Flom Boutique Hotel

Hotels
9.1 (1400 reviews)
Via Guelfa 41 , Florence , IT

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Heating
Family rooms
Pets allowed
Lift / Elevator
See all facilities

Review Highlights

Pros:
Excellent staff
Great location
Comfortable rooms
Delicious breakfast
Cons:
Minor issues with shower temperature
Missing items post-checkout

Categories

Cleanliness
9.11
Generally clean and decent, as many reviews highlight cleanliness positively.
Service
9.58
The staff were consistently mentioned as excellent and accommodating.
Location
9.12
Convenient and central location mentioned in several positive reviews.
Room Quality
9.07
Rooms described as spacious, comfortable, and well-equipped.
Amenities
8.6
Most amenities seemed adequate with mentions of good breakfast options.
Value for Money
9.06
Overall good value mentioned in multiple reviews.
Food and Beverage
9.11
Breakfast was frequently highlighted as excellent.
Overall Experience
9.18
Overall positive experiences shared, indicating high satisfaction.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-11 18:10

Property Description

Luxurious Stay in the Heart of Florence

Artisanal Furnishings and Modern Amenities: Enjoy a comfortable stay in our fully renovated rooms featuring artisanal furniture, smart TVs, air-conditioning, and more. The ensuite bathrooms come with exclusive toiletries from the renowned Santissima Annunziata Pharmacy.

Delicious Continental Breakfast: Start your day with a delightful continental buffet breakfast served at the hotel.

Convenient Location: With a prime location just minutes away from Florence SMN train station, the Cathedral, and the central market, Flom hotel is the perfect choice for your stay in Florence.

Book now to experience the charm and convenience of Flom hotel during your visit to Florence.

Important information:

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: FLR

Location

Guest Reviews

9.1
Based on 1400 reviews
Cleanliness: 9.11
Service: 9.58
Location: 9.12
Room Quality: 9.07
Amenities: 8.6
Value for Money: 9.06
Food and Beverage: 9.11
Overall Experience: 9.18
R
Ravit • family_with_children • il
9
2026-11-07 • via Nuitee
T
TGR • family_with_children • ie
7
Pros:

What I liked about Flom Boutique Hotel

Flom Boutique Hotel is a lovely, modern hotel in an excellent location in Florence, within easy walking distance of the Central Market and the Duomo.

The staff are extremely friendly, helpful and responsive to guests' requests. For example, when I requested an ironing board, it was brought to my room immediately.

The room was modern, very clean and well maintained, and the hotel itself has a pleasant, welcoming atmosphere.

Breakfast was good, with a varied selection of meats, cheeses, pastries, breads and other options.

Overall, I enjoyed my stay. The hotel's central location, cleanliness and particularly helpful staff were its strongest points.

Cons:

What I didn't like about Flom Boutique Hotel

There are currently roadworks taking place directly outside the hotel, which cause some inconvenience and detract slightly from the overall experience. However, I appreciate that this is outside the hotel's control.

My main issue was the heating in the room. The heating needs to be on consistently during the evenings to maintain a comfortable temperature, particularly at this time of year. It appears to be controlled by reception rather than directly by guests as when I tried to turn it on, it did not come on. To be fair, whenever we requested that the heating be turned on, the staff responded promptly.

Overall rating: 7/10.

2026-11-07 • via Nuitee
T
Tamara • family_with_children • es
8
Estancia de calidad
Pros:

Personal muy atento, incluso alguno hablaba español. Buen buffet de desayuno con el personal igual de atento y amable, destacando el trato cariñoso con los niños. Habitación familiar espaciosa. Habitaciones silenciosas. Dispone de sala para dejar las maletas una vez hecho el check-out sin coste.

Cons:

Baño algo incómodo por la colocación del lavabo y el secador muy incómodo de usar. A pesar de las cortinas, entraba mucha luz por la mañana. Ajeno al hotel, la calle estaba en obras y para entrar y salir era un horror. Algo caro quizás, pero buena localización.

2026-11-06 • via Nuitee
R
Ramona • couple • ch
9
Pros:

Schönes, geräumiges Zimmer. Gute Lage.

2026-11-02 • via Nuitee
C
Cosima • couple • au
10
2026-11-02 • via Nuitee
N
Natiya • couple • ge
7
2026-11-01 • via Nuitee
Віта • solo_traveller • ua
6
Нормально, але не вартує тих грошей, тим паче за номер з тараканом.
Pros:

Сподобався персонал. Намагався вирішити питання, які виникали.

Cons:

Не сподобалось відношення до чистоти. Перший номер в який мене поселили - дуже пахнув сирістю, в номері я знайшла таргана, та чистота у ванній бажала кращого. Але потім перемістили в інший номер, там тараканів вже було. Сніданок був дуже одноманітний. Постільна білизна теж місцями своє віджила.

2026-10-27 • via Nuitee
I
Irarrazaval Ferrada • family_with_children • cl
10
2026-10-26 • via Nuitee
C
Christos • couple • gr
9
2026-10-25 • via Nuitee
A
Aldagh • couple • ie
10
We’ll definitely be back - a lovely oasis in a busy city
Pros:

The clean simplicity. Very comfortable.
Superb location - we could walk everywhere.
The staff were fantastic - Eduardo was particularly helpful and interested in us having a great stay, and everyone ensured we had great service - at breakfast, at reception and with room service.
Facilities were great overall. Plus great breakfast

Cons:

No hair conditioner provided - it’s a small thing but important when it’s not there!

2026-10-25 • via Nuitee
B
Ben • couple • gb
7
Pros:

Good breakfast and staff

2026-10-24 • via Nuitee
B
Benno • couple • de
9
Sehr gute Wahl für Städtetrip nach Florenz
Pros:

Das Hotel liegt direkt im Zentrum, nur wenige Gehminuten zum Bahnhof Santa Maria Novella und zum Dom, dementsprechend gibt es im direkten Umkreis Supermärkte, Restaurants und Bistros in großer Anzahl; das Personal war ausgesprochen freundlich, das Zimmer (wie das gesamte Hotel) renoviert und modern eingerichtet, sehr sauber und die Zimmerreinigung makellos; abwechslungsreiches und hochwertiges Frühstück mit ebenfalls sehr freundlichem Personal, die Atmosphäre war auch dadurch angenehm, weil das Hotel eher klein ist.

Cons:

Es war sehr hellhörig, Gäste auf dem Flur waren zu hören, als würden diese direkt durchs Zimmer laufen, Geräusche aus den Nachbarzimmern (z.B. sich laut unterhaltende Personen um 2 Uhr nachts) kamen durch die Wände und über die Lüftung im Bad, auch Straßengeräusche wurden durch die dünnen Fenster nur teilweise abgeschirmt

2026-10-23 • via Nuitee
V
Vlad • couple • ro
9
Pros:

Poziția și personalul, în special dnl de la recepție, foarte amabil și disponibil.

2026-10-23 • via Nuitee
M
Mariana • couple • es
9
2026-10-22 • via Nuitee
S
Sarah • couple • fr
8
2026-10-22 • via Nuitee
M
Martin • couple • gb
10
2026-10-21 • via Nuitee
C
C. • extended_group • nl
9
2026-10-21 • via Nuitee
T
teresa • couple • gb
8
A lovely comfortable stay.
Pros:

Everything was as advertised. The hotel was modern and very clean, exactly what I look for from a hotel. Location was good, breakfast was lovely but as anywhere bit repetitive and by the 5th day was fed up of the same options. room was nice, as expected, and bathroom was big. The staff were always friendly and there if we needed them. Small touches like water and cookies at reception were a nice touch.

Cons:

the outside road is under construction and we were informed before we arrived. When I passed other hotels we could have booked they looked so much more welcoming. When the road is finished the hotel will look much better from the outside. This is only a small dislike to what the hotel had to offer.

2026-10-20 • via Nuitee
M
Mariela • couple • ar
8
Pros:

El personal muy atento, la decoración de buen gusto. El desayuno muy completo

Cons:

El acceso fue dificil pq estaban en obras

2026-10-18 • via Nuitee
V
Vardit • couple • il
9
חוויה נהדרת
Pros:

בעיקר את היחס של הצוות - מקצועי, אדיב מאד ושירותי. גם ארוחת הבקר נפלאה והמיקום נהדר

Cons:

למרות שהסתדרנו המקלחת מעט לא נוחה, כי אין סגירה מלאה שמונעת מהמים לזרום החוצה

2026-10-17 • via Nuitee