George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2656 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Luggage storage
Express check-in/check-out
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2656 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
M
Mark solo_traveller gb
10
2026-02-13 via Nuitee
A
Adrian solo_traveller gb
8
Pros:

Staff, food, service, room
Receptionist extremely helpful

Cons:

Could do with a drinking glass in the room

2026-02-13 via Nuitee
A
Alison solo_traveller gb
9
2026-02-12 via Nuitee
B
Blessington2026 Family
10
A Beautiful Experience
Pros:

Excellent quality and value. Very close to the City Center. The catering is outstanding and to an exceptional standard. People visit just for the meals as well.

We’ve visited thrice and were always offered decent rooms and any special need was kindly accommodated. It has an upscale yet family friendly atmosphere.

Many thanks to Olga, Ian, Ryan, the team at the bar and restaurant, the ladies who run the breakfast service, Front Desk, and of course your amazing Chefs.

We are grateful to have stayed here ❤️

2026-02-11 via Tripadvisor
M
Meera couple gb
8
Excellent
Pros:

Staff extremely helpful was a issue with my date .olga and the manager in office sorted it all out kindly professional and helpful

Room good staff excellent

Cons:

Na

2026-02-11 via Nuitee
C
craig couple gb
9
2026-02-11 via Nuitee
J
jonathan couple gb
4
Cons:

Room was so small, wasn't anywhere to put your things in the bathroom and linen was horrible

2026-02-11 via Nuitee
J
Jacqueline solo_traveller gb
10
2026-02-10 via Nuitee
P
philip couple gb
10
Pros:

Friendly staff, arrived early but room was available. Very clean and quiet. Good breakfast and again very friendly, will certainly use again.

2026-02-10 via Nuitee
E
Eden couple gb
10
Exceptional!
Pros:

Exceptional stay, service and experience. Thank you for making such a memorable weekend for myself and my family!

2026-02-09 via Nuitee
C
colin solo_traveller be
8
Pros:

Cute hotel, nice staff, good breakfast.

Cons:

Mixer tap on shower would be nice. A little bit too far out from the centre of Norwich. Why does the hotel have 2 names ? Why does Google Maps think the George hotel is in the centre of Norwich?

2026-02-09 via Nuitee
E
Emily solo_traveller gb
8
2026-02-08 via Nuitee
K
Kirsty solo_traveller gb
8
Very good
Pros:

Food is amazing, such a lovely friendly hotel. Really look after you

Cons:

I think the room was a little dated but it was comfortable

2026-01-31 via Nuitee
S
Sandra solo_traveller gb
7
2026-01-30 via Nuitee
S
Sara family_with_children gb
8
Pros:

Comfortable single room and the breakfast was excellant

Cons:

Noisy water system - every time someone used a tap or toilet it was very noisy but can't be helped.

2026-01-30 via Nuitee
N
Nisha solo_traveller gb
10
Great stay, friendly and food was great - I would stay here again
Pros:

All of the staff were lovely, friendly and helpful! The dinner was nice too but the breakfast was exceptional! The bed was super comfy too and generally very clean! Very homely feeling and the bedroom was super spacious

Cons:

There was some hair in the shower and the taps were a little dirty but I think that was a build up over time (in the tap creases, not the actual handles). Otherwise the rooms and restaurant were rather clean

2026-01-29 via Nuitee
S
Sarah couple gb
9
Lovely, stylish hotel
Pros:

We often visit Norwich and try to stay at The George if we can. It’s a lovely, stylish small hotel in a good location. The beds are really comfy so we always get a good night’s sleep. The restaurant is great for breakfast and dinner.

Cons:

Nothing.

2026-01-28 via Nuitee
M
Maxine solo_traveller gb
7
2026-01-28 via Nuitee
G
Graham couple gb
9
Pros:

Staff were friendly and polite. Food excellent, especially the Sunday roast. Breakfast was also very good. Accommodation was clean and bright.

2026-01-27 via Nuitee
J
Jacki solo_traveller gb
8
Late check in no problem
Pros:

Lovely room. I checked in very late but that wasnt a problem as staff man reception 24 hrs a day

Cons:

24 hour room service would have been much appreciated in an ideal world

2026-01-27 via Nuitee