The Academy - Small Luxury Hotels of the World

Hotels
Small Luxury Hotels of the World
8.3 (3096 reviews)
21 Gower Street, Bloomsbury , London , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Luggage storage
Express check-in/check-out
Safety deposit box
Fax/photocopying
See all facilities

Review Highlights

Pros:
Hotel has a cozy decor
Friendly and accommodating staff
Excellent central location
High quality breakfast options
Cons:
Noise issues from neighboring rooms
Comfort level of beds varies
Stairs and uneven floors in an old building
Additional charges for breakfast items

Categories

Cleanliness
8.13
Some reviews mentioned cosmetic issues in rooms, affecting the perception of cleanliness.
Service
9.1
Staff received high praise for their kindness and consideration in several reviews.
Location
8.84
Guests highlighted the ideal location for central London, contributing positively to their stay.
Room Quality
7.59
Mixed feedback with mentions of discomfort in rooms and structural quirks, affecting overall comfort.
Amenities
8.12
Good amenities were noted, but some guests found certain aspects lacking, such as noise control.
Value for Money
7.58
Several reviews indicated that the price point did not align well with the experience provided.
Food and Beverage
8.63
Breakfast quality was praised, although some guests noted additional charges as a downside.
Overall Experience
8.4
Overall positive experiences with a few noted drawbacks impacting individual aspects.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-11 01:16

Property Description

Luxurious Georgian Townhouses Turned Boutique Hotel

Award-Winning Design and Gourmet Dining
Indulge in rooms crafted by New York's Champalimaud Design, featuring marble en-suite showers and bespoke furniture. Start your day with an extensive Continental breakfast buffet or opt for a delicious a la carte breakfast for a small fee. Explore nearby dining options or unwind at the Alchemy Bar's Terrace with Mr. Ma's Afternoon Tea and unique cocktails.

Prime Location for Exploring London
Located just a 5-minute walk from The British Museum, The Academy is your gateway to London's iconic landmarks. Discover Leicester Square, Piccadilly Circus, and Covent Garden within a leisurely 15-minute stroll. Immerse yourself in the vibrant culture of Oxford Street, Soho, Chinatown, and Trafalgar Square, all within a mile from the hotel.

Ready to experience luxury and convenience in the heart of London? Book your stay at The Academy - Small Luxury Hotels of the World now!

Important information:

Please note, this property does not have an elevator, and rooms are only accessible via stairs.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LHR

Property Policies

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 16 years old stay for free when using an existing bed.
    Children up to and including 16 years old stay for free when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.

  • Parking

    Public parking is possible at a location nearby (reservation is not possible) and costs GBP 32.50 per day.

Location

Guest Reviews

8.3
Based on 3096 reviews
Cleanliness: 8.13
Service: 9.1
Location: 8.84
Room Quality: 7.59
Amenities: 8.12
Value for Money: 7.58
Food and Beverage: 8.63
Overall Experience: 8.4
H
Hedda couple no
10
2026-04-04 via Nuitee
T
Therese couple se
10
Hotell utöver det vanliga…..
Pros:

Interiörerna, lyxig känsla.

2026-04-04 via Nuitee
M
MONICA couple it
10
Elegante e Raffinato
Pros:

La struttura è bellissima, curata nei minimi dettagli, con un’eleganza raffinata che si percepisce in ogni ambiente. L’atmosfera è intima e accogliente, perfetta per chi cerca comfort e tranquillità nel cuore della città.
Il vero punto di forza è l’attenzione al cliente: ci si sente davvero coccolati, grazie a un servizio impeccabile e discreto, sempre pronto a soddisfare. Grazie

Cons:

Niente

2026-04-04 via Nuitee
S
Subha solo_traveller gb
9
Cosy, bijou, comfortable, reasonably priced hotel in a the heart of Bloomsbury. I would happily come back. Very good val
Pros:

location, comfort, tasteful decoration, courteous service

Cons:

The AC in the room could not be regulated or switched off via the remote, so the room was v cold at first. The person who showed me how to operate remote at check in was not aware that it didn’t work. Later, on my return at night i reported it to reception, they switched it off at their end. So all was well in the end. But just something they need to fix as a tiny bit of AC rather than a lot would have been welcome.

2026-04-03 via Nuitee
S
Scott solo_traveller gb
8
2026-04-03 via Nuitee
J
John couple gb
9
2026-04-02 via Nuitee
M
Mark couple gb
7
Lovely boutique hotel, great location if you're using the Lizzy line
Pros:

Lovely hotel, good location, helpful staff, nice room. I spend too much time in chain hotels so I like to find smaller, boutique hotels when I'm not travelling for work and The Academy certainly fitted the bill

Cons:

The room we had had some problems with the plumbing. It was a bit noisy - we did report it and the staff responded well to our concerns. I hope they fix it

2026-04-02 via Nuitee
K
Kerrie solo_traveller gb
1
Not as described….
Pros:

Very little, poor location.

Cons:

No lift. Pokey, bar the size of a small sitting room and didn’t open until 9pm.
Unfortunate smell

2026-04-02 via Nuitee
N
Nadine solo_traveller ch
8
2026-04-01 via Nuitee
A
alan solo_traveller za
10
2026-03-31 via Nuitee
R
Rosemary couple gb
10
A really lovely stay in a comfortable well appointed conveniently located hotel with welcoming, helpful staff.
Pros:

Beautifully appointed hotel, quality furnishings and tastefully decorated, very conveniently located. Staff were polite and helpful which all went to make a thoroughly pleasant stay.

Cons:

A slight negative - no lift and our room was on the top floor - up six flights of stairs. Wasn’t a problem as we were given the option of a lower ground floor room at check-in. Also, our room was quite small and very warm, air conditioning did not seem to work. Managed to get one of the windows opened to cool it down.

2026-03-31 via Nuitee
J
James solo_traveller gb
2
This is not a luxury hotel, for this price point you can definitely find luxury in hotels nearby
Pros:

The bathroom was generally a nice space with strong water and nice products. The decor looks nice in the reception and then garden room. Breakfast was presented very nicely.

Cons:

My biggest issue with this hotel is that it is claiming to be a 'luxury' hotel. I believe this is incredibly false advertising and if you are thinking of booking here at this price point there is much greater experiences. a number of key issues:
- The unfriendly welcome from reception (and the security guard sleeping on the sofa after hours)
- Throughout the building marks to paintwork that make it look really shabby
- Key things like taps being broken, AC not really working, uncomfortable beds and generally just not a luxurious experience in the bedrooms
- Towels places on the floor in the breakfast room as something was dripping

2026-03-30 via Nuitee
M
Montserrat couple pl
1
Cons:

No nos quedamos nos fuimos a otro Hotel .Este Hotel es mas bien un hostal

2026-03-30 via Nuitee
C
Connor couple gb
6
2026-03-30 via Nuitee
D
Diana couple nl
8
Heerlijk verblijf!
Pros:

Mooi hotel en goede locatie. Vriendelijk personeel, met name bij het ontbijt.

Cons:

We hadden een kamer op de bovenste verdieping. Zonder lift een aardige klim.

2026-03-30 via Nuitee
J
John couple gb
9
Overall a good option for this area of central London.
Pros:

The location is excellent. The staff were also very good. A good continental breakfast was available but a cooked breakfast cost £15

Cons:

There is no lift. Our room had no mirror near a socket so my wife could do her hair.

2026-03-27 via Nuitee
C
Christopher family_with_children gb
8
Pros:

Room and staff

Cons:

In room supper plates not removed, although left outside.

2026-03-27 via Nuitee
J
john couple gb
10
2026-03-26 via Nuitee
A
Amina solo_traveller gb
9
2026-03-26 via Nuitee
E
Erdi family_with_children tr
8
2026-03-25 via Nuitee