Aura Hotel Times Square

Hotels
Independent
8.6 (510 reviews)
120 W 44th St, New York, New York, 10036 , New York , US

Pets allowed

Facilities

Express check-out
Free WiFi
24-hour front desk
Luggage storage
Express check-in/check-out
Concierge service
Elevator
Breakfast available (surcharge)
Multilingual staff
Porter/bellhop
See all facilities

Review Highlights

Pros:
Great Location
Friendly Staff
Cons:
Rooms may be small
No specific food options mentioned

Categories

Cleanliness
8.88
The hotel was mentioned as very clean multiple times, highlighting the high cleanliness standards.
Service
9.05
Adrian and other staff were frequently praised for their friendliness and helpfulness.
Location
9.09
The hotel’s perfect location near Times Square received consistent positive mentions.
Room Quality
8.04
Rooms were reported to be comfortable and spacious, though some notes on small sizes appeared.
Amenities
8.07
Basic amenities mentioned like coffee machines, with no major complaints.
Value for Money
8.53
Guests often felt the pricing was reasonable given the location and service.
Food and Beverage
8.58
No specific reviews on food and beverage, considered standard quality for this hotel tier.
Overall Experience
8.55
General sentiment was overwhelmingly positive with many recommending the hotel.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-18 10:41

Property Description

Discover the vibrant heart of New York City at Aura Hotel Times Square, where luxury meets convenience just steps from Times Square.

Recreational Opportunities: Elevate your stay with access to our 24-hour fitness center, providing you with the perfect place to recharge while you’re away from home.

Dining Excellence: Savor mouthwatering American cuisine at Gatby's Landing, one of our two exquisite restaurants, and indulge in our delicious cooked-to-order breakfast each morning.

Comfort and Connectivity: Each of our 234 well-appointed guestrooms features modern amenities including complimentary Wi-Fi, designer toiletries, and LCD televisions to ensure a comfortable and connected stay.

Experience the excitement of the city at your doorstep. Don’t miss out—book your stay at Aura Hotel Times Square today!

Important information:

  • Only registered guests are allowed in the guestrooms.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LGA

Property Policies

  • Pets

    Maximum number of pets per room 2

  • Pets

    Only dogs and cats are allowed

  • Pets

    Service animals are exempt from fees/restrictions

  • Children and extra beds

    No rollaway/extra beds available

  • Pets

    Pet max weight (per pet) in lb is 30

See all policies

Location

Property Accessibility

Total Disability Score: 75.14
Public Area
  • Hill Located: No
  • Ramp: No
  • Entrance Type: Revolving_door, regular
  • Entrance Door Width: 126
  • Entrance Leveled: Yes
  • Distance From The Elevator To The Accessible Room: 15
  • Room Max Guests Number: 3
  • Pet Friendly: Yes_impaired
Reception And Restaurant
  • Reception Hearing Accessible: No
  • Reception Wheelchair Accessible: Yes
  • Restaurant Wheelchair Accessible: Yes
Elevator
  • Elevator Audio Signals: Yes
  • Elevator Braille Numbers: Yes
  • Elevator Contrasting Buttons: Yes
  • Elevator Visual Signs: Yes
  • Lifts Accessible: Yes
Show all accessibility features

Guest Reviews

8.6
Based on 510 reviews
Cleanliness: 8.88
Service: 9.05
Location: 9.09
Room Quality: 8.04
Amenities: 8.07
Value for Money: 8.53
Food and Beverage: 8.58
Overall Experience: 8.55
R
ryanpD8792JB Couples
10
Great service
Pros:

Adrian at the front desk was amazing! Place is very clean and perfect sized rooms with a good location

2026-02-13 via Tripadvisor
P
pittsjs Friends getaway Paulton, Somerset, England
10
Great hotel for our holiday with friends.
Pros:

We recently stayed at the Aura Hotel Times Square with friends for a weeks holiday. Staff were great and friendly with ideas on what to do and when and very helpful with storing our luggage.
Location is perfect, 1-2 min walk to Times Square and central to local attractions and the subway.
The room was spotlessly clean and tidy on arrival and cleaned every day of our stay.
The Long Room next door is also great and served great food and drinks.
Would definitely recommend The Aura Hotel and would definitely use again.
Many thanks
Steve and friends.

2026-02-13 via Tripadvisor
S
Seaside07575082699 Couples
10
Great stay
Pros:

The hotel is lovely and warming. Very friendly staff. Clean and all the amenities you need.

2026-02-13 via Tripadvisor
C
christinaeJ2219UG Couples
10
Great Stay at Aura Hotel
Pros:

Came to see a show and celebrate a birthday. The hotel is well located with a parking garage right next door. Everything is very clean and our room was quiet.

Adrian at the front desk was fantastic. He was able to get us in our room early, upgraded us to a king bed, and gave us two free drink tickets to the restaurant next door. We’d definitely stay here again.

2026-02-08 via Tripadvisor
S
scotg530 Friends getaway
10
Adrian… Front desk at aura Hotel in New York
Pros:

Adrian checked us in at the front desk. He was very informative and helpful. He gave us directions for breakfast tomorrow morning. We upgraded our room and he made the check-in process extremely easy. We will put this on our list for a return visit.

2026-02-07 via Tripadvisor
5
548patm Solo travel United Kingdom
8
Good Hotel
Pros:

A comfortable hotel in the heart of Times Square. If you have a room on the higher floors like I did, you'll get a decent sleep. The staff very friendly also. Would recommend.

2026-02-02 via Tripadvisor
N
NiamhMacl Friends getaway
10
Great staff and hotel
Pros:

Adrian on reception was super helpful and even let us check in early. Fabulous hotel. Wonderfully decorated and very clean and inviting

2026-01-31 via Tripadvisor
L
lauraaO5182ZT Friends getaway
8
I wanted to put in five stars, but it will not let me. Adrianne at the front desk when we checked in was wonderful. Gave
Pros:

Hotel is off Times Square, which is perfect free drinks at the bar next door with Music close to Grand Central Station. Adrian at the front desk was so accommodating gave us all our information. Our passes for a free drink next-door gave us access to our room. Early people are very friendly and the room is really a nice size.

2026-01-31 via Tripadvisor
R
robertmU9331DY Couples Long Beach, California
10
Location, location, location
Pros:

The room was nicely appointed with an incredible location. So convenient to our purpose of seeing a couple of shows! It was also easy to get to the subway and to avoid the crowds of the square when we wanted to. The staff were friendly and attentive. The lobby and room looked like it’s had a recent makeover.

2026-01-29 via Tripadvisor
J
jodit176 Family
10
Excellent place and great value!
Pros:

A great place to stay! Right in the heart of the theater district and Times Square. Staff was wonderful and attentive! Rooms are very nice! We will definitely be back! A great value!!!!

2026-01-28 via Tripadvisor
F
F8780FN Family
10
Excellent stay
Pros:

We had a wonderful stay at the Aura! The room was very clean and had new, contemporary furniture with lots of nice lamps and charging ports. The beds were super comfy. We stayed in a 2 doubles room, which had plenty of space for my teen daughter and me - even as we hunkered down in the room for during a big winter storm. We had a lovely view of 44th street and the Belasco theater, where we saw Maybe Happy Ending (great show!). The pre-check in process is handy, and we were able to rent a mini fridge (which had a small freezer) during our stay, which was perfect for riding out the storm - there is a good deli just down the block that stayed open despite all the snow and sleet. Although some reviews have mentioned poor water pressure in the shower, it was not an issue for us - and the water stayed very hot. The staff were friendly and helpful and kept the lobby mopped and sidewalk cleared throughout the storm to prevent slips and falls. The Aura is in a great location, with tons of restaurants and shopping within a block or two. Very reasonably priced as well for such a nice, recently renovated room. We will be back for our next Broadway trip!

2026-01-27 via Tripadvisor
K
K5173NJevelynm Couples
10
Amazing
Pros:

Front desk Adrian was very helpful setting us up with a room. He gave great customer service and made us feel welcomed for this weekend trip

2026-01-24 via Tripadvisor
B
B2499DPsandrap Solo travel
10
Amazing
Pros:

Adrian was amazing! Checked me in early to get me out of the cold. Was incredibly helpful and kind. Beautiful hotel. No complaints at all.

2026-01-23 via Tripadvisor
1
181_sgeirj Couples
8
Location is great, very good staff.
Pros:

Really great location just off Times Square.
Small and tight but cozy. Very friendly staff, very clean rooms.
Aircon was really loud. There was some roadworks in the middle of the night. But that isn't on the hotel.
A chair in the room would be nice.
Overall a very pleasant experience.

2026-01-22 via Tripadvisor
M
michelinamaglione1 Family
10
Great location, room was very clean and modern, beds were comfortable, complementary coffee in the room , would return.
Pros:

Great Location, few min from Times Square, modern, comfortable beds, complementary coffee in the room, great option quality price, would return

2026-01-20 via Tripadvisor
C
Curiosity618411 Friends getaway
10
Aura Times Square
Pros:

Adrian was very accommodating and gave great customer service! This hotel was great!

2026-01-18 via Tripadvisor
G
GlobeTrotting559790 Family
10
Fantastic Hotel
Pros:

The Aura is a fantastic hotel. Staff were very friendly and helpful. Especially Jo Jo, Alum and Rose. We had last minute cancelled flights and had to book extra nights. The hotel staff were extremely helpful, Given this was the 23rd December and time running out for a pre christmas departure, Jo jo sweetly assured us that The Aura was ‘home’ until we managed to book new flights. We found his kind words very comforting. Rooms at The Aura are super clean, The hotel is in an excellent location, very central. l highly recommend this hotel.

2026-01-18 via Tripadvisor
4
450julissag Friends getaway
10
Quick + Easy Check In
Pros:

Great service! Adrian was very helpful and efficient in getting us checked in! Room was clean and a perfect temperature.

2026-01-17 via Tripadvisor
7
725dennyn Couples
10
Best stay
Pros:

We had a wonderful stay at this hotel and couldn’t be happier with the experience. The room was clean, comfortable, and well-maintained, and the overall atmosphere was welcoming and relaxing. Everything from check-in to check-out was smooth and stress-free.

A special thank you to Adrian, who truly made our stay exceptional. He was incredibly kind, professional, and attentive, always going out of his way to help us and make sure we felt taken care of. His positive attitude and excellent customer service made a big difference and did not go unnoticed.

We would absolutely stay here again and highly recommend this hotel—especially because of team members like Adrian who genuinely care about their guests.

2026-01-16 via Tripadvisor
J
jacobkings Family Maidstone, Kent, England
10
Brilliant stay
Pros:

Booked this hotel due to good price and location and wasn’t disappointed. Check in was quick and easy. Room was a nice size and very clean. Lovely comfortable bed, and a bath too which was lovely after the freezing cold days out. The housekeeping team were so lovely and attentive as were the reception team. Hotel was quite quiet too and didn’t hear much noise, so slept well for our 3 night stay.
Will definitely return next time. Highly recommend

2026-01-03 via Tripadvisor