The Soho Hotel, Firmdale Hotels

Hotels
9.6 (776 reviews)
4 Richmond Mews , London , gb

Children allowed

Facilities

Fitness facilities (surcharge)
Non-smoking rooms
Air conditioning
Restaurant
Room service
Family rooms
Lift / Elevator
Luggage storage
Express check-in/check-out
Safety deposit box
See all facilities

Review Highlights

Pros:
Excellent service
Prime location
Comfortable rooms
Delicious breakfast
Cons:
Noise issues
Limited amenities in room

Categories

Cleanliness
9.46
The cleanliness was mentioned as high, though some guests noted noise issues from plumbing.
Service
10
Guests consistently praised the staff for their friendliness and attentiveness.
Location
10
The hotel location is ideal, with many positive remarks regarding its central position.
Room Quality
9.46
Rooms were described as spacious and comfortable, with a few minor negatives.
Amenities
8.96
Some amenities were lacking, such as tea and coffee facilities in the room.
Value for Money
9.46
Though some found it expensive, many also felt the experience justified the price.
Food and Beverage
9.46
Breakfast received high praise, but there were comments regarding buffets not being diverse.
Overall Experience
10
A fantastic overall experience based on many positive sentiments throughout the reviews.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-10 04:58

Property Description

Central Location near Oxford Street
The Soho Hotel is conveniently located just a short 5-minute walk from the bustling Oxford Street. With Piccadilly Circus and Leicester Square within a 10-minute walk, guests have easy access to major attractions and transportation hubs.

Luxurious Amenities and Services
Enjoy a fully equipped gym with a personal trainer on-site for your fitness needs. Indulge in beauty treatments like massages and facials in the hotel's treatment room. Each room is equipped with modern comforts including a flat-screen TV, minibar, and air conditioning.

Fine Dining and Award-Winning Bar
Savor delectable modern European cuisine in the hotel's restaurant, along with a delightful breakfast menu and afternoon tea. Unwind with a drink in the award-winning bar, perfect for a relaxing evening.

Book your stay at The Soho Hotel now for a luxurious and convenient experience.

Important information:

Please note, extra beds and cribs can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: LHR

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Private parking is possible on site (reservation is not needed) and costs GBP 60 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £78 per person per night when using an existing bed.
    People no matter the age stay for £78 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

9.6
Based on 776 reviews
Cleanliness: 9.46
Service: 10
Location: 10
Room Quality: 9.46
Amenities: 8.96
Value for Money: 9.46
Food and Beverage: 9.46
Overall Experience: 10
M
Matthew extended_group gb
9
Pros:

Always excellent service. Great breakfast also

Cons:

Shower was lukewarm at best, possibly some kind of problem with the hot water

2026-04-03 via Nuitee
C
Charles and Natalie couple sa
10
Would definitely return, had a lovely stay.
Pros:

The location was fantastic, had a wonderful boutique feeling to the hotel. The design and quality of the suite were excellent. All the staff we encountered could not do enough for you, breakfast lunch and dinner were all very nice in the restaurant. The bar had a great vibe and excellent cocktails the staff were quick to remember you.

Cons:

Nothing

2026-03-25 via Nuitee
F
florence couple fr
10
Magnifique séjour!
Pros:

L’emplacement, l’accueil, la qualité du petit déjeuner,

Cons:

Rien

2026-03-25 via Nuitee
O
Oliver solo_traveller gb
9
2026-03-24 via Nuitee
T
Toni solo_traveller au
10
2026-03-23 via Nuitee
S
Sharon extended_group gb
10
A memorable stay with my daughter before she gets married next month.
Pros:

Stylish & unique with exceptional staff

Cons:

Nothing!

2026-03-20 via Nuitee
S
Sherryl solo_traveller nl
10
Pros:

The hospitality was amazing! This was my birthday trip and I felt very special. Thank you!

2026-03-19 via Nuitee
S
SImon family_with_children gb
9
2026-03-18 via Nuitee
R
Raneen family_with_children iq
9
Pros:

كل شيء رائع في الفندق النظافة مرتين في اليوم و الموظفين لطيفين جدا و انصح الي عنده اطفال راح يعجبهم الفندق كثير كل يوم كانو يحضرون لأطفالي كوب حليب مع كوكيز

Cons:

لا شيء

2026-03-13 via Nuitee
I
Ido couple il
10
2026-03-13 via Nuitee
K
Karim couple us
10
2026-03-10 via Nuitee
Y
Yves couple fr
8
2026-03-07 via Nuitee
M
Matthew extended_group gb
9
2026-03-05 via Nuitee
D
DANA family_with_children il
10
2026-03-03 via Nuitee
A
Assi solo_traveller il
5
לא אזמין שוב למלון הזה דרך בוקינג
Pros:

השירות במסעדה והמיקום

Cons:

שילמתי לא מעט על החדר והנוף שלי בחלון הפנורמי היה… קיר.

2026-02-27 via Nuitee
R
Rhod couple gb
10
Great night out in perfect accommodation.
Pros:

Great location, bar and staff!

Cons:

N/a

2026-02-26 via Nuitee
R
Richard couple ch
10
2026-02-25 via Nuitee
O
Ofir family_with_children il
10
2026-02-23 via Nuitee
L
Laura extended_group ie
9
2026-02-11 via Nuitee
1
19yaldas Solo travel
10
My experience at Soho Hotel was seamless from start to finish—convenient location, outstanding service, and attention to
Pros:

Soho Hotel was absolutely fabulous! It’s perfectly located—just 15 to 20 minutes on foot from all the iconic spots. The customer service is top-notch—fast, friendly, and genuinely attentive. Breakfast was a highlight—fresh, delicious, and beautifully served. On our last day, they delivered it right on time, making our departure stress-free. The metro is super close, which made getting around a breeze. Everything exceeded expectations—from the comfy rooms to the impeccable aftercare. I would give it a perfect 100! Huge thanks to Aneli for her thoughtful support after check-out. I can’t wait to come back!

2026-02-09 via Tripadvisor