Hotel L'Orologio Firenze - WTB Hotels

Hotels
9.3 (1094 reviews)
Piazza Santa Maria Novella 24 , Florence , it

Children allowed
Pets allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Room service
Family rooms
Pets allowed
Lift / Elevator
Luggage storage
Safety deposit box
See all facilities

Review Highlights

Pros:
Great location
Comfortable accommodations
High service standards
Clean facilities
Cons:
Small rooms
Minor issues with amenities

Categories

Cleanliness
9.44
Overall high standards of cleanliness noted, though some reviews mentioned small rooms.
Service
9.91
Staff accommodating and attentive, with several compliments regarding service quality.
Location
9.95
Excellent location mentioned multiple times with proximity to attractions.
Room Quality
8.9
Mixed feedback due to some small rooms, but overall quality appreciated.
Amenities
8.93
Amenities are good, but some guests noted a lack of certain items.
Value for Money
8.89
Some guests felt the price was high for the room size but overall positive sentiments.
Food and Beverage
8.94
Breakfast and overall food quality were positively highlighted but with minor complaints.
Overall Experience
9.41
Overall positive experience with guests indicating they would return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-06 16:36

Property Description

Themed Design Hotel on Piazza Santa Maria Novella
L'Orologio is a unique themed design hotel located on Piazza Santa Maria Novella in Florence. Each room in this stylish hotel offers free Wi-Fi and is adorned with marble bathrooms, providing guests with a luxurious experience just 600 meters away from the iconic Florence Cathedral.

Dedicated to Watch Manufacturers
Every floor at Hotel L’Orologio is dedicated to a renowned watch manufacturer, with each room showcasing photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture, flat-screen TVs with satellite channels, and air conditioning, with some rooms offering stunning views of Florence city center.

Top-Floor Dining with Lovely Views
Guests can enjoy a delightful buffet breakfast in the top-floor dining room, which offers picturesque views of the bustling square. Surrounded by shops, restaurants, and public transport links, L’Orologio Hotel is conveniently located just 400 meters from S.M. Novella Train Station.

Ready to experience luxury in the heart of Florence? Book your stay at L'Orologio now!

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: FLR

Property Policies

  • Pets

    Pets are allowed on request. No extra charges.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Public parking is possible at a location nearby (reservation is not needed) and costs EUR 48 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 12 years old stay for € 25 per person per night when using an existing bed.
    Children from 3 years old to 11 years old stay for € 25 per person per night when using an available extra bed.
    People 12 years old and over stay for € 50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.3
Based on 1094 reviews
Cleanliness: 9.44
Service: 9.91
Location: 9.95
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 8.94
Overall Experience: 9.41
O
Oscar couple us
10
Excellent hotel, and the best part is their staff, they are very honest and extremely friendly , I would recommend this
Pros:

The location is excellent , the hotel is classy, elegant and very comfortable in almost every sense, the rooms are ample and with plenty of space, bathroom has every Italian feature, and the bed was great, I was able to rest and was not disturb by any outside or inside noise and they were very quiet in every sense . Breakfast was very good and has something for every one. Air conditioner in the room worked perfectly and also everything else in the room.

Cons:

I like everything of this hotel, this will be my hotel for my next stay in Florence next year.

2026-05-22 via Nuitee
F
FERNANDO couple mx
9
Pros:

Exceelente habitacion, muy comoda y amplia, El hotel esta muy agradable y su ubicacion es inmejorable.

Cons:

Como esta en una ubicacion privilegiada, el ruido de la calle a veces se escucha en las noches

2026-05-19 via Nuitee
R
Rafik couple ch
9
2026-05-18 via Nuitee
V
Victoria couple au
10
Unbeatable location
Pros:

Sensational location for all our activities in Florence, very close to the train station also. Very helpful staff. Clean, great buffet breakfast.

Cons:

Expensive

2026-05-16 via Nuitee
L
Lisa couple fr
10
2026-05-10 via Nuitee
T
Tammy couple us
10
Pros:

Location and classical aesthetics

Cons:

Pillows and limited counter space in the washroom

2026-05-09 via Nuitee
C
caroline couple fr
7
Pros:

Hôtel très bien situé

Cons:

Nous avons eu une chambre qui donnait sur le patio sans lumière et extrêmement bruyante. Impossible de ouvrir les rideaux ce qui est assez oppressant.

2026-05-07 via Nuitee
T
teresa couple gb
10
Beautiful design, clean hotel.
Pros:

Such a beautiful property, rooms were small but felt spacious due to very high ceilings, lovely decor & very clean. The hotel had beautiful communal rooms with lovely furniture & very relaxing Reading areas. Breakfast was nice with a good variety of food, the dining area was a bit noisy not sure if it was the air conditioning but was loud otherwise a beautiful hotel to stay in and I’ve stayed in loads with work and leisure trips. Thank you!

Cons:

Only the noise of something mechanical in the main dining area but I think there was another room we could have sat in.

2026-05-02 via Nuitee
A
Andrea extended_group ve
10
Excelente
Pros:

La ubicación, lo cómodo y la atención

2026-05-02 via Nuitee
S
Scott couple gb
9
Perfect hotel in the heart of Florence
Pros:

Excellent location, great staff, wonderful room. Everything was perfect.

2026-04-28 via Nuitee
F
Frances couple gb
8
Great location, lovely hotel
Pros:

Great location

Cons:

It was a little pricey

2026-04-26 via Nuitee
M
MICHIO solo_traveller jp
4
Pros:

スタッフの対応は、8/10,、Ms.FLAVIAの厚情は素晴らしかった。

Cons:

先ず、クロゼットと冷蔵庫の備えが無いことは、最悪です。

2026-04-21 via Nuitee
S
simonetta solo_traveller it
9
2026-04-16 via Nuitee
S
Sally solo_traveller gb
9
Pros:

Great location, good breakfast, nice room

Cons:

Mattress was too hard

2026-04-13 via Nuitee
C
Callum couple gb
10
2026-04-05 via Nuitee
E
Eralp couple tr
10
This was our second stay at this hotel . Our stay fully met our expectations .
Pros:

Location, Staff, Cleanliness, Breakfast.

Cons:

Everything was perfect .

2026-04-05 via Nuitee
W
Walter couple us
10
Great and comfortable experience
Pros:

I like the size of the room and cleanliness

Cons:

Nothing loved it all

2026-04-05 via Nuitee
J
Joshi family_with_children us
10
Pros:

If you are traveling to Florence, you have to stay here. Its central and close to everything. Amazing breakfast!

2026-04-01 via Nuitee
A
Alice family_with_children us
8
2026-03-29 via Nuitee
E
elisabetta family_with_children it
10
Pros:

Tutto

Cons:

Niente

2026-03-27 via Nuitee