Sercotel Ayala Bilbao

Hotels
9.2 (137 reviews)
Canciller Ayala, Bilbao, 48008 , Bilbao , ES

Pets allowed

Facilities

Health or beauty spa nearby
Express check-out
Fireplace in lobby
Lot hours - 24 hours
Offsite parking discounted rates available
Free WiFi
24-hour front desk
Luggage storage
Express check-in/check-out
Elevator
See all facilities

Review Highlights

Pros:
Centrally located
Friendly staff
Cons:
Lack of amenities
Some noise issues reported

Categories

Cleanliness
9.28
Overall clean rooms noted in multiple reviews.
Service
9.75
Many reviews highlighted friendly and helpful staff.
Location
9.79
Centrally located, close to attractions and transport.
Room Quality
9.24
Rooms are described as comfortable, modern, and spacious.
Amenities
8.27
Missing several facilities such as a bar or fitness room.
Value for Money
9.23
Many reviews mentioned the value given the central location and quality.
Food and Beverage
8.78
Positive mentions of breakfast options, though some didn't partake.
Overall Experience
9.25
Overall positive experiences recounted with no major complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-17 05:39

Property Description

Immerse yourself in the vibrant heart of Bilbao at Sercotel Ayala Bilbao, where comfort meets convenience.

Modern Amenities
Stay connected with complimentary wireless internet throughout the hotel. Relax by the inviting lobby fireplace or enjoy the convenience of express check-out and 24-hour multilingual assistance.

Gourmet Breakfast
Indulge in a delightful buffet breakfast served on weekdays and weekends. Start your day right, with options designed to fuel your adventures.

Comfortable Accommodations
Unwind in one of our 61 uniquely decorated guest rooms, featuring minibars, flat-screen TVs, and private bathrooms with modern amenities for a refreshing retreat after a day of sightseeing.

Don't miss out on experiencing the best of Bilbao—book your stay at Sercotel Ayala Bilbao today!

Important information:

  • Cash transactions at this property cannot exceed EUR 1000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
  • Guests under 18 years old are not permitted at this adults-only property.
  • Guests can arrange to bring pets by contacting the property directly, using the contact information on the booking confirmation (surcharges apply and can be found in the Fees section).
  • Parking height restrictions apply.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Only dogs and cats are allowed

  • Pets

    Service animals are exempt from fees/restrictions

  • Children and extra beds

    No rollaway/extra beds available

  • Pets

    Pet max weight (per pet) in lb is 44

  • Parking

    Parking height restrictions apply

See all policies

Location

Guest Reviews

9.2
Based on 137 reviews
Cleanliness: 9.28
Service: 9.75
Location: 9.79
Room Quality: 9.24
Amenities: 8.27
Value for Money: 9.23
Food and Beverage: 8.78
Overall Experience: 9.25
A
Alexander
10
Pros:

A/C was fine as well the breakfast

2025-10-09 via Nuitee
N
Niamh partner
8
Pros:

The hotel was centrally located near the main shopping district and in walking distance of the main attractions of the city. Our room was modern and clean.

2025-10-05 via Nuitee
D
Dafna partner
8
Pros:

The room was comfortable and clean and the staff is very kind and helpful. The hotel is in an excellent location, at a walking distance from many attractions. However, the hotel is not a typical 4 stars hotel. Many facilities as a bar, specious lobby or fitness room are missing. Overall we enjoyed our stay.

2025-10-04 via Nuitee
G
Gurinder
10
Pros:

Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again

2025-10-02 via Nuitee
N
Niamh
10
Pros:

Great hotel, very clean. Location is perfect for getting around Bilbao.

2025-09-23 via Nuitee
M
Matthew partner
8
Pros:

Well located hotel. Walkable to main areas. Nice and clean room.

2025-09-23 via Nuitee
B
Brisbane_Catlady Couples au
10
Good stay
Pros:

We booked a superior room and found it to be a good size for us and our luggage. The room was clean and surprisingly quiet given its central location. All staff we encountered were helpful.
The location is great. It is walking distance to the station, old town and Guggenheim.

2025-09-18 via Tripadvisor
J
Javier family
10
Pros:

Centrally Located, friendly staff, the breakfast had a variety of options. Great dinner options in the área.

2025-09-18 via Nuitee
P
PatoColumbus Solo travel us
8
Simple and centrally located
Pros:

Taxi to/from airport was cheaper than Uber. Easy check in, nice front desk staff. Hotel is very simple, no amenities at all but it was clean and quiet (I asked for a quiet room - apparently street and bar noise can be bad according to some reviews here). I did not have breakfast at the hotel. There’s a nice Starbucks a few feet away and also a coffee shop next door. Room was of a good size, bed and pillows were ok. Bathroom had a common shower/tub, shower pressure and soap/shampoo/ body lotion were average. I thought it was a bit expensive for the hotel quality but overall no complaints; it did its job without any luxuries.

2025-09-15 via Tripadvisor
O
OregonRetiree58 Couples us
10
Very nice overall experience
Pros:

My wife and I stayed here toward the end of August. I am a Sercotel Rewards Member but for this reservation I booked thru Capital One Travel since I needed to use a credit. I highly recommend signing up for their Sercotel Rewards Program since it’s free and they offer promotions and reduced hotel rates for members and have locations all over Spain which we have used before. Their hotels have always offered us a premium and consistent experience - and this one in Bilbao was no different. Large rooms, very clean, fantastic breakfast buffet and well located in the heart of everything. Their staff is very friendly and helpful - which makes a big difference especially for a tourist visiting a new city. I would highly recommend this hotel!

2025-09-10 via Tripadvisor
A
AnselmColom Couples gb
10
Excellent for everything
Pros:

Excellent hotel and total value for money. Reception charming and service excellent. Room as clean as can be, quiet and super spacious. Breakfast amazing and so much on offer. Only 11 euros per person if booked in advance. Bargain. Location as central as you would wish. So impressed with this hotel. Cannot recommend high enough for a stay of 2-4 nights in Bilbao. Bed super comfy. Shower excellent. Quick lift. Complimentary coffee in lobby.

2025-09-04 via Tripadvisor
S
Scott partner
10
Pros:

Great place for the money

2025-09-02 via Nuitee
M
Martin
10
Pros:

Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.

2025-08-14 via Nuitee
J
James
10
Wonderful helpful staff
Pros:

Very helpful friendly staff

2025-08-11 via Nuitee
S
SeasideLiving33 Family gb
10
Great location and stay
Pros:

One night stay for us with our teenage son before heading out for an early train departure the next day.
Very convenient location for the station and centre of Bilbao with all its shops & restaurants.

Excellent hotel, tucked on a quiet road behind the shopping area.
Very clean, modern room with great facilities.
Most importantly, quiet with very comfortable beds.
A well proportioned room, as often the can feel cramped with the third bed, but this was not the case here.
A large sofa bed made for more than an adequate sleep!!

All in all, no hesitation to recommend this hotel.
Would have happily stayed longer.

2025-07-22 via Tripadvisor
9
921stephend Couples gb
10
Central Modern Hotel
Pros:

Visited the Sercotel Ayala Hotel in Bilbao for one night, hotel is centrally located and within walking distance of top destinations and very close to rail station and walkable to the bus station. Great price for this modern hotel. Our room was great, but small, so okay for a night or two, one issue is the duvet cover, it consist of two sheets that come apart as soon as you get into bed, so not at all practical. Hotel staff were very helpful.

2025-07-09 via Tripadvisor
A
Ais
10
Pros:

Fabulous location and room. Really enjoyed our stay!

2025-07-09 via Nuitee
N
Nancy friends
10
Pros:

Nice new hotel, city center. Close to shopping and restaurants. Clean, quiet room with nice bathroom.

2025-07-02 via Nuitee
P
Peter
10
Excellent
Pros:

Second time staying here. Asked for the same room, 606, as it was very quiet last time. 606 ready when we arrived. Receptionist sorted the AC to maximise cooling.
Modern, clean, a fridge and a safe.
Great location.
We will definitely be back!

2025-06-17 via Nuitee
G
Gillian
8
Pros:

Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel

2025-06-15 via Nuitee