Hub By Premier Inn London - Soho

Hotels
8.6 (723 reviews)
Hopkins Street, London, England, W1F 0DP , London , GB

Facilities

Elevator
Breakfast available (surcharge)
Express check-out
Smoke-free property
Wheelchair-accessible public washroom
Wheelchair-accessible on-site restaurant
Handrails in stairways
Express check-out
Free WiFi
24-hour front desk
See all facilities

Review Highlights

Pros:
Very friendly and attentive staff (multiple named staff praised)
Comfortable beds and good room size
Breakfast described as fresh, hot and well-served
Pitcher of fresh water at reception (reduces plastic)
Validated/affordable parking and occasional event nights
Cons:
Inconsistent room cleaning (not thorough mid-stay)
Occasional tobacco smell in rooms
Location felt unsafe or uncomfortable for at least one guest
Some rooms described as dated
Limited visible staff presence at times

Categories

Cleanliness
4
Mixed sentiment: several guests said rooms were clean and tidy, but at least one guest reported tobacco smell and insufficient mid-stay cleaning, indicating inconsistency in cleanliness standards.
Service
8
Strongly positive: numerous mentions of very friendly, helpful staff and multiple named team members (Katriana, Dee, Sobia, Jay, Breda, Katerina) praised for attentive service.
Location
4
Mixed-to-negative: some reviewers called the location good or pleasant, but at least one guest felt unsafe due to nearby incidents and police activity, making the location feel uncomfortable for some.
Room Quality
7.5
Generally positive: guests reported comfortable rooms, excellent beds/mattresses, good-sized rooms and good shower/bath facilities, though some rooms were described as dated.
Amenities
4.5
Moderate: useful amenities noted such as validated parking, a pitcher of fresh water at reception, and event nights, but overall amenity set was not widely highlighted and feels limited.
Value for Money
5
Mixed: some praise for reasonable parking rates and the predictable value of a Premier Inn stay, but value is tempered by inconsistent cleanliness and location concerns.
Food and Beverage
8
Positive: breakfast repeatedly praised as fresh and hot with specific staff/chefs (Dee, Breda) commended for excellent service and accommodating dietary needs.
Overall Experience
7
Generally positive: many guests recommended the hotel and described enjoyable stays with warm staff and good breakfasts, though a minority reported issues (cleaning, smell, location) that reduced their overall satisfaction.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-09-13 14:38

Property Description

Experience a modern retreat at Hub By Premier Inn London - Soho, where comfort meets convenience in the heart of London.

Prime Location
Situated just steps away from iconic landmarks, including Piccadilly Circus and Leicester Square, our hotel places you at the center of London’s vibrant atmosphere. Explore world-famous attractions like Trafalgar Square and Oxford Street, all within a short walk.

Contemporary Comfort
Our smoke-free hotel, built in 2021, features 110 beautifully designed guestrooms equipped with modern amenities. Enjoy a restful night’s sleep, knowing you’ll wake refreshed and ready to take on the city.

Guest-Centric Services
With a 24-hour front desk and express check-out, your convenience is our priority. A delightful to-go breakfast option ensures you're fueled for your adventures, while luggage storage allows for hassle-free exploration.

Don’t miss the opportunity to stay at this exceptional hotel—book your stay now!

Important information:

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM

Property Policies

  • Pets

    Pets not allowed

  • Guest type

    LGBTQ friendly

  • General

    Professional property host/manager

Location

Guest Reviews

8.6
Based on 723 reviews
Cleanliness: 4
Service: 8
Location: 4
Room Quality: 7.5
Amenities: 4.5
Value for Money: 5
Food and Beverage: 8
Overall Experience: 7
S
smedleyswife • Couples • Durham, County Durham, England
10
We will stay here again
Pros:

The location is superb, a stones throw from Oxford Street. There’s a brilliant street food market outside which has a massive variety of choice and there are an abundance of restaurants and bars in the immediate area. We had a room on the second floor. The room was a great size, it was an accessible room and extremely well equipped.

Check in was seamless and we were early so we dropped our bags returning later in the evening. Staff are very helpful and friendly,

Our room was brilliant, everything is controlled from the headboard (blinds, lights, aircon etc.). The bedding and towels were immaculate and the bed was extremely comfortable and massive!

There is a sizeable bar restaurant on site, we didn’t have the continental breakfast which was available opting for a bagel at one of the nearby bakeries,

Would definitely recommend

2025-11-29 • via Tripadvisor
T
torilleliser • Friends getaway • Norway
6
Perfect location
Pros:

Perfect location in the middle of Soho. Close to everything you want, shopping and restaurants. The hotel looks a bit worn and could use a renovation. The room was small, which I knew. There is nowhere to put things. No chair or desk. The windows facing the street are frosted for some reason. The carpet on the floor was dirty. The temperature in the room adjusted itself. The TV turned off every 10 minutes. The bathroom was worn and dirty. Clean towels and good bed/bedding. There was no mobile reception in the hotel. If I was lucky I got EDGE. All in all, a simple hotel for those who do not have such high standards.

2025-11-19 • via Tripadvisor
M
M4254ATdebraw • NONE
2
Unpleasant
Pros:

Staff dismissive and rude, asked for a towel as only one in room was told they were short staffed and we would have one as soon as they had time, 11 hours later a towel arrived whilst my husband and I were in bed sleeping at 23 30pm

Breakfast was sparce, watery scrambled egg, cold bacon, burnt sausage, cold watery beans, toaster wasn't working, there was no mushrooms, hash browns, tomatoes, fried eggs, when I asked I was looked upon as being fussy and needy, there was also no milk in the coffee machine, I was told they would refill it when they had time as they were shorted staffed, there was no cereal available, no pastries, poor choice poor management ignorant staff.

2025-11-18 • via Tripadvisor
T
TTT1_19 • Couples • Nottingham, Nottinghamshire, England
10
Excellent Location
Pros:

Great location on a quiet back street in SoHo. A few minutes walk to The Palladium. Fantastic pizza shop round the corner.
Staff were polite and let us store our bags prior to check in.
Room was probably the biggest that we’ve stayed in in the city. Clean and beds were comfortable.
Would definitely recommend for a short stay.

2025-11-12 • via Tripadvisor
S
Sailwineski • Business • United Kingdom
6
Great staff, crumbling hotel
Pros:

Very friendly staff who tried to help all they could
Good service at the bar
Good breakfast
Mattress terrible
Hotel crumbling and in need of repair - v worn on many places
Would not stay again for the money - stayed in a hilton the night before which was far better for the same price

2025-11-12 • via Tripadvisor
M
matthewaT9979XX • Couples
4
As above - black mould and poor food.
Pros:

Disappointed; good location but black mould in shower (room 223) and cooked breakfast comprised of bacon, sausage, beans and scrambled egg only - no hash brown, tomato, mushroom or black pudding (as led to believe it would from photo).

2025-11-11 • via Tripadvisor
4
461leob • NONE
10
Excellent experience
Pros:

Excellent welcoming, very polite and helpful staff, very clean and bar with very accessible prices comparing to other bars in Soho.

2025-11-08 • via Tripadvisor
F
farthingate • Couples
10
Brilliant location for theatres
Pros:

You know what you get with a Premier Inn Hub. Small rooms with brilliant storage, good shower and generally clean and modern.
This was our first stay at the Soho hotel. We loved the location- close to West End theatres, Ronnie Scott's and China town.
The staff were friendly and helpful- extra pillows arrived quickly when requested. We had a room on the 2nd floor with a window with no frosted glass which was a bonus.
We didn't have chance to use the bar area but it looked very welcoming.
Very happy with our stay and I am sure we will be back.

2025-10-31 • via Tripadvisor
S
stevefrommadrid • Solo travel • United Kingdom
4
Rooms have frosted glass in the windows making them windowless
Pros:

Windows have been replaced with frosted glass making the rooms windowless. This was the third or forth time I've stayed at this hotel but I shall not be returning. Having no window made the room feel claustrophobic, you can't even see what the weather is like. There were other minor defects as well peeling wallpaper and peeling paint on the ceiling. I'm giving two stars for the location.

2025-10-31 • via Tripadvisor
I
I6995ZUchristineg • NONE
10
Great location
Pros:

Fantastic location and good value for money. Room was well appointed and clean. Stayed in a larger/premium room (super king-size bed) with window but had read that not all rooms have windows (got lucky, as can't pre-book this). Only negative is no tea & coffee making facilities in room but tea/coffee available in bar area. I'll definitely stay here again.

2025-10-29 • via Tripadvisor
K
K4051WVmicheleo • NONE
4
Not worth it
Pros:

When we arrived, the attendant didn't even greet us.
We found hair and a contact lens that wasn't ours on the bathroom floor.
The bathroom lights are controlled by the room lights, so if you need to use the bathroom at night, you either stay in the dark or wake up those who are sleeping.
For the cost, it's not worth it.

2025-10-28 • via Tripadvisor
F
fraconte3 • NONE • Lecce, Province of Lecce, Puglia
10
wonderful stay
Pros:

Beautiful room , very big. Free coffee water and tea. Wonderful location. Full of cafe restaurant. The Best neighbourhood

2025-10-27 • via Tripadvisor
E
elaines446 • NONE
10
Perfectly located with helpful team
Pros:

My second time here. I had previously been with my work. Rooms better sized than similar priced Hotels nearby. Location brilliant. Added advantage of being near everything in Soho but on a quieter street. Central but not too noisy. Bar was handy for a relaxing drink after dinner / before bedtime. We will return.

2025-10-18 • via Tripadvisor
D
dawnwI3374RA • Couples
10
Great weekend stay
Pros:

2nd stay here. Great location. Room was clean and more than adequate for our stay. Breakfast is well worth the £8. After a small issue with the breakfast reservation a big shout out to the manager David who dealt with the problem with professionalism and care. Thank you we will definitely stay here again

2025-10-13 • via Tripadvisor
S
Sonbougirl • NONE • Bexhill-on-Sea, East Sussex, England
10
Meeting up with family
Pros:

I stayed here as I was meeting up with my son and daughter in law and other family members. I found the Premier inn hub to be just what we needed, breakfast was good, room comfortable, had a good sleep and no problems. If needed I would stay here again.

2025-10-10 • via Tripadvisor
M
Majken
10
Pros:

Super centralt och fräscht rum. Personalen på hotellet var jättetrevliga och hjälpsamma. Skönt med aircon på rummet :) Relativt billigt för centrala London

2025-10-10 • via Nuitee
P
Peter
6
Pros:

Die herausragenste Eigenschaft dieses Hotels ist wohl die Lage. Mitten in Soho gelegen erreicht man die Oxford Street oder Piccadilly Circus zu Fuss in maximal 5-10 Minuten.

2025-10-10 • via Nuitee
E
Eileen • partner
10
Pros:

Staff were friendly and informative. The hotel was clean and quiet.
Excellent location! Very walkable to many famous sites. I would recommend .

2025-10-07 • via Nuitee
G
gary
6
Pros:

STAFF WAS GREAT. THEY DID EVERYTHING YOU CXOULD ASK FOR. Problem is that as far as I could tell there were only 3 people who worked there.
Evertthing was ring a bell and wait.
Forst time in 60 years I have ever got a hotel room without a window. Whats tha

2025-10-07 • via Nuitee
S
Sylvie
10
Pros:

.

2025-10-04 • via Nuitee