Aura Hotel Times Square

Hotels
Rebel Hotel Company
8.1 (1732 reviews)
120 West 44th Street , New York , us

Children allowed
Pets allowed

Facilities

Fitness facilities (surcharge)
Parking
Non-smoking rooms
Air conditioning
Pets allowed
Lift / Elevator
Luggage storage
Express check-in/check-out
Safety deposit box
Soundproof rooms
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Cons:
Noisy AC
Small rooms
Overpriced

Categories

Cleanliness
7.99
No major complaints, but some reviewers noted issues with noisy AC and ventilation.
Service
8.46
Many reviews highlighted friendly staff and helpful service.
Location
9
Consistently praised for its proximity to Times Square and central attractions.
Room Quality
7.95
Rooms generally comfortable, but some mentioned issues such as small size and noise from heating.
Amenities
7.48
Basic amenities with minor issues like lack of fridges and some complaints about the shower design.
Value for Money
7.44
Some mentioned it was overpriced relative to room size and amenities.
Food and Beverage
7.99
Breakfast was okay; some noted it needed clearer information on the offering.
Overall Experience
8.46
Overall positive sentiments with a few room for improvements.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 01:16

Property Description

Luxurious Rooms and Amenities
Indulge in our upscale rooms with flat-screen TVs, plush bathrobes, and deluxe toiletries for a comfortable stay.

Exceptional Guest Services
Experience top-notch hospitality with our concierge service, 24-hour front desk, and a well-equipped fitness centre to cater to all your needs.

Prime Location
Discover iconic landmarks such as Times Square, Rockefeller Center, Bryant Park, and Madame Tussauds just a short stroll away from our hotel.

To book your stay at Aura Hotel Times Square and enjoy these fantastic amenities, visit our website or call us now.

Important information:

An additional destination fee will be applicable per room, per night and offers multiple services and amenities.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Children and extra bed policy

    Children of any age are allowed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in all areas and charges are applicable.

  • Groups

    When booking more than 10 rooms, different policies and additional supplements may apply.

  • Parking

    Private parking is possible at a location nearby (reservation is not needed) and costs USD 65 per day.

Location

Guest Reviews

8.1
Based on 1732 reviews
Cleanliness: 7.99
Service: 8.46
Location: 9
Room Quality: 7.95
Amenities: 7.48
Value for Money: 7.44
Food and Beverage: 7.99
Overall Experience: 8.46
B
Batuhan Furkan couple tr
9
2026-06-06 via Nuitee
A
André extended_group br
10
2026-06-06 via Nuitee
A
Andrew couple gb
10
Hidden gem
Pros:

From check in with Ana to check out with Jojo it was welcoming and seamless. The location is perfect. It’s a real hidden gem and we can’t wait to return.

2026-06-06 via Nuitee
G
GARZELLI solo_traveller it
8
2026-06-05 via Nuitee
D
dueñas castro family_with_children co
9
Pros:

The room was spacious, the bed was very comfortable, and overall it was a great and confortable place to stay.

2026-06-05 via Nuitee
A
Andrea couple de
10
Wir können das Aura Hotel Times Square allen wärmstens empfehlen!!!
Pros:

Das Hotel war ein absoluter Volltreffer! Es hat alles super gepasst und geklappt.
Das Frühstück im Restaurant nebenan war sehr, sehr gut!

Cons:

Es gab nichts schlechtes….

2026-06-05 via Nuitee
F
François-Xavier couple fr
8
Pros:

L’emplacement, au cœur de Manhattan.

Cons:

L’insonorisation des fenêtres serait à revoir.
Le système de climatisation chauffage est assez bruyant et, même à l’arrêt fait du bruit.
Il manque clairement de rangements dans la chambre, d’une assise autre que le lit et de support pour poser les valises.
Pour ceux qui prennent le petit déjeuner, il est servi dans un restaurant juste à côté.

2026-06-05 via Nuitee
K
Kaylee couple us
5
It was okay, don’t necessarily think it’s worth the price
Pros:

It was nice and clean the staff was nice when checking in but that’s it

Cons:

They need better pillows, add a microwave or refrigerator, the TV kept shutting off and would not come back on

2026-06-05 via Nuitee
E
Elena couple it
7
Cons:

i vetri della camera sono molto sporchi dagli escrementi di piccione

2026-06-04 via Nuitee
N
NerdyOne solo_traveller us
9
Excellent location
Pros:

Location to Broadway and Time Square.

Cons:

N/A

2026-06-04 via Nuitee
S
SERKAN solo_traveller tr
6
Fiyat performans ve temiz
Pros:

Konum oldukça iyiydi. Oda temizliği iyiydi kat görevlileri işlerini çok iyi yapıyor.Ücretsiz Valiz bırakabiliyorsunuz. Fiyat performans oteli.

Cons:

Resepsiyonda çalışan beyefendi çok soğuk ve ilgisizdi. Doğru düzgün bilgilendirme yapmadı. Kat görevlileri ondan çok daha güler yüzlü ve yardımseverdi.

2026-06-03 via Nuitee
B
Brian family_with_children ie
10
Location was great and the breakfast was good. Just off Times Square and walking distance to almost everything.
Pros:

The reception and staff were very welcoming and helpful. Rooms were very clean and the breakfast served in the Long Room next door was very nice and friendly staff.

Cons:

Not really an issue. But they could have a water dispenser in the reception. They do have one but it’s on the 2nd floor outside and inside the GYM.

2026-06-03 via Nuitee
M
Michelle couple at
6
The hotel itself is solid and perfectly located for exploring New York, with clean and decent rooms that offer good valu
Pros:

*Absolutely perfect location right in the heart of Times Square
* Room was surprisingly spacious for New York standards
* Clean, tidy, and generally comfortable
* Good price-performance ratio for NYC
* Easy access to everything in the city

Cons:

* Service was unfortunately quite unfriendly and at times very persistent
* Strong focus on trying to sell airport taxi transfers, even after multiple refusals
* Confusing situation regarding a “pre-booked taxi” we never requested
* Overall uncomfortable communication with staff during check-out and luggage storage
* Some noise from ventilation (even though street noise was limited due to room location)

2026-06-03 via Nuitee
K
Kenza couple fr
1
Disappointed
Pros:

Location is excellent

Cons:

Our stay at this hotel was unfortunately overshadowed by the disappearance of a bag from our room.

We reported the incident immediately to the hotel staff, expecting it to be treated seriously. However, more than 30 days later, we still have not received any clear update regarding the investigation. To this day, we do not know whether the CCTV footage has even been reviewed.

What is particularly concerning is the apparent lack of urgency and transparency. From a guest’s perspective, it feels as though the hotel either does not care that a theft may have occurred on its premises or simply does not want to take responsibility for investigating it properly.

After numerous emails, phone calls, and lengthy discussions with customer service, we were eventually offered compensation equivalent to two nights. Even then, the amount received was reduced because Booking.com’s commission was deducted, meaning the actual compensation was significantly lower than expected.

To make matters worse, we later realized that the contents missing from the bag were worth considerably more than the amount that was reimbursed.

Despite several follow-up emails requesting updates, we have received absolutely no information regarding the outcome of the investigation. The lack of communication, accountability, and concern shown throughout this process has been extremely disappointing.

A hotel’s true quality is measured by how it handles problems when they arise. Unfortunately, in this case, the response fell far below what we would expect from a professional establishment.

2026-06-02 via Nuitee
T
tslil couple il
9
מלון מעולה מומלץ
Pros:

מיקום מעולה, נקי, מעליות מגיעות מהר, שירות מעולה תמיד ממש נחמדים.
אפשר להזמין דרכם מונית לשדה תעופה מראש במחיר הוגן 85 דולר.

Cons:

הברז באמבטיה היה תקוע ולא היה מים חמים במקלחת.
את החדר קיבלנו רק בשלוש וחצי והוא היה די קטן אבל יחסית מסודר בצורה נוחה אז אפשר להסתדר

2026-06-02 via Nuitee
D
Denice solo_traveller us
10
Helpful staff, excellent location and value
Pros:

Excellent location

2026-06-02 via Nuitee
N
Nakui solo_traveller jp
10
また泊まりたいと思えるホテル
Pros:

綺麗でアクセスが良い
ロケーションの割にお得な価格

Cons:

特になし

2026-06-02 via Nuitee
V
Viviane couple fr
8
2026-06-02 via Nuitee
İrem couple tr
10
2026-06-02 via Nuitee
D
diana couple co
10
Espectacular!
Pros:

Realmente la ubicación es inmejorable ! Las habitaciones super cómodas, todo el personal del hotel es extremadamente amable, no tuve ningún contratiempo. Volvería una y mil veces.

2026-06-01 via Nuitee