The London EDITION

Amazing Relaxing & vibes

Very beautiful facilities, especially the lobby and the hotel restaurant. And very kind and attentive staff

The service at this place was second to none. Being from the States, my wife and I were both used to being so pampered. The dining area was so beautiful. We had cocktails and appetizers at the bar. Our Italian waiter was fabulous . The next morning we had a delicious breakfast in the beautiful dining area. I will come back to this place over and over again.

I finally ticked The London EDITION off my list with a stay in November, and I’m still wondering why it took me so long. I’ve walked past this Berners Street beauty countless times, but stepping inside was a very pleasant surprise — this hotel seriously delivers.

The first impression is instantly impressive. The lobby is vast, elegant and effortlessly stylish, and with a towering Christmas tree in place during my stay, it felt especially magical. The layout is intuitive: the bar to the left, the restaurant to the right, and reception straight ahead. It’s polished without being intimidating — very EDITION.

I can’t recall the exact room category I booked (most likely a Deluxe King), but on arrival the room wasn’t quite ready. No problem at all — I left my suitcase with reception, headed out, and was pleasantly surprised to receive a text by 1:40pm letting me know the room was ready. Seamless and thoughtful service like this always scores highly with me.

The lifts are located just beyond reception, past a corridor where you’ll spot a moody, speakeasy-style bar on the left — all deep tones, leather armchairs and intimate vibes — with the lift lobby opposite. It’s a lovely preview of the hotel’s layered personality.

My room was bright, calm and beautifully designed, with light wood walls and floors giving it an airy, modern feel. One of my favourite touches was the welcome card — but the real standout was the **Willy Wonka chocolate bar** waiting on the desk. Unwrap it and you *might* find a golden ticket… which I did! Whether this is clever marketing or sheer luck remains to be seen, but the prize is access to a special bar experience that I won’t spoil here. Let’s just say: absolutely use it.

Although I didn’t spend as much time in the room as I would’ve liked, it was extremely comfortable and quietly luxurious. Thoughtful details — from the artwork to the cosy faux-fur throw — made it feel warm and indulgent rather than overly formal.

We enjoyed drinks in the lobby bar, where we were wonderfully looked after by Alkit, who added a real sense of fun and personality to the evening. There’s also a large open fire here, which is especially inviting on colder nights. We briefly checked out the speakeasy bar too — darker, moodier and ideal for intimate conversations — but for our group, the main bar had the better energy.

I also took a peek into the restaurant but didn’t have time to dine there this visit. It looks stunning and refined, and it’s firmly on my list for next time.

All in all, The London EDITION exceeded my expectations. Stylish, welcoming and full of personality, it’s exactly the kind of hotel I love — and I’ll definitely be back.

If you enjoy five-star hotels as much as I do, check out my other reviews.

Wonderful hotel and location.
Staff were very helpful especially as our flight was delayed and meant we would be late for our dinner reservation

Very average hotel for the rate charged. Location is very good but the service was avatars, they did not recognise my Marriott titanium status nor despite a room category upgrade being available continued to charge me.

The rooms are due an upgrade and food was average for both breakfast and lunch in Berners Tavern. There are plenty of better 5 star properties nearby for the same price, the Nomad being one of them.

Τα δωματια ήταν πολύ καθαρά και το στρώμα εξαιρετικό! Η εξυπηρέτηση άψογη κ γρήγορη! Το προσωπικό πολύ ευγενικό και βοηθητικό! Ο χώρος του καθιστικού άνετος και ζεστός! Η τοποθεσία κεντρική χωρίς όμως να είναι ενοχλητική. Οταν ξαναπάμε Λονδίνο σίγουρα θα το προτιμήσουμε!

Nearly nothing
Rooms are too small very dull
Staff wasn’t so helpful

Lovely staff at check-in, very welcoming
I paid for breakfast which is worth it, food is excellent as you would expect and the staff in the restaurant were wonderful
Comfy bed

צוות אדיב
מיקום מעולה

Es precioso, muy bonito. Y el personal muy atento

As is evident from the price point, this isn't intended to be nor marketed as a super lux property. In the parlance of many other experienced global travelers, I would characterize it as a terrific 4-star (plus) hotel.

Pros:
-Like other Editions, they do the important stuff extremely well.
-Great beds, quiet/spotless rooms, and high-functioning AC/heat.
-Extremely well-managed employees who seem resolutely happy to work there.
-Food/drink is very good -- full stop.
-Location is great, despite the increasing wear/tarnish of the Oxford Street corridor.

Cons:
- The room service is a bit... uneven. Room looked and was stocked a bit differently every time I returned to it.
- While this isn't a super lux property, it would benefit from an eye towards making the rooms a bit more memorable/cozy(?).

Last, but not least, there are many properties that basically ignore the AMEX Platinum booking add-ons, but I appreciate that this property doesn't.

I've been to most Editions, and this one is... wonderful.

Na

Desayuno fantastic, lobby agradable para el te y personal muy atento

We booked out the basement for our Christmas party event for a three course sit-down dinner followed by dancing with a DJ. Before the event, Adrian had provided a seamless service.
Then on the night James and his team were superb. Everyone in our company had an amazing time because the food was good and the service flawless. The ambience was great and the layout perfect.

The location is within a few minutes walk to Oxford Circus. Room layout and room size is relatively small, but this hotel is above standard for other London properties I used to stay in the area.

Piri Piri chicken is almost next door as well as a supermarket. And of course, in this Oxford Circus area, many attractions are walkable.