Sercotel Ayala

Hotels
8.8 (4979 reviews)
Canciller Ayala, 3 , Bilbao , es

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Heating
Pets allowed
Lift / Elevator
Laundry
See all facilities

Review Highlights

Pros:
Excellent central location (walking distance to old town and shopping)
Friendly, helpful staff
Comfortable, modern rooms and beds
Good/generous breakfast cited by many
Clean and quiet hotel overall
Convenient access to public transport
Cons:
No or distant/expensive parking
Occasional bathroom issues (worn corners, poor lighting, missing toilet brush)
Some guests found breakfast variety limited
A few reports of air-conditioning problems
Nearby street smell and presence of homeless people reported by some
Perceived as somewhat expensive by some guests

Categories

Cleanliness
8.5
Mostly described as clean and modern in many reviews; a few specific notes about worn bathroom corners, missing toilet brush and an occasional strong urine smell in the vicinity that affected perception.
Service
9.5
Staff repeatedly praised as friendly, helpful and accommodating (receptionists highlighted in several reviews); service is a clear strength.
Location
9.7
Consistently lauded as central and unbeatable for access to the old town, shopping and public transport; location is the standout feature across many reviews.
Room Quality
9
Rooms described as comfortable, well furnished, modern with comfortable beds and good showers; occasional comments about bathroom size/finish and a suggestion that a walk-in shower might be preferable.
Amenities
7.6
Mixed: helpful facilities and nice common areas noted, but repeated complaints about lack of on-site parking (or distant/public parking), occasional air-conditioning issues and no café service.
Value for Money
8
Mixed impressions: several guests praised the hotel as great value for a convenient base, while others felt it was somewhat expensive for what is offered.
Food and Beverage
8.5
Breakfast is frequently praised as very good or great, though a number of guests asked for more variety or higher quality in the spread.
Overall Experience
9.6
Predominantly positive overall: many guests said they'd return, called the stay perfect or great and highlighted location and staff; isolated negatives (parking, nearby smell/homelessness, occasional bathroom issues) did not dominate the overall sentiment.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-08-14 04:32

Property Description

Central Location
Located in the heart of Bilbao City Centre, Sercotel Ayala is within walking distance of major attractions such as Campos Eliseos Theatre, Arriaga Theatre, and the Funicular de Artxanda.

Modern Amenities
Enjoy a comfortable stay with amenities like a 24-hour front desk, free WiFi, buffet breakfast, Smart TV, and minibar in every room.

Nearby Landmarks
Explore Bilbao's cultural scene with the Guggenheim Museum, Euskalduna Conference Centre, and Bilbao Fine Arts Museum all just a short distance away.

Experience the best of Bilbao at Sercotel Ayala. Book your stay now for a memorable trip!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Location

Guest Reviews

8.8
Based on 4979 reviews
Cleanliness: 8.5
Service: 9.5
Location: 9.7
Room Quality: 9
Amenities: 7.6
Value for Money: 8
Food and Beverage: 8.5
Overall Experience: 9.6
W
Wolfgang • couple • de
9
Sehr gute Lage und ein wirkliches 4*, Hotel.
Pros:

Das Frühstück war zwar gut, allerdings waren die gekochten Eier so kalt wie direkt aus dem Kühlschrank. Spiegeleier gab es auch auf Naxhfrage nicht, wie auch gekochte Eier.

Cons:

Bei 4* erwartet man ein Eingehen auf den Gast. War hier nicht der Fall.

2026-09-12 • via Nuitee
L
Linda • extended_group • fi
10
Siistit tilat ja ystävällinen henkilökunta
Pros:

Majoitus oikein kivassa ja keskeisessä paikassa. Pääsimme helposti liikkumaan eri paikkoihin.

2026-09-12 • via Nuitee
F
Federica • couple • it
10
Pros:

Pulizia e posizione

2026-09-12 • via Nuitee
D
Detlef • couple • de
7
Zentrale Lage und perfekt für einen kurzaufenthalt.
Pros:

Zentrale Lage und große Zimmer

Cons:

Zu kleines Bett

2026-09-10 • via Nuitee
N
NADIA • solo_traveller • es
10
Pros:

El silencio de la habitación y lo bien situado que está

Cons:

Le falta parking

2026-09-09 • via Nuitee
M
Minna • couple • fi
10
Good hotel in a great location
Pros:

We arrived 1.5 h before the check-in time and could get our room right away. Very nice.
The room was very clean, light and quiet as requested. The kocation was great for our purposes.

Cons:

The white painting on the back wall was strange…

2026-09-09 • via Nuitee
G
Grazia • extended_group • it
8
Alla scoperta dei Paesi Baschi
Pros:

Posizione centrale e per chi viene con l'auto a 500 mt è possibile trovare un parcheggio tra i più economici. Considerate che a 10 minuti di cammino si trova la zona vecchia di Bilbao, e alla parallela la Gran Via (strada principale della Città) Le camere sono ampie pulite e i letti comodi. I pavimenti fortunatamente non sono rivestite di moquette (sono allergica alla polvere)

Cons:

La colazione è essenziale ma non molto variegata. Dato lo spazio alquanto ristretto di tavoli, alla reception c'è comunque una tabella dove consiglia 4 fasce di orario, ma sono solo indicative.

2026-09-08 • via Nuitee
A
adrian • couple • es
10
Pros:

Tutto perfetto

2026-09-08 • via Nuitee
R
Robert • couple • nl
8
Comfortable hotel with excellent location
Pros:

Excellent location

Cons:

Long queues at checkin

2026-09-07 • via Nuitee
2
2103 • solo_traveller • fr
10
2026-09-07 • via Nuitee
T
Tanja-Kareen • couple • de
10
Fünftägiger Städtetrip voller Kunst,kultur und kulinarischen Genüssen!
Pros:

Super tolle Lage und super toller Service. War eine gute Wahl. Können wir nur empfehlen!
Frühstücksmenü lässt auch keine Wünsche offen, alles top!

2026-09-07 • via Nuitee
E
Esther • solo_traveller • es
10
2026-09-07 • via Nuitee
L
Laurichová • couple • cz
10
2026-09-06 • via Nuitee
G
Gábor • family_with_children • hu
9
2026-09-05 • via Nuitee
J
Jesus javier • couple • es
7
2026-09-05 • via Nuitee
N
Norbert • couple • hu
10
Nagyon kedves személyzet.
Pros:

Nagyszerű helyen, ha gyalog vagy, közel a vonatállomás, éttermek, bevásárló központ, tömegközlekedés, kocsival kell pár percet sétálni, hogy biztonságosan parkolhass.

Cons:

A parkolás nehézsége

2026-09-05 • via Nuitee
M
Michael John • couple • ie
9
Simple clean great location to old town
2026-09-04 • via Nuitee
H
Henk • solo_traveller • nl
10
Pros:

Ligt prima centraal in de stad.

2026-09-04 • via Nuitee
M
Miriam Etel • extended_group • ar
10
Volvería a elegir el hotel
Pros:

Excelente ubicación.

2026-09-04 • via Nuitee
C
Catalina • couple • es
5
2026-09-04 • via Nuitee