Allure Beach Resort Aparthotel

Hotels
8.6 (468 reviews)
ulitsa "Primorsko shose" , Primorsko , bg

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Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Swimming pool
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Lift / Elevator
See all facilities

Review Highlights

Pros:
Spacious rooms
Friendly staff
Good breakfast variety
Excellent location
Cons:
Lack of certain amenities
Pest issues reported
Pricing concerns

Categories

Cleanliness
8.46
General cleanliness praised, but some guests reported issues with pests.
Service
9.13
Most guests found the staff friendly and accommodating, though some had negative encounters.
Location
9.47
Location is excellent, beachfront and a short walk to attractions.
Room Quality
7.92
Rooms were reported smaller than expected and lacked some amenities.
Amenities
8.45
Basic amenities were missing according to guests, affecting comfort.
Value for Money
7.91
Many guests felt the pricing was high for what was offered.
Food and Beverage
8.46
Breakfast variety was noted but also critiqued as limited.
Overall Experience
9.03
Overall good experience despite some mixed feelings.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-27 10:09

Property Description

Luxurious Beachfront Accommodation
Located just 50 meters from Primorsko Beach, Allure Beach Resort Aparthotel offers a perfect blend of comfort and convenience. The property boasts a restaurant, seasonal outdoor pool, bar, and shared lounge for guests to unwind and relax.

Modern Amenities and Services
The aparthotel provides free WiFi, private parking, and units equipped with air conditioning, flat-screen TVs, and private bathrooms. Guests can enjoy a buffet breakfast each morning and relax on the sun terrace or in the garden.

Convenient Access to Attractions
Situated near Aquapark Primorsko and Primorsko Municipality, the resort offers easy access to popular local attractions. With a paid airport shuttle service available, guests can seamlessly reach the nearby Burgas airport.

Book your stay at Allure Beach Resort Aparthotel for a memorable beachfront experience.

Important information:

Pets up to 10 kg are accepted at the hotel, for an additional fee of BGN 30 per dayGuests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
Swimming pool: Closed from Wed, Oct 1, 2025 until Fri, May 1, 2026

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Free private parking is possible on site (reservation is needed).

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for BGN 15 per person per night when using an available cot.
    Children from 2 years old to 11 years old stay for BGN 30 per person per night when using an available extra bed.
    People 12 years old and over stay for BGN 45 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.6
Based on 468 reviews
Cleanliness: 8.46
Service: 9.13
Location: 9.47
Room Quality: 7.92
Amenities: 8.45
Value for Money: 7.91
Food and Beverage: 8.46
Overall Experience: 9.03
V
valentin • solo_traveller • bg
10
2025-09-06 • via Nuitee
• family_with_children • hu
10
Pros:

Spacious, comfortable apartment, excellent breakfast. Strongly recommended.

2025-09-06 • via Nuitee
C
Cakarov • couple • bg
10
2025-09-05 • via Nuitee
Стела • couple • bg
10
2025-09-05 • via Nuitee
A
Albena • couple • bg
10
2025-09-04 • via Nuitee
A
Albena • couple • bg
10
2025-09-04 • via Nuitee
G
Galin • extended_group • bg
10
2025-09-03 • via Nuitee
M
Milan • family_with_children • sk
10
2025-09-03 • via Nuitee
M
Mariyana Kyuchukova • family_with_children • bg
10
2025-09-01 • via Nuitee
V
Viviana • couple • bg
6
Прекрасен плаж, за съжаление не добър хотел
Cons:

Липсата на елементарни удобства в стаята- сешоар, закачалки в банята, шампоани и душ гел. Четири звезди невъжможно!

2025-08-31 • via Nuitee
Габриела • family_with_children • bg
9
2025-08-31 • via Nuitee
R
Rosen • family_with_children • bg
7
Pros:

The location is very good. Beach front, 5 minutes walk.

Cons:

The studio we were given did not look like the one in the pictures at all. It was significantly smaller, without a kitchenette or kitchen corner. The bed for the child was a small camp bed and, due to lack of space in the room, was placed at the feet of the adults. There was only one outlet in the room that could be used. For three people, with mobile phones and laptops, this is extremely inconvenient. We had to buy a special electrical outlet so that we could at least charge our phones at night.

2025-08-30 • via Nuitee
L
Lolita • family_with_children • mk
8
Pros:

Чисто беше в стаята

Cons:

Закуската, много малко избор, а цената висока.Персонала също не ми хареса,само питат кой номер е стаята,друго нищо.В Турция за по-малко пари,услуга много по-добра.Шезлонг и Чадър там влиза в цената, а тук не. И да е по-скъпо по-добре е всичко да е в цената, а не само настаняване и закуска.

2025-08-29 • via Nuitee
A
Andrean • couple • bg
10
2025-08-28 • via Nuitee
• couple • bg
10
2025-08-28 • via Nuitee
G
Gergana • couple • bg
10
страхотна почивка
Pros:

отлично местоположение, изключително любезен и отзивчив персонал, разнообразна и вкусна закуска, богато обедно меню

2025-08-28 • via Nuitee
M
Martin • couple • bg
10
От момента на настаняване , както и целия престой бяха на много високо ниво! Браво ще повторим!
Pros:

Хареса ми най много младия и изключително любезен персонал! Чистота беше на високо ниво, а храната беше ТОП!!!

2025-08-28 • via Nuitee
A
Anton • couple • bg
8
2025-08-28 • via Nuitee
S
Simona • family_with_children • bg
7
Смесени чувства
Pros:

Хотелът е чист и поддържан. Храната за закуска – разнообразна. Предимство е и близостта до плажа. Апартаментът ни беше слънчев и просторен. Почиства се всеки ден (смяната на чаршафите и хавлиените кърпи също). Повечето хора от персонала бяха мили, любезни и адекватни.

Cons:

Нямаше комарници (влизаха оси и комари). В един от дните мъжът ми получи хранително натравяне, а не беше ял никъде другаде освен в ресторанта на хотела. На някои хора от персонала не им беше ден или просто не им се работеше. Паркоместата в подземния гараж са изключително тесни.

2025-08-27 • via Nuitee
Войкова • couple • bg
10
Pros:

Хотелът е много хубав!

Cons:

Нямам забележки!

2025-08-26 • via Nuitee