Hotel Rosso23 - WTB Hotels

Hotels
8.8 (1699 reviews)
Piazza Santa Maria Novella 21 , Florence , it

Children allowed
Pets allowed

Facilities

Non-smoking rooms
Air conditioning
Room service
Family rooms
Pets allowed
Lift / Elevator
Facilities for disabled guests
Staff adhere to local safety protocols
Guest rooms disinfected between stays
Cleaning standards that are effective against Coronavirus
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Cons:
Shower design
Outlet issues

Categories

Cleanliness
8.58
Multiple mentions of cleanliness with positive sentiments regarding the overall maintenance.
Service
8.95
Consistently praised for staff kindness and helpfulness.
Location
9.09
Excellent location near Santa Maria Novella and other attractions.
Room Quality
8.64
Spacious and comfortable rooms, but noted issues with bathroom features.
Amenities
8.77
Good amenities with high-quality breakfast and complimentary features.
Value for Money
8.43
Very good price-quality ratio mentioned, but some concerns raised about value.
Food and Beverage
9.08
Breakfast was exceptionally praised for variety and quality.
Overall Experience
8.85
Generally positive feedback with a desire to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 15:57

Property Description

Central Location and Stunning Views

Located in the heart of Florence, Hotel Rosso23 offers breathtaking views of the Basilica of Santa Maria Novella. Just a short walk from iconic landmarks like Florence Cathedral, the hotel provides the perfect base for exploring the city.

Unique Design and Elegant Interiors

Step into a world of modern sophistication with Rosso23's striking red and grey color scheme. The historic building boasts charming features such as grand staircases and decorative walls, creating a blend of contemporary style and timeless elegance.

Comfortable Rooms and Modern Amenities

Relax in well-equipped, air-conditioned rooms complete with a minibar, safe, and satellite TV. The private bathrooms are stocked with essentials, ensuring a comfortable stay. Some rooms even offer picturesque views of the bustling square.

Experience the allure of Florence at Hotel Rosso23 - book now for an unforgettable stay amidst luxury and convenience.

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets are allowed on request. No extra charges.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 48 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for € 25 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.8
Based on 1699 reviews
Cleanliness: 8.58
Service: 8.95
Location: 9.09
Room Quality: 8.64
Amenities: 8.77
Value for Money: 8.43
Food and Beverage: 9.08
Overall Experience: 8.85
L
Laura couple ca
10
Pros:

Beautiful property within easy walking distance from train station and all major attractions. Hotel was beautifully appointed. Room was clean and spacious. Wonderful breakfast with attentive staff. A very pleasant stay

2026-04-15 via Nuitee
G
Graham couple gb
10
A great hurry in a superb location. Now called the Garibaldi Blu, rather than the Rosso23!
Pros:

Central location on the Piazza Santa Maria Novella, 5 mins walk from the station.
Very comfortable and well equipped room, great view of the piazza. Hotel staff excellent and very welcoming and could not do enough to help - for example, booking tables in recommended restaurants. Superb!

Cons:

Could be a bit noisy at night in the piazza but that is to be expected!

2026-04-15 via Nuitee
E
Elisabete solo_traveller br
10
Excelente escolha e recomendo !
Pros:

Tudo organizado ,excelente localização e café da manhã .

Cons:

Não tenho apontamentos negativo

2026-04-14 via Nuitee
D
Donna couple au
5
Location is great. Everything else was disappointing and subpar
Pros:

Location is great but that’s all that’s good.

Cons:

Staff were “grumpy” to say the least. The size of the shower was ridiculously small. My 6’2” partner could not move to wash himself. We had to request the air conditioner to be turned on. The hairdryer didn’t work. The paint was peeling off the bed head. I have stayed here previously and it has not aged well at all.

2026-04-13 via Nuitee
F
Fabrizia solo_traveller it
8
2026-04-12 via Nuitee
D
Donald couple us
10
Pros:

the breakfast was the best we had while in italy

2026-04-12 via Nuitee
M
Marina couple ru
5
Я бы никогда не вернулась в этот отель!
Pros:

Завтраки были отличные. На этом пожалуй все из хорошего.

Cons:

1. Очень грубо общался персонал при выезде! Ни в одном месте я не сталкивалась с подобным!
2. Был номер с балконом, но на улице видимо выходили вытяжки с ресторана, ужасно воняло едой, что даже двери было не открыть.
3. Ужасная кровать, очень жесткая. А одеяло тяжелое, спать не комфортно.
4. В ванной текла душевая кабина, пол весь в лужах после душа.

2026-04-09 via Nuitee
R
Raquel solo_traveller es
10
MUY RECOMENDABLE
Pros:

La habitación tenía muchos detalles esperando. Cada día te obsequian con una botellita de agua. El desayuno estaba bien organizado y surtido. El personal fue muy amable y todos hablaban perfectamente el castellano. Está ubicado enfrente de la estación de trenes y de la iglesia de Santa María Novella y a unos 7 minutos andando del Duomo de Florencia. Te ofrecen guardarte la maleta. Yo llegué por la mañana y me guardaron la maleta y cuando volví al mediodía, tenía la maleta ya en mi habitación. Cuando me fui también me ofrecieron el servicio, pero no lo necesitaba. Tienen bar y un hall en la entrada muy amplios donde se puede descansar y tomar algo.

Cons:

Por ponerle una pega el pequeño tramo de escaleras que hay para llegar de la calle a la recepción.

2026-04-09 via Nuitee
S
Sonali solo_traveller au
10
Pros:

Wonderful helpful courteous staff. Great location. Walking distance to all major attractions. I fully recommend.

2026-04-09 via Nuitee
J
Jean Fleury solo_traveller it
10
Très très bien
Pros:

L’emplacement, le style, le petit déjeuner et la gentillesse experte du personnel

2026-04-08 via Nuitee
A
Andrew solo_traveller gb
9
Excellent quality all around and great value. Stylish, fun and above all great customer service.
Pros:

We arrived by car and this was the only slight complication, due to the excellent location of the hotel. However the staff were extremely helpful with directions and we were eventually able to park for a limited time outside of the hotel while the car was collected. It was not clear from the booking but parking is not at the hotel and it is a paid extra. This was explained clearly once the hotel was contacted prior to arrival. It was well worth paying for, 49Euro for 24 hours and E4/hour thereafter. Given the location the is well worthwhile. The hotel is right on the square in a great spot with restaurants right outside if wanted. The hotel is extremely smart inside and has a boutique feel about it. The staff couldn't be more helpful. The lobby is stylish as is the lounge area. The rooms are comfortable, a double a good size for a few nights and well equipped with all comforts. Breakfast was excellent with all that you could need and again the staff were perfect. In all for a few nights in Florence this is the perfect spot to stay and great value.

Cons:

Not worth mentioning.

2026-04-08 via Nuitee
S
SAUL family_with_children mx
10
Pros:

La ubicación, genial para recorrer florencia caminando

2026-04-06 via Nuitee
R
Rita Azucena family_with_children pe
10
Un espacio clásico en Florencia
Pros:

La cama, el espacio amplio.

Cons:

La ducha era algo pequeña para bañarse.

2026-04-06 via Nuitee
I
Irene solo_traveller it
10
Pros:

Posizione, struttura eccellente, colazione ottima, disponibilità e gentilezza del personale

2026-04-06 via Nuitee
P
Paola family_with_children it
9
Pros:

Bella struttura in palazzo storico fiorentino, staff molto gentile e disponibile. Colazione varia sia dolce che salata.posizione top! Ci ritornerei

Cons:

Niente

2026-04-06 via Nuitee
M
Maria Elena couple it
10
Strepitoso!
Pros:

Molto bella, un bel mix fra moderno e antico

2026-04-06 via Nuitee
J
José Manuel family_with_children es
6
Razonable
Pros:

Ubicación

Cons:

La ducha es mucho, mucho pequeña, no tiene aparcamiento, tienes que dejar lo coche en la portaría.

2026-04-06 via Nuitee
M
María isabel solo_traveller es
10
Maravillas en Florencia
Pros:

Todo , ubicación , limpieza , estado del hotel , tranquilidad etc

Cons:

Nada

2026-04-05 via Nuitee
V
VICTOR couple es
8
2026-04-04 via Nuitee
S
Sergiu couple ro
10
2026-04-03 via Nuitee