The Herald by LuxUrban

Hotels
7.1 (119 reviews)
71 W 35th St , New York , US

Facilities

Fitness facilities
Health or beauty spa nearby
Free WiFi
24-hour front desk
Luggage storage
Designated smoking area
Elevator
Fitness facilities
Safe-deposit box at front desk
Multilingual staff
See all facilities

Review Highlights

Pros:
Location
Cons:
Cleanliness
Service
Room Quality
Value for Money

Categories

Cleanliness
4
Guests had major complaints about cleanliness, citing dirty rooms and lack of essentials like shower gel and shampoo.
Service
4.8
Customers criticized the service quality, mentioning unresponsive staff, lack of assistance, and poor communication.
Location
8.3
The hotel's location was widely praised by guests for being convenient and near key attractions.
Room Quality
4.1
Rooms were described as dirty, outdated, and lacking essential amenities like working fridges and proper cleaning.
Amenities
6.6
Guests found the amenities satisfactory, but highlighted issues with non-functional wifi, broken fridges, and insufficient furnishings.
Value for Money
3.3
Many guests felt the hotel lacked value for money due to poor services and cleanliness issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-06-26 19:49

Property Description

Experience the vibrant energy of New York City at The Herald by LuxUrban, your perfect urban retreat!

Unmatched Convenience
Nestled just steps away from iconic sites like Macy's and the bustling 5th Avenue, your adventure begins right at your doorstep. Major attractions, including the Empire State Building and Times Square, are within easy walking distance.

Exceptional Amenities
Enjoy a range of features designed for your comfort, from a modern fitness center to a bar/lounge where you can unwind after a day of exploration. Stay connected with complimentary wireless internet throughout the property.

Relaxing Accommodations
Our 166 air-conditioned rooms come equipped with Smart televisions, ensuring endless entertainment. Experience the luxury of private bathrooms with complimentary toiletries, making your stay feel like home.

Book your stay at The Herald by LuxUrban today for an unforgettable New York experience!

Important information:

* The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
* A car is not required for transportation to and from this property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: LGA

Property Policies

  • Pets

    Pets not allowed

  • Noise policy

    Noise-free rooms not guaranteed

  • Guest type

    Essential workers only - NO

  • General

    Professional property host/manager

  • Children and extra beds

    No cribs (infant beds) available

Location

Guest Reviews

7.1
Based on 119 reviews
Cleanliness: 4
Service: 4.8
Location: 8.3
Room Quality: 4.1
Amenities: 6.6
Value for Money: 3.3
H
Heather
6
Pros:

Great location!

2025-06-07 via Nuitee
C
Cassandra friends
4
Pros:

The property was in a good location, however it was not worth the price. The hotel was very dark , no utilities . They do not provide soap, shampoo or conditioner . I had to keep asking daily for towels

2025-06-03 via Nuitee
M
Mark
2
Pros:

Worst hotel I have her stayed in, and I travel a lot! No towels, no soap, no shampoo, no Wi-Fi. Cannabis dispensary across the street made the whole area smell. I had to go and buy my own towel and shower supplies. The staff said “their shipment didn’t arrive”. Doesn’t explain the lack of towels! They didn’t seem to care.

Staying at this hotel is like going camping with a bunch of hippies in Herald Square.

2025-06-03 via Nuitee
I
Irene family
8
Pros:

Location is great!

2025-06-02 via Nuitee
P
Priyabrata family
6
Pros:

1st time I have experienced a hotel where no soap is provided. Even towels are are not kept in the room and we need to ask for it.
Location is the best and rooms are spacious.

2025-06-01 via Nuitee
V
Verified traveler
4
Pros:

No amenities, front desk service was not friendly

2025-06-01 via Nuitee
P
Priyabrata family
4
Pros:

Didnt have wifi during 2 days of our stay in the 1st leg. After 2 weeks when we came, they restored the wifi connection. But they dont provide soap. Towels on request, need to collect from the reception.
Excellent location.

2025-06-01 via Nuitee
N
Nikolay partner
2
Pros:

Where do I begin – let’s start with the positives. We arrived around 11:30 AM and were able to leave our luggage until the room was ready. The staff member who helped with our bags was very kind and cheerful, and the housekeeper on the 12th floor was also lovely.

Unfortunately, that’s where the positives end.

We returned around 5:30 PM to check in after a long day in the heat. The receptionist was unfriendly and arrogant. When we asked for the Wi-Fi password, she told us the internet was down and would be fixed on Monday — for now, it only worked in a converted lounge room on the 4th floor. No problem, we thought.

Then we discovered there were no towels in the room. When we asked, she bluntly said they had none because the laundry service was delayed — no apology. I told her this should have been mentioned at check-in, and she responded, “I don’t care.”

Elevators were also an issue. One is reserved for rooftop bar guests, and one of the other two wasn’t working, so we waited often.

The Wi-Fi never got fixed. On Monday we were told it would work on Thursday (our departure day). It didn’t. We were on a business trip and had to work from cafes just to get a connection.

I do not recommend this hotel.

2025-05-23 via Nuitee
G
Gabriella
2
Pros:

DO NOT BOOK this hotel. This property fraudulently advertises amenities & services they do not offer. No WiFi, no towels, no toiletries (shampoo & conditioner OR SOAP). The phones in the room don't connect to the front desk, management, nor emergency services - this place is a safety hazard.

2025-05-21 via Nuitee
A
amy family
4
Pros:

I am extremely disappointed with this Hotel. It was nothing close to what was advertised.
Upon arrival at check-in we were notified that the main Lobby was closed due to repairs and that the WiFi throughout the hotel was also not working. This also meant that the TV and phone in the rooms also weren’t working. Additionally, we weren’t provided ANY towels in the restroom, so we had to find the housekeeper to ask for towels. Lastly and worse of all, the restroom was gross. There were dried streaks of a brown liquid looking substance on one of the walls. Entirely gross experience at this place. Had I know the true condition it’s in, I would have never booked a stay here.

2025-05-20 via Nuitee
A
Anna
10
Pros:

Good place, location, clean room

2025-05-17 via Nuitee
R
Renata
6
Pros:

Internet out of service
No clean towels in the bathroom
No TV, no clicker
Very convenient location

2025-05-16 via Nuitee
A
Alexander partner
4
Pros:

Going to this property we checked in and got no information on anything about the hotel regards to service, rooftop dining hours, usually hotels will make sure you are accommodated from the jump and give as much info. The room had a nice look but after being in there for no more than 2 minutes I noticed stains on the walls, the bed sheets had hair all over them, and then on top of that the chair was broken and so was the air conditioning. There were no towels in the room as they “are trying to save water” when doing laundry. There was no soap or any amenities. When I had to ask for towels they look at me like I was a lunatic. There is no accesible deck because they are bolted shut. Only thing is the nice rooftop dining, but if we never asked about it we wouldn’t have known. The location was great it was close to Times Square but the service and looks of the hotel room were horrible. Oh and I almost forgot, please expect the lovely housekeeping (respect you for your job) to bang on your door 2 hours before check out time lol.

2025-05-16 via Nuitee
V
Verified traveler
8
Convenient, clean and comfortable.
Pros:

Great location/ kind and helpful staff- nice rooms, but old rug and sofa, needs a little updating but more importantly- clean beds and bathroom- and a small gym; those are my top preferences and this hotel had that.
Not super quiet- but it is close to 34th street and that is a lively/touristy area. I loved the ease of getting around and to work.

Not great for working in the room if you are big on remote working and zoom meetings.

That said, I would stay here again.👍

2025-05-10 via Nuitee
J
jane
8
Short stay May 2025
Pros:

The welcome we received from Johnny and his colleague was amazing best we have had in USA. The room was generous to NYC standard and the location is fabulous. The wifi did not work for the entire stay (nor did the TV) no ability to make a cuppa but a great little fridge. We would definitely stay again and compared to other same range hotels I stayed on this trip in NYC it was good value. Both the men whom helped with the luggage were great. G

2025-05-07 via Nuitee
V
Verified traveler
6
Decent
Pros:

They gave us a different room because they overbooked the hotel. But that was ok cuz it was a bigger room. The room only had one towel and one soap. Although the bed and bathroom were clean the walls and sofa definitely weren’t. The price was definitely high for the facilities, but it’s good in a pinch.

2025-04-30 via Nuitee
V
Victoria family
6
Pros:

Location was great the room didn't come with towels our showered flooded our bathroom floor.

2025-04-21 via Nuitee
P
Paul
10
Pros:

I booked the room before reading any reviews so I was a bit apprehensive after reading some less favorable. We were given a suite on the 16th floor and found it to be pleasant. We had pillows and towels. The suite had 5 windows with excellent views. The bed was comfortable. I would gladly stay here again. It is not a “luxury” hotel but provides a lot of value at the price.

2025-04-19 via Nuitee
B
Brian
2
Pros:

Room had no towels of any kind, no toilet paper, no shower curtain. One of the lamp shades was missing. I slept in my clothes and on top of the blankets. Would not recommend.

2025-04-15 via Nuitee
F
FRANCISCO family
10
Pros:

Cool

2025-04-14 via Nuitee