Gem Fitzrovia Hotel

Hotels
8.3 (4368 reviews)
20-28 Bolsover Street , London , gb

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Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Room service
Family rooms
Lift / Elevator
Luggage storage
Express check-in/check-out
Fax/photocopying
Tour desk
See all facilities

Review Highlights

Pros:
Clean and comfortable rooms
Helpful staff
Great location
Cons:
Small room size
Limited amenities
Breakfast options could be better

Categories

Cleanliness
8.66
Guests reported clean and comfortable rooms, although some noted issues with bathroom size.
Service
8.83
Staff were consistently praised for being helpful and accommodating.
Location
8.97
Location is a strong point, with many reviews highlighting convenience to attractions.
Room Quality
8.12
Rooms are generally nice but some reviews mentioned small sizes.
Amenities
7.65
Some guests expected more amenities like toiletries and water bottles.
Value for Money
7.91
Mixed reviews on pricing, with some considering it poor value for the quality offered.
Food and Beverage
7.66
Concerns about limited breakfast options and needs some improvement.
Overall Experience
8.63
Overall, guests enjoyed their stay and appreciated the good service and location.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-12 12:50

Property Description

Central Location in London's West End
Located in the heart of London's West End, Gem Fitzrovia Hotel is a 4-star Georgian building offering a convenient stay. Just a short walk from Oxford Street and Oxford Circus, and within easy reach of Regent’s Park, this hotel is the perfect base for exploring the city.

Modern Amenities and Comfortable Rooms
Each room at Gem Fitzrovia Hotel is spacious and airy, equipped with a digital LCD TV and free WiFi. Guests can also enjoy amenities such as tea and coffee-making facilities, as well as 24-hour room service for added convenience.

Dining Excellence at XX-XXVIII Restaurant and Omega Lounge Bar
Indulge in a superb dining experience at the elegant XX-XXVIII Restaurant or unwind with afternoon tea and cocktails at the Omega Lounge Bar. The hotel offers a delightful culinary journey for guests to savor.

Book your stay at Gem Fitzrovia Hotel for a memorable experience in London's vibrant West End.

Important information:

Please note that the card holder and payment card need to be present on check-in for identification or check-in may be declined and an alternative payment card will be requested to cover total accommodations cost.

Guests are required to show a photo identification and credit card upon check-in.

When booking a rate with breakfast included, please note this will be an English Breakfast

Please note different terms and conditions will apply to group bookings for more than 5 rooms. The property will contact the guest following their reservation.

Special requests are subject to availability and additional charges may apply.

Guests with children please note that only one crib is available on request.

The hotel will pre-authorize the first night of the stay for the credit-card holder. If the credit-card is not authorized with the amount, the hotel reserves the right to release the booking.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LHR

Property Policies

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for £25 per person per night when using an available extra bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.3
Based on 4368 reviews
Cleanliness: 8.66
Service: 8.83
Location: 8.97
Room Quality: 8.12
Amenities: 7.65
Value for Money: 7.91
Food and Beverage: 7.66
Overall Experience: 8.63
L
Laura • couple • fr
10
Super sejour, bien situé
Pros:

Beau, propre, bien situé

2026-05-16 • via Nuitee
G
Giulio • solo_traveller • it
6
2026-05-16 • via Nuitee
K
Kristín • couple • is
9
2026-05-15 • via Nuitee
A
Anne • solo_traveller • sg
6
Good budget option
Pros:

This is central and relatively quiet hotel at a somewhat ok price, which is hard to find in London. You do hear the rumble of the tube a bit, but it’s pretty darn quiet for this area. The rooms are fairly clean (but some furniture and built in stuff is just too old to get properly cleaned).

Cons:

Rooms are a little dark. — and I had a deluxe on a higher floor — and in need of an update. The carpet is dirty, the furniture heavy and not space efficient, curtains / upholstery kinda gross. But the bathroom was simple and clean (renovated recently) and the bed ok. Lobby and bar really do need an update. But it’s fine for a mid range option in central area. Staff were cheerful as well.

2026-05-14 • via Nuitee
J
jean pierre • couple • fr
3
Pros:

bon emplacement

Cons:

chambre minuscule, pas de chauffage, literie dure

2026-05-14 • via Nuitee
A
Antonio • solo_traveller • it
10
2026-05-13 • via Nuitee
E
Ermano • solo_traveller • br
6
suportável, mas desencanta
Pros:

localização e ambiente interno

Cons:

primeiro dia tinha TV quebrada no meu quarto
Porta fechada apos as 11hs.
sem frigobar no quarto. Não repuseram a garrfa de água do primeiro dia.
pelo que oferecem, o preço deveria ser menor

2026-05-12 • via Nuitee
A
Andrus • extended_group • ee
10
Nice London hotel with spacious rooms
Pros:

Very friendly and helpful staff. Great English breakfast. The room was spacious and clean.

2026-05-12 • via Nuitee
J
Janne • family_with_children • fi
10
Viihtyisä ja mukava kokemus.
Pros:

Hotellin sijainti oli erinomainen ja hyviä ravintoloita ihan kulman takana. Ostoskadut ja metroasemat kävelymatkan päässä.

2026-05-11 • via Nuitee
M
Michèle • couple • ca
9
Pros:

It’s location and super quiet !

2026-05-11 • via Nuitee
P
Paola • solo_traveller • gb
8
Nice hotel with central location to Oxford Circus
Pros:

Nice hotel- Room big for my expectation
Breakfast okay
Central location

Cons:

.

2026-05-11 • via Nuitee
R
Richard • couple • fr
9
Très bien
Pros:

Le service, le style et l’ambiance

Cons:

Le bruit du plancher au dessus

2026-05-10 • via Nuitee
C
Cherrise • extended_group • gb
9
Nice hotel with excellent location and comfortable rooms.
Pros:

Location and comfortable room

Cons:

There wasn’t anything I didn’t like

2026-05-10 • via Nuitee
D
dan • family_with_children • il
8
2026-05-10 • via Nuitee
M
Mark • solo_traveller • gb
10
Pros:

Brilliant location with excellent staff. Clean room with everything you need

Cons:

Nothing

2026-05-10 • via Nuitee
T
Toby • solo_traveller • gb
7
Comfy bed
Pros:

Nice but I found the bar area at the front of the hotel a bit dull and small. Not somewhere I'd spend any time in. I did see or use the restaurant.

Bedroom was large and bed very comfy.

Cons:

As above.

2026-05-09 • via Nuitee
G
Giorgi • solo_traveller • ge
9
2026-05-09 • via Nuitee
A
Antti • solo_traveller • ee
10
2026-05-09 • via Nuitee
B
Benoît • extended_group • fr
9
Un bon hôtel, bien situé.
Pros:

Sa situation.
Hôtel propre

Cons:

Personnel peu aimable.
Canapé-lit inconfortable

2026-05-09 • via Nuitee
J
Janne • extended_group • fi
10
2026-05-08 • via Nuitee