The X Hotel Brunswick Square

Hotels
4.6 (1406 reviews)
11 Brunswick Square , Brighton & Hove , gb

Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Heating
Family rooms
Pets allowed
Express check-in/check-out
Non-smoking throughout
Daily housekeeping
See all facilities

Review Highlights

Pros:
Close to destination
Good value for money
Cons:
Poor cleanliness
Awful service
Room quality issues
Lack of amenities

Categories

Cleanliness
2.7
Many reviews mentioned issues with cleanliness, such as old and filthy conditions.
Service
4.2
Service was highlighted negatively, especially regarding check-in procedures and unhelpful staff.
Location
7.7
Location was frequently mentioned positively, being close to destinations.
Room Quality
3.2
Rooms were described as small, damp, and poorly maintained.
Amenities
3.7
Lack of basic amenities including heating and proper furnishings.
Value for Money
4.7
The feeling of poor value due to various issues mentioned.
Food and Beverage
5.3
No specific comments were made about food and beverage options, deemed standard quality for this hotel tier.
Overall Experience
5.3
The overall experience is mixed, heavily impacted by service and room quality issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 15:01

Property Description

Luxurious Accommodation
The Brunswick Square Hotel & Spa provides a luxurious stay in the heart of Brighton and Hove. With en suite rooms, free Wi-Fi, and elegant decor, every guest is sure to feel pampered and comfortable during their stay.

Unique Room Selection
Choose from a variety of room options at The Brunswick, including 4 poster rooms and Master Rooms with stunning sea views. Each room is thoughtfully designed to provide a unique and memorable experience for every guest.

Convenient Location
Situated in a Grade I listed square, just a stone's throw away from the beach and surrounded by top-notch restaurants and bars, The Brunswick offers the perfect blend of serenity and convenience for travelers seeking a memorable seaside getaway.

Ready to experience luxury and convenience in Brighton and Hove? Book your stay at The Brunswick Square Hotel & Spa now!

Important information:

This property offers online self check-in only.

In order to complete the online self check-in process, each guest is required to provide Identification before arrival. If you choose not to provide your ID before arrival, you may not use the online self check-in. A check in fee of POUND 25 will apply.

To ensure the safety, security, and registration of all guests, an insurance fee is required of four pounds and ninety seven pence per guest. This nonrefundable fee is for the pre-authorization on the card provided prior to the check in, covering any incidental charges, smoking violations detected or unsettled payments at check-out.

Please note early check in or late check out are only possible at a surcharge. If you haven’t completed the online check in by 18:00PM costs POUND 25 to check in after 18:00PM.

A surcharge fee of POUND 49 applies for arrivals after check-in hours. All requests for late arrival are subject to confirmation by the property.

The property will only accommodate the number of guests specified in the booking confirmation. A surcharge of POUND 35 per person per night applies for each additional guest you wish to add to your reservation. Additional unregistered guests are not allowed at the property.

Smoking anywhere on site or out of any window, or covering the fire alarm is strictly prohibited. Violating this policy will result in an additional fee of POUND 200. Your reservation will be immediately terminated and will remain nonrefundable.

Quiet hours are between 22:00:00 and 07:00:00.

Guests are required to show a photo identification and credit card upon check-in.

Please note that all Special Requests are subject to availability and additional charges may apply.

This property will not accommodate hen, stag or similar parties.

Guests under the age of 18 can only check in with a parent or official guardian.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
This property does not accommodate bachelor(ette) or similar parties.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LON

Location

Guest Reviews

4.6
Based on 1406 reviews
Cleanliness: 2.7
Service: 4.2
Location: 7.7
Room Quality: 3.2
Amenities: 3.7
Value for Money: 4.7
Food and Beverage: 5.3
Overall Experience: 5.3
V
Victoria solo_traveller gb
8
Cute quaint not perfect but great for a couple of days
Pros:

The hotel is set in a beautiful regency terrace building. In the square of beautiful original built houses possibly listed but I'm not sure. It has a very nice boutique look, nice decor however its been done a while and could do with a refresh and a touch up in places. Private en suite. The mattress in 402 was wonderful so comfortable. Fantastic view of the sea from lying in bed. Some original features such as sash windows, beautiful hand rails and staircase.

We'll certainly be going again.

Cons:

Check out is a bit too early and to many extra money hoops to jump through. Such as an extra charge if you check in after 6. Also a non refundable payment of £5 ish per person even a child for and damage.

2026-08-29 via Nuitee
H
Halim solo_traveller gb
7
Pros:

I love the location, right next to Brighton beach.

Cons:

I think it was a bit overpriced (perhaps due to Brighton Pride weekend)

2026-08-29 via Nuitee
O
Oriordan solo_traveller gb
5
2026-08-29 via Nuitee
F
Fousseni couple gb
1
Not good
Pros:

Nothing because of the first room we got for 8 people when we ordered a standard double room.

Cons:

Not clean the first room

2026-08-29 via Nuitee
M
Mason couple gb
7
Cons:

the self check in bit was horrid lol

2026-08-29 via Nuitee
H
Hayward solo_traveller gb
6
Pros:

The rooms were clean, could tell the beds were freshly made, a few bits of rubbish missed but didn't effect the stay

Cons:

We had a phone call saying there was a problem with our room, but they would put us in their sister "hotel" which was a hostel. The check in process was rubbish, was told I would be sent a code at 4pm time of check in for the door. 4.20pm I'm trying to get hold of them to send code. Repeatedly rang the whats app number they phoned off to finally have them hang up the phone and reply to my original message asking for the code. Their message was very short, but I finally managed to receive the code. The hostel was like I said clean and tidy but you get what you pay for so we weren't expecting a lot. Perfect for a one night stay

2026-08-28 via Nuitee
N
Nellis solo_traveller gb
7
2026-08-28 via Nuitee
A
Angela solo_traveller gb
1
Zero. I would have rather spent a night on the beach
Pros:

The bed was comfortable, the bathroom was lovely

Cons:

It stunk of fish. To get to our room we had to go down a flight of stairs. The hallway to get to our room had no lights so we couldn't see the key code to get in. We had to use the torch on our mobile to see the code to access the room. The door lock didn't look safe. The coffee sachets and the milk was a year out of date.

2026-08-27 via Nuitee
J
Joanne couple gb
1
SCAM - DO NOT BOOK!
Pros:

NOTHING - would not stay here again if you paid me too.

Cons:

This looked nothing like the pictures on booking.com
The customer service was non-existent I paid for early checking and took over 1.5hr and 3 forms of communication to get the details to enter the building.

The room was tiny, the whole place looked like a HMO inside and nothing like the photo on booking.com.

The bathroom had no proper floor, the bath was falling to bits & boiler couldn’t cope with both of us having a shower.

Absolutely disgusted and would not stay here again if you paid me too.

2026-08-26 via Nuitee
P
Philip solo_traveller gb
2
Not a proper hotel without any staff to help and nothing like the photos
Pros:

Location was convenient for Hove seafront.
Cheaper than most accomodation in the area.

Cons:

Online check in without any staff actually on site to help.
Having to pay a security deposit which was an extra but if it is mandatory then this should have been included in the original payment. There were also warnings about various extra charges for things like late check-in or if help was needed for room access which suggests the intention to get extra money from customers rather than providing good service.
Key safes for room entry was difficult to see in a dimly lit corridor which made access very stressful without any staff available.
Extractor fan fell into the toilet while I was having a shower!

2026-08-26 via Nuitee
A
Amelie family_with_children gb
1
Absolutely awful
Pros:

Nothing

Cons:

Everything
Unsafe
Dirty
Random man in my bedroom being left on the street because of this
Black mould

2026-08-26 via Nuitee
B
Beat solo_traveller ch
6
Der Aufenthalt war gut.
Pros:

Das Bett war gut. Die Lage ist sehr gut, da man problemlos alles Zufluss machen kann. Das Zimmer passt in der Grösse.

Cons:

Ich hatte bei Booking nach einer sicheren Parkmöglichkeit gefragt, diese war aber nicht vorhanden. Ich musste mein Motorrad auf der Strasse abstellen. Das Self Check in war sehr aufwändig und es kamen Zusatzkosten auf.

2026-08-25 via Nuitee
D
Deerendra Prabu solo_traveller gb
6
Pros:

Room is neat and spacious.

Cons:

Checkin process is complicated. Hotel charging additional fee (Damage deposit waiver) for each guest staying in room. This additional charge shootup the overall staying cost.

2026-08-24 via Nuitee
T
Tiffany couple gb
1
2026-08-24 via Nuitee
G
Griffin solo_traveller gb
1
2026-08-24 via Nuitee
A
Abs couple gb
1
Don’t book it. It seems like a scam! Once you’re booked they will ask you to check in and send your IDs/bank details
Pros:

Nothing

Cons:

Everything

2026-08-24 via Nuitee
W
Wright solo_traveller gb
8
Pros:

View was good
Bed comfy
Nice hot shower
Was good family room in nice Victorian building and very quiet and 1 minute walk to sea front

Cons:

Check-in could be improved

2026-08-24 via Nuitee
J
John solo_traveller gb
1
Nightmare
Pros:

Nothing

Cons:

Everything. Very dirty.

2026-08-24 via Nuitee
C
Christopher couple gb
3
Not worth the money
Pros:

Good location

Cons:

No customer service not cleaned on arrival unprofessional especially as is advertised as a hotel felt like more of a hostel

2026-08-24 via Nuitee
K
Karen solo_traveller gb
1
2026-08-24 via Nuitee