Hotel Shocard Broadway, Times Square

Hotels
8.4 (3739 reviews)
206 West 41th Street , New York , us

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Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Heating
Family rooms
Lift / Elevator
See all facilities

Review Highlights

Pros:
Location
Room Size
Cons:
Cleanliness
Service
Value for Money

Categories

Cleanliness
7.49
The building was dirty, indicating poor cleanliness.
Service
8.96
Some reports of rude staff and unhelpful service; however, location services were noted positively.
Location
10
Location is frequently praised across multiple reviews.
Room Quality
7
Rooms described as small and uncomfortable.
Amenities
8.45
Amenities were mentioned as lacking, notably no free shuttle as advertised.
Value for Money
6.48
Multiple reviews claimed the hotel is not worth the money paid.
Food and Beverage
9.84
No mentions made regarding food and beverage quality, assumed standard quality for this hotel tier.
Overall Experience
8.99
Overall experience mixed, with many negative sentiments but some highlights noted.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-18 10:46

Property Description

Modern Facility with Retro Flair
Hotel Shocard Broadway, Times Square offers a unique blend of modern amenities with a touch of retro charm. Enjoy the vibrant energy of New York's Garment District just moments away from the iconic Times Square.

Trendy Bar and Free Wi-Fi
Unwind at the trendy bar or stay connected with complimentary Wi-Fi available in every room. Relax in style and convenience during your stay at Hotel Shocard.

Convenient Location and On-Site Dining
Explore nearby attractions such as Radio City Music Hall, Rockefeller Center, and the Empire State Building, all within walking distance. Indulge in All American cuisine at the on-site restaurant and savor signature cocktails in the evenings.

Book now for an unforgettable stay at Hotel Shocard Broadway, Times Square!

Important information:

Please note, guests must be at least 21 years old to check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JFK

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 17 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in public areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Public parking is possible at a location nearby (reservation is not needed) and costs USD 50 per day.

Location

Guest Reviews

8.4
Based on 3739 reviews
Cleanliness: 7.49
Service: 8.96
Location: 10
Room Quality: 7
Amenities: 8.45
Value for Money: 6.48
Food and Beverage: 9.84
Overall Experience: 8.99
A
ANGELIKI • couple • gr
8
Cons:

Η στενότητα των δωματίων. Δεν υπήρχε χώρο να ακουμπήσουμε τις βαλίτσες μας

2026-07-25 • via Nuitee
P
Priscilla • solo_traveller • us
8
very good.
Pros:

Very well located. There is a good breakfast (paid) in the hotel. Staff is very nice.

Cons:

the shower water takes a long time to heat up.

2026-07-25 • via Nuitee
A
Anabel • couple • us
1
Horrible
Cons:

La puerta que acedia al pen house no tenia llave para cerrar la misma no tenia seguridad, el hotel no pudo resolverno y la consola de aire no estaba funcionando adecuadamente. Solicitamos la cancelacion al momento que nos dimos cuenta que no iban a resolver el problema solo a 2 horas de llegada al hotel , Ismael nos dio recibo de la penalidad de una noche manual nunca nos dio la cancelacion de la reservacion aun solicitandolo , tuve que llamar a servicios al cliente para notioficar lo que estaba sucediento y solicitar por medio de booking la cancelacion del mismo, al momento nos facturaron la estadia completa y no hemos recibido el rembolso de una Noche ni deposito que se dio por danos , al momento no hemos recido respuestas ni del hotel ni de Booking haciendo una experiencia desagradable, desilucionada y el servicio del personal no fueron amable siempre hostil,ahora q1uien nos responde cuandoi fue el hotel noi tener los servicios y seguridad para sus inquilinos.

2026-07-25 • via Nuitee
A
Aloisio • couple • us
6
Comfortable in a great location of you are tourist but need more accurate pictures and description
Pros:

Location , bed was comfortable and quiet.

Cons:

The welcoming was not the best, the person in the front desk wasn’t the most friendly. I sent messages before my arrival never got any answer, check in time when booking says 3 pm the fri t desk told me I could only check in at 3pm last but not least carpet cleaning would be great! It felt humid and dirty.

2026-07-24 • via Nuitee
N
NS • couple • sg
2
If you’re not seeking fanciful amenities and unfriendly reception, probably it’s ok.
Pros:

Location, right smack in Times Square. Also linked to an Irish Bar at the lobby.

Cons:

Staff not friendly, and ignored us when checking-in. Later, gestured us to wait by raising his index finger!

2026-07-24 • via Nuitee
P
Patricia • solo_traveller • us
10
2026-07-24 • via Nuitee
J
Jariatu • couple • us
4
Great location but very small room
Pros:

Great location to Times Square

Cons:

The room was very small. There is no microwave or mini fridge in the room. Housekeeping did not check with us if we wanted our room cleaned for our two days stay!

2026-07-23 • via Nuitee
A
abir • family_with_children • us
8
Pros:

Location

Cons:

Very small rooms

2026-07-23 • via Nuitee
K
Kenneth • extended_group • us
3
Great location, facilities aren’t reliable so look elsewhere!
Cons:

1) A/C didn’t work in the larger room that was paid for.
2) Mirror was cracked in the bathroom.
3) No hot water in the shower.

2026-07-22 • via Nuitee
G
George • family_with_children • br
6
Pros:

boa localização

Cons:

Serviço de quarto é precário.!

2026-07-21 • via Nuitee
J
Janae • solo_traveller • us
9
Good hotle
Pros:

Location and friendly staff

Cons:

The room was to small for price.

2026-07-21 • via Nuitee
L
Letícia • couple • us
8
Fun, wild and cozy
Pros:

Ac and bed were super comfortable

Cons:

Shower took a while to warm up

2026-07-21 • via Nuitee
J
John • solo_traveller • us
4
Stay here when no other option is available.
Pros:

Location was great.
Check in was quick.

Cons:

Size of room was tiny. For what I paid it didn’t meet expectations. Bathroom I came close to smacking my forehead on the wall when I needed to use the throne. There was no table or chair. I ate a sandwich sitting on the floor. Only window was feet from another building so no natural light. No clock. TV didn’t even have Netflix.

2026-07-20 • via Nuitee
J
Jill • couple • us
10
We had a short stay in a very dynamic part of town. The king size bed was the best when we needed to rest! The staff wa
Pros:

The location was perfect for our visit. It has an unassuming and subtle aesthetic.

Cons:

Our bathroom door had a big crack in it and made a loud noise due to the crack in the glass.

2026-07-19 • via Nuitee
A
Ashley • couple • us
8
2026-07-19 • via Nuitee
C
Cristina • family_with_children • br
10
2026-07-18 • via Nuitee
N
Noémie • couple • ca
8
Agréable et je recommanderais à des amis!
Pros:

Proche de Times Square , super propre, j’y retournerais demain matin!

Cons:

Personnel peu souriant … ne dit même pas bonjour quand on rentre dans l’établissement.

2026-07-18 • via Nuitee
D
Diana Maria • family_with_children • co
8
2026-07-16 • via Nuitee
C
Cecil • solo_traveller • us
8
Pros:

No

Cons:

It was fine

2026-07-16 • via Nuitee
H
Helena • couple • es
10
2026-07-16 • via Nuitee