Charlotte Street Hotel, Firmdale Hotels

Beautiful detail in rooms

We have stayed at 3 different Firmdale hotels in London and love each one. But Charlotte Street has become our favorite. Extremely comfortable and great decor. We always book a junior suite, which is very spacious. Large, very comfortable beds. Large bathrooms with 2 sinks and a great shower. We love the location, which allows us to walk most everywhere (especially to theatre, which is typically a 10-15 walk depending the theatre). Also lots of good restaurants within an easy walk. The staff are friendly and helpful and, this being a small boutique hotel, they remember us. We ended most days with a drink in the library/lounge, which was quieter and more comfortable than sitting in the bar.

The team
The hospitality
The room and the 🛌
The breakfast
The location

I discovered the super stylish Charlotte St Hotel in the namesake sake by chance on 10.12.25 while on my way to Covent Garden and fell in love its atmosphere, vibes and gorgeous interior decor 😊

We visited Charlotte St on 10.12.25 😊❤️

Charlotte Street in London's Fitzrovia area is a vibrant, historic street known for its rich artistic past (Bloomsbury Group, George Orwell) and present-day buzz, packed with diverse restaurants, pubs, bars, and hotels, including the famous Charlotte Street Hotel. Named after Queen Charlotte.

it's a hub for foodies, offering everything from Michelin-starred dining to casual eats, and is a key part of London's media and creative scene.

Situated in Fitzrovia, between Percy Street and Howland Street, near Soho Square.

Established in 1763, named for Queen Charlotte (wife of George III); once nicknamed "Charlottenstrasse" due to its large German community

A lively, creative atmosphere blending historical charm with modern energy, attracting artists, writers, and media professionals.

A major culinary destination with numerous restaurants (Italian, Spanish, Asian, British), Michelin-starred spots, pubs, and cocktail bars.

Excellent hotel. The whole hotel has been beautifully styled and decorated to an extremely high standard. Our room was luxurious and our bed was enormous, at least 8 foot wide! Staff were very attentive and they have clearly been trained to provide a service second to none. The honesty bar was well stocked but they are charged in an odd way, we enjoyed 2 large gins each (4 measures in total) but due to the measures they provided we were charged for 5, be mindful. Fabulous menu with lots of choice. We loved our stay and we look forward to visiting Charlotte Street again.

A huge thank you to the staff of the hotel who made our Christmas stay so enjoyable!
From check-in till departure... Great location, literally a few steps from the major action areas. great restaurants in the same street (very convenient) The room, decor, cleanliness, bedding... all 10/10. It might not be everybody's taste, of course, but we loved that colorful cosy ambiance. Great breakfast with lots of a la carte choice. Nice bar area with a great selection of drinks. We weren't looking for a bargain as it was a special Christmas treat, but the 'long stay' offer did help us save a bit of money. Our room was very quiet especially as it wasn't facing Charlotte Street, though as it's an old building occasionally we could hear some steps and squeaks, but it was more charming than annoying. We would definitely return and are looking forward to staying at other properties the Firmdale group.