George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2859 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2859 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
C
Chris couple gb
9
Pros:

Extremely warm welcome from the staff who were on hand to help at all times. We had a lovely meal in the restaurant, excellent breakfasts, a very comfortable room and really enjoyed our stay.

Cons:

The rooms are very small for a double and although adequate, clean and comfortable, there really wasn’t much space. For two nights it was fine but I think i would have struggled with any longer.

2026-06-27 via Nuitee
W
William solo_traveller gb
9
2026-06-27 via Nuitee
J
Jacobs solo_traveller gb
8
Pros:

We often say at this hotel at least once a year and we do really enjoy our stay here with friendly staff and good food and drink and clean and tidy.

Cons:

Unfortunately it's one that we have mentioned before It's always a nightmare to park and we have said before a parking space should be allocated for staying guests not to just pasers by. Also for the room we had it was over priced as the bathroom layout wasn't very practical and needed a good upgrade.

2026-06-27 via Nuitee
A
Andrew couple gb
9
Pros:

Room and breakfast

2026-06-27 via Nuitee
R
Richard extended_group gb
2
2026-06-27 via Nuitee
J
Jane couple gb
9
Great find
Pros:

Good location, clean room and the bonus of air conditioning

2026-06-26 via Nuitee
M
Mike extended_group gb
8
Great location and very friendly hotel, excellent for an overnight stay if visiting Norwich
Pros:

Clean and comfortable and clearly very popular. Decent private parking and great breakfast. All of the staff were really helpful and friendly. A short easy walk into the City Centre

Cons:

Rooms were a little small and could have been a bit quieter but it was very busy so maybe some noise was to be expected.

2026-06-25 via Nuitee
W
William couple gb
8
Highly recommended
Pros:

Quirky, apparently newly decorated or refitted. Very pleasant bar and brasserie. Good breakfast and helpful staff. A short bus ride into the centre of Norwich from a bus stop nearby. All in all, enjoyable and recommended

Cons:

No complaints

2026-06-25 via Nuitee
T
Tim family_with_children gb
7
Reasonable price and great location for a wedding
Pros:

The room was perfectly adequate for our needs with plenty of storage space. The shower in our room was located in the bath, which is not ideal as I feel these days a dedicated standalone shower is much more convenient and acceptable. The bed was comfortable. The breakfast was okay for the money spent, although I thought that the pastries were not fresh that morning.

Cons:

Bathroom could be updated with a modern shower enclosure put in and remove the bath.

2026-06-25 via Nuitee
G
Graham family_with_children gb
8
Overall - very good. We would stay again.
Pros:

Staff welcoming and very helpful. Restaurant very good for breakfasts and dinners. Executive room was very good and spacious.

Cons:

In the bedroom, more and stronger coat hangers would be an improvement, the ones provided were very weak for hanging trousers. There were no coat hooks in the bedroom or bathroom for hanging coats & hats or clothes.

2026-06-24 via Nuitee
O
Openshaw solo_traveller gb
8
Pros:

Breakfast. Reception staff very good too

Cons:

Room was a little small and noisy bathroom

2026-06-23 via Nuitee
S
Suèr extended_group gb
9
Pros:

staff were super helpful and excellent

Cons:

the walls were a bit thin. someone had a shower at midnight that woke me up

2026-06-23 via Nuitee
G
Gary solo_traveller gb
7
Pros:

Staff excellent

Cons:

Room 11 very small and against wall, very hot

2026-06-22 via Nuitee
R
Roger solo_traveller gb
8
Pros:

Everything, particularly the restaurant staff

Cons:

N/a

2026-06-22 via Nuitee
A
Andrew couple gb
9
Pros:

Lovely room with aircon.
Great breakfast.
Staff all very friendly.

2026-06-22 via Nuitee
C
Clive solo_traveller gb
10
Good location and customer service
Pros:

Clean and friendly

Cons:

I love staying there

2026-06-21 via Nuitee
D
David solo_traveller gb
9
excellent
Pros:

Breakfast was superb. I had to change my booking twice and the staff were superb, helpful, and fast. Staff during the visit were just as good. It was excellent value for money and I will visit again when I'm back at that client.

Cons:

I make all my judgements vs what I paid. On this rate and quality , I will come back time and again.

2026-06-21 via Nuitee
K
Karen solo_traveller gb
10
A favourite.
Pros:

Always receive a warm welcome at reception. Large, comfortable room and bed. Air-con. Blinds and curtains. Bright and airy bathroom. Friendly staff in restaurant. Great evening meal and very good breakfast menu and coffee. Felt fresh and bright throughout. Great location. Parking.

2026-06-20 via Nuitee
P
Pak solo_traveller gb
8
2026-06-20 via Nuitee
R
Robert solo_traveller gb
9
2026-06-20 via Nuitee