Children allowed

Facilities

Guest education on local ecosystems and culture
Non-smoking rooms
Air conditioning
Room service
Family rooms
Lift / Elevator
Luggage storage
Safety deposit box
Fax/photocopying
Tour desk
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean accommodations
Cons:
Noise from elevator
Small room sizes

Categories

Cleanliness
10
Generally positive sentiment about cleanliness, but some issues reported.
Service
10
Staff received consistent praise for being kind and helpful.
Location
10
Positive mentions of central location and convenience.
Room Quality
9.14
Some reviews indicate smaller room sizes than expected.
Amenities
9.61
Amenities mentioned were satisfactory, but some aspects could be improved.
Value for Money
9.65
Good value, though a few reviews suggest mixed feelings based on specific room conditions.
Food and Beverage
10
Breakfast and dining services received positive feedback.
Overall Experience
10
Overall satisfaction with the stay despite minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 08:39

Property Description

Convenient Location
The Market Urban Hotel is perfectly situated near major landmarks and transportation hubs, making it an ideal choice for travelers looking to explore Florence with ease.

Modern Amenities
Enjoy the comfort of elegant en suite rooms equipped with free WiFi, air conditioning, and satellite TV. Start your day right with a delicious buffet breakfast and take advantage of the 24-hour reception for all your needs.

Local Expertise
Let our knowledgeable staff enhance your stay by providing insider tips, booking tickets, and offering personalized recommendations. Immerse yourself in the vibrant atmosphere of Via Nazionale, surrounded by shops and cafes.

Experience the best of Florence at The Market Urban Hotel – book now for an unforgettable stay!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 39 per day.

Location

Guest Reviews

9.8
Based on 749 reviews
Cleanliness: 10
Service: 10
Location: 10
Room Quality: 9.14
Amenities: 9.61
Value for Money: 9.65
Food and Beverage: 10
Overall Experience: 10
J
JMcM69 Couples Blackwood, Caerphilly County, South Wales, Wales
10
Location, location.
Pros:

Receptionist was very welcoming as we stepped in from a busy street. We were even given an early check in which suited us as we could unpack before exploring the city. Our room was on the first floor. The room was very compact although very clean and everything we required. Lovely toiletries and plenty of towels in the bathroom . Large tv , safe and fridge in the room. Minibar reasonably priced and plenty of room for your own items.
Breakfast was lovely with a large variety of items available including various cereals , scrambled eggs, bacon, pancakes , fresh fruit and juices etc. etc. The breakfast staff were very friendly and helpful. All in all a great experience with a superb location.

2026-04-04 via Tripadvisor
L
leslietQ9775NX Couples
10
Nice breakfast & attentive servers
Pros:

Breakfast was vey good - Mia & Niki were very attentive & welcoming. Very nice atmosphere for breakfast!

2026-04-03 via Tripadvisor
M
Mathias family_with_children de
7
2026-04-03 via Nuitee
N
N9864ZGhenryb Solo travel Belgium
10
I will be back
Pros:

A solo trip made special by this hotel. The breakfast is top notch, with a lot of things to try and eat. Delicacies that are native to the city.

The receptionists made every day good with their warm smiles especially Kristel. She has made the check-in process seamless and even put a goodie bag the night before my check-out. It's the little things that make you really happy.

I can't wait to be back again!

2026-04-01 via Tripadvisor
4
419mikaylaj Solo travel
10
Breakfast Hotel Service
Pros:

Amazing food selection and service!

2026-04-01 via Tripadvisor
C
C3070JGemilym Couples
10
Loved our stay
Pros:

My fiancé and I had such a wonderful time. Great location close to transportation and lots of food. Our service was intentional and thoughtful. Great breakfast spread!

2026-04-01 via Tripadvisor
C
christinakA8463WL Solo travel
10
Lovely boutique hotel
Pros:

Just had a lovely 3 nights stay. Location was perfect. Near the train station, 10 mins walk to the Duomo Florence and 5 mins walk to the Mercato Centrale.

Room was clean and they have Sky TV for English speaking guests.

Staff were helpful and friendly. A shoutout to Jem who never fails to greet you with a smile at the breakfast area, making sure guests have their coffee to start the day.

2026-03-31 via Tripadvisor
U
U8455UXjulianp Family
10
10/10!
Pros:

10/10. Market Urban Hotel is a fantastic place to stay in Florence. Everyone was very kind, the room was very clean, and there was all the amenities you could ask for. Breakfast was also amazing and my day was made brighter by both Jem and Nika who contributed to the fantastic service. No complaints!

2026-03-29 via Tripadvisor
A
A6213HPlouisab Friends getaway
10
The Market Urban hotel breakfast
Pros:

Nika and Jem were excellent in looking after us for breakfast each morning.

2026-03-27 via Tripadvisor
6
662hyunj Couples Busan
10
Jjang! Best hotel in Florence
Pros:

A small but really good hotel in Florence. We went here because of the good reviews, and it didn't disappoint. The room is really clean and well maintained. The only thing maybe is the elevator, the loud sound startled us when we first rode on it.

The receptionists are all really warm and kind, in particular the girl, Kristel. She greeted us with a big smile, and as asians, we felt welcome already. The check-in process is fast. And after all of our questions, she still remained smiley and still ready to help us. 5/5 for her. The best!

A plus also for the ladies in the breakfast hall!

2026-03-27 via Tripadvisor
C
conniesZ8756MG Business
10
2nd time stay
Pros:

This is the 2nd time I stay at market urban hotel. The location is so convenient, the morning breakfast is good. Room is clean

2026-03-25 via Tripadvisor
C
charlesmE9706LM Family
10
Great Place to Stay in Florence
Pros:

The staff at check in and checkout were amazing. Very friendly and helpful. Rooms were nice and clean. Breakfast was good and again, the breakfast staff (Jessica, Carla, and David) was friendly and helpful. The kids all loved the mini donuts and pastries. Really easy to get to and from SMN station and within 10-15 minute walk of most attractions. Would definitely stay here again.

2026-03-23 via Tripadvisor
R
R1466AAjesusa Family
10
Great breakfast
Pros:

Great breakfast - Jessica Carla - outstanding service. Thanks

2026-03-23 via Tripadvisor
C
chikeicharliel Couples
8
Florence Gem
Pros:

Convenient location, staff is helpful and nice. Mia and Jem are wonderful

2026-03-21 via Tripadvisor
S
Seçkin extended_group tr
10
2026-03-21 via Nuitee
H
Hüseyin family_with_children tr
8
Pros:

Kahvaltı oda geniş konumu çok iyi

2026-03-20 via Nuitee
S
steverV3781KH Family Boise, Idaho
10
Great hotel spot in Florence
Pros:

Great breakfast. Jessica and Carla are awesome, very friendly.

2026-03-19 via Tripadvisor
V
V3334LEmatthews Couples
10
Good location great staff
Pros:

Well placed hotel, very clean and well appointed. Jessica, Carla and David all made us feel very welcome with considerate and attentive service. Thank you for having us

2026-03-19 via Tripadvisor
C
Cristiano family_with_children br
8
Pros:

A localização é muito boa. Próximo da estação de trem e dos pontos turísticos, com curtas caminhadas. Hotel moderno com um bom café da manhã.

Cons:

No primeiro dia o ar não funcionou e só mudamos de quarto no segundo dia.

2026-03-19 via Nuitee
L
Luiz Antonio family_with_children br
10
Excelente. Recomendo
Pros:

De tudo: localização, limpeza, café da manhã, conforto, equipe da recepção.

Cons:

Internet. Sinal ruim em alguns quartos .

2026-03-17 via Nuitee