Hotel Rosso 23

Hotels
Why The Best Group
8.6 (149 reviews)
Piazza Santa Maria Novella 21, Florence, FI, 50123 , Florence , IT

Pets allowed

Facilities

Free breakfast
Comprehensive recycling policy
Guest education on local ecosystems and culture
Free WiFi
24-hour front desk
Luggage storage
Continental breakfast
Elevator
Free breakfast
Multilingual staff
See all facilities

Review Highlights

Pros:
Location
Service
Food Quality
Cons:
Cleanliness Standards
Room Size

Categories

Cleanliness
7.68
Cleaning standards were reported as poor in one review.
Service
9.15
Staff was very welcoming, helpful, and went above and beyond for guests.
Location
9.19
Great location, near key attractions and transportation.
Room Quality
8.14
Rooms were clean and comfortable, though some were small with poor lighting.
Amenities
8.17
Good amenities overall, but breakfast area was cramped and breakfast quality was a highlight.
Value for Money
8.63
Good relation of price to quality, especially compared to other hotels.
Food and Beverage
9.18
Breakfast had a huge selection and was highly praised.
Overall Experience
8.65
General sentiment indicates a very positive overall experience.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 17:05

Property Description

Experience the charm of Florence at Hotel Rosso 23, where comfort meets convenience in one of the world's most beautiful cities.

Elegant Accommodations: Unwind in our cozy guestrooms, each featuring minibars, complimentary Wi-Fi, and satellite programming for your entertainment. With private bathrooms stocked with luxurious hair dryers and slippers, your stay promises indulgence at every turn.

Delightful Dining Options: Start your day with a complimentary continental breakfast served from 7:00 AM to 10:30 AM. For lunch or dinner, enjoy bites from our snack bar/deli or revel in the pleasure of room service. Cap off the evening with a refreshing drink at our inviting bar/lounge.

Unparalleled Location: Nestled in the Historic Centre of Florence, you're just steps away from iconic sites like the Basilica of Santa Maria Novella and the Cathedral of Santa Maria del Fiore, making it easy to explore all that this stunning city has to offer.

Book your stay today and immerse yourself in the heart of Florence!

Important information:

  • All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.
  • Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
  • Contactless check-out is available.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: FLR

Property Policies

  • Pets

    Service animals are exempt from fees/restrictions

  • Children and extra beds

    No rollaway/extra beds available

  • Check-in & Check-out

    Contactless check-out is available

  • Pets

    Pets allowed

  • General

    Professional property host/manager

See all policies

Location

Guest Reviews

8.6
Based on 149 reviews
Cleanliness: 7.68
Service: 9.15
Location: 9.19
Room Quality: 8.14
Amenities: 8.17
Value for Money: 8.63
Food and Beverage: 9.18
Overall Experience: 8.65
4
444marselas Couples Boston, Massachusetts
10
Great Stay in the Heart of Florence
Pros:

Beautiful hotel just steps away from the magic of Florence. The room was modern and clean, and we loved being so close to everything — it made it easy to enjoy the city all day long. One small note: please check the lobby restrooms. Thank you everyone.

2025-11-28 via Tripadvisor
D
DavidSchn Solo travel Edmonton, Alberta
10
Great location
Pros:

The location of the hotel is great, being only a five-minute walk from the Florence train station. Lots of restaurants nearby and I was able to walk to all tours and sightseeing I wanted to do. Had a few difficulties finding the entrance to the hotel, it shares an entrance with Garibaldi Blu Hotel which is the only signage. My room was clean, a decent size, had a TV with some English language channels, a fridge, kettle with tea and instant coffee, and a comfortable bed with plenty of pillows. The bathroom was modern; the shower was on the small size. The room was cleaned daily. Even though the hotel is located on a busy square, the room was quiet at night. The hotel breakfast was a buffet which contained a wide variety of items, from scrambled eggs with sausage (hotdogs), fruit, meat, cheeses, breads, cereal, yogurt, juices and a selection of sweets. They also made fresh coffee to order and had drip coffee available on the buffet. There was a smoking area in a courtyard within the hotel, and a bar located on the main floor which was perfect for a pre-dinner drink. All of the staff were friendly and were helpful when needed. This is a 4-star hotel and the cost seemed very reasonable relative to the quality and comfort this hotel offers.

2025-11-02 via Tripadvisor
J
JackandMillieM Couples Southampton, Hampshire, England
10
An excellent hotel to stay in in the heart of Florence.
Pros:

Excellent staff, very attentive, professional and nothing is too much an ask. Location is ideal in the centre of Florence, close enough to everything you need. Decor and lobbies are very contemporary and quirky with their decor. Rooms are well looked after and some have great views across the Florence rooftops. Breakfast options are great and a bar open until midnight to enjoy a drink in the lobby.

There were construction works and scaffolding on the building right next to the hotel when we visited but you couldn't hear a thing from them when inside the hotel.

Stayed there for 4 nights as part of our honeymoon and couldn't fault any of it. They even had a life sized statue of Batman in the hallway as a bonus!

2025-11-02 via Tripadvisor
C
Cathie
6
Pros:

The room was spacious and clean but the shower was super small. My husband who is not large could barely fit in.

2025-10-06 via Nuitee
S
Sergey family
6
Pros:

Shower cabinet is very small. I had to wash my feet in the bide

2025-09-29 via Nuitee
E
Emma
8
Pros:

Great location, near restaurants, squares, train station and duomo
Downsides were how to find as the outside name is hotel garrabadi and not hotel Rosso 23 so spent time walking up and down looking for it. Breakfast was limited and difficult to love around and in crampt space

2025-09-28 via Nuitee
B
Brian
10
Pros:

Excellent location. 5 minute walk from Santa Maria Novella train station. And within fast walk time to Medici Chapels, central market, accademia, Uffizi, and Ponte Vecchio. Quiet hotel. Well appointed room. Small bathroom especially shower. Service was great.

2025-09-27 via Nuitee
L
lolagV8681IL Family Melbourne, Victoria
6
Good location, small rooms
Pros:

The hotel is clean and centrally located near the train station and all the wonderful sites of Florence with a nice breakfast and friendly staff. Our only issue was the size of the room, while I understand it’s an old Palazzo, our room was an awkward shaped room and far too small for three people, especially those travelling with luggage.

2025-09-25 via Tripadvisor
V
Vanessa partner
10
Pros:

Beautiful hotel with great location. Staff were very kind and accommodating! Room was clean and comfortable, our only complaint was that the lighting was poor (only a few lamps in the bedroom area). The included breakfast was INCREDIBLE! Huge selection and the staff were very friendly. Would definitely stay here again!

2025-09-19 via Nuitee
A
Arleana
10
Pros:

Perfect hotel

2025-09-17 via Nuitee
N
naimduran Family Yuma, Arizona
10
Awesome Hotel!!!!!
Pros:

Marco and Stefano are two GREAT front desk employees!!!!! They help me and wife a lot with during our stay in Florence!!!! They gave us a lot of great information on where to eat and visit.

2025-09-10 via Tripadvisor
R
Rocio partner
10
Pros:

Awesome hotel!!!!! Strongly recommend!

2025-09-10 via Nuitee
P
Peter family
8
Pros:

Cleaning standards are poor

2025-08-31 via Nuitee
F
Francesca M
10
Pros:

I had a great stay at Hotel 23 Rosso. The location is great and safe while still being close to the train station. The staff was very welcoming and helpful. I had a travel issue with trains and they were very eager to help me figure out alternatives! - much appreciated

2025-08-30 via Nuitee
G
gordon H partner
10
Pros:

Lose to restaurants, shopping, Train Stattion

2025-08-26 via Nuitee
S
Suk Yin family
6
Pros:

The lobby is grand, but the room setup is just average. The bathroom, in particular, is extremely small and does not live up to a 4-star standard.

2025-08-24 via Nuitee
M
Melissa partner
4
Pros:

The noise from upstairs coming through the floor is terrible. Sounded like baby elephants dancing in the room above us.
One of the tiniest showers I have ever seen with a huge bench in the bathroom.
With an internal window all the noise from the downstairs kitchen travels upstairs so u will likely be woken from around 6am.
Couldn’t work out why our socks and slippers were going yellow till we realised some sort of yellow liquid was leaking through the light in the bathroom ceiling. Disgusting trying not to imagine what this could be… staff told us they only work there and to email manager.
Good location and breakfast but would not stay here again or recommend it to others

2025-08-23 via Nuitee
A
andreaa888829 Couples Amsterdam, North Holland Province
10
I would say is the best option to stay in Florence!!
Pros:

I fully recommend Rosso 23 hotel to stay in a comfortable room with a lot of space, confortable beds and pillows.
After visiting other hotels in Florence, Rosso 23 is the best in relation to price and quality, with the biggest room I've been in a hotel in Italy. Great location and good customer service also breakfast is included in the price and it is delicious!!
Other hotels with even twice the price don't offer what hotel Rosso 23 offers.
I would for sure stay at Rosso 23 on my next visit to Florence!!!

2025-08-18 via Tripadvisor
C
Christine
10
Pros:

I had a wonderful stay at Hotel Rosso 23. The property is very clean, professional, and has an upscale feel. My room was a bit small, but still comfortable and well-maintained, with fresh towels and linens provided daily. The complimentary breakfast each morning was a great touch, and the staff went above and beyond -helping me with my suitcase to the elevator upon arrival and arranging a taxi transfer to the airport when I checked out. The location is fantastic, within easy walking distance to many attractions, shops, and restaurants. Overall, an excellent choice for a Florence stay!

2025-08-12 via Nuitee
B
Bharat partner
8
Pros:

Only issue was the shower space was very less and the rooms were not insulated at all. i could hear phone alarm in the next room. But other than that it was an amazing stay. Service and breakfast was impressive.

2025-08-11 via Nuitee