The Soho Hotel, Firmdale Hotels

Hotels
9.6 (813 reviews)
4 Richmond Mews , London , gb

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Children allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Restaurant
Room service
Family rooms
Lift / Elevator
Luggage storage
Express check-in/check-out
See all facilities

Review Highlights

Pros:
Excellent service
Prime location
Comfortable rooms
Delicious breakfast
Cons:
Noise issues
Limited amenities in room

Categories

Cleanliness
9.46
The cleanliness was mentioned as high, though some guests noted noise issues from plumbing.
Service
10
Guests consistently praised the staff for their friendliness and attentiveness.
Location
10
The hotel location is ideal, with many positive remarks regarding its central position.
Room Quality
9.46
Rooms were described as spacious and comfortable, with a few minor negatives.
Amenities
8.96
Some amenities were lacking, such as tea and coffee facilities in the room.
Value for Money
9.46
Though some found it expensive, many also felt the experience justified the price.
Food and Beverage
9.46
Breakfast received high praise, but there were comments regarding buffets not being diverse.
Overall Experience
10
A fantastic overall experience based on many positive sentiments throughout the reviews.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 04:58

Property Description

Central Location near Oxford Street
The Soho Hotel is conveniently located just a short 5-minute walk from the bustling Oxford Street. With Piccadilly Circus and Leicester Square within a 10-minute walk, guests have easy access to major attractions and transportation hubs.

Luxurious Amenities and Services
Enjoy a fully equipped gym with a personal trainer on-site for your fitness needs. Indulge in beauty treatments like massages and facials in the hotel's treatment room. Each room is equipped with modern comforts including a flat-screen TV, minibar, and air conditioning.

Fine Dining and Award-Winning Bar
Savor delectable modern European cuisine in the hotel's restaurant, along with a delightful breakfast menu and afternoon tea. Unwind with a drink in the award-winning bar, perfect for a relaxing evening.

Book your stay at The Soho Hotel now for a luxurious and convenient experience.

Important information:

Please note, extra beds and cribs can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: LHR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible on site (reservation is not needed) and costs GBP 60 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £78 per person per night when using an existing bed.
    People no matter the age stay for £78 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

9.6
Based on 813 reviews
Cleanliness: 9.46
Service: 10
Location: 10
Room Quality: 9.46
Amenities: 8.96
Value for Money: 9.46
Food and Beverage: 9.46
Overall Experience: 10
S
SHARONK841 • Family • St. Helier, Jersey, Channel Islands
10
Great location and Mimosas
Pros:

One of the best places for a mimosa. Called in for a couple of glasses while window shopping around the area.
Have visited many times over the years and it never disappoints. Great atmosphere and staff.

2026-06-09 • via Tripadvisor
G
Gregory • couple • gb
10
2026-06-08 • via Nuitee
M
Matthew • solo_traveller • gb
10
2026-06-07 • via Nuitee
משולם • extended_group • il
9
2026-06-04 • via Nuitee
H
helentZ7069OD • Family
10
The perfect hotel
Pros:

I used to stay at the Soho Hotel when it first opened, back in the noughties. Of course I went back in 2026 to celebrate a big birthday, with my sister. From my first contact with the booking department until our departure, the level of service excelled. Far from being obsequious and aloof, the staff went out of their way to be friendly, helpful and proactive. Everything was perfect, from the morning coffee to the inspirational decor. The hotel arranged a spectacular upgrade to one of the new suites and welcomed me with a bottle of birthday champagne.
If you have never visited before you will marvel at how quiet the rooms are, given the location right in the heart of London's busiest neighborhood. Every inch of the accommodation is spotlessly clean, the Rikrak bath and body range smell gorgeous and we even had a turntable with some classic vinyl in our suite. It was the perfect place to celebrate and I will be back as soon as I can find an excuse to come down to London again.

2026-06-01 • via Tripadvisor
M
Maria • couple • ch
10
2026-06-01 • via Nuitee
B
Bracha • couple • il
9
נהניינו מאד לשהות במלון . המיקום של המלון נהדר,החדר היה מצוין האירוח היה לעילא ולעילא והשירות יוצא
Pros:

המלון ממוקם במקום מרכזי מעולה . החדר נקי מאד נוח מאד ונעים מאד. כל מה שביקשנו קיבלנו. יחד עם זאת חבל שאין בחדר מכונת אספסו . אשר לארוחת הבוקר, ארוחה מצויינת כל מה שעולה על דעתך , יש בה. אלא שלא הכל גלוי בפני האורח . פרט לשולחן הפירות היוגורטים והמאפים, שולחן עשיר ועמוס בדברים טובים , שהוא גלוי ונראה לעין את.ה צריך.כה לקרוא התפריט ולהזמין מתוכו את מה שאתה רוצה לאכול

Cons:

אהבנו הכל ,וכנראה שנשוב למלון הזה שוב.
כפי שצויין לעיל לטעמי מכונת אספרסו בחדר, שוקולד קטן על הכרית לברכת לילה טוב ומתוק, וארוחת בוקר גלויה לעין כל יכולה להוסיף עוד מימד של נוחות

2026-06-01 • via Nuitee
Y
yasirahs • Family • Doha
10
Luxury, Comfort and Impeccable Service in the Heart of Soho
Pros:

Staying at the Soho Hotel was one of the best decisions we made for our London trip.

We are blessed to travel often and have stayed at some exceptional high‑end hotels, but this one stands out in a league of its own.

The hotel is beautifully and thoughtfully designed — every corner feels intentional, warm and welcoming. The interiors (our room, the drawing room, the library) were not only stunning but also incredibly comfortable. Despite being in the heart of Soho, the hotel is very peaceful inside, and we were able to enjoy some of the best, most restful sleep we’ve ever had in any hotel.

The staff deserve special mention. They are exceptionally well trained, knowledgeable and genuinely committed to making guests feel cared for. They went above and beyond for us, including accommodating my considerable list of food allergies with both kindness and efficiency. Their attention to detail made us feel 'at home' and truly looked after.

One of the highlights was how perfectly they timed our Afternoon Tea during the intermission of a long theatre show — we never felt rushed and made it back in perfect time for the second half. Moments like this are a testament to how well the team understands hospitality at the highest level.

The location is unbeatable. We could walk almost everywhere or hop onto a bus or the Underground within minutes. And throughout our stay, the hygiene and housekeeping standards were impeccable.

The Soho Hotel is now firmly one of our favourite hotels anywhere in the world, and we cannot wait for the opportunity to return!

2026-05-30 • via Tripadvisor
K
Kareem • couple • bh
4
Whatever they’re rated, they didn’t earn it during our stay.
Pros:

Good location, the room was spacious, good gym

Cons:

We emailed ahead of arrival because my wife was pumping and we needed freezer storage for breastmilk. They confirmed it, handled it fine for three days, then someone moved everything to the fridge on day four without telling us. It all thawed. Three days of milk gone. They apologized and that was it — no gesture, nothing.

Checked into a room that was like a sauna. Turned the AC on, left, came back hours later and it was still roasting. They admitted the fault and we had to switch rooms late at night after already unpacking. Housekeeping should have caught this before we ever walked in — the room faces the sun, it wasn’t hard to miss.

Breakfast is “included” but it’s actually a £40 daily credit, which sounds fine until you’re sitting there and a coffee, juice, egg dish and splitting one extra thing already pushes you over. We paid extra every single day. Cheap move for a hotel that isn’t cheap at all.

2026-05-30 • via Nuitee
B
Barbara • solo_traveller • fr
9
2026-05-25 • via Nuitee
J
Jiri • family_with_children • cz
10
2026-05-18 • via Nuitee
E
Erica • family_with_children • it
9
Splendidi, un grazie a tutto lo staff. Attento e premuroso.
Pros:

Ambiente raffinato, molto caloroso.
Ambienti comuni spaziosi e confortevoli.
Colazione ottima e molto varia sia nel dolce che salato.
Servizio ottimo e personale gentilissimo.
L’arredamento e’ sicuramente un punto di forza.
La centralità dell’hotel permette di raggiungere molti posti a piedi.
L’invisibilità del servizio pulizie: non ho mai visto né un carrettino delle pulizie, né una cameriera. Eppure era sempre tutto pulitissimo.

Cons:

In realtà molto poco, forse aggiungerei una macchinetta per il caffè in camera.
L’avrei gradita.
Forse la stanza un po’ più grande, ma immagino su questo non si possa dare nulla.

2026-05-18 • via Nuitee
B
Bjørn • couple • no
9
2026-05-15 • via Nuitee
I
Ingvild • couple • ch
10
Wonderful and fabulous
Pros:

Location. Beautiful interior, kind staff

Cons:

I miss coffee and tea in the room. It’s a real miss

2026-05-14 • via Nuitee
M
MaryIV • Couples • New York City, New York
8
Friendly and inviting
Pros:

From the moment we walked in to the Soho Hotel, the atmosphere felt warm, relaxed, and genuinely welcoming. This was a relief after we checked out early from another well-known London "luxury" hotel with too much attitude and dismissive service.

What stood out immediately was the friendliness of the staff. Every interaction felt natural, without any attitude or pretension. The staff at the Soho Hotel provided attentive service that made us feel comfortable rather than unwelcome.

The hotel itself is beautifully designed but also feels livable and calm. There are comfortable rooms off the lobby where we could comfortably sit, relax, and have conversations without feeling rushed or crowded out. That alone made a huge difference to our stay.

A wonderful experience from start to finish. We would gladly stay here again.

2026-05-11 • via Tripadvisor
A
Arthur • solo_traveller • gb
10
The perfect hotel for me, wonderful accommodation, service, and food and drink.
Pros:

The room was perfect for me, the room was located at the end of the corridor (200) so very quiet, great choice for breakfast, also had dinner on my first night, excellent food, and the service as throughout the hotel sets standards other hotels should follow.

Cons:

Nothing.

2026-05-09 • via Nuitee
C
Claude • solo_traveller • ch
10
Cool
Pros:

Sehr cooles Stadthotel mit sehr aufmerksamen Personal

Cons:

Ok, aber Zimmer war viel kleiner als ketztes Mal. Für 2 Pers. wäre das Zimmer zu klein.

2026-05-06 • via Nuitee
G
günther • solo_traveller • de
8
Nicht luxuriös aber sehr gut!
Pros:

Lage

Cons:

Frühstück und Frühstücksraum

2026-05-06 • via Nuitee
S
Sylvie • couple • us
10
2026-05-05 • via Nuitee
G
Gokhan • couple • tr
10
Pros:

The design, the servide, the personnel… they were all excellet

2026-05-03 • via Nuitee