George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2656 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Luggage storage
Express check-in/check-out
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2656 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
A
Alderson solo_traveller gb
9
Pros:

Fantastic location. Room small but comfortable and very quiet.Staff all very pleasant and helpful. Unusual to have such ample parking so close to the city centre. Good quality restaurant and breakfast.

2026-03-21 via Nuitee
N
Nicola solo_traveller gb
10
As a lone female the property allowed me to feel very safe.
Pros:

Everything; it was easy to find, met by lovely reception staff, lovely and very clean room.

Cons:

Nothing it was spot on.

2026-03-19 via Nuitee
S
Sara solo_traveller gb
10
2026-03-18 via Nuitee
H
Helen couple gb
10
Pros:

This was our second visit to The George. We returned because of the friendly staff, the convenient location and the great food at the The Arlington.

Cons:

No comment

2026-03-16 via Nuitee
K
Kaushik solo_traveller gb
10
2026-03-15 via Nuitee
S
Søren Munk solo_traveller dk
8
2026-03-15 via Nuitee
N
Neil couple gb
10
Another very pleasant stay
Pros:

The food at dinner and breakfast was well prepared and plentiful. Very pleasant and efficient staff. Comfortable, quiet room.

2026-03-15 via Nuitee
U
Ulla couple dk
10
Velfungerende og rent hotel.
2026-03-14 via Nuitee
G
Gillian couple gb
9
2026-03-14 via Nuitee
S
Simon solo_traveller gb
9
2026-03-13 via Nuitee
N
norman solo_traveller gb
9
Value for money.
Pros:

Clean and functional, comfortable. Good atmosphere, good location. Friendly and hospitable staff. Had breakfast. Plenty of choice, an excellent hotel to book in Norwich.

Cons:

No issues.

2026-03-13 via Nuitee
J
JohnK extended_group gb
7
Comfortable one night stay
Pros:

Bar area comfortable and staff friendly. Food well presented and good portion.

Cons:

No heating in room

2026-03-11 via Nuitee
A
Adam family_with_children gb
3
A disappointing stay
Pros:

Central location

Cons:

Nothing at all like the photos implied - there was so much wrong with this stay. The flat has potential to be something nice, but it definitely did not live up to this. The counters and beds and couch were all clean, but the walls were scuffed, the bathroom sink clogged and there was quite a lot of mold and cobwebs above the shower (it had quite a high ceiling, so understandably hard to clean). When I messaged for help regarding wifi and the thermostat - (which turned off every few hours, which was tough because the flat was quite cold - the living room windows were quite loose) - I spoke to what I think was an AI agent for the first 20 minutes, as they kept repeating the same answer without really understanding what I was asking. This was solved when someone else, seemingly real, answered the message with a helpful solution, but it was a very frustrating time trying to get the flat warm after a long day of travel. And it was quite expensive for all of that. We ended up moving hotels a night early because it was not a comfortable place to be.

2026-03-11 via Nuitee
A
Alison solo_traveller gb
9
Pros:

Room excellent. Evening meal was exceptional along with the quality of the breakfast

Cons:

No guarantee of parking in the main carpark but this is stated when you book

2026-03-11 via Nuitee
L
Louise couple gb
9
2026-03-11 via Nuitee
S
Sian solo_traveller gb
10
Comfortable and relaxing
Pros:

My second stay here. Spotlessly clean and comfortable. Staff are lovely

Cons:

NA

2026-03-10 via Nuitee
K
Kennedy solo_traveller gb
7
2026-03-09 via Nuitee
I
Irina couple gb
8
Pros:

Very good location. The bar in the hotel is amazing.

Cons:

The bed in room 142 is uncomfortable.

2026-03-09 via Nuitee
M
Margaret family_with_children gb
8
2026-03-09 via Nuitee
J
Jane solo_traveller cy
8
2026-03-08 via Nuitee