Hotel Rosso23 - WTB Hotels

Hotels
8.8 (1660 reviews)
Piazza Santa Maria Novella 21 , Florence , it

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Children allowed
Pets allowed

Facilities

Non-smoking rooms
Air conditioning
Room service
Family rooms
Pets allowed
Lift / Elevator
Facilities for disabled guests
Staff adhere to local safety protocols
Guest rooms disinfected between stays
Cleaning standards that are effective against Coronavirus
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Cons:
Shower design
Outlet issues

Categories

Cleanliness
8.58
Multiple mentions of cleanliness with positive sentiments regarding the overall maintenance.
Service
8.95
Consistently praised for staff kindness and helpfulness.
Location
9.09
Excellent location near Santa Maria Novella and other attractions.
Room Quality
8.64
Spacious and comfortable rooms, but noted issues with bathroom features.
Amenities
8.77
Good amenities with high-quality breakfast and complimentary features.
Value for Money
8.43
Very good price-quality ratio mentioned, but some concerns raised about value.
Food and Beverage
9.08
Breakfast was exceptionally praised for variety and quality.
Overall Experience
8.85
Generally positive feedback with a desire to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 15:57

Property Description

Central Location and Stunning Views

Located in the heart of Florence, Hotel Rosso23 offers breathtaking views of the Basilica of Santa Maria Novella. Just a short walk from iconic landmarks like Florence Cathedral, the hotel provides the perfect base for exploring the city.

Unique Design and Elegant Interiors

Step into a world of modern sophistication with Rosso23's striking red and grey color scheme. The historic building boasts charming features such as grand staircases and decorative walls, creating a blend of contemporary style and timeless elegance.

Comfortable Rooms and Modern Amenities

Relax in well-equipped, air-conditioned rooms complete with a minibar, safe, and satellite TV. The private bathrooms are stocked with essentials, ensuring a comfortable stay. Some rooms even offer picturesque views of the bustling square.

Experience the allure of Florence at Hotel Rosso23 - book now for an unforgettable stay amidst luxury and convenience.

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets are allowed on request. No extra charges.

  • Groups

    When booking more than 5 rooms, different policies and additional supplements may apply.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs EUR 48 per day.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 11 years old stay for € 25 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.8
Based on 1660 reviews
Cleanliness: 8.58
Service: 8.95
Location: 9.09
Room Quality: 8.64
Amenities: 8.77
Value for Money: 8.43
Food and Beverage: 9.08
Overall Experience: 8.85
N
NAMYEONG • family_with_children • kr
10
2026-03-28 • via Nuitee
M
Marco • couple • es
7
Pros:

desayuno

Cons:

habitación muy pequeña

2026-03-26 • via Nuitee
M
Mariona • family_with_children • es
10
Excelent
Pros:

Tracte molt amable, instal·lacions molt maques elegants, tranquil·litat, net, esmorzar variat, ubicació immillorable

2026-03-25 • via Nuitee
A
Alcazar • couple • es
9
2026-03-25 • via Nuitee
D
Derek • solo_traveller • gb
10
Pros:

Perfect staff location and facilities

2026-03-25 • via Nuitee
L
Lorena • solo_traveller • pt
9
Pros:

Localização

Cons:

Banheiro

2026-03-25 • via Nuitee
C
Cezar • family_with_children • ro
10
2026-03-23 • via Nuitee
C
Christine • solo_traveller • us
10
Wonderful staff, breakfast and accommodations.
Pros:

Convenient location. Clean and comfortable.

Cons:

The signage was not clear. I walked past the hotel twice!

2026-03-23 • via Nuitee
J
Jean Fleury • solo_traveller • it
9
2026-03-20 • via Nuitee
B
Bernard • couple • nl
9
2026-03-19 • via Nuitee
U
Umberto • solo_traveller • it
8
Ottimo ma con alcune pecche
Pros:

Colazione ottima, abbondante e variegata, personale molto gentile, cortese e disponibile. Posizione eccezionale. Letto grande e comodo; stanza silenziosa e ben riscaldata, pulita

Cons:

stanza sottodimensionata, nessuna cassettiera disponibile, bagno molto piccolo con doccia al limite della capienza di una persona normale, gradone di accesso al bagno poco pratico per persone con scarsa mobilità, spazio sanitari poco confortevole

2026-03-19 • via Nuitee
K
Kevin • family_with_children • it
10
Dmse dovessi tornare a Firenze, pernottare di nuovo qui
Pros:

Personale cordiale e disponibile, posizione perfetta sopratutto se si arriva in treno, struttura particolare esteticamente interessante.

2026-03-19 • via Nuitee
J
Julio • family_with_children • cl
9
Agradable
Pros:

en general es un buen hotel

2026-03-18 • via Nuitee
V
Valeria • couple • it
9
Ottima posizione, stanza vista piazza spettacolare, personale gentilissimo e competente, ottima colazione
Pros:

Ottima posizione, stanza vista piazza spettacolare, personale gentilissimo e competente, ottima colazione, pulizia.

2026-03-18 • via Nuitee
D
Dominika • couple • de
10
Sehr schönes gepflegtes Hotel
Pros:

Das Hotel liegt sehr günstig, alle Sehenswürdigkeiten sind bequem zu Fuß erreichbar. Das Personal war sehr freundlich und die Zimmer wurden stets sauber gehalten. Es hat uns sehr gefallen.

Cons:

Es war alles gut.

2026-03-16 • via Nuitee
M
Maria • solo_traveller • it
10
Pros:

Hotel eccezionale come posizione, gentilezza del personale, eccetera.

2026-03-15 • via Nuitee
C
Camila • family_with_children • cl
10
Pros:

La ubicación cerca de la estación de trenes, las instalaciones preciosas, el desayuno bien completo, el personal muy amable.

Cons:

Nada

2026-03-15 • via Nuitee
A
Alessandra • extended_group • it
9
Pros:

Ottima e varia. Servita da personale molto cordiale in una sala silenziosa

Cons:

Niente

2026-03-14 • via Nuitee
I
Isabella • solo_traveller • it
10
2026-03-14 • via Nuitee
I
Ilaria • solo_traveller • it
10
2026-03-12 • via Nuitee