Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Room service
Heating
Family rooms
Lift / Elevator
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean accommodations
Cons:
Noise from elevator
Small room sizes

Categories

Cleanliness
10
Generally positive sentiment about cleanliness, but some issues reported.
Service
10
Staff received consistent praise for being kind and helpful.
Location
10
Positive mentions of central location and convenience.
Room Quality
9.14
Some reviews indicate smaller room sizes than expected.
Amenities
9.61
Amenities mentioned were satisfactory, but some aspects could be improved.
Value for Money
9.65
Good value, though a few reviews suggest mixed feelings based on specific room conditions.
Food and Beverage
10
Breakfast and dining services received positive feedback.
Overall Experience
10
Overall satisfaction with the stay despite minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 08:39

Property Description

Convenient Location
The Market Urban Hotel is perfectly situated near major landmarks and transportation hubs, making it an ideal choice for travelers looking to explore Florence with ease.

Modern Amenities
Enjoy the comfort of elegant en suite rooms equipped with free WiFi, air conditioning, and satellite TV. Start your day right with a delicious buffet breakfast and take advantage of the 24-hour reception for all your needs.

Local Expertise
Let our knowledgeable staff enhance your stay by providing insider tips, booking tickets, and offering personalized recommendations. Immerse yourself in the vibrant atmosphere of Via Nazionale, surrounded by shops and cafes.

Experience the best of Florence at The Market Urban Hotel – book now for an unforgettable stay!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Location

Guest Reviews

9.8
Based on 870 reviews
Cleanliness: 10
Service: 10
Location: 10
Room Quality: 9.14
Amenities: 9.61
Value for Money: 9.65
Food and Beverage: 10
Overall Experience: 10
G
Grace • couple • us
10
2026-08-29 • via Nuitee
G
Grace • couple • us
10
Pros:

Great location! Friendly and helpful staff! They arranged all of the transportation for us that we needed.

2026-08-29 • via Nuitee
J
jennifer • couple • es
10
Excelente
Pros:

Ubicación, habitación bonita y sobre todo la atención del personal, en concreto de Joseph de recepción, un verdadero encanto, profesional y dispuesto a ayudar en todo momento. Mil gracias 🥰

Cons:

Todo nos gustó

2026-08-29 • via Nuitee
F
Freedom09296635627 • Solo travel
10
Very good one
Pros:

I spent a week in Florence, and choosing this hotel made my stay as comfortable as possible. Thanks to all the staff! The bed was very comfortable, the cleaning was impeccable, and the coffee was excellent for breakfast. Be prepared for the corridors to be a bit of a maze, but that's just a fun detail. Thank you, I hope to come back!

2026-08-24 • via Tripadvisor
S
Sherpa788574 • Couples
10
Good hotel, good people and good service.
Pros:

Briliant hotel, and the service is soooo good, all the people here are kind.

2026-08-20 • via Tripadvisor
V
Virzì • couple • it
9
2026-08-20 • via Nuitee
S
Sheyda Brown • couple • us
10
Great location, comfortable room, friendly front desk.
Pros:

The friendliest and most helpful front desk staff of anywhere I ever stayed.

Cons:

Barista/breakfast staff was rude- but that’s okay because the front desk made up for it.

2026-08-18 • via Nuitee
J
Jade • couple • au
8
Great location, modern room.
Pros:

Location, modern room, staff.

Cons:

The beds were very firm and pillows uncomfortable.
The room next door was very noisy.

2026-08-17 • via Nuitee
L
Lucia • couple • it
9
Pros:

The room is very modern, the bed was very comfortable. It was very clean. Great breakfast.

2026-08-12 • via Nuitee
G
Giovanna • couple • pr
9
2026-08-11 • via Nuitee
N
Niina • couple • fi
8
Pros:

Erinomainen sijainti lähellä rautatieasemaa, uudistetut huoneet, moderni kylpyhuone, hyvä ilmastointi keskikesän helteellä. Reception auki 24/7.

Cons:

Kaupunkivero, joka maksetaan vielä huoneen hinnan päälle oli yllätys suuruudeltaan, 7e/hlö/yö, pariskunnalta 14e/yö ja kun oltiin useampi yö niin hintaa tulikin jo jonkin verran lisää, esim. toisaalla Italiassa oli 3e/hlö/yö. Ymmärrän, että hinnat toki vaihtelee paikasta riippuen, mutta tämä nyt ainoa asia, joka mietitytti.

2026-08-04 • via Nuitee
J
JDAWG03 • Friends getaway • Milford, Connecticut
10
Great stay!
Pros:

This hotel was very clean and spacious. Joseph at the front desk was extremely helpful answering all our questions and making recommendations! Great stay and within walking distance to the train station even with large luggage!

2026-07-24 • via Tripadvisor
M
MKPlaton • NONE • London, England
10
Amazing location
Pros:

As a solo traveler. The location of this hotel is perfect. The staff are amazing and very helpful. I would stay again here and I highly recommend this hotel

2026-07-18 • via Tripadvisor
J
Jakub • couple • pl
10
Polecam
Pros:

Czystość, wykończenie pokoju, obsługa.

Cons:

Brak

2026-07-15 • via Nuitee
C
Chaitanya • solo_traveller • us
10
Pros:

Rooms

Cons:

Location and staff

2026-07-13 • via Nuitee
B
brunchlover1212 • NONE
10
Amazing and thoughtful stay
Pros:

I loved the breakfast, the room set up, and the staff. I really appreciated the sustainable guide. I will recommend this hotel to others

2026-07-12 • via Tripadvisor
S
stacey • solo_traveller • gb
8
Handy base for exploring
Pros:

The location is close to the train station and convenient for exploring

Cons:

The bathroom was small and dated. The breakfast was geared towards Americans (pancakes and bacon)

2026-07-09 • via Nuitee
S
Siu Ting Isbel • solo_traveller • gb
8
Excellent location and worth for money
Pros:

Clean and spacious

Cons:

None

2026-07-08 • via Nuitee
M
Michelle • solo_traveller • za
10
2026-07-07 • via Nuitee
M
Michelle • family_with_children • za
10
2026-07-07 • via Nuitee