The Hotel Zamora

My husband and I recently stayed at Hotel Zamora for a week-long vacation, spending over $4,000—and unfortunately, we strongly recommend that you do not stay here. Save your money and book an actual oceanfront hotel nearby.
The photos online are very misleading. The property is far less appealing in person and, more importantly, lacks basic cleanliness and service. The hotel needs maintenance and deep cleaning throughout for upkeep. Our room was not cleaned consistently, and we frequently had to search housekeeping carts ourselves just to find clean bath towels. On a few nights all we had were washcloths. Essentials like coffee were never restocked, and we went several days with dirty sheets because our room was skipped entirely. Overall this hotel is not clean and prestige like the pictures and other review you see online.
The beach towels were another major issue. We were given stained, clearly unwashed towels—one even had a used bandage stuck to it. The hotel is extremely strict about towel returns to an uncomfortable degree; we witnessed a guest being made to hand over her towel in the lobby while still wrapped in it after using the pool. It’s clear that they are trying to save money with their linen budget but it is extreme and an inconvenience for guests.
Despite advertising that the hotel is “across the street” from the beach, there is no direct access. You must wait 15–20 minutes for a shuttle to a crowded public beach, often surrounded by construction noise. And have to wait again for
A shuttle pickup which again takes about 15-20 mins. Walking is technically an option, but it takes 10–15 minutes and requires carrying chairs and umbrellas yourself. To make matters worse, the beach equipment we were given was broken and rusty and you have to sift through their stock to get a halfway decent beach chair- they all need to be replaced.
While the valet staff were kind and hardworking, the system itself is inconvenient. You’re required to valet your car—even though it’s parked just steps away—and tip each time, all while already paying a $40/day resort fee.
The overall condition of the hotel is very disappointing. Hallway carpets were stained and dirty, and it’s clear the focus is more on hosting events than taking care of guests. During our 8-night stay, we were only able to access the rooftop bar twice due to events, and even then service was limited. On one occasion, their system was down, and charges were added to our room incorrectly—we are still trying to resolve unexplained fees as someone else’s meal from the restaurant was on our room charges.
If you’re looking forward to relaxing by the pool, this is not the place. The pool was overcrowded every day with no available seating, largely due to the hotel selling day passes to non-guests, which further limits access for those actually staying there.
We rarely take the time to write reviews, but this experience was disappointing enough that we felt it was important to warn others. If we return to St. Pete Beach, we will absolutely not be staying at Hotel Zamora—and we encourage others to not waste their money here.

The property is absolutely beautiful. The staff was kind and helpful. Room was clean very comfortable. We would definitely be back.

Location, pool, aesthetic, staff, valet

Seems short staffed and that impacts the customer experience. Corey (I think that was his name) the bartender at the pool was great though. I expected more overall from the rate we paid.

Nice property, newly renovated.
About 10 min walk from the beach or they take you there by golf cart. I recommend walking, just ask for directions of where to enter. The beach is almost empty there. If they take you by golf cart, you end up at public beach and it’s pretty busy in there.
Room is spacious but has very limited closet space/ storage.
Our room was facing the wall, but if you pay extra, you can get a water view.
Restaurant is nice, service is slow and food is above average but nothing special.
Pool is small , half covered from the sun. It was fine with us because large pools attract nic crowds which I don’t like.
There is a bar by the pool which wax only open on weekends ( strange during the Spring brake!).
The valet parking staff is the best feature of this hotel. They are courteous, fast and super efficient.
The downside is the front desk. I have interacted with several of them and most have somewhat of an unfriendly personality. I was never welcomed upon check in, was never asked if I enjoyed my stay upon check out and never even heard standard “ thanks for staying with us, have a safe trip home”.
The rooms are cleaned here and there with horrible quality. Once , the maid took the top that I left her but never cleaned the room at all.
In summary, hotel had a huge potential just has to change front desk and cleaning staff attitude.

My family loved our stay and the amenities offered, but the most charming of all was the hotel staff. There wasn’t one individual we came across that was anything less than exceptional. Whether it was a ride to the beach, making sure we had the right beach accessories or knowing about local tips, everyone took the time to make us feel welcome. Thank you for a great stay!

The hotel is gorgeous and pristinely clean. The accommodations are 10/10. My only complaint is that some of the waitstaff were not as friendly as we would have hoped. The food and drinks at the in-house restaurant were good, and we enjoyed dining on the outside patio.

We live in Tampa and were in the area to visit family that were staying at condos on the beach. We loved the big bathroom and the room was clean, comfortable and decorated nicely. We plan to stay there again sometime when we can use the pool, restaurant and rooftop bar, all looked very inviting!!!

Nice hotel lacking some basic amenities that they are charging for in their “Resort Fee”.

This place has crazy potential! Valet guys are awesome! Room was beautiful! It Just needs a little hospitality management/leadership. Tough to get chairs and umbrellas for the beach. They don’t have near enough for size of hotel. Same issue with towels. Food was really good too. Fix the little annoying things and you get to the next level.

Zamora's setting is absolutely beautiful: the rooms, the pool, and the rooftop. It is a quiet respite from the more touristy things at the beach. However, the restaurant is a bit inconsistent. If you do eat at their restaurant, we highly recommend the Shrimp Ajillo and anything for breakfast.

High standard quality accommodations.

Great spot beautiful clean modern