Children allowed

Facilities

Guest education on local ecosystems and culture
Non-smoking rooms
Air conditioning
Room service
Family rooms
Lift / Elevator
Luggage storage
Safety deposit box
Fax/photocopying
Tour desk
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean accommodations
Cons:
Noise from elevator
Small room sizes

Categories

Cleanliness
10
Generally positive sentiment about cleanliness, but some issues reported.
Service
10
Staff received consistent praise for being kind and helpful.
Location
10
Positive mentions of central location and convenience.
Room Quality
9.14
Some reviews indicate smaller room sizes than expected.
Amenities
9.61
Amenities mentioned were satisfactory, but some aspects could be improved.
Value for Money
9.65
Good value, though a few reviews suggest mixed feelings based on specific room conditions.
Food and Beverage
10
Breakfast and dining services received positive feedback.
Overall Experience
10
Overall satisfaction with the stay despite minor issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 08:39

Property Description

Convenient Location
The Market Urban Hotel is perfectly situated near major landmarks and transportation hubs, making it an ideal choice for travelers looking to explore Florence with ease.

Modern Amenities
Enjoy the comfort of elegant en suite rooms equipped with free WiFi, air conditioning, and satellite TV. Start your day right with a delicious buffet breakfast and take advantage of the 24-hour reception for all your needs.

Local Expertise
Let our knowledgeable staff enhance your stay by providing insider tips, booking tickets, and offering personalized recommendations. Immerse yourself in the vibrant atmosphere of Via Nazionale, surrounded by shops and cafes.

Experience the best of Florence at The Market Urban Hotel – book now for an unforgettable stay!

Important information:

When booking more than 4 rooms, different policies and additional supplements may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 39 per day.

Location

Guest Reviews

9.8
Based on 749 reviews
Cleanliness: 10
Service: 10
Location: 10
Room Quality: 9.14
Amenities: 9.61
Value for Money: 9.65
Food and Beverage: 10
Overall Experience: 10
A
Alessio family_with_children it
8
2026-03-07 via Nuitee
Y
Yu Chao extended_group tw
10
Pros:

員工服務態度很好

2026-03-05 via Nuitee
S
Simone couple it
8
2026-03-03 via Nuitee
D
Davide couple it
7
2026-03-01 via Nuitee
D
dario couple it
8
Ottima posizione per visitare Firenze
Pros:

Struttura in posizione centralissima, altamente consigliabile

2026-03-01 via Nuitee
M
M Carmen couple es
9
Ubicación inmejorable
Pros:

La ubicación es fantástica y muy bien el desayuno, nos atendía Jessica , un encanto la verdad que todo el personal es encantador, te informan de todo y te solucionan cualquier petición

Cons:

La televisión solo tiene canales en italiano y en inglés , no hay ningún canal de noticias en español

2026-02-25 via Nuitee
S
Sara family_with_children it
8
2026-02-25 via Nuitee
C
CRISTINA extended_group es
9
Pros:

La situación, la habitación

2026-02-24 via Nuitee
W
Wen Yi couple tw
6
偏普通,但有價格考量的話可以選~
Pros:

離車站算近,離中央市場超近!

Cons:

房間及浴室都偏小,覺得蠻擁擠的

2026-02-22 via Nuitee
L
Leemunsu22 Couples South Korea
10
Very good hotel
Pros:

Room is clean. Location is very good, close to everything. The receptionist Kristel is very helpful!!

2026-02-17 via Tripadvisor
P
paytonr512 Couples
10
12/10, 5 stars!!
Pros:

The hotel was beyond exceptional, clean, and beautiful! The daily breakfast is beyond your expectations and will be sure to leave you full, from sweets, savoury, fruits, and everything in between! The staff are truly amazing and so helpful- the kitchen staff were such a light to start each day, thank you Jessica, Nika, and Davide!! Would highly recommend!

2026-02-13 via Tripadvisor
R
R8853QCdavidm Family
10
Florence
Pros:

The room was necesito and clean, great location. Breakfast was really good, Jessica, Carla and Nika were verde nice.

2026-02-13 via Tripadvisor
D
desirreel2026 Couples
10
Outstanding Breakfast Experience at The Market Urban Hotel
Pros:

I had a wonderful experience with the breakfast at The Market Urban Hotel. The breakfast is complete and excellent overall, offering a great variety of options, and everything is always fresh and beautifully presented.

The real highlight is definitely the cappuccino — it’s absolutely delicious and prepared with great care.

I would also like to especially mention the staff members Jessica, Carla, and Nika, who were incredibly attentive, kind, and helpful at all times. They truly made the experience even more special.

Without a doubt, it’s a breakfast that makes a real difference in the overall stay!

2026-02-13 via Tripadvisor
S
Seaside48178554569 Family Taiwan
10
Great and thoughtful service
Pros:

Nice service and clean room, Jessica, Carla are really helpful. We had a great time staying in the hotel. Wish all the members the best.

2026-02-10 via Tripadvisor
M
Matías couple cl
10
Práctico, cómodo, limpio y cercano: Excelente opción para aprovechar Florencia.
Pros:

Un buen hotel, pequeño, cómodo, sin lujos pero moderno y estético, bien ubicado entre la estación de trenes SMN y el centro. Super limpio, buen desayuno y gran relación precio / calidad. Destaco el apoyo del recepcionista Giovanni a la llegada, ubicándonos en el mapa y dándonos buenos datos. También excelente atención de las chicas del desayuno.

2026-02-09 via Nuitee
G
Georgeane family_with_children br
10
2026-02-09 via Nuitee
A
Ana Maria couple hr
6
Pros:

Lokacija.

Cons:

Lift je propadao. Moglo bi biti dosta urednije. Dorucak je jako oskudan.

2026-02-08 via Nuitee
T
troyq2026 Family
10
The Most Welcoming and Professional Hotel in Florence!!
Pros:

The stay at The Market Urban Hotel has been, with the family, one of the best experiences for us in terms of cleanliness, hospitality, accommodation and overall quality. Our favourite part of the stay was being able to enjoy the savoury breakfast presented by the kind and friendly staff. Carla, Jessica and Nika, whom were apart of the breakfast team, always greeted my family with a radiant smile, world-class hospitality and delicious coffee. Joseph, Jasper, Giovanni, and David were accomodating and professional receptionist. They welcomed our family as we first entered the hotel with a warm smile and were able to satisfy any of my family’s needs. Overall, my family found our stay at The Market Urban Hotel as fun and professional and definitely a highlight to remember. We give special thanks to the staff named above as they made our stay extremely special.

2026-02-07 via Tripadvisor
T
troyceq Family
8
Excellent breakfast!!
Pros:

Excellent breakfast service in food, coffee, and hospitality from staff members Jessica and Carla.

2026-02-05 via Tripadvisor
Γιαννης family_with_children gr
9
2026-01-30 via Nuitee