George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2656 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Luggage storage
Express check-in/check-out
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2656 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
A
Anna couple gb
9
2026-03-07 via Nuitee
E
Edward couple gb
8
2026-03-05 via Nuitee
K
Karen solo_traveller gb
10
Another great stay.
Pros:

Great location. Short walk into the city centre. Free on-site parking. Fantastic staff. Always get a very warm welcome. Comfortable room and bed. Good evening menu and breakfast. Try the scones!

2026-03-05 via Nuitee
B
Birgit couple gb
10
2026-03-05 via Nuitee
B
Brian John solo_traveller gb
7
2026-03-04 via Nuitee
M
Mark couple gb
9
2026-03-04 via Nuitee
L
Louise couple gb
10
Fabulous staff, warm welcome, would definitely stay again
Pros:

Great location, clean and warm

Cons:

A little tired

2026-03-01 via Nuitee
J
John solo_traveller gb
6
Disappointed
Pros:

The room was clean and well maintained.

Cons:

The bed was hard and needed replacing. The bathroom was clean but had no fittings were present to facilitate easy access and egress when using the bath. I didn’t include breakfast but decided on the following morning to have one. The listed charge was £13.95 and included tea and toast on settling the bill I was charged £17.95 as tea etc was only included if breakfast was pre booked. Absolutely disgraceful I was a guest of the hotel and should not have been charged extra.

2026-02-28 via Nuitee
L
Lisa couple gb
7
2026-02-27 via Nuitee
B
barry solo_traveller gb
9
Pros:

staff. food

Cons:

very small room

2026-02-26 via Nuitee
S
Stephen couple gb
8
2026-02-25 via Nuitee
A
ANU solo_traveller gb
7
Great room and staff vibe. Poor food quality for price.
Pros:

Liked the cosy room seperate from main hotel, good for bringing pets.

Cons:

The food quality and taste is completely misaligned with the high prices. Either need a new chef and updated menu or lower food prices.

2026-02-24 via Nuitee
L
Lancashire solo_traveller gb
8
We were very satisfied with our stay, thank you to all your staff.
Pros:

Good food; pleasant, efficient staff, room and bathroom very clean, quiet location.

Cons:

A second easy chair in the room would have been nice; comfier for watching TV for us oldies than sitting in bed! But we were only with you for two nights, so really no complaints!

2026-02-23 via Nuitee
A
Andrew couple gb
9
Welcoming, comfortable and very convenient. Would stay here again.
Pros:

Breakfast. Was relaxing. Nice welcome on arrival. Good ambience. Good location.

Cons:

Narrow stairs to the top room. Dirty main stair carpet. Parking was difficult as very busy.

2026-02-23 via Nuitee
P
Paul couple gb
10
2026-02-23 via Nuitee
D
Denise couple gb
9
Very relaxing and comfortable environment.
Pros:

Comfortable rooms. Very friendly and helpful staff particularly in the restaurant.

Cons:

Nothing

2026-02-22 via Nuitee
K
Karen couple gb
10
2026-02-22 via Nuitee
J
John couple gb
10
Pros:

room was lovely all the staff were very helpful and the food in the restaurant was very nice.

Cons:

nothing

2026-02-22 via Nuitee
S
Sarah solo_traveller gb
9
2026-02-22 via Nuitee
A
Adrian solo_traveller gb
8
Pros:

Staff, food, service, room
Receptionist extremely helpful

Cons:

Could do with a drinking glass in the room

2026-02-13 via Nuitee