Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
Family rooms
See all facilities

Review Highlights

Pros:
Excellent central location
Very friendly and helpful staff
Consistently praised breakfast
Comfortable rooms for many guests
Restaurant received positive comments
Easy transport access from airport
Cons:
Some rooms small or dated
Occasional hard beds
Limited amenities (no safe/phone reported)
A few reports of cleanliness/service lapses
Not consistently meeting a full 5-star expectation

Categories

Cleanliness
8.2
Generally reported as clean by many guests (quiet breakfast room, tidy rooms), though at least one guest reported rooms not being cleaned and missing drinking water, so some inconsistency.
Service
9.8
Staff repeatedly described as very friendly, welcoming and helpful (assistance at reception, courtesy drink, restaurant discount); service is a strong positive throughout the reviews.
Location
9.7
Consistently praised as perfect/central — short walk to Duomo, close to station and convenient tram access from the airport; location is a standout feature.
Room Quality
8.5
Rooms are often described as comfortable and with updated bathrooms, but some guests reported small rooms, hard beds, dingy hallways or dated areas — generally good but mixed.
Amenities
8
Amenities are limited for some guests (no safety box reported, no in-room phone in one report, few communal facilities and limited dining hours noted), though the hotel’s restaurant itself received positive comments.
Value for Money
8
Mixed sentiment: many found the experience worth it given location and service, while others felt rooms were small for the price and questioned a full 5-star classification.
Food and Beverage
9.4
Breakfast is frequently described as very good or excellent; the hotel restaurant was praised by several guests and complimentary/discount gestures were noted.
Overall Experience
9.6
Overall very positive for most guests due to location, staff and breakfast; a minority of guests had serious complaints about standards and expectations versus a 5-star rating.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-11-04 18:29

Property Description

Historic Elegance
Step back in time and experience the charm of a 16th-century structure, welcoming guests for over two centuries.

Prime Location
Unbeatably situated just a short walk from the convention center, the iconic Duomo, and major galleries, explore Florence with ease.

Delightful Dining
Begin your day with a sumptuous buffet breakfast served from 7:00 to 10:30, preparing you for a day of exploration in the heart of Florence.

Book your stay at Floren Luxury Hotel now for a truly unforgettable Florentine experience!

Important information:

Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Location

Guest Reviews

8.9
Based on 557 reviews
Cleanliness: 8.2
Service: 9.8
Location: 9.7
Room Quality: 8.5
Amenities: 8
Value for Money: 8
Food and Beverage: 9.4
Overall Experience: 9.6
A
Arnold • couple • za
10
2026-11-07 • via Nuitee
L
Laura • family_with_children • es
10
Perfecta!!
Pros:

Genial todo, el desayuno excelente

Cons:

Me gusto todo

2026-11-07 • via Nuitee
M
Mark • couple • ae
10
Perfecto
Pros:

Hotel Floren was the perfect base for our four-day adventure in Florence. It’s genuinely a five-minute walk from the railway station—even with luggage and a husband who insists he knows the way.

The staff were friendly and accommodating, and allowing us an early check-in was a welcome bonus. Our room was small but had everything we needed, including a large, comfortable bed. The mattress deserves special praise: I could toss and turn without my wife feeling a thing. She slept wonderfully, and I received no complaints—a holiday achievement in itself.

The shower was spacious with excellent water pressure, just what we needed after a day exploring the city. The bar and breakfast area was a lovely place to start each morning, and the coffee was great.

Florence was amazing, and Hotel Floren gave us the ideal place to head out from and happily return to. We’d gladly stay again.

Cons:

I’m struggling here. Surely there must be something.

The Nespresso machine in our room? No, I loved that little machine.

The tiny lift that could just fit four people? I considered complaining, then took the stairs once and immediately became a loyal supporter of the lift.

Perhaps a rude member of staff? No luck there either. They were annoyingly helpful and consistently cheerful, greeting us with “Buongiorno” in those wonderful Italian accents. Even a simple good morning sounded better than anything I had to say.

So yes, that’s my complaint: the staff were too nice. They made leaving very difficult.

2026-11-06 • via Nuitee
B
Bruna • couple • br
10
Dos 5 hotéis que conhecemos nessa viagem a Europa, Floren foi o melhor
Pros:

Localização excelentes, limpeza impecável, quartos confortáveis, recebemos brindes ao chegar , café da manhã foi o melhor na Europa , recomendo e voltarei com certeza

2026-11-06 • via Nuitee
R
robert • family_with_children • us
10
Pros:

Everything was perfect. Great location near the train station however, quiet throughout the day and night. The staff was very helpful and provided over and above the level of service I'm used to.

2026-11-04 • via Nuitee
K
Kenji • solo_traveller • jp
10
奇跡の高コスパ。泊まるなら今しかない、かも
Pros:

デザインと機能性を兼ね備えた最高に快適なホテル。開業間もないようだが、スタッフサービスもスマートでホスピタリティも十分。朝食もビュッフェにプラスオーダーまで込み料金なのが最高。正にラグジュアリーの名に恥じないこのホテルがこの価格なのがむしろ信じられない。現状フィレンツェで最善の選択と言える。

Cons:

強いて挙げるなら、部屋の大鏡が汚れていた。他がピカピカなので目立ったが、大した問題ではない。
駅やサンタマリアノベッラ、メディチ家礼拝堂が至近な一方、ベッキオ橋周辺までは少し距離はある。が、例えばタクシーでミケランジェロ広場まで行き、そこから戻ってくるルートなら効率よく観光できる。タクシー代を払っても、このホテルの高コスパなら補って余りある。

2026-11-04 • via Nuitee
O
ofer • couple • us
10
Best end for our trip to Italy
Pros:

Appears to be newly renovated and well appointed. The staff was VERY friendly and courteous. We were upgraded to a junior suite which was amazing. The restaurant on premise was WOW for dinner and amazing for breakfast. It’s very close to the train station and the car return and a short walking distance to everywhere. The concierge staff helped us arrange a private driver and a guide for the day for our trip to Pisa and Lucca. Doing this via email prior to our arrival was easy and they made sure all our needs and wants were met. They helped us book dinner reservations at some great places. This was the end of our first trip to Italy and this stay at Floren for sure left a flavor for more. If you are considering coming to Florence Floren location will not disappoint. Grazie mille

2026-11-03 • via Nuitee
P
Pia • couple • se
9
Trevligt hotell med perfekt läge och mycket vänlig personal.
Pros:

Mycket trevligt litet hotell med perfekt läge och gångavstånd till allt i staden. Superenkelt att ta sig dit med spårvagnen från flygplatsen och sedan en kort promenad på ca 300 meter. Vänlig personal. Mycket bra frukost, eftersom hotellet inte är så stort var det också lugnt i matsalen. Rummen var fina och ganska stora. Skulle absolut kunna tänka mig att återvända.

Cons:

Lite hårda sängar, men gäller nog Italien överlag. Fanns ingen safetybox på rummet.

2026-10-29 • via Nuitee
H
Hayk • couple • am
3
Ужасно
Pros:

Только локация

Cons:

Это не 5* отель это максимум 3* в номере не убирали воды не было в номере для питья не было телефона чтоб связаться с администратором очень плохая гостиница

2026-10-29 • via Nuitee
S
Saeed • couple • ae
10
2026-10-29 • via Nuitee
A
AIKATERINI • couple • gr
10
Μοναδική
Pros:

Τα πάντα μας άρεσαν

2026-10-27 • via Nuitee
S
Sarah • couple • gb
9
Superb location and very comfortable
Pros:

Amazing location. Very comfy beds. Breakfast was perfect.

Cons:

It was great. Nothing needed improving.

2026-10-25 • via Nuitee
E
elena • couple • uy
10
¡Excepcional!
Pros:

Las instalaciones, el personal sumamente amable. Te hacen sentir muy a gusto. Nos quedamos dos noches y nos dieron trago de cortesía que fue un vino muy bueno. Nos hicieron un descuento de eur 40 en el restaurante del hotel como cortesía. La comida muy buena. Recomendable.

2026-10-25 • via Nuitee
H
Huseen • couple • kw
9
I stayed here for two nights on our honeymoon and had a great experience overall. The honeymoon setup in the room was lo
2026-10-23 • via Nuitee
N
Nam • couple • kr
6
2026-10-22 • via Nuitee
D
Denise • couple • mt
8
Enjoyable stay which could have been better if we had a better room
Pros:

The location was excellent and the staff very helpful

Cons:

The room was very small considering the price we paid

2026-10-21 • via Nuitee
M
Merav • family_with_children • il
10
נפלא
Pros:

ארוחת הבוקר נהדרת, מלון מפנק עם מיקום מושלם.
אכלנו גם במסעדה שהיתה נהדרת ופינקו אותנו.

Cons:

כלום, הכל היה נהדר

2026-10-21 • via Nuitee
A
Abbas • solo_traveller • pk
10
Pros:

Everything

Cons:

Nothing

2026-10-16 • via Nuitee
A
Abbas • solo_traveller • pk
10
2026-10-16 • via Nuitee
B
barry • couple • gb
10
A must stay if in Firenze…
Pros:

Location perfect staff exceptional and breakfast not bad either…

Cons:

Nothing

2026-10-15 • via Nuitee