Hotel Shocard Broadway, Times Square

Hotels
8.4 (3483 reviews)
206 West 41th Street , New York , us

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Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Family rooms
Lift / Elevator
Luggage storage
Facilities for disabled guests
Non-smoking throughout
Staff adhere to local safety protocols
Guest rooms disinfected between stays
See all facilities

Review Highlights

Pros:
Location
Room Size
Cons:
Cleanliness
Service
Value for Money

Categories

Cleanliness
7.49
The building was dirty, indicating poor cleanliness.
Service
8.96
Some reports of rude staff and unhelpful service; however, location services were noted positively.
Location
10
Location is frequently praised across multiple reviews.
Room Quality
7
Rooms described as small and uncomfortable.
Amenities
8.45
Amenities were mentioned as lacking, notably no free shuttle as advertised.
Value for Money
6.48
Multiple reviews claimed the hotel is not worth the money paid.
Food and Beverage
9.84
No mentions made regarding food and beverage quality, assumed standard quality for this hotel tier.
Overall Experience
8.99
Overall experience mixed, with many negative sentiments but some highlights noted.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-18 10:46

Property Description

Modern Facility with Retro Flair
Hotel Shocard Broadway, Times Square offers a unique blend of modern amenities with a touch of retro charm. Enjoy the vibrant energy of New York's Garment District just moments away from the iconic Times Square.

Trendy Bar and Free Wi-Fi
Unwind at the trendy bar or stay connected with complimentary Wi-Fi available in every room. Relax in style and convenience during your stay at Hotel Shocard.

Convenient Location and On-Site Dining
Explore nearby attractions such as Radio City Music Hall, Rockefeller Center, and the Empire State Building, all within walking distance. Indulge in All American cuisine at the on-site restaurant and savor signature cocktails in the evenings.

Book now for an unforgettable stay at Hotel Shocard Broadway, Times Square!

Important information:

Please note, guests must be at least 21 years old to check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JFK

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 17 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in public areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Public parking is possible at a location nearby (reservation is not needed) and costs USD 50 per day.

Location

Guest Reviews

8.4
Based on 3483 reviews
Cleanliness: 7.49
Service: 8.96
Location: 10
Room Quality: 7
Amenities: 8.45
Value for Money: 6.48
Food and Beverage: 9.84
Overall Experience: 8.99
D
Dilon • solo_traveller • ca
10
2026-03-28 • via Nuitee
P
Penzel • family_with_children • de
6
Mystical Shower
Pros:

The location was really, really good. Times square was close by and a subway station was across the street.

The Irish pub below the hotel and the people working there were really fun and you get one free drink per day!

Cons:

The first day I had no hot water but talking to the front desk fixed it for later that day. However, the main issue remains: The shower is a mystic entity that I do not completely understand. It has two controls neither of which did what I expected. The left one had cold hot painted onto it but it also started the water. The right one did completely turn free for me and felt like a placebo I could turn while waiting for hot water to arrive. I believe it was simply a waiting game but every day it took a different amount of running the water so maybe the right dial did do something in the end 🤔
If the water was hot it was often scalding. This again was problematic because setting the temperature, as described above was a mystical process beyond my machinations.

The second problem was the ACU. It was extremely loud (imagine a vacuum running in your room), which was fine because I could turn it of. Sadly I was in the top floor and the outdoor ACU counterpart of the building was close to my window so it sounded often like the vacuum was outside of my window 😅

Overall, while this may sound negative, I still liked the location and cleanliness enough for the price. It is very central and I could not find a cheaper hotel with an ensuite bathroom.

2026-03-28 • via Nuitee
S
Sardor • family_with_children • uz
10
2026-03-27 • via Nuitee
K
KATHLEEN • couple • us
8
2026-03-27 • via Nuitee
M
Mandy • family_with_children • fr
10
2026-03-27 • via Nuitee
A
Andres • couple • pe
10
2026-03-26 • via Nuitee
V
Vanessa • couple • ie
10
2026-03-26 • via Nuitee
Y
Yaniv • solo_traveller • us
8
2026-03-26 • via Nuitee
K
Krystal • couple • us
10
2026-03-25 • via Nuitee
S
Serghei • solo_traveller • md
9
2026-03-25 • via Nuitee
C
Charnette • extended_group • pr
9
Pros:

La localización es excelente.

Cons:

Las habitaciones un poco pequeñas. Lo justo para dos personas, pero está bien para descansar y demás.

2026-03-24 • via Nuitee
D
Dimaira • couple • pr
6
Pros:

Ubicación

Cons:

No limpian a diario y no hay cafetera en el cuarto

2026-03-23 • via Nuitee
R
Ramos • extended_group • us
5
Pros:

location

Cons:

loud bar downstairs until 4 am

2026-03-23 • via Nuitee
J
Jackson • couple • us
10
Great place to stay.
Pros:

Loved the location to Times Square. The pub on the first floor was a great addition. The staff was very friendly and attentive. Room was great for what we paid.

Cons:

Nothing

2026-03-23 • via Nuitee
J
Joseph • solo_traveller • us
1
Hotel hosted a lousy band that played until after midnight, making it impossible to sleep.
Cons:

The hotel had a band playing in its cafe/lounge until midnight or later--it was impossible to sleep because of the noise. And they were a pretty lousy band. Hotel management must be dumb as dirt: don't treat your customers with contempt. They should refund me my money.

2026-03-20 • via Nuitee
C
Carter • solo_traveller • us
7
2026-03-19 • via Nuitee
S
Stefano • couple • it
5
Pros:

La posizione

Cons:

Camera davvero piccola

2026-03-19 • via Nuitee
M
Monica • couple • cl
7
Excelente ubicación para turistear
Pros:

Excelente ubicación.

Cons:

Muy pequeño, en las fotos publicadas se ve con habitación amplia, pero es diminuta

2026-03-19 • via Nuitee
S
Santander • family_with_children • br
10
2026-03-18 • via Nuitee
M
Michelle • couple • us
5
Muy pequeño
Pros:

Nada

Cons:

Nada

2026-03-18 • via Nuitee