good choice. This is a tired hotel trying to live on a fame that never was. Loud location and the windows need to stay open to cool the room. Centrally located but for a room at nearly $350 a night there has to be a better option. Keep looking. Review your receipt before leaving, mysterious charge on my card and hotel shifts the blame to restaurant staff instead of owning and resolving the issue.

2026-07-08 • via Tripadvisor
B
Béatrice • couple • us
8
Ok
Pros:

Well placed

Cons:

Need update

2026-07-08 • via Nuitee
G
Graham • couple • us
4
Room itself was fine.. common area and facilities were disappointing
Pros:

The room was fine although there was no TV service

Cons:

The hotel common area is tired and needs an upgrade.
Wanted to watch the World Cup in my room. Nice TV but no service, so we streamed with our computer via the WiFi. Hotel has two elevators for 9 floors. One elevator was functioning although it made all types of weird sounds and the door would close 3/ 4 and then reopen three or four times before closing.

2026-07-06 • via Nuitee
F
FlyRight • Couples • Richmond, Virginia
4
Shabby but not chic
Pros:

The hotel is old and worn out. Anywhere else this hotel would be lucky to charge $75 a night. It is a bit shocking the poor quality of hotels available in town, and worse the exorbitant rates they charge for shabby facilities.

2026-07-03 • via Tripadvisor
J
Julie • couple • us
6
Pros:

Location

Cons:

Terrible breakfast

2026-07-02 • via Nuitee
N
Nichole • solo_traveller • us
10
2026-07-01 • via Nuitee
N
NARCIS • solo_traveller • es
8
2026-07-01 • via Nuitee
G
garycM3512QP • Family
4
Not a Good Hotel
Pros:

This hotel is supposed to be one of the better ones in Juneau? No way...what a disappointment! The rooms are tiny and uncomfortable. There was barely any room to sit a suitcase, let alone walk around. The heat in our room could not be turned down and we had to keep the window open all night to keep room temperature livable. The breakfast there was average at best.

2026-06-28 • via Tripadvisor
S
Severns • solo_traveller • us
3
2026-06-22 • via Nuitee