The Place Firenze

Just spent 3 fabulous nights at The Place. Easy walk from the train station, 5-6 minutes. At first I was a bit apprehensive because it’s very small, the entrance is unassuming, no real lobby or reception area, but I was immediately captured by the Place’s charm and warmth and incredible service. This is a true Boutique hotel, very quaint, only about 20 rooms, and it feels more like a home, and has old-style appeal. Firstly the location of the Place is superb. Right on the Piazza Santa Novella, and just a 5-6 minute walk to the Duomo and Piazza Republica etc. We had a standard courtyard room which was lovely, but I did find it a bit small. The bed was super comfortable with amazing pillows and linens. Bathroom was perfect, great shower with all the amenities, plush towels, Dyson hairblower, bathrobes and slippers. AC was great in the room. There just wasn’t much wiggle room to walk around in this room, so next time I would suggest taking a slightly larger room. There was also no coffee machine in the room, so had to go downstairs in morning to the sitting area to get coffee.
The breakfast was included and was fabulous, you could eat indoors in the lovely dining area or outside on the piazza. You could basically order anything from the menu, with delicious croissants, and the service was impeccable. Even the dishes, the plates and coffee cups felt old-school and eclectic and we loved it all.
What makes the Place so special however is the top-notch service across the board. We were made to feel right at home, like part of the family, and the staff were really so professional and trying to help and please you at every moment. So much warmth and hospitality. Shout out to Sarah and Lily who were so wonderful. I highly recommend staying at The Place without hesitation. It’s THE PLACE to be in Firenze if you like a charming smaller boutique hotel.

This is a boutique hotel that lives up to its five star rating. Its location a couple of blocks from the train station is very convenient. The quiet rooms are each unique and tastefully decorated. The service is remarkable. One telling detail about the hotel is its support for local artists and craftsmen and their training. Not something that you see everywhere. It is not inexpensive but the experience is worth it.

The property was impeccably decorated, extremely clean and centrally located. There was not a spec of dirt anywhere, and not a single flaw on the property. Everyone on the property was extremely attentive, polite and provided exceptional service.

Five Stars — An Extraordinary Hotel in Florence

I rarely write reviews. Although I rely heavily on them when planning our travels, I have probably written fewer than ten over the past twenty years. Our stay at The Place Firenze, however, was exceptional enough that I felt compelled to share our experience.

My wife and I recently spent three weeks traveling throughout Spain and Italy, staying at a number of beautiful, high-end hotels and resorts along the way. Of all the wonderful properties we experienced, The Place Firenze stands among the very best.

From the moment we arrived, it exceeded expectations.

The Place Firenze is an intimate, five-star boutique hotel that combines elegance, luxury, and highly attentive personal service. We stayed in Room #1, a magnificent suite overlooking the beautiful Piazza di Santa Maria Novella.

The suite was spectacular—spacious, elegant, and thoughtfully designed. It included a fireplace, a separate living room, two televisions (including an impressive 75-inch screen that disappeared seamlessly into the furniture), a beautiful bedroom with a king-size bed, a walk-in closet, and an enormous, luxurious bathroom.

Upon arrival, we were welcomed with a bowl of fresh fruit, a bottle of champagne, and a fully stocked minibar—all complimentary. These thoughtful touches set the tone for the stay.

Giorgio greeted us personally, handled our check-in, and graciously accommodated both an early arrival and a late checkout, making everything effortless from the start.

Breakfast was included each morning and served in the hotel’s beautiful restaurant. Instead of a typical buffet, it was a relaxed, sit-down experience with a full menu and excellent service—the perfect way to begin each day in Florence.

Throughout our stay, the service was consistently outstanding. Every member of the team was warm, professional, and attentive, always anticipating needs without ever being intrusive.

A moment that best reflects the level of hospitality came on the morning of our departure. We had an early flight and needed to leave at 4:00 a.m. Giorgio was there once again to see us off, with fresh coffee ready and a prepared breakfast for our journey.

That level of personal care is rare, even among top-tier five-star hotels.

The combination of an exceptional suite, ideal location, thoughtful amenities, and consistently attentive service made our stay truly memorable.

The Place Firenze is not just a luxury hotel—it is a benchmark for hospitality done right.

We would return without hesitation and recommend it to anyone seeking an outstanding stay in Florence.

Five stars, without question.

Fantastic location, luxury accommodation and excellent service. We were made to feel very welcome and loved our stay at The Place, Firenze.

The staff at The Place were exceptional and welcomed us like family for our stay in Florence. Check in was a breeze, and the hotel concierge made our local dinner reservations seamlessly. The room we enjoyed was fashionably appointed with a comfortable bed and AC, which was a delight given the 100 F degree heat. Food and beverages offered were well above expectations. Overall our stay was exceptional and we will return.

The Place is a true home away from home. The team is incredibly warm and welcoming. They offer incredible advice on Florence and unique experiences that truly connect you with local craftspeople. The design is truly beautiful. The dining experience is top notch. The location is ideal. Every detail has been thought through. Perfetto!

Spacious rooms, high ceilings, great location. 10/10

We had the most incredible experience at The Place Firenze! Upon arrival we received a welcome drink and the staff took the time to get to know us. The location is very central- close to the S. M. Novella train station and 10-15 minute walk to the Duomo. It's located in a beautiful piazza, where we had a lovely breakfast each morning. The room was very comfortable and the AC worked very well. Loved the Dyson hair dryer! The customer service was second to none. They offered concierge services through WhatsApp throughout our stay and were extremely helpful. We were so spoiled after this stay! We highly recommend this hotel!

- the decor and architecture is outstanding, along with their Ginori porcelain (the green walls of the rooms were very pretty as well)
- the location is very walkable; the river is around a 5 minute walk
- the concierge and everyone that I met were VERY nice and accommodating and gave great suggestions on where to go in Florence

Absolutely charming and perfect in every way from the staff to the rooms to the dining.

An exceptional hotel with exceptional staff!

The entire staff were so kind and we felt like we were being welcomed into a home and not a hotel. The location, service, and attention to detail was phenomenal. This is one of the best hotel experiences we have had anywhere.

I felt like a princess in her palace….. a dream vacation

Ate at hotel 2 nights in a row. Night one: just wanted lovely view of piazza. Night 2: wanted the same service.

Best best best service. Drinks and snacks exemplary.

Dinner lovely.

5 Star Hotel. But it is ok to visit for drinks and dinner.

Exceptional hotel in an exceptional city. If you are looking for a luxury boutique experience, look no further than The Place Firenze. The staff, our room, the food, and the location were all beyond compare.