The Trade, Autograph Collection

Hotels
Autograph Collection
9.6 (390 reviews)
420 West Juneau Avenue , Milwaukee , us

Children allowed
Pets allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Restaurant
Room service
Pets allowed
Lift / Elevator
Luggage storage
Safety deposit box
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Comfortable beds
Clean rooms
Cons:
Inconsistent cleanliness
Some service issues
Average food quality

Categories

Cleanliness
9.09
Several reviews highlight issues with cleanliness, including a smell in the room and dirty windows.
Service
10
Most reviews praise the staff and service, with notable mentions of exceptional staff performance.
Location
10
The location is frequently praised for being convenient to nearby venues.
Room Quality
10
The rooms are generally described as comfortable and well-equipped, despite some inconsistencies.
Amenities
9.06
Amenities received mixed reviews; while there are mentions of good options, some guests noted the need for improvements.
Value for Money
9.6
The pricing appears justified by the location and service, despite some mixed feelings about amenities.
Food and Beverage
9.05
The food quality was noted as average, with some negative experiences reported.
Overall Experience
10
Overall experiences are mostly positive, with many guests expressing a desire to return despite some issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 10:05

Property Description

Luxurious Accommodation
The Trade, Autograph Collection in Milwaukee offers 4-star accommodation with air-conditioned rooms equipped with modern amenities like a coffee machine, flat-screen TV, and a private bathroom. Guests can enjoy a comfortable stay with room service and a 24-hour front desk.

Convenient Facilities
This hotel provides a fitness centre, private parking, a restaurant, and a bar for guests to unwind and relax during their stay. Free WiFi is available throughout the property, ensuring guests stay connected during their visit.

Central Location
Located near Marquette University and University of Wisconsin-Milwaukee, The Trade, Autograph Collection is close to popular attractions like Milwaukee Symphony Orchestra and Marcus Center. With the airport just 12 km away, convenience is key for travelers.

Book your stay at The Trade, Autograph Collection for a memorable experience in Milwaukee.

Important information:

Please note when traveling with pets, hotel charges a one-time charge of $125 per stay and an additional $20.00 per night for pets.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: MKE

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 17 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Pets

    Pets are allowed. Charges may be applicable.

  • Parking

    Private parking is possible on site (reservation is not needed) and costs USD 49 per day.

Location

Guest Reviews

9.6
Based on 390 reviews
Cleanliness: 9.09
Service: 10
Location: 10
Room Quality: 10
Amenities: 9.06
Value for Money: 9.6
Food and Beverage: 9.05
Overall Experience: 10
L
Laquinta couple us
9
Very nice and enjoyable stay
Pros:

The location, rather I’m was nice and property was nice

Cons:

Room service menu doesn’t have drinks to order online . Valet is expensive, no microwaves available on the property

2026-05-05 via Nuitee
D
Denise couple us
8
The bed was very comfy and room was quiet.
Pros:

Breakfast was good in the restaurant in the lobby.

Cons:

Our room was dimly lit! The bathroom was very bright but the bedroom was kind of dark. Bedside wall lamps didn’t put out much light.
One bedside table had electrical outlets
While the other side was just a big block or decorative table, no plugs! Had to reach way past the block table to turn out the lights or turn the off before getting in bed. Not user friendly.
There was a floor lamp in corner of room at the window but it was also very dim! Kind of useless.
No microwave. Only an espresso machine, not a regular coffee pot or Keurig type. Disappointing.
Had to get a cup of coffee from the bar on first floor.
Our toilet bowl wouldn’t refill with water sometimes therefore wouldn’t flush so my husband had to lift lid of tank to refill it. He is a handyman around the house but he should not have had to work on the toilet a few times the first day. Shower took a long time to get warm.

2026-05-05 via Nuitee
M
Maria couple us
10
Beautiful and clean !
2026-04-27 via Nuitee
A
Alexus couple us
10
2026-04-27 via Nuitee
L
LadyPacheco solo_traveller us
9
It was very clean and comfortable
Pros:

Room set up was beautiful

Cons:

N/A

2026-04-20 via Nuitee
N
Nicole couple us
10
I will stay here again when in Milwaukee again
Pros:

Amazing staff
Great location
Kids loved it

Cons:

Not knowing that the only way to park was valet

2026-04-05 via Nuitee
R
Robyn family_with_children us
10
Pros:

Staff was friendly. Location was perfect.

2026-04-02 via Nuitee
H
Heather family_with_children us
10
Pros:

Friendly staff and close to where we needed to be

Cons:

Overpriced and desk in room was sticky and not wiped down. Would have been nice if restaurant was open yet after concert

2026-04-02 via Nuitee
G
gregorybT2884OG Solo travel
10
Prompt valet
Pros:

Excellent service. Koby was quick and courteous.

2026-03-27 via Tripadvisor
J
Jennifer couple us
10
2026-03-27 via Nuitee
C
Curtis couple us
10
Nice
Pros:

Everything

2026-03-26 via Nuitee
7
711marybethg Friends getaway
10
Trade Milwaukee El Cervo
Pros:

Had a great experience coming here for dinner with some friends at el cervo located on the 9th floor of the hotel. The food was excellent and we had a great view of the city. Cody was great with valet and everyone at the hotel had wonderful hospitality.

2026-03-25 via Tripadvisor
D
Dwayne couple us
10
I will definitely book here again.
Pros:

The staff were awesome and the room was amazing. Very clean facility.

Cons:

NA

2026-03-25 via Nuitee
M
Mary couple us
10
I always have a very good time of a wonderful experience every time I stay at that hotel I will be staying there more of
Pros:

I love the location of the property. I love the staff. The staff at that property is phenomenal.

Cons:

What I didn’t like about the property was that the restaurant the craft closed like right when the concert was over so we wanted to go eat there but we couldn’t but we had to go upstairs and eat at the Italian restaurant which was very good but we wanted to eat at the craft restaurant.

2026-03-24 via Nuitee
L
leonard couple us
10
2026-03-24 via Nuitee
M
Mobile46892373464 Solo travel
10
The Experience
Pros:

I had a wonderful stay at The Trade Hotel. The property is modern, clean, and perfectly located—everything felt well thought out, from the rooms to the overall atmosphere. The staff was welcoming and professional, which really made the experience stand out.

I especially want to recognize Jada from valet services. She did an excellent job handling my car—friendly, efficient, and attentive. It’s always reassuring to know your vehicle is in good hands, and Jada truly went above and beyond.

Overall, I highly recommend this hotel for anyone visiting Milwaukee. I would definitely stay here again!

2026-03-23 via Tripadvisor
C
Cheryl family_with_children us
8
Fiserv right outside
Pros:

Staff was very friendly and efficient. Very helpful and seemed to enjoy working at The Trade. Room was nice with coffee maker and fridge. Nice touch.

Cons:

Room was boiling but when I called the front desk they were able to fix it remotely so I could sleep well.

2026-03-23 via Nuitee
L
leonard couple us
10
Pros:

The staff is very friendly and helpful.

Cons:

Paying for parking!! Parking for hotel guests should be free. And there isn’t a set rate, it increases or decreases depending on the day!! But the valet service was a plus.

2026-03-23 via Nuitee
S
Schopp extended_group us
10
We just loved it , access to everything. Will be back
Pros:

Beautiful all the way around!! Hospitality, the comfort, food amazing

Cons:

Nothing

2026-03-22 via Nuitee
L
lemarr couple us
10
2026-03-22 via Nuitee