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Facilities
Property facilities
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Health or beauty spa nearby
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Nightclub
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Electric bicycle charging station
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Fitness facilities (surcharge)
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Non-smoking rooms
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Air conditioning
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Restaurant
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Room service
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Pets allowed
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Lift / Elevator
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Luggage storage
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Express check-in/check-out
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Safety deposit box
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Fax/photocopying
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Facilities for disabled guests
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Ironing service
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Sauna
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Massage services
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Non-smoking throughout
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Private check-in/check-out
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Concierge service
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Allergy-free room
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Evening entertainment
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Steam room
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Personal trainer
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Staff adhere to local safety protocols
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Guest rooms disinfected between stays
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Cleaning standards that are effective against Coronavirus
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Physical distancing rules followed
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Hand sanitizer in guest room and key areas
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Cashless payment available
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Sanitized tableware & silverware
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Contactless check-in/check-out
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Guests can opt-out any cleaning services during stay
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Smoke alarms
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Shared stationery like menus, pens are removed
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Physical distancing in dining areas
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Food delivered to guest room
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CCTV outside property
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Screens / Barriers between staff and guests for safety
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24-hour security
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Security alarm
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Key card access
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Television in common areas
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Nightclub
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Front desk (limited hours)
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Express check-in
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Free wired internet
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Snack bar/deli
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Fitness facilities (surcharge)
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Internet access
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Housekeeping on request
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Concerts/live shows
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Reception hall
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Health or beauty spa nearby
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Bicycle-friendly property
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Electric bicycle charging station
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Vegetarian menu options available
Review Highlights
Categories
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Property Description
Luxurious Accommodations and Entertainment
Experience luxury at its finest in the vibrant West End at W London – Leicester Square. Enjoy 5-star rooms with stunning views, iPod docks, and flat-screen TVs. Indulge in the hotel's sumptuous spa and beauty center for a truly relaxing stay.
Relaxation and Wellness
Unwind at the Away Spa with a sauna, steam room, and elegant treatment rooms. Pamper yourself with luxurious amenities and rejuvenating treatments. Feel refreshed and rejuvenated during your stay in the heart of London.
Vibrant Dining and Nightlife
Sip on expertly crafted cocktails at The Perception Bar while taking in the bustling streets of Soho. Delight in unique dining experiences and live music events. Immerse yourself in the vibrant culture of Theatreland and explore the lively surroundings of Chinatown and Soho. Book your stay now at W London for an unforgettable experience.
Please note that the credit card used to make the booking must be presented upon check-in.
Credit/Debit Card Policy:
Debit and Credit cards will be authorized at check-in for the amount of your stay, plus an amount to cover incidentals. The authorization will hold the funds until check out, at which time the amount actually incurred during the stay will be charged. Authorized amounts may take up to 30 days after departure to be released by your bank or financial institution and the hotel will not be responsible for any resulting fees or charges.
Payment Policy:
Third Party Credit Card: Third party credit card forms are not accepted. Bank transfers and CHAPS payments are accepted.
Check: Banker checks are not accepted. Traveler’s checks are not accepted. Guest must show valid passport for the transaction.
Direct Bill: Direct billing is only available after approval of the credit manager. The company to be invoiced must fax an invoice request to the hotel and include the specific charges to be invoiced.
Please note rooms cannot accommodated extra beds. Extra beds are only available in suites.
Dogs weighing 40 pounds (18.14 kilograms) or less are allowed in guest rooms for a daily fee of GBP 25. Service animals are not subject to weight limits. Additional charges apply including a GBP 100 cleaning fee. A pet liability waiver must be signed upon arrival. The hotel reserves the right to charge a guest’s credit card for additional cleaning and excessive damage caused by a dog.
By booking your stay here you are agreeing to our local house rulesGuests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Property Policies
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Pets
Pets are allowed on request. Charges may be applicable.
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Internet
WiFi is available in all areas and is free of charge.
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Parking
No parking available.
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Groups
When booking more than 9 rooms, different policies and additional supplements may apply.
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Children and extra bed policy
Children of any age are allowed.
Children up to and including 2 years old stay for free when using an available cot.
Children up to and including 12 years old stay for free when using an existing bed.
People no matter the age stay for £60 per person per night when using an available extra bed.
Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.
Location
Guest Reviews
Fabulous location, walking distance to many train lines, in the middle of the most touristic area in London with good vibes. Large enough room. Good service. Nice atmosphere and "vibe".
Unusual room design which seems more for younger people-not sure every person would like it.
Great location. Friendly staff. Good facilities.
Noisy room due to location
So clean and staff were so nice . The area was perfect .
Great location, staff were excellent, rooms were stylish and fun
The toilet in the middle of the room with very little privacy.
Amazing location, love the architecture and interior design. The weird design of the room with the sink / vanity area in the room I actually liked.
It’s expensive
From the moment we arrived the greeting was perfect. We arrived early and left our bags. They had the room ready early and moved the bags for us. They have turn down service
They tried to over charge me for 4 different times.
Also the deposit they didn’t pay back and tried to charge me for nothing. The receptionist apologized many times for me seeing them trying to charge more. I asked to release my credit card amount and to send me an invoice by mail and they never did. This hotel is either unorganized and will take your money by mistake or either a scam machine.
The hotel is in a great location, next to Chinatown, the theatre district and close to Carnaby street. The staff were truly 5 star, and the concierge really went above and beyond. The room was a good size and the bathroom was luxurious with amazing toiletries.
The breakfast was à la carte and difficult to get a seat. Things also came out when they were ready versus the table being served at the same time.
The W love affair is over… unfortunately.
Looks aren’t everything.
We’ve been some of the biggest fans of the W chain over the last few years, mainly due to a world-class stay’s in UAE. Our stay at W Algarve was also excellent, although it did come with a few issues, which coincides with this review.
Previous Experience – W Algarve
The issues at W Algarve mainly involved inconsistencies and broken promises:
• We were told half board could be used for room service, but on arrival we were told it couldn’t
• The same confusion applied to the lobby dining area, we were misinformed regarding costs of the indoor sauna/steam room pool.
• Payments were taken from a held debit card despite being told we would pay on departure, amongst a few other things.
Despite these issues, we still left a 5-star review because the room and overall hotel experience made up for it during our 8-day stay.
When checking out, the Director of Rooms approached us and said that if we stayed at a W again after the issues we’d experienced, they would make sure we had the best stay possible, mentioning things like:
• Room upgrades
• Being treated like royalty
• A special experience overall
Why We Booked W London
Our daughter is about to start nursery and my wife is returning to work, so we decided to book W London for a final special break together. Despite the high cost and many other hotels with better value and reviews, we chose W based on our previous loyalty and experience. And the promises made by the room director and the reservation team from W London . Which again , felt misinformed almost lied to.
I contacted W London ahead of our stay and received the following responses:
• “If you let us know her name and what she likes, we can personalise the amenities for you.”
(We expected a personalised touch for my wife / daughter)
• “We will be happy to connect with them regarding the free breakfast/meal or room upgrade.”
(We interpreted this as a possible complimentary upgrade, especially as there are around 9 room upgrade options, the room director said he had been in touch with W London)
• “We will definitely try our best to make your stay special for your wife.”
(We expected at least a small gesture, perhaps a complimentary drink.)
The Reality
Unfortunately, NONE of this materialised:
• We were given the most basic room (1 of 9 possible upgrades - no upgrade despite there being plenty available)
• No complimentary breakfast offered (eventually offered, despite us not being bothered)
• No personalised amenities
• No recognition of our Marriott membership in regard to any upgrades.
Seems to be a trend of broken promises. And disappointment.
Room & Hotel Issues
• No turn-down service
• Photo booth had no paper, during our stay (which would have been a lovely keepsake) this was sold to us in the booking also/ reservations email.
• Bathroom AND shower room lights weren’t working on arrival , so we had to get ready with phone lights. lol or sit in our room to wait for them to be fixed.
• Mini fridge lights up the room at night like a Christmas tree
• Blackout blinds poorly fitted, allowing significant light into the room as Leicester Square is brightly lit 24/7, making sleep difficult
• Windows are very thin — conversations from people four floors below could be heard
• Sauna and steam room only open at 11am (around checkout time), making them largely unusable
Overall
We won’t return to this hotel, and probably not to another W — with the exception of Dubai, and possibly Algarve.
Looking at Tripadvisor for this hotel, around 1 in 6 reviews are 1-star. Which makes sense.
The Positives
• Rohit, the concierge, was excellent — friendly, kind, and professional
• The availability of the new Naked Gun movie on the TV was a nice touch
Final Thoughts
Looks aren’t everything. Unfortunately, this stay didn’t come close to expectations, especially after the promises made beforehand. If no promises were made . I’d probably booked elsewhere and/or not felt so disappointed. So they’ve done well to take our money. My overall opinion would be to stay elsewhere.
As someone who genuinely loves W Hotels and has stayed at several locations worldwide, I was really looking forward to my stay at W London with my family. Unfortunately, it turned into one frustrating issue after another.
The room situation: We were 4 people, including my youngest who is only 1 year old. The hotel insisted we needed a bigger room. I honestly think they could have made an exception given the baby's age, but they refused. They offered an upgrade to a larger suite, which I accepted because I had no choice. Then they came back and said that suite was only available for 2 nights – on the third night, we would need to upgrade to an even bigger (and more expensive) suite. I said no, I will leave after 2 days. They then told me I still had to pay the full booking amount or take it up with Booking.com. Booking.com told me the hotel needed to confirm the change. After much back and forth, they finally accepted and we continued our stay – but the stress was completely unnecessary.
Breakfast issues: Breakfast was included in our rate, but my first disappointment was that it was not a buffet – unexpected for a hotel at this level. Then, on the final invoice, they charged me for a smoothie, claiming it was not included in the "included breakfast." That makes no sense and left a very bad taste.
Final verdict: I will not return to W London. I truly hope other W Hotels around the world haven't followed the same path. This location felt like a constant battle over money rather than a relaxing stay.
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