Premier Inn Norwich East - Broadlands/A47

Hotels
Premier Inn
8.4 (24 reviews)
Broadlands Business Park,Old Chapel Way,Norwich,Norfolk , Norwich , GB

Facilities

Parking
Restaurant
Breakfast available (surcharge)

Review Highlights

Pros:
Friendly staff
Clean and tidy rooms
Good location
Value for money
Cons:
Dated rooms
Disappointing restaurant experience

Categories

Cleanliness
8.56
Overall sentiment was positive, with mentions of clean rooms and facilities.
Service
9.03
Multiple reviews highlighted friendly and hospitable staff, though one mentioned poor service in the restaurant.
Location
8.57
Location was positively noted as convenient and well-placed.
Room Quality
7.52
Some rooms were described as dated, impacting the overall perception.
Amenities
8.55
Amenities included good meal deals and a pleasant restaurant experience.
Value for Money
8.51
Good value was noted, with affordable meal deals appreciated by guests.
Food and Beverage
8.06
Food quality was mixed; while some meals were praised, one was criticized.
Overall Experience
8.43
Guest experiences varied, but overall satisfaction was noted.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-21 12:05

Property Description

Discover the ideal blend of city convenience and countryside charm at Premier Inn Hotel Norwich (Broadlands Business Park).

Convenient Location
With excellent transport links, the hotel puts you in the perfect spot to explore the stunning landscapes of Norfolk or attend business meetings in Norwich.

On-Site Dining
Indulge in delightful cuisine at our in-house restaurant, where every meal is crafted to satisfy your taste buds and prepare you for a day of adventure or work.

Restful Comfort
Unwind after a long day in your extra-comfy bed, ensuring a rejuvenating night’s sleep so you wake up refreshed and ready to explore or tackle tasks.

Don't miss out on this perfect getaway—book your stay now at Premier Inn Hotel Norwich for an unforgettable experience!

Important information:

Free on-site parking is available at this hotel. Please validate your registration via the tablet in reception upon arrival. This car park is managed by Horizon.
From A47 take the slip road sign for Norwich (N/E) and stay in the right hand lane to the roundabout. At roundabout take 3rd exit over bridge and stay in right hand lane to the traffic lights. Turn right over the 1st bridge flyover and continue to the roundabout. Take the 1st exit and follow the road to the next roundabout. Take the 3rd exit for the hotel

Check-in and check-out hours:

Location

Guest Reviews

8.4
Based on 24 reviews
Cleanliness: 8.56
Service: 9.03
Location: 8.57
Room Quality: 7.52
Amenities: 8.55
Value for Money: 8.51
Food and Beverage: 8.06
Overall Experience: 8.43
D
David
8
Pros:

Quiet and clean

2026-01-07 via Nuitee
N
nikkiwH5581JJ Business
8
Comfy hotel, lovely staff
Pros:

Very comfy hotel, lovely reception team. Very quiet. Restaurant was disappointing with pasta dish being more of a child's portion and sauce was a basic tomato. My salad was covered in red pepper even though asked for salad without.

2025-12-03 via Tripadvisor
S
Skyedog2212 Family
2
If I could give no stars I would
Pros:

If I could give no stars I would. We booked 2 rooms months ago. Arrived here to find one room on the ground floor and one on the first....hello, there's a reason we booked 2 rooms. We are together!...so, I asked for an additional key for our room...but, they had run out of keys. A hotel that had run our of keys....really!. Even when we checked in, they gave us the emergency key....and the room was so dated, not refurbished for years. I didn't realise Premier Inn still had rooms that had not been refurbished in donkeys years. No sockets by the bed for charging phones etc, really dated furniture. Just horrid. Can't wait to check out in the morning and never come back!!

2025-11-28 via Tripadvisor
S
sarahwW8223LP NONE
4
Wouldn’t stay again, restaurant manager was rude
Pros:

Check in was disorganised. Restaurant forgot food order and waited an hour and half to be told it hadn’t been cooked. Manager and staff were rude to me and others in the restaurant when they asked about their food. Went across the road to the Hungry horse and got served in 10 minutes. Resulted in son eating really late and he was so tired his sleep was unsettled

2025-11-18 via Tripadvisor
K
kathynathan2016 Couples London, England
10
Friendly and welcoming team.
Pros:

Incredibly friendly and helpful staff. Big shoutout to Connor M. for his excellent service and personable can do attitude.

2025-11-14 via Tripadvisor
O
O7858THjakeg Solo travel London, England
10
Lovely and friendly waiters/chefs. Especially food!
Pros:

Lovely stay! Especially enjoyed last night’s meal. We received a warm welcome from the reception team and our rooms were nice and clean. But what really made me want to write this review was the restaurant. It was amazing — the young waiters and chefs were lovely and friendly, and my mixed grill both looked and tasted outstanding! The chefs are especially a real asset to this company. Wait times were short, and the steak was cooked perfectly. I’m really happy overall.

The only downside was that the exterior of the building looked a bit dated, but apart from that, it was a great all-round experience. 🤩

Thank you!

2025-11-08 via Tripadvisor
J
jordantW5592MG Couples
10
Duty manager soohie was a star
Pros:

Duty manager Sophie was excellent and offered great service and hospitality would come again. Room was clean and tidy and the breakfast was well stocked and well run.

2025-11-02 via Tripadvisor
I
izabellak231 Family
10
Lovely place
Pros:

We had such a great stay at Norwich East. Its great location, free parking, food was good, every team member was very friendly, room and restaurant very clean.
Special mention to Alex who went above and beyond to made sure everything was running smoothly. She checked us in and mentioned meal deal. This is such a good option for families as even kids eat free for dinner and breakfast. She was at breakfast service and then even on desk when we checked out. The only negative is that our room was very dated. It didn't look anything like online pictures.

2025-10-28 via Tripadvisor
1
181wesd Family
10
Amazing hotel! 10/10
Pros:

Amazing hotel with such an amazing team. Everyone at this hotel works so hard - reception was very welcoming, housekeeping team always said good morning to me when they saw me on corridor. I purchased meal deal and this is such a good value for money - £26.99 for 2 courses, drink and breakfast. I definitely recommend it. Food was very good and I can't wait to visit this hotel again. Thank you team East Broadlands

2025-10-23 via Tripadvisor
S
Shnwz Solo travel Basingstoke, Hampshire, England
10
Outstanding Service and Exceptional Staff Support
Pros:

Had a lovely stay here. The room was clean, spacious and well-equipped with all the essential amenities. Offers great value for money with a nice breakfast buffet available for a small additional cost and a lovely dinner selection too. A special shout out to Azad and Alex for their warm welcome and for going the extra mile to accommodate my needs right through to checkout.

2025-10-17 via Tripadvisor
N
N656ONkeithj Business South Shields, Tyne and Wear, England
2
The worst Premier Inn in the country?
Pros:

It is one of the worst hotels I have stayed in. Could this be the worst Premier Inn in the country?

On the first night, when ordering food, we waited 60 minutes for the first meal. We had to wait an extra 20 minutes for the remaining meals, which came cold. After 50 minutes of waiting, we gave up and collected the drinks, which were ordered at the bar.

Breakfast is very cheap and definitely not cheerful. The eggs resembled a rubber toy.

Corridors within the hotel have a strange smell which resembles cannabis.

The hotel's upkeep is poor, which will be dangerous for disabled users. The outside is littered with rubbish.

Arriving 40 minutes early on the second week of my business trip - the first of five days, I was told the room was ready, but I had to pay £15 to gain access. I explained that I was booked for three weeks in the hotel and could I get in to my room early? No you have to pay £15.

I asked if I could go and wait in the bar area to which I was told it was closed but tried going to the Hungry Horse which is a competitor across the road.

if you’re booking and paying for your own accommodation, avoid it all costs unfortunately most the clientele contractors and disappointing that’s reflected on the customer service.

2025-10-12 via Tripadvisor
M
Matt84London Couples London, England
6
OK experience, but property requires certain upgrades
Pros:

We have stayed at the Premier Inn Norwich East for two nights attending a wedding in the area. The proximity to the wedding venue was for us the main reason to chose this hotel. Overall, the hard product is very similar to other Premier Inn properties we have stayed before. The room was clean and a fan was provided as the hotel does not feature air conditioning. Whilst we have been lucky that the weekend was not overly hot I can see the absence of air conditioning becoming an issue over the summer month. Also the bathroom is due a refurbishment.

2025-10-11 via Tripadvisor
M
michaelsH5443JB Family
10
Good experience
Pros:

I have stayed here three times and I was always satisfied. It was a good experience and I will definitely come again. Even though it seemed like it was not enough of them on shift. I still give it 5*.

2025-09-29 via Tripadvisor
N
noahkV2992UO Family
10
100% recommend
Pros:

Really nice no problems staff are really friendly 100% recommend. Not to far from the Norwich town. Not far from restaurant at all.

2025-09-28 via Tripadvisor
7
707simonc Solo travel Colchester, Essex, England
8
Convenient location and comfortable rooms. Restaurant not great though.
Pros:

I have stayed at this hotel many times as I usually visit Norfolk for pleasure about twice a year and I tend to stay here. The rooms are clean and tidy and comfortable. The only minus really is that the higher floor rooms especially get very hot in the summer as there is no air conditioning. This has got worse as the hotel has been extended twice so is much bigger than it was originally so captures more heat from the sun.
The adjoining restaurant offers the usual type of things and as of a couple of years ago is only for use of people staying in the hotel. On the minus side, they seem to always be slightly short of staff, especially in the kitchen as there is often a long wait for food even though it is never very busy in the restaurant. Also , there are permanently things not available due to 'supply shortages' . This is not the fault of anybody at this hotel and seems to be a constant Premier inn issue these days. All of the staff work really hard though and are friendly. I tend to stay at this hotel because of it's central location being pretty much in the middle of the county of Norfolk and close to Norwich - there's a park and ride less than a mile away.

2025-09-25 via Tripadvisor
P
paulinedN6159MJ NONE
2
Not up to Premier Inn’s normal standard.
Pros:

We were there 3 nights (Thursday-Sunday). Bathroom fan humming all night Thursday despite light being off so hardly slept 1 night, reported problem to reception told wouldn’t be fixed till Monday, other half ended up fixing it by turning light socket switch off at night to stop the noise. Dinner very little choice on menu as the kitchen were out of some of the items on menu, breakfast disaster struggle to find plates to start with, rubbery eggs, rock hard hash browns, hard cold tomatoes, rubbery bacon, unable to eat any of it, no sausages,no pastries couldn’t find milk for cereal or anyone to ask for some. WiFi very hit and miss .

2025-09-22 via Tripadvisor
C
chrisnewman1942 NONE
6
50/50 some good and some not so good
Pros:

lovely staff on arrival at reception but had to play find the staff at meal times
Food was fine ,normal Premier Inn breakfast and quite reasonable evening meals Room was clean and tidy but bathroom needed an overhaul and update .Bed comfortable

2025-09-20 via Tripadvisor
R
r0bertpik NONE Maldon, Essex, England
10
Our stay at Premier Inn Norwich East
Pros:

We had a great time at this Premier Inn. The staff were very friendly and helpful. The room was very clean and well maintained. The room was very quiet. Parking was excellent and it was very well situated. The breakfast was very good and the restaurant was very clean.

2025-09-15 via Tripadvisor
D
Daydream54008329673 NONE
8
An excellent stay...almost
Pros:

I've stayed here a few times. The room was comfortable and very clean as usual.
The restaurant is now for hotel guests only. This works well when staying for dinner as the menu is varied and the food is good. The full english cooked breakfast choice is excellent but is now let down by food sitting under heat lamps for long periods which results in no runny fried eggs, dry hash browns, sausages and bacon etc.

2025-09-14 via Tripadvisor
V
Venture53902693028 Solo travel
10
Customer Service
Pros:

Excellent customer service during the evening of Saturday 6th September 2025 from Donna and Jake.
.......
Regards
RJW

2025-09-06 via Tripadvisor