The Z Hotel at Gloucester Place

Hotels
Z Hotels
7.8 (31 reviews)
51 Gloucester Place, London, England, W1U 8JF , London , GB

Facilities

Free WiFi
24-hour front desk
Luggage storage
Concierge service
Elevator
Breakfast available (surcharge)
Smoke-free property
Wheelchair-accessible public washroom
Accessible shuttle
No accessible shuttle

Review Highlights

Pros:
Friendly staff
Clean and comfortable rooms
Good amenities
Cons:
Inconsistent room quality
Difficult to navigate between properties
Value for money issues

Categories

Cleanliness
7.05
Some reviews indicate issues with room cleanliness and maintenance.
Service
9.01
Positive mentions of staff friendliness and helpfulness.
Location
8.05
Location noted but issues with finding the hotel and navigating between properties.
Room Quality
7.01
Mixed sentiments; some rooms are described well, while others lacked ventilation and comfort.
Amenities
8.03
Offers kitchen facilities and basic room amenities.
Value for Money
7.5
Expectations were not met given the price paid for the room.
Food and Beverage
7.55
Complaints about the breakfast arrangement and access.
Overall Experience
8.22
Mixed overall sentiment with both positive and negative experiences.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 05:17

Property Description

Welcome to The Z Hotel at Gloucester Place, your gateway to exploring the vibrant heart of London!

Modern Comforts
Indulge in one of our 114 stylishly designed, air-conditioned rooms equipped with Smart TVs and complimentary Wi-Fi to ensure you stay connected and entertained.

Convenience at Your Fingertips
Our 24-hour front desk and concierge services are here to cater to your every need, while our luggage storage allows you to explore with ease.

Delicious Breakfasts
Start your day right with our weekend continental breakfasts served from 6:30 AM to 11:00 AM. Children aged 12 and younger enjoy breakfast for free, making it perfect for family stays!

Experience the best of London—reserve your stay at The Z Hotel at Gloucester Place today!

Important information:

Make use of convenient amenities, which include complimentary wireless internet access and concierge services.

Check-in and check-out hours:

Property Policies

  • Pets

    Pets not allowed

  • Children and extra beds

    No rollaway/extra beds available

  • General

    Professional property host/manager

Location

Guest Reviews

7.8
Based on 31 reviews
Cleanliness: 7.05
Service: 9.01
Location: 8.05
Room Quality: 7.01
Amenities: 8.03
Value for Money: 7.5
Food and Beverage: 7.55
Overall Experience: 8.22
J
James
10
Pros:

It was great! The hotel was clean and the shower was fantastic!

2025-10-06 via Nuitee
J
Jim
10
Pros:

My train was cancelled so i booked in overnight.

2025-10-03 via Nuitee
R
Robert
8
Pros:

Very convenient location

2025-10-01 via Nuitee
A
Amanda
2
Pros:

Was told I had a nice Queen room.
In reality it was a box without windows at the back of the basement in another property a few doors down the road.
A queen bed with just enough room to walk around and nothing more.
The air con was loud, the fear of being trapped if there were a fire all contributed to hardly any sleep.
The decor was fresh and neutral but looked to mask flaws like cracked bathroom tiles, gaps in skirting.

This was not what I had expected given the cost of £230 for the night. Appreciate this isn’t a high cost for a London hotel but significant enough to expect a better standard with some kind of light and ventilation.

2025-09-19 via Nuitee
J
Jeff
8
Pros:

First time guest at Z Hotels. Room was spacious and emmaculate.

2025-09-17 via Nuitee
S
Sarah
8
Pros:

I really liked the club kitchen where guests could come to relax and grab a drink/snack. I didn’t feel this benef

2025-09-11 via Nuitee
V
Verified traveler
2
Not as described - buyer beware
Pros:

Firstly the Z Hotel is not easy to find as there is no sign to the hotel on the street.
Secondly, what few reviews or details of the hotel explain, is that the hotel is a series of separate houses along the same street. You are therefore likely to be directed from the cupboard of a reception to another house down the road some 50 or 100 yards away. A wet and windy walk to breakfast, if you want it.
The WiFi in the Junior Suite we booked was inconsistent to say the least and with Marylebone being such a built up area and the hotel being a 200 year old building, network connection was frustratingly, also totally unreliable. In the 21st century this fact alone makes for a difficult stay.
The staff were all generally friendly and the room was comfortable and quiet.
The glass screen to the en-suite facilities was quirky and didn’t bother us. Thought it might to more modest types.
We had a room that had a separate bit of space up some steps through a doorway that was furnished with a single stool that was strange. Why not a sofa? Or a sofa and tv?
Finally, the fire escape plan on the door was incorrect. It advised occupants to run upstairs rather than down to the exit - sorry it’s my job.
I would not return as there were too many inconsistencies in the description of the hotel, the room and the internet comms are unacceptable

2025-09-08 via Nuitee
V
Verified traveler
8
Z hotel room
Pros:

Perfect base for a weekend in London. Room was clean and bed very comfortable. TV, drink making facilities, hairdryer and toiletries all included.

2025-08-17 via Nuitee
K
Kristian
10
Overraskende bra Hotell.
Pros:

Overraskende bra hotell. Fantastisk 24/7 service, store flotte rom. 4 min gange til Oxford Street,

2025-08-14 via Nuitee
R
Ricardo
10
Short stay
Pros:

Really enjoyed our stay. Cindy at reception was fabulous - very helpful and friendly.

2025-08-03 via Nuitee
H
Hesty
10
Pros:

Great service, would stay again!

2025-07-26 via Nuitee
M
Matthew
8
Pros:

Functional and clean. Was in a basement room which had slightest smell of damp although nothing visible. A reasonable option for the price bracket in that part of London

2025-07-16 via Nuitee
J
Jolene
10
A myst
Pros:

Had just a one night stay here . Wish it had been longer everything was perfect . I would highly recommend staying here and will definitely be coming back .

2025-07-15 via Nuitee
L
Lauren
10
10/10
Pros:

Incredible experience. Free cheese and wine upon arrival!

2025-06-29 via Nuitee
B
Bonnie
10
Pros:

Excellent stay and would thoroughly recommend. Location, amenities, staff. Great all round!

2025-06-28 via Nuitee
V
Verified traveler
8
Bon emplacement. Chambre propre, récente avec clim
Pros:

Ma chambre était sans fenêtre. Au sous-sol, avec tout le confort. L'environnement est calme. La rue est parallèle à Baker street avec tous les commerces. Bus et métro à proximité.

2025-06-16 via Nuitee
G
Gifty N A
8
Pros:

Very good, only downside is the noise on my

2025-06-12 via Nuitee
E
Eric family
8
Pros:

Interesting property… fantastic location, modern well done room, excellent and friendly staff, and a fair price for all of that. It was unlike any hotel I’ve stayed at. A small room that functioned like a studio apartment in a great part of town.

BUT… I can also say that I had one decent sleep out of the three nights we stayed due to our room being in a vestibule next to the lift (don’t take room 3301 or 3302). We heard the fire door open and close all night, people chattering, hooting and hollering, and the lift door opening and saying “Ground Floor” repeatedly at all hours. If you had any idea of taking an afternoon nap, you can forget about it. Also, no top sheet on the bed? Certainly substandard and possibly subhuman given that the duvet was way too thick and made us sweat profusely. Also not the kind of room you’d want to share with anyone other than a significant other given the fishbowl bathroom that lacked any privacy.

The place is a great concept, but why chinz out on proper sheets, hair conditioner, a safe in the room, and adequate noise control?

2025-06-11 via Nuitee
K
Katrina
10
Pros:

This is my favourite hotel in London, loved the room!
The club is an add extra, it was so nice to chill out in the evening with a glass of wine in the club area .

2025-06-07 via Nuitee
R
Rajapillai K family
6
Pros:

Helpful staff Clean hotel,

2025-05-20 via Nuitee