The Prima Hotel Jongno Insadong

Hotels
9 (1893 reviews)
46, Ujeongguk-ro, Jongno-gu , Seoul , KR

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
Fitness center
24-hour front desk
Business center
Heating
Lift / Elevator
See all facilities

Review Highlights

Pros:
Excellent central location near major attractions and metro
Friendly, professional and helpful staff (24h concierge noted)
Clean rooms and well-maintained facilities
Useful on-site amenities: laundry, gym, cafe
Convenient walking distance to shops, restaurants and cultural sites
Comfortable beds and generally spacious rooms for some room types
Good breakfast for many guests
Easy access to public transport
Cons:
Some rooms are small and lack a wardrobe/adequate luggage storage
Inconsistent breakfast experience; some guests found it not worth it
Rooms are not fully soundproof / occasional street noise
Minor room issues reported (air conditioning leak, low bidet pressure)
Parking is available but charged
Limited in-room seating in smaller rooms
Some guests noted limited breakfast Korean options
A few guests found room layout cramped for three people

Categories

Cleanliness
9.2
Rooms and facilities repeatedly described as clean and well maintained in multiple reviews; no major cleanliness complaints.
Service
9.5
Staff frequently noted as friendly, professional and helpful (24h concierge available); service is a clear strength of the property.
Location
9.8
Consistently praised as an excellent, central location (close to palaces, Insadong, Myeongdong and metro); walking distance to many attractions.
Room Quality
8.2
Mixed feedback: some rooms described as spacious and comfortable, but several reviews mention small rooms, lack of wardrobe/closet, tight luggage storage and occasional minor issues (noise, minor AC leak).
Amenities
9
On-site amenities (laundromat, gym, cafe, 24h services) are useful and noted positively; parking is available but charged, which some guests mentioned.
Value for Money
8.7
Good value driven by superb location and service, though some guests felt breakfast/options outside were better or that rooms were small for the price.
Food and Beverage
8.6
Breakfast receives mixed but generally positive comments (some praise variety and quality; others say breakfast wasn't worth it or wanted more Korean options); on-site cafe with Western options noted.
Overall Experience
9
Overall very positive experience: many guests highly recommend the hotel due to location, cleanliness and helpful staff despite minor room/food caveats.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-08-05 00:20

Property Description

Convenient Location
Located near popular attractions like Jogyesa Temple and Gyeongbokgung Palace.

Modern Amenities
Enjoy air-conditioned rooms with flat-screen TVs, safety deposit boxes, and private bathrooms.

Deluxe Services
Indulge in a buffet breakfast and take advantage of the fitness centre and business facilities.

Ready to experience the best of Seoul? Book your stay at The Prima Hotel Jongno today!

Important information:

This property does not accommodate bachelor(ette) or similar parties.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Location

Guest Reviews

9
Based on 1893 reviews
Cleanliness: 9.2
Service: 9.5
Location: 9.8
Room Quality: 8.2
Amenities: 9
Value for Money: 8.7
Food and Beverage: 8.6
Overall Experience: 9
S
Sirin • family_with_children • se
7
2026-09-19 • via Nuitee
I
Ivana • solo_traveller • hr
8
2026-09-19 • via Nuitee
S
Sara • couple • it
10
2026-09-19 • via Nuitee
I
Ivana • solo_traveller • hr
8
2026-09-19 • via Nuitee
J
Johan • couple • nl
9
2026-09-18 • via Nuitee
E
Erika • extended_group • es
10
Pros:

Ubicación y precio. Atención del personal muy buena

2026-09-18 • via Nuitee
D
Dror • solo_traveller • il
8
2026-09-18 • via Nuitee
A
Aïssata Diallo • couple • ca
10
2026-09-18 • via Nuitee
A
Adiyakhuu • family_with_children • mn
9
Most lovely was cleanliness, comfort and bathroom. Breakfast was delicious.
Pros:

Clean, comfortable, good breakfast

2026-09-17 • via Nuitee
I
Iwona • couple • de
10
2026-09-16 • via Nuitee
A
April MacFarlan • couple • us
8
A great location for exploring Insadong!
Pros:

The location was amazing. Insadong is a great location to explore on foot! Everything was so close!

Cons:

The view was unfortunately looking directly into an office building, and them looking directly into our hotel room. Hence, we left the curtains closed all the time.

2026-09-16 • via Nuitee
S
shirly • solo_traveller • il
9
2026-09-15 • via Nuitee
E
Erika • extended_group • es
10
Pros:

Ubicación excelente

2026-09-14 • via Nuitee
T
timotea josefa • couple • es
8
Buena ubicación, pero espacio reducido
Pros:

La estación de metro está a 5 minutos a pie, y a tan solo 2 estaciones de Seoul Station. El desayuno no es muy abundante, con poca fruta y con poco pan, pero es lo normal en Corea. La cama es bastante buena.

Cons:

Solicitamos una habitación sin ruidos y nos dijeron que, para ello, tendríamos que pasar a una habitación superior por 64 euros las 4 noches. La habitación que nos dieron daba a un patio lleno de aires acondicionados que hacían bastante ruido, por lo que no pudimos dormir con la ventana abierta (cerrada no había nada de ruido). Además, tenía una cama extra que no solicitamos, lo que hacia que el espacio de la habitación, ya de por sí bastante pequeña, fuera muy limitado. Solicitamos una habitación con una sola cama grande, pero no había disponibles.

2026-09-14 • via Nuitee
T
TOMOKA • family_with_children • jp
10
2026-09-13 • via Nuitee
A
Arvin • couple • ph
10
2026-09-12 • via Nuitee
Z
Zhivka • solo_traveller • gb
8
Very good
Pros:

Location. Friendly staff. Clean

Cons:

Late check in time

2026-09-12 • via Nuitee
A
AKIKO • couple • jp
8
素敵な滞在を過ごせます
Pros:

お部屋はコンパクトで必要なものは揃っています
清潔で立地も抜群です
ホテルフロントの方が皆さん親切です

Cons:

特にナシ

2026-09-11 • via Nuitee
D
Diep • family_with_children • de
9
Pros:

great location

Cons:

nothing

2026-09-11 • via Nuitee
A
Agnes • solo_traveller • pl
7
Pros:

The hotel is located in the city center, within a walking distance from Insadong and other main attractions. There is a nice cafe inside. The staff speaks English and is helpful. The room was quite small and had a bizarre shape, it was a bit difficult to navigate. Would merit renovation. It included all the necessary amenities.

2026-09-10 • via Nuitee