Hotel Rosso23 - WTB Hotels

Hotels
8.8 (1770 reviews)
Piazza Santa Maria Novella 21 , Florence , IT

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Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Room service
Heating
Family rooms
Pets allowed
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Cons:
Shower design
Outlet issues

Categories

Cleanliness
8.58
Multiple mentions of cleanliness with positive sentiments regarding the overall maintenance.
Service
8.95
Consistently praised for staff kindness and helpfulness.
Location
9.09
Excellent location near Santa Maria Novella and other attractions.
Room Quality
8.64
Spacious and comfortable rooms, but noted issues with bathroom features.
Amenities
8.77
Good amenities with high-quality breakfast and complimentary features.
Value for Money
8.43
Very good price-quality ratio mentioned, but some concerns raised about value.
Food and Beverage
9.08
Breakfast was exceptionally praised for variety and quality.
Overall Experience
8.85
Generally positive feedback with a desire to return.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 15:57

Property Description

Central Location and Stunning Views

Located in the heart of Florence, Hotel Rosso23 offers breathtaking views of the Basilica of Santa Maria Novella. Just a short walk from iconic landmarks like Florence Cathedral, the hotel provides the perfect base for exploring the city.

Unique Design and Elegant Interiors

Step into a world of modern sophistication with Rosso23's striking red and grey color scheme. The historic building boasts charming features such as grand staircases and decorative walls, creating a blend of contemporary style and timeless elegance.

Comfortable Rooms and Modern Amenities

Relax in well-equipped, air-conditioned rooms complete with a minibar, safe, and satellite TV. The private bathrooms are stocked with essentials, ensuring a comfortable stay. Some rooms even offer picturesque views of the bustling square.

Experience the allure of Florence at Hotel Rosso23 - book now for an unforgettable stay amidst luxury and convenience.

Important information:

When booking more than 5 rooms, different conditions and additional supplements may apply.

Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Location

Guest Reviews

8.8
Based on 1770 reviews
Cleanliness: 8.58
Service: 8.95
Location: 9.09
Room Quality: 8.64
Amenities: 8.77
Value for Money: 8.43
Food and Beverage: 9.08
Overall Experience: 8.85
G
Georg • solo_traveller • at
9
2026-11-07 • via Nuitee
J
Jordi • extended_group • es
9
Pros:

La limpieza

2026-11-02 • via Nuitee
A
ANTONIO • solo_traveller • it
6
Pros:

Posizione, colazione e servizi comuni

Cons:

Dimensioni ridotte della stanza e scarsa illuminazione

2026-11-02 • via Nuitee
P
Pavan • family_with_children • ae
1
Pros:

Location was fine, staff was good

Cons:

Very tiny room, not suitable for old age, no space, very expensive, joint reception with other hotels and hence poor signage, plug sockets location is very very inconvenient, many sockets do not work. Pain ful stay, somehow managed as we had paid 100 percent advance by trusting booking.com

2026-11-01 • via Nuitee
F
Fiona • solo_traveller • gb
8
Brilliant location. Interesting decoration and fur
Pros:

Fantastic range of food.
Particularly liked the fresh fruits, seeds, nuts and yogurts.
The cold meats, cheeses, and salads looked good.
The cakes and pastries looked good.
I enjoyed the range of bread

2026-11-01 • via Nuitee
D
Dr. Angelo • solo_traveller • it
7
2026-10-31 • via Nuitee
M
María José • solo_traveller • es
9
2026-10-29 • via Nuitee
J
Judith • solo_traveller • nl
8
Pros:

Locatie, vriendelijk personeel

Cons:

Kamers zijn extreem gehorig

2026-10-29 • via Nuitee
L
lourdes mayde • couple • pa
8
Muy buena
Pros:

Si ubicación,limpieza,la amabilidad del personal

2026-10-26 • via Nuitee
E
Elena • couple • ru
9
Все было хорошо
Pros:

Интерьер , завтрак, чистота, доброжелательность и готовность помочь персонала

Cons:

Маленький санузел,

2026-10-24 • via Nuitee
D
donato • couple • it
8
Pros:

la colazione ottima

Cons:

la vista cortile

2026-10-22 • via Nuitee
M
Marco Antônio • solo_traveller • br
9
2026-10-16 • via Nuitee
U
Umberto • solo_traveller • it
8
Pros:

posizione e design

Cons:

bagno molto piccolo

2026-10-07 • via Nuitee
P
Peter • couple • gb
9
2026-10-07 • via Nuitee
R
Rafael • family_with_children • br
8
Perfect location for sightseeing in Florence
Pros:

Amazing location to stay in Florence, near the Railway Station and other important monuments like the Duomo. The options for breakfast were good, with fresh pastries, bread and juice.

Cons:

Room was quite small, not being able to store our luggage inside the room.

2026-10-07 • via Nuitee
B
begona • extended_group • es
9
2026-10-07 • via Nuitee
R
rossi • family_with_children • it
4
hotel bello ma stanze minuscole e claustrofobiche.
Pros:

Hotel bello e raffinato, posizione magnifica, colazione buona, persino un giardinetto interno per fumatori. Il rosso non domina affatto, a dominare sono il bianco e il grigio, perfetti per l'ambiente. Arredamento originalissimo e molto bello.

Cons:

le camere simili a loculi e senza armadio, cassetti o scaffali per riporre la roba. C'è solo un piccolissimo cassetto. Abbiamo dovuto lasciare la roba in valigia e ficcarla in un angolo scomodo da raggiungere. 350 euro a notte per un loculo sono un'enormità. Peccato! Non ci tornerò di certo.

2026-09-15 • via Nuitee
G
Gabriel • couple • es
9
2026-09-13 • via Nuitee
M
Michelle • extended_group • au
9
Great location / close to train station
Pros:

Great location

2026-09-13 • via Nuitee
D
doug • solo_traveller • us
9
Excellent location, outstanding staff
Pros:

Breakfast is great lots of staff anything you need excellent , the reception desk great ! The location is a very short walk from the train station, walking from there to anywhere is great location

2026-09-11 • via Nuitee