Morton Hotel

Great location in Bloomsbury. Recently renovated historic building. Spotlessly clean. Nice room, lovely walk in shower, comfortable bed, nice bright room, that was a decent size for central London. Very friendly staff.

Convenient location, excellent staff plus a comfortable and quiet room

La really lovely room in a great location. Staff were super welcoming and friendly.

Amazing staff, friendly, helpful and welcoming. Room was clean, large and well stocked. Free bottle of wine was very much appreciated. Nothing was too much trouble

Perfect Hotel for a stay (business or tourism) in central London. Very kind and attentive reception staff (Aytul was super!) and most rooms are big and quiet. I stay here whenever
I visit for business. All is in the room from toothbrush to tea.

5 star hospitality from Aytul and the whole team. She got me a comfortable larger room, took care of me throughout my five night stay. Just fantastic hospitality for a hectic business trip. Will def be back

This was the perfect spot for my meetings in central London. Pretty much everywhere walkable or with public transport. From check in it was clear there's a very friendly and attentive atmosphere here. Aytul at reception is a gem, and any of the other staff I interacted with were also very friendly and helpful.
My room was very comfortable, clean and properly generous in terms of amenities. I'll be coming back with my family, and was even able to have a look at the apartment with connecting room, which will suit us then.

Great spot from which to explore London.

High-quality clean

Perfect location. Very comfortable room. Enjoyed oue stay immensely.

Booked having stayed at other Imperial Group Hotels locally.
Close to Euston
Reception easily negotiated staff very pleasant & friendly.
Room very well equipped tea, coffee, milk, water etc along with ear plugs razor & toothbrush. Bathroom has shower gel, shampoo & conditioner.
Bed 6ft wide
On fifth floor so no noise within hotel.
Room overall very comfortable.
Bar at reception very good for a relaxing drink at the end of the day.
Really impressed & staff credit to the company

I visited London to celebrate my birthday and had the pleasure of staying at the Morton Hotel, which is in an incredibly convenient and accessible location. The hotel itself is charming, intimate, and full of character — but what truly made the experience unforgettable was the service.

Every single staff member was kind, welcoming, and accommodating, but Aytul at reception was the absolute standout. She went above and beyond with thoughtful dining, sightseeing, and nightlife recommendations, and offered such helpful insight into London. She was warm, funny, relatable, and genuinely invested in making sure my trip was special.

By the end of my five-day stay, the staff felt more like friends than hotel employees. My family and I were treated with so much respect, care, and kindness throughout.

I highly recommend Morton Hotel if you’re looking for a warm, personal London experience — and definitely ask for Aytul!

I came to town to celebrate a birthday and my stay at the Morton Hotel made the experience even better! The Hotel is located in an area you can walk around in for hours. The staff were very friendly and professional. They made several recommendations for restaurants and activities in the area and London as a whole. They all went above and beyond to make sure we were satisfied with our stay here especially Aytul!

Great location, nice room with good facilities and downstairs the bar/lounge was pleasant with friendly staff and an interesting stock of books and pictures.

What a great hotel! Thoroughly enjoyed our stay at the Morton. Lovely spacious room, very tastefully decorated, overlooking Russell Square. The literary theme, with quotes on walls and pictures, is so appropriate for the Bloomsbury area. The Morton is only a 2 minute walk from the underground station- so handy. Great shower! Lovely to receive complimentary water and milk each day in the mini fridge. Reception staff were so pleasant and friendly and took a real interest in their guests. Such a thoughtful gesture to surprise me with wine and chocolates for my birthday! Thank you. We will most definitely be back to stay!

From the moment we walked in we felt at home, such a warm welcome accompanied by a welcome glass of wine in the Library.
The staff were truly magnificent, friendly, interesting and helpful.
It was my Birthday the following day, we came back to our room in the afternoon to find a chilled bottle of wine two glasses and a birthday card from the staff and management.
Excellent room with an amazing full bathroom.
Great location with the tube station just around the corner and only 10 minutes walk from Euston Station or 4 minutes on a bus.
Thanks for a wonderful stay *****

Hôtel très central, qui permet de partir visiter simplement des quartiers différents.
L'accueil y est formidable, le personnel est très attentionné et l'ambiance générale sympathique.