George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2884 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2884 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
A
andrew couple gb
9
Pros:

helpful staff, air con in room

Cons:

we found breakfast arrangements a bit confusing and it took time to get used to

2026-07-11 via Nuitee
J
John solo_traveller gb
10
2026-07-11 via Nuitee
M
Mary couple gb
9
Nice hotel with parking, walkable to city centre
Pros:

Air conditioned hotel which was a positive in the heatwave. Food available on site.

Cons:

Parking was quite tight. Rooms on the small side.

2026-07-11 via Nuitee
S
Shelly solo_traveller gb
10
2026-07-10 via Nuitee
B
BEN solo_traveller gb
10
Great stayed a few times my go to place in Norwich first time I’ve eaten in Restaurant fantastic
Pros:

All the staff were excellent

2026-07-10 via Nuitee
S
Susan solo_traveller ca
10
Price was a little high but we did enjoy
Pros:

Great location for me

2026-07-07 via Nuitee
I
Ian solo_traveller gb
10
2026-07-07 via Nuitee
C
Carol solo_traveller gb
8
Quiet location
Pros:

Very easy to find on the way into Norwich.
Lovely clean room and bathroom.
Friendly reception staff.
Great to be given a sensible size bed as a single traveller.
Good parking.
Lovely oak tree in the car park!

Cons:

Pillows on the bed were a bit unforgiving and lumpy.

2026-07-06 via Nuitee
N
Natalie couple gb
6
Adequate
Pros:

Property exterior and communal bar/restaurant were very nice. Outdoor seating area was lovely in the sunshine. Within 15 minute walk to the town centre so great location. The bathroom was spacious and the bath was nice and wide.
The staff are lovely particularly the reception staff.

Cons:

Beds are uncomfortable and the walls are paper thin. Every time the person above moved we could hear it all, including their snoring at night.
Rooms have a musty smell. Could do with an update.

2026-07-06 via Nuitee
P
Paul solo_traveller gb
8
Would most definitely stay again!
Pros:

Very friendly staff, quiet location and walking distance to town

Cons:

Toilet door wouldn’t close. Room close to needing a lick of paint.

2026-07-05 via Nuitee
R
Rebecca solo_traveller gb
7
Suited the purpose of my stay
Pros:

The restaurant was excellent and staff super helpful and welcoming.

Cons:

The room was basic and bed and pillows uncomfortable. Decor needs attention in some rooms.

2026-07-05 via Nuitee
M
Mike couple gb
10
2026-07-01 via Nuitee
L
lorrainebI7530ZE Family Braintree, Essex, England
8
GREAT
Pros:

Great hotel, so convenient to city centre. Very comfortable with very pleasant staff.

2026-06-30 via Tripadvisor
R
Roseanna couple gb
9
2026-06-30 via Nuitee
S
Stephen couple gb
9
Enjoyed my stay. Breakfast was good. Staff friendly and helpful
Pros:

Good reception, clean room

Cons:

No lift

2026-06-30 via Nuitee
D
Diane couple gb
9
Lovely hotel with an excellent restaurant. I would definitely recommend and indeed stay there again.
Pros:

Excellent restaurant.

Cons:

Rooms a little on the small side.

2026-06-30 via Nuitee
D
Dennis couple gb
9
Very enjoyable, very likely to return. Thank you
Pros:

The location was very good, used buses one day. The Garden House was an added bonus, very comfortable and spacious, with private outdoor space. Kitchenette facilities were unexpected and most appreciated.

Cons:

The bathroom being downstairs, especially when you need to use it during the night!

2026-06-30 via Nuitee
N
Nicky couple gb
10
Lovely relaxed stay
Pros:

Friendly staff on arrival and throughout our stay, the hotel is lovely and the twin room we had was stylishly decorated and very comfortable especially having airconditioning during this heatwave. It is only about a 20 minute easy walk to the shops and restaurants and the theatre royal too.

2026-06-28 via Nuitee
G
gayle_jay Family Ombersley, Worcestershire, England
10
Boutique experience
Pros:

Location terrific, close to city and within nice walking surroundings if you like a small walk after dinner. Lovely restaurant, bar area and outside section. A few people just came in on Sunday to have coffee and read a book or paper - that comfortable.

Rooms were generous with all usual amenities.

2nd time we have been and will definitely visit again.

2026-06-27 via Tripadvisor
A
Andrew couple gb
9
Pros:

Room and breakfast

2026-06-27 via Nuitee