George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2656 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Luggage storage
Express check-in/check-out
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2656 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
S
Sandra solo_traveller ch
9
Pros:

Sehr gepflegtes Hotel. Ruhiger Lage. Gutes Essen im Restaurant.

Cons:

Badewanne mit Dusche statt moderne Dusche

2026-04-18 via Nuitee
C
Carel couple be
8
Comfortable one-night stay. Good middle range hotel for a few nights. Friendly and competent staff.
Pros:

Spacious comfortable room.

2026-04-18 via Nuitee
L
Laura solo_traveller gb
10
Apart from very loud TV in adjacent room - excellent stay
Pros:

Liked hotel, staff, location

Cons:

Woken at just after 06.30 with Tv on full volume in adjacent room !! Was so loud I could hear every word . Turned off about 07.00. Maybe residents could be asked to keep tv noise to minimum !

2026-04-12 via Nuitee
S
Stephanie couple au
9
2026-04-12 via Nuitee
A
Anna couple gb
9
Great stay
Pros:

Convenient, clean , excellent service

2026-04-11 via Nuitee
L
Leishman solo_traveller gb
7
Pros:

The location is good and is a nice comfortable hotel. Good bar and restaurant

Cons:

Nothing.

2026-04-11 via Nuitee
G
Graham couple gb
7
Other wise apart from previous comments generally good stay.
Pros:

The bistro and the bar area and the cleannesses the staff where very helpful and the position of the hotel close to buses into Norwich so we did not have to use the car once we arrived.

Cons:

The view from the windows of room 137 which look straight across a flat roof to windows opposite other rooms ,also from the bath room window to all the junk at the back of the hotel.

2026-04-11 via Nuitee
B
Beri couple gb
10
The staff were exceptional
Pros:

Clean well
Laid out.

2026-04-10 via Nuitee
T
Teresa couple gb
9
Very nice
Pros:

The room was very nice, I always enjoy staying here. The breakfast is lovely

Cons:

My only gripe is the coffee at breakfast time. It is very strong. I usually have to bring coffee mate to add otherwise you end up adding too much milk and it is then cold. The charge of nearly £4.00 for a cappuccino or latte is just ridiculous when you are a paying guest and have paid for breakfast and an overnight stay.

2026-04-10 via Nuitee
R
Rob solo_traveller gb
10
Pros:

great quality , food & bar good .
Very pplite friendly & helpful check inn

2026-04-07 via Nuitee
S
Sarah couple gb
9
Pros:

The location was just right and the staff were friendly and helpful.

2026-04-07 via Nuitee
W
Werner Hinze couple gb
9
Pros:

The staff were really accommodating and helpful. As we are both tall adults and struggled on the standard bed, they then allowed us to change room for a bigger bed, which made all the difference.

Cons:

The smaller rooms can get stuffy

2026-04-07 via Nuitee
P
Peter couple gb
9
2026-04-06 via Nuitee
R
Rayna family_with_children gb
9
Great stay here, will be back for sure
Pros:

Comfortable, homely feel, great location

Cons:

All good!

2026-04-04 via Nuitee
K
Kate solo_traveller gb
9
Pros:

Convenient to the city, had it's own car park which is a bonus, clean, welcoming and comfortable.

Cons:

I could hear every footfall from other rooms

2026-04-04 via Nuitee
S
Susan solo_traveller gb
6
Convenient and pleasant .
Pros:

Good heating/cooling system in room. Decent sized mugs on drinks tray. Plenty of hot water for shower

Cons:

Very confusing pricing for breakfast. I ended up paying more than I anticipated despite only having what I consider a continental breakfast.
Nowhere in the room was there anywhere to put my case so I had to have it on the floor.

2026-04-03 via Nuitee
B
Bernhard solo_traveller at
8
Komfortable, für englische Verhältnisse recht große Zimmer
Pros:

Schöne, relativ große Zimmer, allerdings etwas weit draußen. Sehr gutes und gemütliches Restaurant ubd gutes Frühstück mit viel Auswahlmöglichkeiten auf der Karte.

Cons:

Lage war für mich OK, da Richtung Uni-Campuss - touristisch vielleicht etwas vom Zebtrum.

2026-04-01 via Nuitee
H
Helen couple gb
7
Pros:

Great location, large airy room

Cons:

Very firm bed and hard pillows

2026-03-30 via Nuitee
L
Lindsay couple gb
4
Wouldn't stay again
Pros:

The location and the staff in the bar/restaurant were friendly and welcoming.

Cons:

Hotel receptionist wasnt really much of a people person.
The room itself (standard) was tiny, the smallest room ive ever stayed in (they say NY rooms are small but this was tiny) cobwebs everywhere, bathroom smelt damp. Pillows were like rocks, not sound proof in the slightest. We didnt sleep well at all.

2026-03-28 via Nuitee
J
John solo_traveller gb
8
2026-03-26 via Nuitee