Hotel Shocard Broadway, Times Square

Hotels
8.4 (3475 reviews)
206 West 41th Street , New York , us

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Family rooms
Lift / Elevator
Luggage storage
Facilities for disabled guests
Non-smoking throughout
Staff adhere to local safety protocols
Guest rooms disinfected between stays
See all facilities

Review Highlights

Pros:
Location
Room Size
Cons:
Cleanliness
Service
Value for Money

Categories

Cleanliness
7.49
The building was dirty, indicating poor cleanliness.
Service
8.96
Some reports of rude staff and unhelpful service; however, location services were noted positively.
Location
10
Location is frequently praised across multiple reviews.
Room Quality
7
Rooms described as small and uncomfortable.
Amenities
8.45
Amenities were mentioned as lacking, notably no free shuttle as advertised.
Value for Money
6.48
Multiple reviews claimed the hotel is not worth the money paid.
Food and Beverage
9.84
No mentions made regarding food and beverage quality, assumed standard quality for this hotel tier.
Overall Experience
8.99
Overall experience mixed, with many negative sentiments but some highlights noted.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-18 10:46

Property Description

Modern Facility with Retro Flair
Hotel Shocard Broadway, Times Square offers a unique blend of modern amenities with a touch of retro charm. Enjoy the vibrant energy of New York's Garment District just moments away from the iconic Times Square.

Trendy Bar and Free Wi-Fi
Unwind at the trendy bar or stay connected with complimentary Wi-Fi available in every room. Relax in style and convenience during your stay at Hotel Shocard.

Convenient Location and On-Site Dining
Explore nearby attractions such as Radio City Music Hall, Rockefeller Center, and the Empire State Building, all within walking distance. Indulge in All American cuisine at the on-site restaurant and savor signature cocktails in the evenings.

Book now for an unforgettable stay at Hotel Shocard Broadway, Times Square!

Important information:

Please note, guests must be at least 21 years old to check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: JFK

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 17 years old stay for free when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in public areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Public parking is possible at a location nearby (reservation is not needed) and costs USD 50 per day.

Location

Guest Reviews

8.4
Based on 3475 reviews
Cleanliness: 7.49
Service: 8.96
Location: 10
Room Quality: 7
Amenities: 8.45
Value for Money: 6.48
Food and Beverage: 9.84
Overall Experience: 8.99
K
K6719RRjeffd Business
10
Cordial staff. Welcoming.
Pros:

Great place to stay. 3 minute walk to great theaters on Times Square. Clean, comfortable, quiet. Excellent temp control. Garvey’s is great place for breakfast and for drinks. I’d stay there again any chance I get.

2026-02-13 via Tripadvisor
A
Ambar solo_traveller pr
9
Complacida
Pros:

Excelente ubicación!!!!!

Cons:

Las alfombras del cuarto rotas y no tiene ventana con vista a ningun lado.

2026-02-13 via Nuitee
D
Dominique extended_group us
4
2026-02-13 via Nuitee
J
Jacqueline family_with_children us
6
Needed close accommodations to venue overall safe facility .
Pros:

Close to venue- asked for cleaned sheets they obliged without attitude

Cons:

Bathroom was extremely cold - not healthy. Coldest days in NY in years .

2026-02-13 via Nuitee
A
Andrea couple it
6
Posizione top in città, il resto solo per persone che si adattano
Pros:

Posizione top!

Cons:

Camere vecchie, un pò mal tenute e doccia che non si regolava correttamente. Ci hanno dovuto spostare a causa di un odore forte di cibo proveniente dalle cappe sottostanti all’hotel.

2026-02-11 via Nuitee
A
AgneSina extended_group it
6
Would not come back.
Pros:

My friend and I liked the possibility we were given to check-in a little earlier than 4pm (at 3:15pm) and the possibility to leave our luggage before checking in and after checking out.

The complimentary drink (one per room per day) was also a nice perk.

Both the ladies at the reception (afternoon shift on Sunday and morning shift on Tuesday) were very nice and accomodating.

Cons:

The reception area doesn't feel safe. It is shared with the adjecent pub and on Monday night there was a group of people (probably Doordash/Grubhub riders) inside eating McDonalds and they didn't seem guests of the Hotel nor clients of the pub.

We picked the location because we had a couple of events to attend nearby but I would not recommend to stay anywhere near Times Square. It is not safe.

The room we were assigned to(209) was on the first floor directly above the pub so the room smelled like food (probably coming from the kitchen downstairs) and at times it felt like they were playing music in our room for how loud it was.

The room featured a tilted window on the ceiling but we couldn't figure out how to open it and a frosted glass window probably looking directly into a brick wall (but this too couldn't be opened).

The guy at the reception (morning shift on Sunday) wasn't very helpful.

We are still waiting to get the deposit back even though the staff told us we would get it the day after check-out.

2026-02-11 via Nuitee
J
Jordane couple ch
6
Amazing value for money, great location, nice staff. But overall don’t stay there if you’re looking for views, great com
Pros:

Location, literally on Times Square, close to everything

Cons:

No window in the room and it wasn’t even mentioned in the booking process. Not super clean too. The shower temperature was random and went from hot to cold every minute.

2026-02-09 via Nuitee
A
Alisson couple fr
6
Pros:

L’emplacement + les cadeaux de bienvenue ainsi que le « service bagagerie »

Cons:

Certains membre de l’hôtel pas aimable qui ne disent même pas bonjour
L’eau chaude qui met de longue minute avant d’arriver

2026-02-09 via Nuitee
W
Wojciech solo_traveller pl
10
2026-01-31 via Nuitee
C
Carroll family_with_children us
10
2026-01-31 via Nuitee
L
Léa couple be
7
The hotel is well located and the price met our expectations.
Pros:

The hotel is well located.

Cons:

The room is really noisy. The windows are thin and we could hear the A/C of the building in front of our room.

2026-01-31 via Nuitee
F
Francesca couple it
10
Consigliatissimo! Ci tornerei altre 1000 volte
Pros:

Ottima la posizione! A pochi metri da Times Square

Cons:

Nulla, tutto perfetto! Forse la camera è un pó troppo piccola e se avete delle grandi valigie potreste stare un po stretti, ma se vivete la camera solo per dormire la notte allora un sacrificio si può anche fare. Tanti si lamentano dei rumori della città ma vorrei capire cosa pretendono da un hotel sito al centro di una piazza che non dorme mai come Times Square. Comunque, sarà che eravamo stanchissimi, ma noi non abbiamo sentito alcun rumore.

2026-01-30 via Nuitee
J
Joshua family_with_children us
10
2026-01-30 via Nuitee
T
Taylor family_with_children us
4
Positive Interactions
Pros:

The staff was very kind and they held baggage before/after check out while you still walk around.

Cons:

While we did not have the best experience, the hotel staff was willing to help make things right. In doing so, they made sure to increase their customer response time and ensure the highest quality of customer service coming out of this situation.

2026-01-30 via Nuitee
R
Raymond solo_traveller us
8
Super convenient location and simple manageable small room.
Pros:

Great location - close enough to the center of Times Square but not right in the thick of things, so it felt more private than the usual crowds of tourists. As is typical of Manhattan hotels, the room was small, but the high ceilings made it feel less cramped.

Cons:

My request for an early check-in could have been handled better: I got an automated reply that I would be charged a fee or an additional night if I checked in early, then I was told it would be OK, which I had to clarify meant that a room might be available early but I would still get charged. Considering I was looking for shelter because I was trapped in the big winter storm, I think the management should have just waived those kinds of fees, which felt like I was still being nickel-and-dimed.

2026-01-29 via Nuitee
A
Anna couple es
8
2026-01-27 via Nuitee
G
Gonzalez couple pr
9
2026-01-26 via Nuitee
D
Dede couple us
4
Never again
Pros:

Didn’t eat there

Cons:

Smelled like cat litter the whole time , the whole “cleaning every other day” from the staff is actually nasty

2026-01-25 via Nuitee
P
philippe solo_traveller fr
8
2026-01-25 via Nuitee
R
Roderick solo_traveller us
10
Great Midtown Stay!
Pros:

Great location, close to a lot of attractions. Room was a little small but very well designed and decor. Front desk staff were very friendly, pleasant and accommodating. Breakfast was actually very good and at a good price.

Cons:

Room was a little small so no chair present to sit in.

2026-01-25 via Nuitee