The X Hotel Brunswick Square

Hotels
4.6 (1223 reviews)
11 Brunswick Square , Brighton & Hove , gb

Children allowed
Pets allowed

Facilities

Non-smoking rooms
Air conditioning
Pets allowed
Express check-in/check-out
Ironing service
Non-smoking throughout
Concierge service
Guest rooms disinfected between stays
Cashless payment available
First aid kit available
See all facilities

Review Highlights

Pros:
Close to destination
Good value for money
Cons:
Poor cleanliness
Awful service
Room quality issues
Lack of amenities

Categories

Cleanliness
2.7
Many reviews mentioned issues with cleanliness, such as old and filthy conditions.
Service
4.2
Service was highlighted negatively, especially regarding check-in procedures and unhelpful staff.
Location
7.7
Location was frequently mentioned positively, being close to destinations.
Room Quality
3.2
Rooms were described as small, damp, and poorly maintained.
Amenities
3.7
Lack of basic amenities including heating and proper furnishings.
Value for Money
4.7
The feeling of poor value due to various issues mentioned.
Food and Beverage
5.3
No specific comments were made about food and beverage options, deemed standard quality for this hotel tier.
Overall Experience
5.3
The overall experience is mixed, heavily impacted by service and room quality issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 15:01

Property Description

Luxurious Accommodation
The Brunswick Square Hotel & Spa provides a luxurious stay in the heart of Brighton and Hove. With en suite rooms, free Wi-Fi, and elegant decor, every guest is sure to feel pampered and comfortable during their stay.

Unique Room Selection
Choose from a variety of room options at The Brunswick, including 4 poster rooms and Master Rooms with stunning sea views. Each room is thoughtfully designed to provide a unique and memorable experience for every guest.

Convenient Location
Situated in a Grade I listed square, just a stone's throw away from the beach and surrounded by top-notch restaurants and bars, The Brunswick offers the perfect blend of serenity and convenience for travelers seeking a memorable seaside getaway.

Ready to experience luxury and convenience in Brighton and Hove? Book your stay at The Brunswick Square Hotel & Spa now!

Important information:

This property offers online self check-in only.

In order to complete the online self check-in process, each guest is required to provide Identification before arrival. If you choose not to provide your ID before arrival, you may not use the online self check-in. A check in fee of POUND 25 will apply.

To ensure the safety, security, and registration of all guests, an insurance fee is required of four pounds and ninety seven pence per guest. This nonrefundable fee is for the pre-authorization on the card provided prior to the check in, covering any incidental charges, smoking violations detected or unsettled payments at check-out.

Please note early check in or late check out are only possible at a surcharge. If you haven’t completed the online check in by 18:00PM costs POUND 25 to check in after 18:00PM.

A surcharge fee of POUND 49 applies for arrivals after check-in hours. All requests for late arrival are subject to confirmation by the property.

The property will only accommodate the number of guests specified in the booking confirmation. A surcharge of POUND 35 per person per night applies for each additional guest you wish to add to your reservation. Additional unregistered guests are not allowed at the property.

Smoking anywhere on site or out of any window, or covering the fire alarm is strictly prohibited. Violating this policy will result in an additional fee of POUND 200. Your reservation will be immediately terminated and will remain nonrefundable.

Quiet hours are between 22:00:00 and 07:00:00.

Guests are required to show a photo identification and credit card upon check-in.

Please note that all Special Requests are subject to availability and additional charges may apply.

This property will not accommodate hen, stag or similar parties.

Guests under the age of 18 can only check in with a parent or official guardian.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
This property does not accommodate bachelor(ette) or similar parties.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LON

Property Policies

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Parking

    No parking available.

  • Internet

    WiFi is available in the hotel rooms and is free of charge.

  • Children and extra bed policy

    Children ages 1 and older are allowed.
    Children from 1 year old to 3 years old stay for £9 per person per stay when using an available cot.
    Children from 1 year old to 3 years old stay for £9 per person per night when using an existing bed.
    People 3 years old and over stay for £35 per person per stay when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

4.6
Based on 1223 reviews
Cleanliness: 2.7
Service: 4.2
Location: 7.7
Room Quality: 3.2
Amenities: 3.7
Value for Money: 4.7
Food and Beverage: 5.3
Overall Experience: 5.3
A
Atilla solo_traveller gb
8
2026-06-13 via Nuitee
J
jakub couple gb
10
So so nice place
Pros:

Best value so far

Cons:

No late arrival

2026-06-13 via Nuitee
E
Evangeline couple gb
1
Never again
Pros:

Nothing

Cons:

Whoever is on customer service at this place is a thief.

DO NOT BOOK THIS HOTEL!! The biggest SCAM I have ever encountered. I never even made it to the hotel. 1st you have to do their stupid WhatsApp’s check in where you are sending them your details including ID and indirectly giving them your credit card details (which wasn’t the scam but feels very scary to give up online), and failing to do this will result in an extra fee I think maybe £50 from memory. 2nd after doing all of this and then paying an additional fee to do their WhatsApp check in about £5 per guest, they called me within the same minute of completing this to tell me they did not have space for me, 36 hours away from the check in time, mind you they would have know they had no space when they were asking me to do this check in. They just MAKE SURE they get some money of you first.

The woman who spoke to me on the phone to tell me she didn’t have room was not apologetic at all, the first sign of their limited, rude and appalling customer service. She did however admit the full refund of the room + cleaning fee + check in fee would be refunded. To which after over a week I still had not received my refund nor any communication from them. I texted and called many times to which they said they would get onto it. It then took another 2 days where they would text one question (eg. what’s the name you booked under) and I would reply under the minute, and they would go silent for 2 hrs before the next question. MIND YOU they could find all the details of my booking after just my name. THIS IS THEIR SCAM OF WAITING UNTIL YOU GET FED UP. Eventually booking.com refunded the room.

Within my communications with the hotel I had been HUNG UP ON FOUR TIMES, IGNORED, MY TEXTS LEFT ON READ, and possibly MY NUMBER BLOCKED, I only could still get through after removing caller ID.

2026-06-12 via Nuitee
S
Samim couple gb
1
2026-06-12 via Nuitee
B
Beth solo_traveller gb
2
Pros:

Clean room

Cons:

Felt unsafe. Other guests swearing, arguing and vomiting on the landing at 2am, no response from staff on the reception phone number. Had to put the chair against the door and still couldn't sleep.

2026-06-12 via Nuitee
R
Richard solo_traveller gb
3
Frustrating
Pros:

Location

Cons:

Difficult to contact the hotel and no clear instructions for entry.

2026-06-09 via Nuitee
A
aslan couple gb
1
2026-06-08 via Nuitee
H
Hayley solo_traveller gb
3
Don't believe the photos - okay for one night
Pros:

It's close to the beach

Cons:

-Photos very deceiving.
-Paid for balcony room to be told there wasn't any and placed in the basement - outdoor court was included but filthy.
-Had to pay an extra fee
-Check in was via Whatsapp (had to send a photo of ID, which is not safe)
-No bins in room, signs stating to take rubbish to outside bins.

2026-06-08 via Nuitee
D
Dan solo_traveller gb
1
Worst experience I've ever had in any hotel ever
Pros:

Unfortunately I didn't get to like anything because they wouldn't let me check in They're out on WhatsApp just get repeating itself I kept trying to check in for 6 hours then I asked for a refund and they said they couldn't give me one because I didn't read the proper procedures even though I've read all the procedures and already paid extra on top and sent a photograph of my passport which I really didn't want to do breaching everything that I stand for I've never had to go through this sort of experience before and this place is shut down don't ever stay there they're a bunch of scammers

Cons:

Everything because they're actually a bunch of AI robots you can't even get any information from nobody comes back and speaks to you in a normal human voice I have to complain try to ask for a refund a they told me I couldn't have one because I haven't read the proper instructions even though I've read everything from the register to sign in couldn't have one because I didn't read absolutely disgraceful behaviour and I will barely reveal them to everybody I possibly see ever

2026-06-07 via Nuitee
S
Samantha couple gb
3
2026-06-07 via Nuitee
S
Scott Hamilton solo_traveller be
1
It was awful. I left after 2 hours because I couldn't get in touch with a human to fix the situation
Pros:

Nothing. I'm still waiting to hear about the refund... The place was not as pictured. Instead of having a window looking out to the sea and fresh air pouring in, I was in a basement with a strong smell of mould. I asked about changing rooms, but they're concierge is a robot and didn't respond to me. It is seemingly only capable of asking repeatedly for a registration fee which must also be illegal.

Cons:

Everything. Notably, the bed was on an angle, the floor was dirty, and the place stunk of mold. Also, the concierge is a robot who only knows how to ask you for money over and over again during the registration process.

2026-06-05 via Nuitee
L
Luciana couple gb
5
2026-06-04 via Nuitee
C
Craig couple gb
3
Pros:

Nothing sadly

Cons:

The smell of 1st room the dirty carpets the hidden extra charges the false claim of local parking free parking

2026-06-04 via Nuitee
S
Sanamdeep extended_group gb
1
2026-06-04 via Nuitee
V
Viktorija solo_traveller gb
1
Pros:

Fake pictures!

Cons:

Not clean, not safe, booking.com will investigate

2026-06-04 via Nuitee
E
Edward couple gb
1
Didn't even try as it is supposed to be filthy
Pros:

The fake photos.

Cons:

They tried to levy well hidden stealth charges for checking in only minutes after booking and paying up front. They have lots of sly ways to charge you extras for nothing. Just a con. Rooms are reported as not being represented accurately by photos on line so I decided I did not want to continue. I tried to cancel but they kept my money, so I had to claim it back through using a Credit Card dispute. I sincerely suggest you give it a miss. Clearly not a good bet if I were you!

2026-06-04 via Nuitee
C
corinne solo_traveller fr
1
Pros:

Bon emplacement

Cons:

La nuit dans cet immeuble ancien est hors de prix !! 550 livres...
Cet établissement est vétuste .Il y a des travaux à prevoir ( murs ,moquette sale , sale de bains , fenêtres...)
Personne sur place si problème.
Aucune isolation phonique!! Des personnes rentrant à toutes heures en parlant fort.On a l impression qu ils sont dans votre chambre !!
Je joins quelques photos à l appui .
A fuir !!!

2026-06-03 via Nuitee
P
paul couple gb
2
Never again after being over charged and unable to check in on our no custeoner care
Cons:

The checking in process is absolutely atrocious. We were at the hotel for over an hour before we could successfully get in our room. Customer care was awful AND I was charged twice for Insurence. My girlfriend was also charged. This said, the Insurence was a hidden payment. Absolutely ridiculous

2026-06-01 via Nuitee
N
Nadezhda couple gb
1
Cons:

Once you check in with them via WhatsApp they don’t answer any requests.I sent them a message that I’m allergic to dust and I want a clean room.I was disappointed to find dust everywhere.I couldn’t sleep because I could hear absolutely everything what was going on in the corridor and the next door.Safety is very poor,we couldn’t leave our belongings in the room which was even written in the room itself.

2026-05-31 via Nuitee
O
Ondrej solo_traveller gb
4
Wouldn’t book again
Pros:

Wasn’t nice bed was making so much noise every time you moved mattress was not comfortable at all you can feel the spring

Cons:

When you looked out your window all you can see if brick wall sadly

2026-05-30 via Nuitee