George Hotel, BW Signature Collection

Hotels
BW Signature Collection by Best Western
9.2 (2766 reviews)
10 Arlington Lane, Newmarket Road , Norwich , gb

Free
Children allowed
Pets allowed

Facilities

Offsite parking discounted rates available
Parking
Non-smoking rooms
Air conditioning
Restaurant
Room service
Terrace
Family rooms
Pets allowed
Luggage storage
See all facilities

Review Highlights

Pros:
Friendly staff
Great food
Convenient location
Good value for money
Cons:
Intrusive noise
Cold rooms
Limited parking space

Categories

Cleanliness
8.44
Some reviews indicated issues like low quality service and noise.
Service
9.91
Many reviews praised the staff for being friendly and helpful.
Location
9.45
Convenient location close to the city and easily accessible.
Room Quality
8.9
Rooms described as comfortable and lovely; some issues noted.
Amenities
8.93
Amenities mentioned were good, with some rooms being cozy.
Value for Money
8.89
Competitive pricing highlighted in several reviews.
Food and Beverage
9.44
Food was consistently praised for being amazing and good value.
Overall Experience
9.61
Overall very positive experiences reported with high recommendations.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-16 02:03

Property Description

Prime Location near City Centre
The George Hotel, just a 12-minute walk from Norwich City centre, offers easy access to all the main attractions like the Castle and Cathedral.

Comfortable Rooms with Modern Amenities
Each room at The George features a private bathroom, tea/coffee facilities, work desk, TV, and radio for a cozy stay.

Award-Winning Dining Experience
Indulge in exquisite modern European cuisine at No. 10 Arlington Coffee Lounge, Bar, and Bistro. Enjoy everything from English breakfast to a la carte dinner in a delightful setting.

Ready to experience the charm of The George Hotel? Book now for a memorable stay!

Important information:

Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: NWI

Property Policies

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Pets

    Pets are allowed on request. Charges may be applicable.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 11 years old stay for £20 per person per night when using an existing bed.
    You haven't added any extra beds.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.2
Based on 2766 reviews
Cleanliness: 8.44
Service: 9.91
Location: 9.45
Room Quality: 8.9
Amenities: 8.93
Value for Money: 8.89
Food and Beverage: 9.44
Overall Experience: 9.61
D
Dawn extended_group gb
10
The George exceeded out expectations for accommodation and dining. Will definitely return.
Pros:

Lovely warm welcome from reception staff and all the professional and friendly staff. Really great menu choices for breakfast, lunch and evening meals. Will definitely be returning for another mini break.

2026-05-15 via Nuitee
P
Pat couple gb
8
2026-05-15 via Nuitee
D
David solo_traveller fr
10
2026-05-14 via Nuitee
L
Louise couple gb
9
2026-05-12 via Nuitee
D
Davenport family_with_children gb
8
Pros:

Room fine but warm and fire alarm sounded

Cons:

Breakfast was confusing as to what was included

2026-05-11 via Nuitee
L
Larraine solo_traveller gb
10
Outstanding Hotel in Norwich
Pros:

Everything at this hotel is fantastic. I have had to stay in Norwich several times in recent weeks and this is my preferred place to stay. The staff are universally friendly, welcoming and attentive. They can’t do enough for you. It feels so genuine. The restaurant is great and even their smaller single rooms are comfortable, practical, clean and well looked after.

Cons:

Nothing

2026-05-11 via Nuitee
M
Mark solo_traveller gb
9
Excellent
Pros:

Lovely hotel. Friendly and efficient staff. Special mention for Lars the night porter.

Cons:

The shower could do with a shelf of some kind to house shampoo and soap.

2026-05-11 via Nuitee
S
Sara solo_traveller gb
10
2026-05-10 via Nuitee
J
joanne couple gb
8
Pros:

Great welcome by staff
Good breakfast
Lovely part of the city

Cons:

Nothing

2026-05-10 via Nuitee
N
Nick solo_traveller gb
10
Great experience - will happily come again.
Pros:

Everything about my stay was just right. All parts of the hotel were well decorated and well kept. The breakfasts were superb- if anything too big! All the staff I had dealings with were lovely -friendly but still professional. A great experience all round.

Cons:

Car parking was a challenge!

2026-05-10 via Nuitee
G
Gill R solo_traveller gb
8
2026-05-10 via Nuitee
T
Taylor solo_traveller gb
9
Pros:

Fabulous victorian styled building with fresh, modern decor. Very spacious and comfortable room. Excellent bar/bistro/restaurant with extensive menu for breakfast, brunch, snacks and dinner. Staff were absolutely amazing... friendly, accommodating and very efficient. Nothing was too much trouble.

Cons:

No real dislikes. No fridge in the room with water but carafes/jugs of iced water supplied on request. No iron/ironing board in the room but supplied within a few minutes of asking. Can't complain about anything really as anything we requested was supplied immediately.

2026-05-08 via Nuitee
C
Chris family_with_children gb
8
Great hotel if you're staying close to Norwich
Pros:

Spacious room, comfortable bed and good A/C. Nice bar and tasty breakfast. Quiet area and plenty of parking.

Cons:

Bathroom was a bit basic

2026-05-08 via Nuitee
D
David couple gb
8
Only stayed for one night but suited our requirements perfectly and location for us also good. About
Pros:

Room was spacious and comfortable, breakfast and dinner good also.

2026-05-07 via Nuitee
J
Jacquie solo_traveller gb
9
2026-05-07 via Nuitee
S
Stephen couple gb
10
2026-05-06 via Nuitee
S
Suzanne solo_traveller gb
9
2026-05-06 via Nuitee
E
Elisa family_with_children gb
8
Pleasant stay and great location
Pros:

Location, staff and decor.

Cons:

Breakfast took a while and was lukewarm warm.

2026-05-06 via Nuitee
S
Stephen couple gb
8
Nice hotel in a good location.
Pros:

Great staff. Good location. Nice bedroom. Good breakfast.

Cons:

Dinner average.

2026-05-05 via Nuitee
R
Ross extended_group gb
8
Pros:

The reception was nice and tidy as was the room we were given. The corridors leading to the rooms were a bit tired looking as was the bathroom. The breakfast was good

Cons:

see above

2026-05-05 via Nuitee