Hotel Primula

Hotels
8.3 (335 reviews)
Viale Sant'Erasmo 4 , Alassio , it

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Children allowed

Facilities

Air conditioning
Terrace
Family rooms
Luggage storage
Safety deposit box
Fax/photocopying
Shared lounge/TV area
Coffee Shop on site
Staff adhere to local safety protocols
Guest rooms disinfected between stays
See all facilities

Review Highlights

Pros:
Clean facilities
Friendly staff
Good location
Comfortable rooms
Satisfactory breakfast
Cons:
Train noise
Inconsistent service experience

Categories

Cleanliness
8.34
Overall clean hotel as mentioned in several reviews.
Service
8.61
Staff described as very kind and accommodating in multiple reviews.
Location
8.35
Ideal location close to the beach and city center.
Room Quality
8.3
Rooms described as comfortable with good amenities.
Amenities
8.13
Adequate amenities, though some guests noted missing items like a kettle.
Value for Money
7.99
Parking at a reasonable price and overall good value mentioned.
Food and Beverage
8.54
High praise for breakfast and food quality.
Overall Experience
8.11
Overall positive experience, with some complaints about service.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-17 03:57

Property Description

Scenic Location and Convenient Amenities

Hotel Primula, nestled at the foot of the hills near Alassio centre, offers a tranquil escape with free Wi-Fi and satellite TV in all rooms. Enjoy a mere 300-meter stroll to the beach or relax in the garden with complimentary bike rentals.

Charming Accommodations and Dining Experience

The rooms and apartments boast elegant parquet or tiled floors, wooden furniture, and ceiling fans, with air-conditioned apartments on the attic floor. Indulge in Italian and Ligurian delicacies at the on-site restaurant during the summer, while the bar caters to your refreshment needs.

Easy Access and Exceptional Service

Benefit from a 24-hour reception, free bike workshop, and storage area. With the A10 motorway just a 10-minute drive away and Alassio Train Station at 1 km, Hotel Primula ensures a seamless stay. Book now for a delightful Italian retreat.

Important information:

When booking stays of 7 nights and longer, different payment and cancelation policies may apply.

Please note the restaurant is closed between October and May.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.

Check-in and check-out hours:
Check-out: 10:00 AM

Property Policies

  • Parking

    Private parking is possible on site (reservation is not needed) and costs EUR 10 per day.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 14 years old stay for € 25 per person per night when using an existing bed.
    People 2 years old and over stay for € 25 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.3
Based on 335 reviews
Cleanliness: 8.34
Service: 8.61
Location: 8.35
Room Quality: 8.3
Amenities: 8.13
Value for Money: 7.99
Food and Beverage: 8.54
Overall Experience: 8.11
M
mirko mondo • solo_traveller • it
7
Cons:

Avevo la colazione compresa ma ho scoperto che in questa stagione non la servono e non mi hanno scontato nulla

2026-04-26 • via Nuitee
J
Jimmy • couple • it
8
Accogliente, pulito e staff molto disponibile e cordiale
Pros:

Hotel familiare ci si sente a casa e giardino ben tenuto

Cons:

Camere da rinnovare

2026-04-16 • via Nuitee
C
Carine • family_with_children • fr
10
Pros:

Propre, bonne literie, personnel sympathique

2026-04-09 • via Nuitee
V
Valdemaro • solo_traveller • it
8
Pragmatico
Pros:

Essenzialità

Cons:

No segnalazioni negativizzanti

2026-04-07 • via Nuitee
C
CLERC • family_with_children • fr
10
Pros:

Nous sommes venus pour faire une course vélo à proximité - Garage velo sécurisé - la gérante parle français, le gérant cycliste- Surtout, nous avons pu profiter de la douche gracieusement, le dimanche après-midi, après la course. Nous y reviendrons, c'est sur !

2026-02-22 • via Nuitee
M
marco • family_with_children • it
10
Pros:

.

Cons:

.

2026-02-22 • via Nuitee
S
Swetlana • family_with_children • de
8
Pros:

Klimaanlage nicht an der Wand oben - sondern eher unten und bläst nach oben - aus gerichtet nicht auf das Bett - echt super.
Zug nicht gestört eher ist die Straße laut - aber man ist schnell im Park am Meer und Einkauf - also gut.

Cons:

Sauberkeit der Dusche

2026-01-19 • via Nuitee
R
Roberta • family_with_children • it
10
Piacevole,rilassante,aspettative pienamente soddisfatte.
Pros:

Colazione varia di tutto un po'.
Posizione tranquilla,lontana a dal caos,ma vicina al mare.

Cons:

Più spazio per far asciugare i teli mare.

2026-01-19 • via Nuitee
T
Tiziana • couple • it
8
2026-01-19 • via Nuitee
V
Vesna • extended_group • ch
10
2026-01-19 • via Nuitee
L
Luigi • couple • ch
8
Ottimo
Pros:

Posteggio e posto bici, sicuramente hanno fatto la differenza visto che noi andiamo solo nelle spiagge libere
Spostarsi in macchina è folle

Cons:

Ci sono poche spiagge libere e non custodite, per questo in 15 minuti di bici andavamo volentieri fino a Laigueglia

2026-01-19 • via Nuitee
C
Claudia • extended_group • it
7
Pros:

La struttura era molto accogliente, giardino molto curato e posizione comoda

2026-01-19 • via Nuitee
P
Philippe • couple • fr
6
Pros:

La chambre était spacieuse et le petit déjeuner copieux

2026-01-19 • via Nuitee
A
Aregga • couple • it
9
Pros:

Ci è piaciuto la serenità, la disponibilità e l' accoglienza della famiglia dell' hotel primula! Una bella squadra!

Cons:

La vicinanza del treno che passa è l'unica nota negativa

2026-01-19 • via Nuitee
M
Maria Giulitta • family_with_children • it
9
2026-01-18 • via Nuitee
G
Grazia • couple • it
10
2026-01-16 • via Nuitee
M
Matteo • family_with_children • it
8
2026-01-07 • via Nuitee
T
Tania • solo_traveller • it
10
Pros:

Very nice, comfortable and clean hotel, 10 minutes walking distance from the beach. Staff very kind, they offered me to move to a bigger room for free as I had the trolley for my dog. The hotel offers parking for 10 euros a day. Great stay, will surely return.

2026-01-05 • via Nuitee
C
Camilla • solo_traveller • it
10
2026-01-04 • via Nuitee
G
Ghislaine • solo_traveller • fr
9
Hôtel à l’emplacement idéal , proche du centre de la plage et des commerces
Pros:

Accueil hyper chaleureux , propriétaires et personnel très agréables et serviables
Hôtel propre , petit dej bon et copieux

2026-01-04 • via Nuitee