George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2975 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Room service
Heating
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Location

Guest Reviews

9.2
Based on 2975 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
G
Gary solo_traveller gb
9
Pros:

Lovely hotel and staff were very friendly and helpful. Good location with parking for guests. The room was spacious and very clean. The bed was comfortable.

Cons:

I found the pillows a little hard, but my wife said they were fine for her.

2026-08-29 via Nuitee
A
Alice couple gb
9
2026-08-29 via Nuitee
C
CoffeeCake00 Couples Milton Keynes, Buckinghamshire, England
8
Good hotel but noisy room
Pros:

Nice hotel in a quiet location, a 15-20 min walk into city centre but there are lots of buses which run along main road. Great breakfast in a nice restaurant area. We stayed in a room which overlooked the back of the hotel. It was small but adequate and bed was comfortable. Paintwork in corridor and room was a bit rough and it had creaky floorboards. The non slip part of the bath used for shower was completely worn away so it was very slippery. Unfortunately, I didn't sleep well as the soundproofing is not very good. Loud talking in room opposite until 1 am, the bedroom doors make a loud noise when closing and the plumbing from adjoining room was noisy.

2026-08-28 via Tripadvisor
J
John couple gb
8
Nice place and location good
Pros:

Lovely place and nice bar

Cons:

Two twin beds pushed together to make a double was very uncomfortable

2026-08-27 via Nuitee
E
Emily solo_traveller gb
7
Pros:

Location was convenient for us, clean, comfortable and good breakfast

Cons:

N/a

2026-08-27 via Nuitee
N
Noel extended_group gb
8
2026-08-27 via Nuitee
D
Daniel family_with_children gb
10
2026-08-27 via Nuitee
S
Simon solo_traveller gb
10
2026-08-27 via Nuitee
H
Hazel couple gb
8
Lovely.
Pros:

Bar, dining and lounge area - comfortable, welcoming and well staffed.

Cons:

Bathroom plumbing. Only one EV charging point (that was taken up all evening, night and early morning).

2026-08-27 via Nuitee
C
Clive solo_traveller gb
10
Comfortable
Pros:

Everything

2026-08-26 via Nuitee
W
Whittaker couple gb
7
2026-08-26 via Nuitee
C
Colin solo_traveller gb
9
Pros:

Friendly and helpful staff. Wonderful food.

Cons:

Our room was small with a very soft bed which we found uncomfortable but it was our choice for one night's basic accommodation.

2026-08-25 via Nuitee
H
Hugh solo_traveller gb
8
Great!
Pros:

Good location for easy access to Norwich City centre. Lovely hotel with friendly professional staff.

2026-08-24 via Nuitee
S
Sue couple gb
10
2026-08-24 via Nuitee
S
Shelley extended_group gb
10
Little gem , great find !! Lovely inviting hotel ! Great service fab food and helpful staff ⭐️⭐️⭐️⭐️
Pros:

The property was lovely the decor was very nice and I loved all the little touches around the whole place from the lampshades to the pictures on the walls and the staff were so helpful and friendly , we were a party of 6 and no complaints from any of us !! We wld defo return and defo recommend- food was yummy too we will b bak !

Cons:

For the money we paid there was nothing to dislike ……. Exceptional !!

2026-08-24 via Nuitee
D
Dominic solo_traveller gb
10
2026-08-23 via Nuitee
D
Dominic solo_traveller gb
10
2026-08-23 via Nuitee
J
Jim solo_traveller gb
10
Great place,great location and excellent accommodation
Pros:

Clean and tidy

Cons:

Nothing it was really good value for money

2026-08-23 via Nuitee
A
Ally couple gb
9
Great value for money
Pros:

The location was great for where we wanted to go.
The staff were exceptionally helpful including the night porter.
The breakfast was delicious.

Cons:

The car park was really busy as they had several bays sectioned off for a trip bus to park up.

2026-08-22 via Nuitee
S
Stuart solo_traveller gb
10
2026-08-22 via Nuitee