Children allowed

Facilities

Guest education on local ecosystems and culture
Non-smoking rooms
Air conditioning
Room service
Family rooms
Lift / Elevator
Luggage storage
Safety deposit box
Fax/photocopying
Tour desk
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean accommodations
Cons:
Noise from elevator
Small room sizes

Categories

Cleanliness
10
Generally positive sentiment about cleanliness, but some issues reported.
Service
10
Staff received consistent praise for being kind and helpful.
Location
10
Positive mentions of central location and convenience.
Room Quality
9.14
Some reviews indicate smaller room sizes than expected.
Amenities
9.61
Amenities mentioned were satisfactory, but some aspects could be improved.
Value for Money
9.65
Good value, though a few reviews suggest mixed feelings based on specific room conditions.
Food and Beverage
10
Breakfast and dining services received positive feedback.
Overall Experience
10
Overall satisfaction with the stay despite minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 08:39

Property Description

Convenient Location
The Market Urban Hotel is perfectly situated near major landmarks and transportation hubs, making it an ideal choice for travelers looking to explore Florence with ease.

Modern Amenities
Enjoy the comfort of elegant en suite rooms equipped with free WiFi, air conditioning, and satellite TV. Start your day right with a delicious buffet breakfast and take advantage of the 24-hour reception for all your needs.

Local Expertise
Let our knowledgeable staff enhance your stay by providing insider tips, booking tickets, and offering personalized recommendations. Immerse yourself in the vibrant atmosphere of Via Nazionale, surrounded by shops and cafes.

Experience the best of Florence at The Market Urban Hotel – book now for an unforgettable stay!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 39 per day.

Location

Guest Reviews

9.8
Based on 734 reviews
Cleanliness: 10
Service: 10
Location: 10
Room Quality: 9.14
Amenities: 9.61
Value for Money: 9.65
Food and Beverage: 10
Overall Experience: 10
P
paytonr512 • Couples
10
12/10, 5 stars!!
Pros:

The hotel was beyond exceptional, clean, and beautiful! The daily breakfast is beyond your expectations and will be sure to leave you full, from sweets, savoury, fruits, and everything in between! The staff are truly amazing and so helpful- the kitchen staff were such a light to start each day, thank you Jessica, Nika, and Davide!! Would highly recommend!

2026-02-13 • via Tripadvisor
R
R8853QCdavidm • Family
10
Florence
Pros:

The room was necesito and clean, great location. Breakfast was really good, Jessica, Carla and Nika were verde nice.

2026-02-13 • via Tripadvisor
D
desirreel2026 • Couples
10
Outstanding Breakfast Experience at The Market Urban Hotel
Pros:

I had a wonderful experience with the breakfast at The Market Urban Hotel. The breakfast is complete and excellent overall, offering a great variety of options, and everything is always fresh and beautifully presented.

The real highlight is definitely the cappuccino — it’s absolutely delicious and prepared with great care.

I would also like to especially mention the staff members Jessica, Carla, and Nika, who were incredibly attentive, kind, and helpful at all times. They truly made the experience even more special.

Without a doubt, it’s a breakfast that makes a real difference in the overall stay!

2026-02-13 • via Tripadvisor
S
Seaside48178554569 • Family • Taiwan
10
Great and thoughtful service
Pros:

Nice service and clean room, Jessica, Carla are really helpful. We had a great time staying in the hotel. Wish all the members the best.

2026-02-10 • via Tripadvisor
G
Georgeane • family_with_children • br
10
2026-02-09 • via Nuitee
M
Matías • couple • cl
10
Práctico, cómodo, limpio y cercano: Excelente opción para aprovechar Florencia.
Pros:

Un buen hotel, pequeño, cómodo, sin lujos pero moderno y estético, bien ubicado entre la estación de trenes SMN y el centro. Super limpio, buen desayuno y gran relación precio / calidad. Destaco el apoyo del recepcionista Giovanni a la llegada, ubicándonos en el mapa y dándonos buenos datos. También excelente atención de las chicas del desayuno.

2026-02-09 • via Nuitee
A
Ana Maria • couple • hr
6
Pros:

Lokacija.

Cons:

Lift je propadao. Moglo bi biti dosta urednije. Dorucak je jako oskudan.

2026-02-08 • via Nuitee
T
troyq2026 • Family
10
The Most Welcoming and Professional Hotel in Florence!!
Pros:

The stay at The Market Urban Hotel has been, with the family, one of the best experiences for us in terms of cleanliness, hospitality, accommodation and overall quality. Our favourite part of the stay was being able to enjoy the savoury breakfast presented by the kind and friendly staff. Carla, Jessica and Nika, whom were apart of the breakfast team, always greeted my family with a radiant smile, world-class hospitality and delicious coffee. Joseph, Jasper, Giovanni, and David were accomodating and professional receptionist. They welcomed our family as we first entered the hotel with a warm smile and were able to satisfy any of my family’s needs. Overall, my family found our stay at The Market Urban Hotel as fun and professional and definitely a highlight to remember. We give special thanks to the staff named above as they made our stay extremely special.

2026-02-07 • via Tripadvisor
T
troyceq • Family
8
Excellent breakfast!!
Pros:

Excellent breakfast service in food, coffee, and hospitality from staff members Jessica and Carla.

2026-02-05 • via Tripadvisor
Γιαννης • family_with_children • gr
9
2026-01-30 • via Nuitee
L
LUIS GUILHERME • family_with_children • gb
8
Pros:

Da localização

Cons:

A falta de estacionamento do local.

2026-01-29 • via Nuitee
L
LUIS GUILHERME • family_with_children • gb
8
Cons:

Falta de estacionamento.

2026-01-29 • via Nuitee
L
LUIS GUILHERME • couple • gb
8
Cons:

Falta de estacionamento.

2026-01-29 • via Nuitee
A
abbyew2026 • Solo travel
10
Stay here!!!
Pros:

Perfect hotel in a great location! Very clean, comfortable, affordable, and modern. Breakfast was amazing! Jessica and Nila were very sweet and accommodating.

2026-01-27 • via Tripadvisor
1
156trumant • Family
10
Urban Market Hotel
Pros:

Nice Hotel in right in the city center. Easy access to the train station. Breakfast was very convenient and Jessica and Nika were always there to help with anything that we needed. Would love to stay here again soon!

2026-01-27 • via Tripadvisor
D
Dmitry • family_with_children • ru
10
Pros:

Breakfast was tasty, the room was nice. Staff was very friendly and the location is super good.

Cons:

The parking is a bit complicated, but the staff can take your car to the garage (40€/day), which is a bit pricey, but in Florence all parkings are like this.

2026-01-27 • via Nuitee
E
Erika • extended_group • br
10
Excelente
Pros:

Funcionários muito educados.
Localização excelente.
Conforto e comodidade.

Cons:

Taxa no dia do checkout

2026-01-27 • via Nuitee
V
vin_ciusc514 • Family
10
Excellent and happy
Pros:

The breakfast Service Washington excellent! Jessica, Carla, Ivy, thank you!

2026-01-24 • via Tripadvisor
L
lokchingl2026 • Family
8
Near the train station
Pros:

Staff so nice, The triple room is spacious

2026-01-24 • via Tripadvisor
K
K8126LGsharonc • Friends getaway
8
Nice experience
Pros:

Jessica , Carla and ivy very nice.
And the coffee is good

2026-01-24 • via Tripadvisor